Sat.May 05, 2018 - Fri.May 11, 2018

Mom’s Wisdom Makes Good PR Advice

ImPRessions - Crenshaw Communications

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations. The truth is, our moms’ teachings apply to virtually every aspect of life. In honor of Mother’s Day, we celebrate how some of mom’s classic guidance makes for sound PR advice.

9 Ways To Up Your PR Game

Onclusive

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985. Karlie is senior director of public relations for FOCUS Brands. Judy is mostly retired from a career in health-care communications, but still freelances for clients. Both now live in the Atlanta area.

Starbucks Settles with Ousted Customers

Ronn Torossian

When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis. Social media outrage turned into protests, planned boycotts and a blazing wildfire of negative media coverage for the brand, which is already under siege by growing competition and shifting cultural trends.

Crisis 200

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Three Ways You Can Benefit from #PRSSA

PR Expanded

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations. One year later, I have realized that PRSSA offers many opportunities for students pursuing careers in public relations, including networking events, internship postings, and service initiatives.

More Trending

The importance of developing a culture of content in your organisation

PR Warrior

For an organisation to effectively become its own media channel, it’s important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team – everyone should have the chance to contribute ideas for stories that help build and reinforce an organisation’s external narrative. This is… MORE.

U2 Continues to Set New Standards in Live Rock

Ronn Torossian

From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show. At the time, U2 had released a few albums and had a decent fan following, but they were overshadowed by the major star power at the concert, including pop royalty like Paul McCartney, David Bowie and Freddie Mercury, among others.

How to advance your PR career

PR Daily

Rising to the top of PR is tough. There’s nothing task-driven about it. Ultimately, you’re judged by what you have created, not by what you’ve shared. And, it’s not just about creating great stories for your clients. it’s also about what you decide to create for yourself. There’s a reason why agencies are filled with a large number of mid-level employees, while at the same time, there remain only a few senior people at the top.

How To 131

5 PR Myths Debunked

ImPRessions - Crenshaw Communications

When someone asks a public relations person what they do for a living, and the PR person hesitates, it’s only because of Samantha Jones. Once and for all, real-life PR pros aren’t likely to resemble Samantha ( Sex and the City ), Olivia Pope ( Scandal ), Liz & Liz ( Kroll Show ), or Shauna Roberts ( Entourage ). Ironically, the PR profession can blame pop culture for its portrayal as a shallow, vapid, or glamorized profession.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR webinar series

The Resolution Blog

The PR webinar series to super-charge your results, all in one place. We know we all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. Especially when you’re mid-campaign. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post.

SEO 120

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas,more.

Stop letting your intranet budget get pushed to the wayside

PR Daily

Making the case for a new intranet is easy. All you have to do is sit down with your top executives and put your persuasive skills front and center. Then, approval will come fast, right? If only it were that simple. Putting together a business case requires a well-crafted strategy, as well as a hefty helping of tenacity. You have to lay out your vision, back it up with solid reasoning and stick to your guns—even when your leaders want to allocate money elsewhere.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook? April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.

Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations. As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands.

9 types of PR pros based on ‘Avengers’ characters

PR Daily

[Editor’s Note: This article does not contain spoilers for “Avengers: Infinity War,” but does contain minor spoilers for films including “Black Panther” and “Doctor Strange.”]. The latest "Avengers" film is a blockbuster. Forbes. reported that the movie has made $461.4 million domestically, which beats “Avengers: Age of Ultron” and “Star Wars” and puts it at No. 13 on the list of films with all-time domestic earning records. Comicbook.com reported. that analysts are projecting a $1.88

Film 100

NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. It calls for strong professionals to lead difficult conversations. The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. It’s a fact that several of the contributors including former NHS Trust chairman Roy Lilley, are quick to point out.

How PR Helps To Close Enterprise Deals

Prowly

I believe that good PR can be a real sales booster, and PR efforts targeted specifically at your enterprise clients can help your sales staff reach completely different figures in their sales quotas. The post How PR Helps To Close Enterprise Deals appeared first on Prowly Magazine. Public Relations PR sales

New Study Highlights Skills Gap in College Graduates

The Proactive Report

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don’t think college prepares young people for work. What prompted these HR managers to respond this way? In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants.

Study 100

10 most effective social media tools for PR pros

PR Daily

Some technology really does make things easier. With social media management tools, you can use automation to share your content and the content of others. on your social media channels. Instead of going through the process of logging into each of your social media accounts to post content, find hashtags, resize images and engage with your audience, you can use social media management tools to schedule your social media posts days, weeks or even months ahead of time.

Tools 100

#MediaMonday – Brandon Brown

HMA Public Relations

We are so happy to welcome Brandon Brown back to Arizona and back to the Phoenix Business Journal. His beat? All things restaurant and retail. The post #MediaMonday – Brandon Brown appeared first on HMA Public Relations. Featured Media Monday Brandon Brown MediaMonday Phoenix Business Journal Phoenix Business Journal Reporter Phoenix Reporter Phoenix Restaurants

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine. Marketing marketing viral

Viral 95

Why agency experience is so damn valuable

Communications Conversations

When I was in my early 20s I heard the question for the first time: “Do you have any agency experience?” ” At the time, I didn’t. But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about. At least, that’s what it seemed like. And, in the past 20-plus years, not much has changed. Agency experience is still virtually a “must have” in the PR, comms and social media worlds.

LinkedIn contest offers a job as Justin Timberlake’s social media manager

PR Daily

If you’re a social media professional who loves Justin Timberlake, you might soon get your dream job. LinkedIn is offering one lucky communicator the opportunity to run the singer’s digital channels through a contest it launched with Live Nation: Live out a day on @LiveNation 's social media team at @JTimberlake 's "The Man of the Woods" tour! One lucky LinkedIn member will win. Enter today: [link]. Void where prohibited. Open to residents of the U.S., 18 or older. Ends May 13, 2018 at 11:59 p.m.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause.

How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine. Marketing marketing viral

Viral 91

#AIinPR group publishes crowdsourced PR tool database. What's missing?

Stephen Waddington

The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace. It’s a crowdsourced project undertaken by a group of volunteers that started in February. Conversation about the impact of technology on the media and public relations, ranges from denial to techno-panic. It’s impossible to find a pragmatic point of view.

6 tips for more efficient strategy sessions

PR Daily

Brainstorming is often a meandering exercise that ends up wasting time and accomplishing very little. That’s not to say group strategy sessions aren’t crucial. They give junior employees the chance to shine, senior employees the opportunity to flex their creative muscles and teams the chance to create cohesive, inspired plans for clients. However, fruitful, productive gatherings require structure, preparation and planning.

Don’t Let Your Headline Get Cut Off!

Personal PR

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO

Process Matters: Get Organized for Repeatable Success

TrendKite

To plan more certainty into PR, you must first agree on what success is and how it will be quantified. Then, take action and measure

#TipForTuesday – What is Leadership?

HMA Public Relations

Abbie made a commitment at the beginning of the year to dedicate the second Tuesday of each month to a post regarding leadership. Today's focus is on simplicity, balance and efficiency. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations. Featured Tip for Tuesday Balance Efficiency Leadership Leadership Characteristics Leadership Development Leadership Traits Simplicity What Is Leadership