Sat.Jun 08, 2019 - Fri.Jun 14, 2019

How PR pros can navigate remote client relationships

PR Daily

As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights. Unlimited PTO. Work from home. Flexible schedules. These are the demands of a younger generation entering the workforce.

State of social media teams: Small, under-resourced with a growing list of responsibilities

Communications Conversations

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams?

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches.

Dad’s Wisdom Makes Great PR Advice

ImPRessions - Crenshaw Communications

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Stay Current on Marketing Trends

Ronn Torossian

Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them.

Trends 195

More Trending

The Internet Killed these 4 Words for Me

Flack's Revenge

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly share my personal info.

Depressed and depressing: the state of UK news media

Stephen Waddington

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. The UK is suffering from news fatigue. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019.

Print 156

Negative Customer Experience: How to Diffuse the Situation

Ronn Torossian

It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications.

How To 195

6 essentials for cultivating great media relationships

PR Daily

Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark. This article originally appeared on PR Daily in June of 2018.

Media 171

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Introducing Instagram for NewsWhip

NewsWhip

[…]. The post Introducing Instagram for NewsWhip appeared first on NewsWhip. Product Announcements Predictive Alerts social media analytics

The Case For and Against Gated Content and Registration Pages

Sword and the Script

Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content.

Mobile 147

Hey brands, is it time to break up with Snapchat?

Agility PR Solutions

Let’s be honest, we all know things have been difficult with Snapchat for a while now. The signs are there. It started with small annoyances, like redesigns that didn’t seem to solve any problems, but created new ones. Then there’s the few (hundred million) dalliances with Instagram Stories.

3 ways to satisfy to millennials’ demand for transparency

PR Daily

As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.

Don’t sweat Cannes. Awards are a form of media

Stephen Waddington

The market for public relations awards in the UK is over saturated. Awards are a means of credentialing and differentiation. Next week is the Cannes Festival of Creativity. Cannes Lions awards will be awarded for creativity in marketing and communication disciples including public relations.

Travel 118

Why Does a Woman CEO Need to Be a News Story?

PR News

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles.

Sports 105

Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers.

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. Is it time for a website redesign or refresher? Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is how you get visitors to act.

Mobile 168

Why Gen Zers Prefer Fortnite as a Social Platform to Facebook and Instagram

PRSay

Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

innovation [noun] 1: the introduction of something new; 2: a new idea, method, or device: NOVELTY ( Merriam-Webster ). How many people think of technology when they hear the word innovation ? I’d imagine it most.

6 steps for using Pinterest to advance your small business

Agility PR Solutions

Pinterest may not have as many monthly users as Instagram or Facebook, but it isn’t a social media platform that should be dismissed. At last count, Pinterest attracts 250 million users, making it a prime target for small businesses to find new customers.

4 reasons you should ditch the word ‘excited’

PR Daily

When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience. This article originally appeared on PR Daily in June of 2018. We’ve heard it before.

Tech Journalists in Hong Kong Share Insights with PR in Mind

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hong Kong continues to serve as an important media hub for Asia.

Day in the life: Get to know Stephanie Tan, senior communications manager, Button

Muck Rack

Day in the life: Get to know Stephanie Tan, senior communications manager, Button

3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image.

13 methods for achieving your writing goals

PR Daily

The writer’s workweek and overall career arc can seem nebulous, so adding structure—as well as identifying clear objectives—can help you set your course and stick to it. It takes intense focus to achieve professional goals—especially in the realm of writing.

What the Golden State Warriors Can Tell Us about Branding and Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Game 5 of the NBA finals takes place tonight.

Brand 90

How Vidyard uses Muck Rack to achieve their PR goals

Muck Rack

How Vidyard uses Muck Rack to achieve their PR goals

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New study reveals brand loyalty is worth more than the suggested retail price

Agility PR Solutions

In a fickle, fast-moving retail environment, every brand could use a little loyalty—and in fact, new research asserts that loyalty might be worth even more than it appears at face value.

Retail 126

How to make sure your real-time marketing hits the mark

PR Daily

Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.

Why Entrepreneurs Seeking Venture Capital Need Compelling Stories

PRSay

“Who cares?”. It’s the first question to ask when building a story for any entrepreneur who intends to approach institutional investors, says David Dalvey , founder of Brightstone Venture Capital in Minneapolis.

Top publications and articles for May, according to journalists

Muck Rack

Top publications and articles for May, according to journalists

Twitter on the hunt for a “Master in the Art of Twitter”

Agility PR Solutions

A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis.