Sat.Sep 25, 2021 - Fri.Oct 01, 2021

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How a Global Non-Profit Uses Soundbite Analysis to Drive Success

Onclusive

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time. Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on th

Analysis 369
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Why Press Coverage Still Matters In PR

ImPRessions - Crenshaw Communications

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media.

SEO 227
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The Third Quarter is a “Tell”: Seven Key Considerations for Quarterly Reporting | Business Wire Blog

Business Wire

For companies on a December 31 st fiscal year, the third quarter is the 'tell' as to the full-year results: there’s only one quarter left, and at the time of reporting you’re well into that period. With continued uncertainty around consumer spending, travel and return to in-person activity, along with a record high number of new issuers, valuations are volatile and investors are seeking clarity.

Report 195
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Fintech Marketing Campaign Strategies

Ronn Torossian

The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are […].

Strategy 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 Expert Tips for Measuring PR and Making an Impact

Cision

How to make sense of the metrics that matter most for your PR and comms strategy.

More Trending

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What is social listening: everything you need to know (and best tools to start)

Awario

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.

Tools 183
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User-generated content

Ronn Torossian

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […]. The post User-generated content appeared first on.

Film 195
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UK Media Moves including ITV News, the FT, News UK and more

Cision

Deborah Cohen to be Science Editor at ITV News; FT appoints Kana Inagaki as Tokyo Bureau Chief; Erron Gordon named Executive Creative Director & Head of Studio Output for News UK Broadcasting.

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New study reveals huge shifts in media perception, consumption and trust—what’s working now?

Agility PR Solutions

Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The new study, from media-focused AI-driven audience engagement and sales intelligence firm Futuri, also offers media executives’ predictions for the sector and confidence in their ability to meet […].

Study 172
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Views on How to Reach Hispanic Audiences

PRSay

As the U.S. population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. National Hispanic Heritage Month — Sept. 15–Oct. 15 — is a reminder that, to engage with Hispanic audiences, communications professionals must first obtain authentic, firsthand knowledge about their cultures. We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community.

How To 165
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What Can You Do to Land a TV Pitch?

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked all the time is “What can I do to land a TV pitch?” People know the power of television and they see me there regularly and they want to know how they can be that expert.

Pitching 130
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5 Tips to Build Your Social Media Brand as a Journalist

Cision

Nearly half of U.S. adults get news from social media. These tips will help journalists build a credible social media brand and grow an audience.

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3 reasons why digital PR is an important component of brand promotion

Agility PR Solutions

Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies. If […].

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Meet PRSA Board of Directors Nominee Jane Law, APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jane Law, APR. Location: Bedford, N.H. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority. Board nominee position: Secretary. Alma mater: Wittenberg University (undergraduate degree); Southern New Hampshire University (graduate degree).

Meeting 148
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Social media marketing: the discipline where everyone has an opinion

Communications Conversations

20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. Paul. I worked as a proofreader (and very part-time copywriter) at this agency. As a result, I interacted with the designers and art directors from time to time. They were wonderful people. In fact, a couple of them turned out to be pretty good friends.

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UK Media Moves including talkRADIO, The Guardian, The Sun and more

Cision

Peter Cardwell has joined talkRADIO as Political Editor; The Guardian launches new weekend supplement; The Sun updates travel team.

Travel 156
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3 steps to easy promotional efforts for small companies

Agility PR Solutions

Plenty of business owners, when they first establish their companies, tend to think they don’t need any type of promotional efforts and assume they can rely on word-of-mouth marketing. However, for brand new companies, word-of-mouth marketing isn’t enough to get the ball rolling. While new businesses don’t have dedicated marketing or public relations teams to create highly […].

Company 161
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and concluded they all pretty much do the same thing in similar ways. His decision boiled down to the salesperson.

Survey 112
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PR in 2023: The pandemic’s impact on consumers

Axia PR

A changing consumer landscape and new consumer segments will emerge in the near future. The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there. Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.

Consumer 117
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The 5 Most Impressive Press Releases from September

Cision

Press releases with data points stood out from the crowd this month.

Data 156
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2021 brand loyalty leaders: New shifts emerge amid desperation for return to normalcy—who’s leading?

Agility PR Solutions

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys. This year’s survey, a cross-category examination of brand loyalty, included 1,260 brands […].

Brand 160
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why landing the placement is just the beginning of media relations

Muck Rack

Why landing the placement is just the beginning of media relations

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The most pinned articles on Pinterest in Q3 2021

NewsWhip

While Facebook may be the dominant social network, you ignore others at your peril. Pinterest, for example, is a huge platform with almost half a billion monthly active users, and while that obviously doesn’t rival the Instagrams and TikToks of this world, it is a niche audience of people looking for a very specific type of content. For that reason, we wanted to look at the most pinned articles on Pinterest to see the type of content that tends to do well on the platform, and as you would imagin

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Media Moves at The New York Times & HuffPost, The Information Hires Opinion Editor

Cision

Grace Ashford shifts coverage at The Times, Liz Skalka joins HuffPost, and more.

Media 137
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5 ways to rethink employee engagement in the PR industry

Agility PR Solutions

Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add value to the organization. There are different ways PR employees can show engagement.

Employee 160
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Statistical proof that sharing doesn’t work on LinkedIn for executives

Communications Conversations

The share. It’s a powerful thing in social media marketing circles. It’s the holy grail of social media actions–and one we, as social media marketers, spend a lot of time trying to convince customers to hit. We want our customers to share. More sharing means more reach. And most of us are graded out on how much reach we’re driving through our social media activities.

LinkedIn 120
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How Ted Lasso, WandaVision, and Bridgerton captured our attention in 2021

NewsWhip

Binge-watching. It’s a term that’s entered the vernacular in the 21st century, and a determining factor in much of the content streaming services produce. The big question — will this TV show be binge worthy? Now that all the big streaming platforms are putting out original programming, the competition for the biggest TV show of the year is hotting up.

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What Started as a Family-owned Business is Still Thriving Today

HMA Public Relations

The printing press helped pioneer the mass production of printed copy. Abbie Fink recently visited an old printing press shop called Hatch Show Print and shares more about it in today's blog post.

Print 85