Sat.Nov 13, 2021 - Fri.Nov 19, 2021

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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .

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Releasing Ideation: How to get creativity flowing that eventually leads to the EUREKA moment | Business Wire Blog

Business Wire

Over the past 18 months, nearly every industry has experienced the disruption of its workforce. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward. For some, the remote and hybrid models have proven to work well while others cannot wait to bring their employees back in person.

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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for the partnership.

Agency 333
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CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.

The Resolution Blog

CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]. The post CoverageBook 2. AI? No. Full data attribution for PR?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 Qualities of a Great PR Pro (According to PR Pros)

Cision

PR and comms pros reveal the most important traits needed for industry success.

Industry 360

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195
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Problem Solving Skills for Marketing Managers

Ronn Torossian

While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information. Another task is making sure there’s a procedure in place to prevent similar issues in the future. That’s […].

Marketing 195
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6 Common Media Monitoring Mistakes and How to Correct Them

Cision

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

How To 303
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Email Pitch Academy: How to Land in Inboxes & Avoid Spam Folders

Prowly

Spam filters aren’t just something that email marketers have to worry about. Anyone who depends on email for starting and maintaining relationships needs to be aware of the rules involved when it comes to ensuring the safe delivery of your messages. That includes PR pros using email to send pitches to media contacts. Even if […]. The post Email Pitch Academy: How to Land in Inboxes & Avoid Spam Folders appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Crenshaw Communications is Hiring Across the Board

ImPRessions - Crenshaw Communications

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. The ideal team member will have worked with various top B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house.

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Gary Preston, CoverageBook take 2!

The Resolution Blog

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to […]. The post Gary Preston, CoverageBook take 2!

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Need Holiday Content for Your Site? We Can Help.

Cision

Holiday deadlines don’t always lead to your most creative writing. PR Newswire for Journalists can help you find all the holiday content you need.

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Email Pitch Academy: What Email Metrics Should You Track?

Prowly

Quick question: Do you know how well your email pitches are performing? There are at least a few email metrics that you can measure on a regular basis to assess the effectiveness of your pitches and make improvements whenever needed. If you’re using a PR outreach tool like Prowly, the job of measuring them will […]. The post Email Pitch Academy: What Email Metrics Should You Track?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 smart design tips for creating effective landing pages

Agility PR Solutions

One of the cornerstones of successful digital PR and marketing is creating effective landing pages. No matter how incredible a company’s product or a service might be or how optimized all of its content and ads are, without an effective landing page, most businesses end up not getting the desired results from their campaigns. Persuasive and effective […].

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How to Build a Brand with Social Media

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand.

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Media Moves at Insider, Bloomberg & Crain’s New York, Los Angeles Times Promotes One

Cision

Jason Lalliee, Sage Lazzaro join Insider, Telisha Bryan promoted at Crain’s New York, and more.

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The new non-mandated hybrid workplace

Steve Barrett on PR

Post-pandemic workers are looking for very different things from their employers and offices. Progressive companies must embrace this new reality rather than trying to put the mandate genie back in the bottle.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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4 comms tips for creating a successful business

Agility PR Solutions

Deciding to launch a business can be a big step, in both your personal life and your professional one, too. For many, this can be both daunting, and exciting at the same time. While it can present some challenges, that doesn’t mean that you should feel overwhelmed by the prospect of trying to launch and […]. The post 4 comms tips for creating a successful business appeared first on Agility PR Solutions.

Brand 161
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How Nano Influencers Help Your Business Grow and Where to Find Them?

Brand24

Nano influencers stay in very specific niches that may be relevant to your company. With the right tools they can become your brand ambassadors. The post How Nano Influencers Help Your Business Grow and Where to Find Them? first appeared on Brand24 Blog.

Tools 140
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Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it.

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Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Through this partnership, Podchaser — the world’s most advanced podcast database — will power the media monitoring service with robust podcast metadata and valuable audience in

Analytics 126
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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7 reasons a recognizable logo is crucial for your brand’s digital PR

Agility PR Solutions

Every business should have a strong and recognizable logo. Not only can it help your company strive towards success in the future, but it can also help you significantly grow your customer base, increasing your profitability. Today, we will be discussing why a recognizable logo is crucial for a business’s digital PR and how it […]. The post 7 reasons a recognizable logo is crucial for your brand’s digital PR appeared first on Agility PR Solutions.

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Getting on the Right Foot: The Recruiter Relationship

PRSay

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.

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Podcasts are driving public conversation: new tools to help you navigate this space

Muck Rack

Podcasts are driving public conversation: new tools to help you navigate this space

Tools 153
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How Nano Influencers Help Your Business Grow and Where to Find Them?

Brand24

Nano influencers stay in very specific niches that may be relevant to your company. With the right tools they can become your brand ambassadors. The post How Nano Influencers Help Your Business Grow and Where to Find Them? first appeared on Brand24 Blog.

Tools 101
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to create a sensible social media strategy for your business

Agility PR Solutions

For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn’t neglect or misuse it. You must know what you […]. The post How to create a sensible social media strategy for your business appeared first on Agility PR Solutions.

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

It only takes one crisis to permanently harm your company’s image. What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. This can have major repercussions to your customers’ confidence, staff morale, recruiting efforts and future sales. Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and

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How Often Should You Send a Press Release?

PR Fuel

As an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when your releases hit their inbox your name is familiar.

Writing 105