Sat.Feb 03, 2018 - Fri.Feb 09, 2018

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.

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PR Lessons From NBC And Crock-Pot

ImPRessions - Crenshaw Communications

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.”

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People As a Capital Asset

Ronn Torossian

As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got their job done within a reasonable time and done well.

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. But recently we have seen the line between these two industries blur and a common thread emerge. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Digital Tools That Improve PR

The Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

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More Trending

Mars Grammy Wins Stir up Controversy

Ronn Torossian

They say rap has finally passed rock in popularity among modern music fans. But someone forgot to tell Bruno Mars. The pop star cleaned up at the Grammy Awards, taking home all six awards for which he was nominated, including best song, best record, and album of the year.

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.”

‘Crisis’ and ‘panic’ don’t have to go hand in hand

PR Daily

You see it in the news every day. Another organization facing yet another scandal, security breach or social media mishap. That can’t happen to us,” you think. Still, you start to sweat a little as you imagine the worst-case scenario.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

A friend of mine was telling me about a political news story last year. I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon !

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Beware the 4 Killers of Clarity in PR Writing


Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work.

PepsiCo faces backlash after ‘Lady Doritos’ trends

PR Daily

It was the crunch heard ’round the marketing world. In a “Freakonomics Radio” interview , journalist Stephen Dubner asked PepsiCo’s chief executive, Indra Nooyi, about the differences between chip-eating habits for men and women: DUBNER: I understand that men and women eat chips very differently.

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The word “influencer” has been tainted by social media. Communicators need to take it back.

Media Bullseye

Public relations work changed dramatically with the advent of social media platforms like Facebook, Twitter, and YouTube. The way we reach audiences changed, and the way people communicate with each other changed too.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?

PR News

Kevin Elliott, U.S. director, risk & crisis communications practice at Hill+Knowlton Strategies, has a favorite aphorism about crisis management: “If you treat a bad day like a crisis, you’ll turn it into one. And if you treat a crisis like a bad day, you’ll make it worse.”

4 Tips for Authentic Executive Communications as a Ghostwriter


Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills.

9 expert tips for writing press release headlines

PR Daily

When writing a press release, even experienced PR pros can get tripped up. Crafting a good headline can be a real struggle. Creating a world-class headline can feel impossible.

Phone Pitching 101

Shift Communications

Picture this: It’s Monday morning and your client informs you that the launch you’ve been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage.

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

FIR: Melissa Agnes and Shel Holtz Discuss Crock-Pot and Tide Pod Challenge Incidents

Melissa Agnes

Last week, I had the pleasure of chatting with Shel Holtz about the Crock-Pot and Tide Pod Challenge incidents, on his widely recognized PR Podcast, “For Immediate Release” (“FIR”).

4 digital tools that are reshaping PR

PR Daily

Public relations and social media: At times it would appear there’s tension between the two. However, social media presents a significant opportunity to enhance PR. New technologies are changing how we interact with each other—and with businesses.

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My Emotional Support Blog


Last week, a woman tried to board a United flight with a peacock. Not just any peacock, an emotional support peacock. United, in an effort to become my new favorite airline, refused the boarding of the bird.

State of Social Q4 2017: Twitter Becomes Profitable

Shift Communications

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s dig into everything they announced. Audience Growth.

RIP Roundup Posts: Here’s a 5 Step Process to Engage Influencers With Superior Content


Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space. Reach out to those influencers and ask them to contribute a quote.

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Why mentorship is a better tactic than decrying millennial shortcomings

PR Daily

Repeat after me: “Throwing the term ‘millennial’ at someone is only a lame excuse for my lack of commitment to be a better mentor and teacher.”. Generalizing any group of people, especially with broad stroke statements such as, “all women love shopping” or “old people always carry Werther’s.

The Super Bowl Ad Data You Haven't Seen


The commercials, the ratings, the players, the teams, you name it! There’s a massive amount analysis out there., but we’re going to dive deeper into the data you haven’t seen

State of Social Q4 2017: Snapchat Snaps Back

Shift Communications

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. User Growth.

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Lessons from a Cobbler

Solo PR Pro

Maria Coppola, APR, CPRC owner and lead consultant at Coppola PR , recounted a story about a cobbler. Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker.

How much should you pay for an Instagram post?

PR Daily

When most people think of influencer marketing, they think of paid Instagram posts from the Kardashians. While celebrity endorsements are one aspect of influencer marketing, they’re not the entire scope of the phenomenon. Influencer marketing has become quite the hot topic in the marketing world.

Three Tips to Upgrade and Utilize Your Media List

Beyond PR

As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities.

9 Years after the Financial Crisis, the PR Industry in the United States Continues Its Slow but Steady Recovery Process


One of the key indicators of sector strength, job growth in the U.S. PR industry, continues its upward trend for the 4th consecutive year, according to a new report by

3 examples of increased ROI with newsroom centered digital communications strategies


Curacao Tourist Board. Although Curacao is a well known holiday destination, their PR team does not sit on its laurels. In an effort to make the transition in their marketing efforts towards digital and inbound marketing, the team adopted a newsroom centric approach.