Sat.May 05, 2018 - Fri.May 11, 2018

Mom’s Wisdom Makes Good PR Advice

ImPRessions - Crenshaw Communications

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations.

9 Ways To Up Your PR Game

AirPR

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985.

Three Ways You Can Benefit from #PRSSA

PR Expanded

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I joined the Public Relations Student Society of America (PRSSA) as a second semester freshman after developing an interest in public relations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

New Study Highlights Skills Gap in College Graduates

The Proactive Report

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US.

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U2 Continues to Set New Standards in Live Rock

Ron Torossian

From the very beginning, U2 has always proven unpredictable and entertaining in their live shows. This reputation goes back to the band’s first foray into the major spotlight, back in 1985 at the Live Aid show.

5 PR Myths Debunked

ImPRessions - Crenshaw Communications

When someone asks a public relations person what they do for a living, and the PR person hesitates, it’s only because of Samantha Jones.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase.

Why agency experience is so damn valuable

Communications Conversations

When I was in my early 20s I heard the question for the first time: “Do you have any agency experience?” ” At the time, I didn’t. But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about.

#MediaMonday – Brandon Brown

HMA Public Relations

We are so happy to welcome Brandon Brown back to Arizona and back to the Phoenix Business Journal. His beat? All things restaurant and retail. The post #MediaMonday – Brandon Brown appeared first on HMA Public Relations.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

PR webinar series

The Resolution Blog

The PR webinar series to super-charge your results, all in one place. We know we all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. Especially when you’re mid-campaign. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post.

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Infographic: Résumé writing tips from ‘The Avengers’

PR Daily

Securing a new gig often seems like it will take a superhuman effort of intergalactic proportions. You don’t need Thor’s hammer, Black Panther’s claws or Hulk’s angry fists to break down doors, but it wouldn’t hurt to adopt a bit of superhero swagger and flair for self-promotion.

#TipForTuesday – What is Leadership?

HMA Public Relations

Abbie made a commitment at the beginning of the year to dedicate the second Tuesday of each month to a post regarding leadership. Today's focus is on simplicity, balance and efficiency. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

How to Generate More B2B Leads with 6 Easy Strategies

B2B PR Sense

How effective is your B2B lead generation strategy ? We frequently hear from clients that their lead generation isn't producing the number of leads they need. To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Social Media Lessons from Unbridled Eve + the Kentucky Derby

Karen Freberg

This past week was quite the whirlwind of events, excitement, and lots of social media activities. No, I am not talking about finals (even though we were able to finish our classes earlier last week!). I am talking about Derby week!

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school.

How To Make People Better

HMA Public Relations

Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event. The post How To Make People Better appeared first on HMA Public Relations.

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Infographic: What belongs in your branding style guide

PR Daily

If you have market competition, you have to identify what makes your organization special. An important part of differentiating your products is creating a distinct brand identity. This should include a mission statement, as well as a visual vocabulary and other style concerns. This infographic.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […].

What We Can Learn from the Millennial Generation

Critical Mention

Millennials are the last generation experiencing the shift from print to digital media firsthand. They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second. The question becomes for a PR pro, what can you learn from them?

Is Effective Employee Communications Possible?

HMA Public Relations

Of course it is! But, it’s not as easy is sending an email or calling a meeting. Just because you say or type it does NOT […]. The post Is Effective Employee Communications Possible? appeared first on HMA Public Relations.

How to advance your PR career

PR Daily

Rising to the top of PR is tough. There’s nothing task-driven about it. Ultimately, you’re judged by what you have created, not by what you’ve shared. And, it’s not just about creating great stories for your clients. it’s also about what you decide to create for yourself.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas,more.

Applying Supply-and-demand Economic Theory to Media Relations

The Hoffman Agency

By Lou Hoffman. Hoffman Agency, CEO. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists.

Blake Lively is an Insta Game-Changer

HMA Public Relations

Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this. The post Blake Lively is an Insta Game-Changer appeared first on HMA Public Relations.

LinkedIn contest offers a job as Justin Timberlake’s social media manager

PR Daily

If you’re a social media professional who loves Justin Timberlake, you might soon get your dream job.

Who Can Be a Solo PR Pro Now?

Solo PR Pro

Ten years ago, we asked “ Who Can Be a Solo PR Pro? ” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share.