Sat.Sep 17, 2022 - Fri.Sep 23, 2022

3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S.

Trends 169

New study: 2022 paints a different picture for agency new business—here are the challenges

Agility PR Solutions

The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business development firm RSW/US.

Study 131
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What is the metaverse, why does it matter and how does it work?

Stuart Bruce

When Facebook changed its name to Meta last year, it catapulted the metaverse into the mainstream news agenda. But what is the metaverse? Or should … © Stuart Bruce - What is the metaverse, why does it matter and how does it work?

LinkedIn gets vulnerable and social video fluctuates

PR Daily

Plus: NFL Hall of Famer Shannon Sharpe becomes an advocate. TikTok users are continuing to watch more videos every year, but its growth in engaged minutes from 2021 to 2022 has declined over previous years. A report from Sensor Town said U.S.

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

5 ways real-time media monitoring can help you measure brand reputation

NewsWhip

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. .

More Trending

How to Put the Creative into Public Relations

Landis PR

Photo courtesy of Pexels. NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity.

The Frustration of Ignored Messaging

HMA Public Relations

HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more! Odds and Ends education educational campaigns messaging

Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations.

Chief Trust Officer? You Better Believe It!

Reputation Us

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. We can’t help but see the parallels.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S.

Trends 169

How to end ‘quiet firing’ once and for all

PR Daily

It’s the flip side to quiet quitting — and it needs to end. Aside from the impacts of the COVID-19 pandemic on the workplace, the biggest story in employment news has been the phenomenon known as “ quiet quitting ”.

5 critical skills you need to work in PR

Agility PR Solutions

Public relations is a fast-paced industry. If you work in this field, you’re likely to wear many hats for your company. You might manage external communications, collaborate with the marketing department or push through internal initiatives.

Are Influencers More Credible Than the Mainstream Media?

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept.

Ethics 143

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking

Axia PR

In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself onstage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more!

Why and how to ‘hotwash’ after a crisis

PR Daily

It’s an emergency response concept you can apply to your crisis comms. In the world of emergency preparedness, a hotwash is a term assigned to the after-action debrief in emergencies like natural disasters.

Crisis 140

PR pros want to change the future of their field—how AI can improve journalist relationships

Agility PR Solutions

New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the way PR is conducted.

Tempted to Look the Other Way?

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 115

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

Despite Twitter backlash, the Patagonia climate action resonated where it mattered

NewsWhip

Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would go towards fighting climate change. . Patagonia praised for climate efforts.

How PR can help journalism survive

PR Daily

It’s a tough world out there for journalists — but PR pros can help. . Tina: Welcome back, Mark.

8 proven techniques for marketing your online business in 2022

Agility PR Solutions

Building an online store and succeeding with it can be a daunting task. However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost your marketing.

Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup?

Rocky RTO for many orgs and time to make Super Bowl strategies

PR Daily

Plus: Make sure you’re monitoring your likes. The push to return workers to the office hasn’t been met with welcoming arms by everyone. Over 1,000 New York Times staffers refused to return to the office last week and are threatening to strike if union demands aren’t met.,

3 in 4 consumers use mobile ads to discover new apps—what marketers need to know

Agility PR Solutions

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more.

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Is Your Authenticity Showing?

HMA Public Relations

Whether it be a business leader or a celebrity, individuals get the most out of a role when they invest time or money into an authentic project they are truly passionate about. Read more on why it's important to show you care in this post from Alison Bailin.

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

5 PR Controversies That Made Us Cringe – Lessons on Handling a PR Disaster

Prowly

When a PR disaster strikes and hits all the headlines, it stands out particularly strongly for PR professionals.

How to get great story ideas from Google Trends

PR Daily

Use this resource to boost your content. Google offers anyone direct insight into what other people are searching. This is both more — and less — creepy than it sounds. Now, we as the public can’t see who specifically is searching for something. We can’t connect it to IP addresses or individuals.

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5 tech-focused strategies that will boost your PR

Agility PR Solutions

There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1.