Sat.Jan 27, 2018 - Fri.Feb 02, 2018

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

The New PR: The Intersection of Positioning and Content Marketing

Onclusive

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix.

Guest Post: How to Make Your Dreams Come True

PR Expanded

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. What would you do if you weren’t afraid? Afraid of failure, afraid of what your parents, colleagues, boss would say? Would you fight for your dreams? Would following your dreams be non-negotiable?

How To 211

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Amazon.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Alphabet Touts Cybersecurity Firm Chronicle

Ronn Torossian

These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online.

More Trending

CoverageBook — Join our team

The Resolution Blog

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content.

Dan Rather is Back Doing the News

Ronn Torossian

He was once one of the most trusted names in nightly news, and now Dan Rather is set to make a comeback. Even as the public’s trust of the media is flagging, Rather believes he still has a voice people will trust.

7 smart strategies for success on the new-look Facebook

PR Daily

If you’re like most communicators, you did your 2018 strategy planning—only to have Facebook announce it was changing the game for organizations again. If you’re going back to the drawing board, you’re not alone. Facebook continues to tinker with its platform, and that means everyone must adapt. “I’m

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Much ado was made during the month of January about Facebook’s Newsfeed changes. Social media experts proclaimed that everything was fine; business press declared the era of social media over. What actually happened, and how measurable has the impact been? Methodology.

The Real Message Behind “Do Not Reply” Emails from Businesses

Sword and the Script

Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received.

B2B 116

Big Data, Small Data: Making the Most of the Data Available [Webinar]

Media Bullseye

Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it.

11 ways to amplify social media engagement

PR Daily

The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy.

CoverageBook is hiring!

The Resolution Blog

CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet.

State of Social Q4 2017: Facebook Smashes Ad Revenue Records, $6 ARPU

Shift Communications

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. User Growth.

Being Accused Of Sexual Harassment? Don’t Pull A James Franco

The Stalwart Blog

It’s never easy to have a public accusation of sexual harassment placed upon you, especially if you fully believe in your innocence. You may feel compelled, even justified, to retaliate on the accuser. Resist this temptation at all cost.

5 ways to differentiate your agency’s pitch

PR Daily

Every business needs paying customers—and for agencies, that means winning new, quality clients. New accounts can bolster your reputation and typically leads to more growth with referrals and market visibility. The key for aspiring agencies hoping to land bigger and better accounts?

Agency 137

Surveying the Past, Present and Future of PR

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics.

Survey 142

4 approaches the best executives take to connect with followers on LinkedIn

Communications Conversations

Other than Instagram, what’s the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta.

#MediaMonday – Bill Huffman

HMA Public Relations

The Phoenix Open is this week so who better to have as the #MediaMonday guest than Bill Huffman, editor of AZ Golf Insider and host of "Backspin the Golf Show." Click below for more]. The post #MediaMonday – Bill Huffman appeared first on HMA Public Relations.

30 jobs in the PR and marketing world

PR Daily

There’s no substitute for exceptional preparation prior to a job interview—there’s no excuse for a lack of it, either. We have countless resources at our fingertips that offer outstanding insight into the organizations we’re courting and the people who will be interviewing us.

Baffling Proof That Issues Can Strangely Emerge From Anywhere

Melissa Agnes

Courtesy: This Is Us NBC. Last week, I posed the question of “what kinds of scenarios, allegations, or rumors risk planting emotional doubt in the minds of your stakeholders?”

Viral 130

A 2018 Outlook on Diversity and Inclusion in the Workplace

PRSay

PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics.

What, No Clydesdales?

HMA Public Relations

You heard it right; there will be no Clydesdales in this year's Budweiser Super Bowl ad. Instead, the company is taking a philanthropic turn. Click below for more]. The post What, No Clydesdales? appeared first on HMA Public Relations.

5 marketing megatrends for 2018

PR Daily

It’s hard to find a sure thing in today’s fractured, frenzied marketing landscape, but there’s plenty we can deduce from reading the tea leaves of technology.

The New England Patriots Win Super Bowl LII… If Total Media Mentions Counted

TrendKite

If we only counted total media mentions instead of touchdowns and field goals (and maybe an ill-timed safety?!), the New England Patriots would be the winners of Super Bowl LII

Media 76

How to Refine Your Link Building Outreach Using Hard Data

Buzzstream

To surpass your outreach goals, you need data on your campaigns and your results. And lots of it. But what exactly are you supposed to do with all of that data? How do you find those secrets to outreach success hiding in plain sight? And where do you even start?

Data 71

State of the Public Relations Industry

HMA Public Relations

Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. Click below for more]. The post State of the Public Relations Industry appeared first on HMA Public Relations.

How content marketing should follow customers along consumer journey

PR Daily

For how widespread its use is, the practice of content marketing. continues to challenge brands in more ways than one.

The best content marketing you’ll see during Super Bowl week is from a Minnesota brewpub

Communications Conversations

For those of us living in Minneapolis this week, it’s kind of a marketer’s dream. There are “brand activations” everywhere.

Content Marketing: 2017 vs. 2018. Lessons Learned and the Challenges Ahead

Prowly

Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer). The post Content Marketing: 2017 vs. 2018.

How Crock-Pot’s Response to This is Us is a Perfect PR Response

HMA Public Relations

We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. Click below for more]. The post How Crock-Pot’s Response to This is Us is a Perfect PR Response appeared first on HMA Public Relations.