Sat.Aug 11, 2018 - Fri.Aug 17, 2018

What Keeps PR People Up At Night

ImPRessions - Crenshaw Communications

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights.

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Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.

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What happens when we look at content marketing through a PR lens

PR Warrior

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

Tools 348

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 myths about clients that PR pros should ignore

PR Daily

Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.

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The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age.

7 Aretha Franklin quotations to inspire PR pros

PR Daily

Many are mourning the loss of a unique voice in the music industry known as the queen of soul. Aretha Franklin died on Thursday after battling pancreatic cancer. She was 76.

Top PR Wins — So Far — in 2018

Ronn Torossian

You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018. Starbucks Educates.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Tips For Getting Speaking Engagements

ImPRessions - Crenshaw Communications

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers.

IT’S BACK! Reputation Revolution podcast has been relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark!

Booking a PR tool to ride

Stephen Waddington

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

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Your nonprofit PR strategy deserves recognition

PR Daily

Your goals as a nonprofit communicator are varied. Whether you’re launching a campaign to build awareness for your cause, trying to entice donors to fund your cause or developing a visibility campaign for your executives, storytelling is key.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Artists with the Best Social Media Strategies

Critical Mention

There is a big difference between “insta-famous” and being famous. Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days.

IT’S BACK! Reputation Revolution podcast is relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK!

How to optimise your LinkedIn profile for search and discovery

Stephen Waddington

LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.

How to Increase Your Reach on Instagram

Brand24

Increased reach on Instagram will help you reach new audiences, generate leads and convert them into customers. Here are our bulletproof tips and tricks! Social Listening Social Media Social Media Marketing how to increase reach on instagram instagram organic reach on instagram reach on instagram social media marketing

Why modern-day unicorn marketer’s just don’t exist

Communications Conversations

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now.

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Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

Sword and the Script

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.

Common words that came from the Vikings

PR Daily

Probably you’ve never studied Conversational Viking, let alone claimed to speak it. However, the language of the Vikings, Old Norse, has influenced the development of English more than any other language besides French and Latin.

Three Ways to Maintain Post-Earnings Momentum

Shift Communications

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy.

How these prominent PR failures went from bad to worse

Agility PR Solutions

There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe.

To communicate your company you (also) need a journalist

Prowly

Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists. The post To communicate your company you (also) need a journalist appeared first on Prowly Magazine. Content Marketing Magazine content marketing journalist

5 crisis communications lessons from ‘Stranger Things’

PR Daily

You don’t have to fight monsters to glean insights from Netflix’s hit show, “Stranger Things.”. The adaptation of a Stephen King novel quickly rose in popularity, with many fans calling for more as quickly as possible.

The Criteria Pros Use to Qualify High Authority Link Opportunities

Buzzstream

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. section 1. Introduction. Great outreach starts with a great list.

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3 productive PR strategies for recruiting new employees

Agility PR Solutions

Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers.

Tackling Quarterly Earnings With a Targeted Media Approach

Shift Communications

The PR game changes when working a public company.

Trouble brewing? Bud Light’s Cleveland Browns promo draws boos

PR Daily

Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season.

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Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve!

Youth power—Gen Z have already developed the buying influence of a small nation

Agility PR Solutions

Gen Z’s potential as consumers is a factor that brand retailers should not overlook.