Sat.Sep 15, 2018 - Fri.Sep 21, 2018

Three ways cryptocurrency is taking on PR

5W PR

Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.

A Foundation in Ethics Is Built in Our Childhood

PRSay

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance?

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Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

Report 345

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster

Ronn Torossian

“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have experienced.”.

More Trending

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content.

A mix of skills—new and old—that PR pros must master

PR Daily

The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job.

K-pop’s Global Takeover

Ronn Torossian

South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.

Agency 247

Avoid these Fatal Press Release Errors

PR Fuel

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Viral 177

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content.

Uber CEO Hopes to Remake the Brand’s Reputation

Ronn Torossian

The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

Ethics 150

Businesses that Bury the Hatchet

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes ?

Infographic: How users are watching videos

PR Daily

Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video.

Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with.

6 questions with Nneka M. Okona

Muck Rack

6 questions with Nneka M. Okona

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Using crisis communications in college athletics

Axia PR

How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years.

Infographic: The science behind social media addiction

PR Daily

Social media is a powerful force in modern society. Internet users spend an average of 135 minutes a day on social media, and many report being addicted to their platform of choice.

An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

Ethics 142

Does Direct Mail Really Work for Millennials?

Critical Mention

Millennials are the wave of the future. In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 trillion dollars–more than any other generation before them.

Protect your data: 8 essential security tips for PR professionals

Muck Rack

Protect your data: 8 essential security tips for PR professionals

Data 168

4 tips to write with more heft and purpose

PR Daily

Our online content diets mirror the way we eat in the real world. We scarf and read on the run, phone in one hand and microwaveable mush in the other. We are consumed by consumption, and yet we often feast on filler. Convenience too often trumps nourishment or nutrition.

Year of the digital brand—new study reveals 2018’s loyalty winners and losers

Agility PR Solutions

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A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. It is no longer just a “fad” or something easy to do.

Course 114

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.

Tips from Google for revving up—and measuring—your content momentum

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

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Heading to Australia for my Sabbatical

Karen Freberg

It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville.

How to avoid a customer exodus—rebuilding trust after a data crisis

Agility PR Solutions

Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business.

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#MediaMonday – Corina Vanek

HMA Public Relations

Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

6 ways to deal with smears on the internet

PR Daily

As a reporter for the Chicago Tribune, I once was investigating a landfill business when I found numerous stories online alleging that it had ties to the mob. I called a company spokesman, who said the accusations were internet smears that had taken on a life of their own.

Viral 155

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.