Sat.Sep 15, 2018 - Fri.Sep 21, 2018

Three ways cryptocurrency is taking on PR

5W PR

Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.

A Foundation in Ethics Is Built in Our Childhood

PRSay

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.

Ethics 216

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance?

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Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster

Ronn Torossian

“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have experienced.”.

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6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content.

A mix of skills—new and old—that PR pros must master

PR Daily

The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job.

K-pop’s Global Takeover

Ronn Torossian

South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

4 SEO trends communicators should track

PR Daily

Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1.

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Uber CEO Hopes to Remake the Brand’s Reputation

Ronn Torossian

The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.

Using crisis communications in college athletics

Axia PR

How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Protect your data: 8 essential security tips for PR professionals

Muck Rack

Protect your data: 8 essential security tips for PR professionals

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6 ways to deal with smears on the internet

PR Daily

As a reporter for the Chicago Tribune, I once was investigating a landfill business when I found numerous stories online alleging that it had ties to the mob. I called a company spokesman, who said the accusations were internet smears that had taken on a life of their own.

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Behind The Scenes of the Chipotle E. Coli Crisis, with William Espey

Melissa Agnes

How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 188

A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. It is no longer just a “fad” or something easy to do.

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Year of the digital brand—new study reveals 2018’s loyalty winners and losers

Agility PR Solutions

Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these strong and precious consumer bonds. Nine of the top 10 brands in […].

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Tips from Google for revving up—and measuring—your content momentum

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.

#MediaMonday – Corina Vanek

HMA Public Relations

Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

How to avoid a customer exodus—rebuilding trust after a data crisis

Agility PR Solutions

Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business.

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Why PR pros can’t ignore the AI assistant

PR Daily

Today nearly one in five U.S. adults has access to a smart speaker. That’s a growth of 43.7

8 Writing Tips and Takeaways from the Experts

Garrett Public Relations

As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned. As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product. Looking at CMWorld through a writers’ lens, here are my top eight takeaways. Eight Tips and […]. The post 8 Writing Tips and Takeaways from the Experts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

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3 fundamental PR truths that will make you a better communicator

Agility PR Solutions

Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation.

Win journalists over in 4 steps

PR Daily

Lack of news value. Useless quotes. Poor writing. Those flaws top the common complaints journalists levy against press releases and PR pitches. The list goes on, but you can avoid journalists’ ire—and even increase your media placement—if you take several simple steps.

How to Beat Your Competition Using Media Monitoring

Critical Mention

Being on top of media trends is at PR’s core. Whether you’re a Fortune 500 company or a one-person operation, if you don’t know what’s going on with your competition, how do you begin to keep up?

Preaching to the choir

HMA Public Relations

I recently attended a celebration of life service for Rev. William O. Smith. Smith had been a part of our family even before we became […]. The post Preaching to the choir appeared first on HMA Public Relations. Featured Uncategorized celebration family funeral Life Rev. William O.

Media trends—which newspapers do readers trust most?

Agility PR Solutions

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

3 lessons from Glad’s influencer debacle

PR Daily

One might think Glad would know how to be transparent. Its marketing agency, though, crafted a “gotcha” social media stunt that backfired—hurting the plastic-wrap maker, the agency itself and a critically acclaimed Chicago restaurant.

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