ImPRessions - Crenshaw Communications
AUGUST 17, 2018
Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy. It was a sweet spot after they had rolled in, had their coffee, gotten through their overnight email and started moving forward with their day — but before lunch and looming deadlines. But now they have to turn in multiple stories a day.
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Muck Rack
AUGUST 16, 2018
The 2 major differences that separate PR and marketing: Skills and tools
Ronn Torossian
AUGUST 11, 2018
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. Cartoon Creates Bomb Scare. The Cartoon Network program, Aqua Teen Hunger Force, has always been a bit of an acquired taste.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
AUGUST 13, 2018
Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
AUGUST 15, 2018
In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled as bylined articles or video snippets suitable for social sharing.
Ronn Torossian
AUGUST 13, 2018
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018. Starbucks Educates. Sometimes, no matter how big you are as a company, one decision by one person can have a domino effect on your entire organization.
Communications Conversations
AUGUST 14, 2018
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now. All companies want one, and most have a very hard time finding them. I’m here today to tell you the modern day unicorn marketer is a complete myth.
Prowly
AUGUST 15, 2018
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. I was deeply wrong. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
AUGUST 14, 2018
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn.
Stephen Waddington
AUGUST 13, 2018
LinkedIn is a platform for building professional relationships. Here’s how to build a profile. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers.
Brand24
AUGUST 11, 2018
Increased reach on Instagram will help you reach new audiences, generate leads and convert them into customers. Here are our bulletproof tips and tricks!
5W PR
AUGUST 13, 2018
Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands. The audio lenses will animate automatically when users speak simple words like “yes”, “love”, “no”, and “hi” This is an alteration on previous filters that respond to physical actions that users take on camera like opening their mouths or winking.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
AUGUST 17, 2018
In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong.
Stephen Waddington
AUGUST 14, 2018
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup. It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day.
Agility PR Solutions
AUGUST 12, 2018
There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe. Here are two prominent examples of big PR scandals that ended up going from bad to worse: Bridgestone Back in 1998, Bridgestone tires […]. The post How these prominent PR failures went from bad to worse appeared first on Agility PR Solutions.
5W PR
AUGUST 16, 2018
Brands in the online world are constantly looking for ways to strengthen their presence and reach new markets. Usually, this means experimenting with new types of content , new marketing formats, and unique communication strategies. One of the most recent solutions to emerge in the digital world, is “interactive native content” Native content and interactive content both give marketers a unique way to connect with their target audience.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
AUGUST 11, 2018
Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. At least in the B2B space, sales and marketing have never been more aligned.
Garrett Public Relations
AUGUST 17, 2018
Welcome to our weekly PR Crisis of the Week roundup. When I started this effort about a month ago, I was concerned that there might not be enough crises in the news to write about each week. My fears were unfounded, as once again this week, we have a plethora of candidates to choose from. […]. The post PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Agility PR Solutions
AUGUST 16, 2018
Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers. They have hundreds to thousands of intern applicants every year, simply because students know that the company name carries weight […].
Critical Mention
AUGUST 16, 2018
Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve! What do PR pros expect from getting media? They want news from all media types as quickly as possible.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Barokas
AUGUST 14, 2018
We all know it’s coming every summer: the dreaded August slow down. Most of us have a love/hate relationship with this time of year, which for some means it’s finally time for vacation, but for others it means business is brutally sluggish. Project timelines often slip as critical stakeholders cycle in and out of PTO and the phrase, “Let’s push that to fall” becomes far too familiar.
The Stalwart Blog
AUGUST 12, 2018
- Offering focuses on Crisis PR services, training, monitoring programs - . David Oates, APR, Founder of Stalwart Communications, announced today the launch of its PR Security Service. The brand focuses on offering organizations as well as other marketing and public relations agencies Crisis PR services in addition to training programs and monitoring support.
Agility PR Solutions
AUGUST 12, 2018
Gen Z’s potential as consumers is a factor that brand retailers should not overlook. With a buying power exceeding $500 billion, Gen Z teens and young adults have at their disposal a spending ability that is comparable to the GDP of many countries, including Belgium, Poland, Sweden, Thailand, and Venezuela, according to a new report from market research […].
Steve Barrett on PR
AUGUST 17, 2018
PR has shown no signs of slowing down this summer, but the cloying heat of August seems to have led some communicators to completely lose the plot.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Inbound PR
AUGUST 14, 2018
70% of investors make investment decisions on the basis of something they learned from digital research. Is that surprising to you? To me, it's not. What's most unique about the PR industry unlike any other discipline is that it deals with a multitude of stakeholders - buyers, media people, employees, investors. At the heart of Inbound PR is exactly that stakeholder persona that you need to get to know in and out around their challenges, consumption methods, research preferences, communication a
Axia PR
AUGUST 17, 2018
Shared media is social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
Agility PR Solutions
AUGUST 15, 2018
In this data-driven age, marketers and PR communicators have discovered that it’s pretty easy to gather all kinds of stats about your opens, click-throughs, likes, follows and innumerable other quasi-metrics for analysis—way too many, in fact. The real challenge today is homing in on the measurement-worthy stats that offer actual insights you can use.
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