Sat.Jun 08, 2019 - Fri.Jun 14, 2019

How PR pros can navigate remote client relationships

PR Daily

As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights. Unlimited PTO. Work from home. Flexible schedules. These are the demands of a younger generation entering the workforce.

State of social media teams: Small, under-resourced with a growing list of responsibilities

Communications Conversations

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams?

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches.

Dad’s Wisdom Makes Great PR Advice

ImPRessions - Crenshaw Communications

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Stay Current on Marketing Trends

Ronn Torossian

Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them.

Trends 195

More Trending

The Internet Killed these 4 Words for Me

Flack's Revenge

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly share my personal info.

Introducing Instagram for NewsWhip

NewsWhip

[…]. The post Introducing Instagram for NewsWhip appeared first on NewsWhip. Product Announcements Predictive Alerts social media analytics

Negative Customer Experience: How to Diffuse the Situation

Ronn Torossian

It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications.

How To 195

6 essentials for cultivating great media relationships

PR Daily

Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark. This article originally appeared on PR Daily in June of 2018.

Media 171

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Hey brands, is it time to break up with Snapchat?

Agility PR Solutions

Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred million) dalliances with Instagram Stories.

The Case For and Against Gated Content and Registration Pages

Sword and the Script

Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content.

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Why Gen Zers Prefer Fortnite as a Social Platform to Facebook and Instagram

PRSay

Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform.

3 ways to satisfy to millennials’ demand for transparency

PR Daily

As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.

6 steps for using Pinterest to advance your small business

Agility PR Solutions

Pinterest may not have as many monthly users as Instagram or Facebook, but it isn’t a social media platform that should be dismissed. At last count, Pinterest attracts 250 million users, making it a prime target for small businesses to find new customers.

Depressed and depressing: the state of UK news media

Stephen Waddington

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. The UK is suffering from news fatigue. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019.

Print 156

Why Does a Woman CEO Need to Be a News Story?

PR News

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles.

Sports 104

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. Is it time for a website redesign or refresher? Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is how you get visitors to act.

Mobile 167

3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image.

Customer experience matters–except when it doesn’t (which is a lot of the time)

Communications Conversations

Last week I brought my son to the orthodontist for his regular check-in. We had an 8 a.m. appointment. Great–early in the day, I thought. They’ll surely be on time. In the past, this particular ortho has decidedly NOT been on time. Like never. I once waited an hour with my son to get in.

Why Entrepreneurs Seeking Venture Capital Need Compelling Stories

PRSay

“Who cares?”. It’s the first question to ask when building a story for any entrepreneur who intends to approach institutional investors, says David Dalvey , founder of Brightstone Venture Capital in Minneapolis.

4 reasons you should ditch the word ‘excited’

PR Daily

When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience. This article originally appeared on PR Daily in June of 2018. We’ve heard it before.

Twitter on the hunt for a “Master in the Art of Twitter”

Agility PR Solutions

A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

innovation [noun] 1: the introduction of something new; 2: a new idea, method, or device: NOVELTY ( Merriam-Webster ). How many people think of technology when they hear the word innovation ? I’d imagine it most.

Tech Journalists in Hong Kong Share Insights with PR in Mind

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hong Kong continues to serve as an important media hub for Asia.

3 common public-speaking blunders—and how to overcome them

PR Daily

Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze. Why is so much public speaking—especially in the business world—so awful?

Note to organizations: “Blame the Millennial” just doesn’t cut it

Agility PR Solutions

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Five Good Reads for Communications Professionals

Barokas

Photo credit: Image by Free-Photos from Pixabay. Nothing in life is better at simultaneously sharpening the mind and nurturing the soul than a good book. I’m sure I was born with this knowledge, because books have called to me for as long as I can remember. The feeling of losing oneself in a story, of being transported to another world, is a magic beyond compare. I constantly crave the motivation and inspiration that sparks within me in response to reading an excellent work of nonfiction.

What the Golden State Warriors Can Tell Us about Branding and Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Game 5 of the NBA finals takes place tonight.

Brand 88

How to make sure your real-time marketing hits the mark

PR Daily

Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.

Why reputation management must rise above traditional tracking styles

Agility PR Solutions

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls.

Top publications and articles for May, according to journalists

Muck Rack

Top publications and articles for May, according to journalists

Convincing Clients to Prepare for Crisis

Solo PR Pro

Communications professionals know having a PR crisis plan in place is invaluable. It is the one asset we hope we never have to use on a client’s behalf. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation.