Sat.Sep 15, 2018 - Fri.Sep 21, 2018

Three ways cryptocurrency is taking on PR

5W PR

Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.

A Foundation in Ethics Is Built in Our Childhood

PRSay

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.

Ethics 251

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance?

Agency 181

Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster

Ron Torossian

“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have experienced.”.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

Report 334

Behind The Scenes of the Chipotle E. Coli Crisis, with William Espey

Melissa Agnes

How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 277

More Trending

K-pop’s Global Takeover

Ron Torossian

South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.

Agency 247

Avoid these Fatal Press Release Errors

PR Fuel

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.

6 questions with Nneka M. Okona

Muck Rack

6 questions with Nneka M. Okona

217

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Viral 181

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Uber CEO Hopes to Remake the Brand’s Reputation

Ron Torossian

The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

Ethics 150

A mix of skills—new and old—that PR pros must master

PR Daily

The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job.

Using crisis communications in college athletics

Axia PR

How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years.

Protect your data: 8 essential security tips for PR professionals

Muck Rack

Protect your data: 8 essential security tips for PR professionals

Data 171

Does Direct Mail Really Work for Millennials?

Critical Mention

Millennials are the wave of the future. In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 trillion dollars–more than any other generation before them.

Tips from Google for revving up—and measuring—your content momentum

PR Daily

Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Google 159

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.

Year of the digital brand—new study reveals 2018’s loyalty winners and losers

Agility PR Solutions

Study 108

A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. It is no longer just a “fad” or something easy to do.

Course 106

Infographic: How users are watching videos

PR Daily

Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video.

Heading to Australia for my Sabbatical

Karen Freberg

It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville.

3 fundamental PR truths that will make you a better communicator

Agility PR Solutions

Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation.

An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

Ethics 141

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content.

#MediaMonday – Corina Vanek

HMA Public Relations

Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

Media trends—which newspapers do readers trust most?

Agility PR Solutions

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with.

6 ways to deal with smears on the internet

PR Daily

As a reporter for the Chicago Tribune, I once was investigating a landfill business when I found numerous stories online alleging that it had ties to the mob. I called a company spokesman, who said the accusations were internet smears that had taken on a life of their own.

Viral 156

Preaching to the choir

HMA Public Relations

I recently attended a celebration of life service for Rev. William O. Smith. Smith had been a part of our family even before we became […]. The post Preaching to the choir appeared first on HMA Public Relations. Featured Uncategorized celebration family funeral Life Rev. William O.

Why “memorability” is the top driver of experiential marketing ROI

Agility PR Solutions

As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that cut through the clutter. New research provides brands some much-needed guidance as to what drives ROI for experiential marketing efforts.

Study 95

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Infographic: The science behind social media addiction

PR Daily

Social media is a powerful force in modern society. Internet users spend an average of 135 minutes a day on social media, and many report being addicted to their platform of choice.

Why Instagram is the new social media “home base” for brands

Communications Conversations

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning.

From student to PR account manager—6 things I’ve learned in 6 months

Agility PR Solutions

If you had told me at the beginning of my university career in 2015, as I sat in a large, crowded seminar room surrounded by strangers and a textbook pile taller than me, that I would be a PR Account Manager in three years’ time, I probably would have asked the question, “what’s PR?”