Sat.May 05, 2018 - Fri.May 11, 2018

Mom’s Wisdom Makes Good PR Advice

ImPRessions - Crenshaw Communications

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations.

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9 Ways To Up Your PR Game

Onclusive

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985.

Three Ways You Can Benefit from #PRSSA

PR Expanded

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Starbucks Settles with Ousted Customers

Ronn Torossian

When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis.

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More Trending

How to Generate More B2B Leads with 6 Easy Strategies

B2B PR Sense

How effective is your B2B lead generation strategy ? We frequently hear from clients that their lead generation isn't producing the number of leads they need. To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation.

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How to advance your PR career

PR Daily

Rising to the top of PR is tough. There’s nothing task-driven about it. Ultimately, you’re judged by what you have created, not by what you’ve shared. And, it’s not just about creating great stories for your clients. it’s also about what you decide to create for yourself.

How To 170

U2 Continues to Set New Standards in Live Rock

Ronn Torossian

From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show.

Brands Bungle Response To Michael Cohen Scandal

ImPRessions - Crenshaw Communications

Caricature by DonkeyHotey licensed under CC BY 2.0. This week two sophisticated corporations faced an unwelcome PR challenge.

Brand 170

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What We Can Learn from the Millennial Generation

Critical Mention

Millennials are the last generation experiencing the shift from print to digital media firsthand. They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second. The question becomes for a PR pro, what can you learn from them?

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Stop letting your intranet budget get pushed to the wayside

PR Daily

Making the case for a new intranet is easy. All you have to do is sit down with your top executives and put your persuasive skills front and center. Then, approval will come fast, right? If only it were that simple.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions.

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5 PR Myths Debunked

ImPRessions - Crenshaw Communications

When someone asks a public relations person what they do for a living, and the PR person hesitates, it’s only because of Samantha Jones.

NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. It calls for strong professionals to lead difficult conversations. The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis.

Infographic: Résumé writing tips from ‘The Avengers’

PR Daily

Securing a new gig often seems like it will take a superhuman effort of intergalactic proportions. You don’t need Thor’s hammer, Black Panther’s claws or Hulk’s angry fists to break down doors, but it wouldn’t hurt to adopt a bit of superhero swagger and flair for self-promotion.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas,more.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school.

Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase.

LinkedIn contest offers a job as Justin Timberlake’s social media manager

PR Daily

If you’re a social media professional who loves Justin Timberlake, you might soon get your dream job.

New Study Highlights Skills Gap in College Graduates

The Proactive Report

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

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Why agency experience is so damn valuable

Communications Conversations

When I was in my early 20s I heard the question for the first time: “Do you have any agency experience?” ” At the time, I didn’t. But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about.

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Infographic: What trends spell success for email marketing?

PR Daily

What is the secret to a successful email marketing campaign? Make it a personal experience.

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#MediaMonday – Brandon Brown

HMA Public Relations

We are so happy to welcome Brandon Brown back to Arizona and back to the Phoenix Business Journal. His beat? All things restaurant and retail. The post #MediaMonday – Brandon Brown appeared first on HMA Public Relations.

PR webinar series

The Resolution Blog

The PR webinar series to super-charge your results, all in one place. We know we all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. Especially when you’re mid-campaign. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post.

SEO 120

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go.

Infographic: What belongs in your branding style guide

PR Daily

If you have market competition, you have to identify what makes your organization special. An important part of differentiating your products is creating a distinct brand identity. This should include a mission statement, as well as a visual vocabulary and other style concerns. This infographic.

How PR Helps To Close Enterprise Deals

Prowly

I believe that good PR can be a real sales booster, and PR efforts targeted specifically at your enterprise clients can help your sales staff reach completely different figures in their sales quotas. The post How PR Helps To Close Enterprise Deals appeared first on Prowly Magazine.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […].

Don’t Let Your Headline Get Cut Off!

Personal PR

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

A 3-part test to give your vision statement the oomph it deserves

PR Daily

Too many vision statements lack true vision. One big pharma company was “proud” to reveal its credo for its new Antibiotic Business Unit. Here it is: Development. Big Pharma plc is working towards a reinvigorated global environment for antibiotic research, development and commercialisation.

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 104