Sat.Sep 24, 2022 - Fri.Sep 30, 2022

Incorporating Keywords in Your News Release | Business Wire Blog

Business Wire

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Gaming Influencer Marketing

Ronn Torossian

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience.

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5 tips for appealing to today’s consumers and improving your reputation

Agility PR Solutions

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer.

Newsjacking Idea

PR for Anyone

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

13 biggest trends and takeaways from Ragan and PR Daily’s Social Media Conference

PR Daily

If you missed the conference, you need to read this. Hundreds of communicators gathered at Ragan and PR Daily’s Social Media Conference to network, enjoy some Disney magic and learn from some of the most innovative minds in the industry.

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Pitches That Placed: How to Pitch Insider

The TypeBar

On this week’s Pitches That Placed, we are highlighting a pitch that placed in Insider due to their intro to a CEO as a future resource for stories. Insider has over 157m+ followers on social media, 1.5b+ video views, and 73m+ unique viewers.

Showcase your brand’s newsworthiness when approaching a PR agency to earn media coverage

Axia PR

When seeking earned media coverage, show PR agencies why journalists will take interest in your story. Your company might rely on hiring a PR agency to be your fast-track ticket to a spot in a top news story. However, it’s not always as simple as buying guaranteed news media coverage.

Do The Right Thing, Not All The Things: 3 Marketing Mantras To Follow

PR 20/20

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. We’re thoughtful. We’re inquisitive.

Spotlight on a Solo PR Pro: Meet Mary Deming Barber, APR, Fellow PRSA

Solo PR Pro

For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Florida’s controversial social media law, TikTok’s dislike button and more

PR Daily

Plus: Amazon launches another Prime Day. Sort of. . On Wednesday, Florida’s attorney general officially asked the Supreme Court to review the state’s new controversial social media law. The law, Florida Senate Bill 7072, provides several new checks on tech and social media companies.

The importance of using the right communication tool for PR agencies

Agility PR Solutions

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help.

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Analyzing Analyst Relations – New Research Schools on How to Get it Right

Flack's Revenge

At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts?

5 brilliant Facebook marketing examples

Awario

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

How Pinterest is working to be a positive social network

PR Daily

Social media is often known for its toxicity. Pinterest wants to be a force for good. Social media networks can often feel like organizations devoid of corporate purpose.

5 PR and media tips for your business

Agility PR Solutions

Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. Keep track of your media coverage Keep track of the coverage when your business is featured in the news.

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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

Ethics 128

Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both .

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

Walmart’s big Roblox investment, how comms pros are talking about Hurricane Ian and more

PR Daily

Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences.

11 steps to launching influencer giveaways on Twitch

Agility PR Solutions

Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time.

#MediaMonday – Tom Blodgett

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from Tom Blodgett, a news editor for the Gilbert Independent who found his passion for news writing at a young age. Meet Tom and find out more on his outlet in this post. Media Monday daily independent Gilbert State press tom blodgett

Take control of the conversation with Presspage's new Media Inquiries solution

Presspage

Organizing and managing your media inquiries is a huge task that requires streamlining. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical.

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Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

The right way to pitch a national day or month

PR Daily

Journalists are starting to get annoyed. But it’s not time to abandon ship yet. Every person working in comms has probably heard a client or colleague suggest a pitch around a moment in time.

How Hispanic online shopping habits have evolved in the wake of the pandemic

Agility PR Solutions

While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit.

Did I Chose the Right Major?

Culpwrit

I’ve just started the first semester of my sophomore year and wonder if I picked the wrong major (journalism). I love journalism, but other friends have switched to public relations and digital media which seem to offer more job prospects.

Take control over the conversation with Presspage's new Media Inquiries solution

Presspage

Organizing and managing your media inquiries is a huge task that requires streamlining. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical.

System 119

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Announcing PR Daily’s 2022 Nonprofit Communications Awards finalists

PR Daily

Congratulations to this year’s list of outstanding finalists!

Most companies are committed to net-zero, but few are ready to innovate necessary solutions

Agility PR Solutions

When are we going to learn: Failure = Growth and learning, not a fireable offense

Communications Conversations

Back in January, you may remember, PBR made this tweet: It set off a firestorm of responses and media coverage for PBR. And, it also resulted in PRB firing the social media manager who made the tweet.