The Resolution Blog
OCTOBER 4, 2019
Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who work in paid media.
Muck Rack
OCTOBER 2, 2019
Influential or influencer? What’s the difference?
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Agility PR Solutions
OCTOBER 1, 2019
They’re everywhere. They always seem to look flawless, even if they insist that there’s #nofilter or FaceTune. They’re on the beach at a very chic resort-on-stilts in Polynesia, getting paid to be on vacation. They walk down trendy streets while narrating and photographing their day to day activities—from the seemingly banal to the extravagant to the […].
ImPRessions - Crenshaw Communications
OCTOBER 4, 2019
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
OCTOBER 1, 2019
Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
OCTOBER 3, 2019
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
The Resolution Blog
OCTOBER 4, 2019
Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who […]. The post The New Marriage between Paid and PR appeared first on PR Resolution — by CoverageBook.
Ronn Torossian
OCTOBER 4, 2019
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of new developments in your industry as well as seek new ways to improve your existing workflow […]. The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on.
Agility PR Solutions
OCTOBER 1, 2019
Avis Car Rental famously proclaimed back in the classic marketing days, “We’re number two. We try harder.” Fast food giant Burger King can make the same claim, and truthfully so since the chain—in its ever-elusive pursuit of top burger dog McDonald’s—has certainly put extra effort into its marketing campaigns of late. BK even launched a […]. The post How Burger King won McDonald’s’ cancer-awareness campaign—and 3 top takeaways for PR appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
OCTOBER 4, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Twitter lists. Twitter lists are awesome if you’re not familiar with them. You can put anybody into a private list. You can make it public too but you can actually make it private so only […].
PRSay
SEPTEMBER 30, 2019
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. Artist Grant Wood once said, “All of the really good ideas I ever had came to me while I was milking a cow.”. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile.
Ronn Torossian
OCTOBER 4, 2019
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of new developments in your industry as well as seek new ways to improve your existing […]. The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on.
Agility PR Solutions
OCTOBER 3, 2019
So you’ve decided to start a podcast. An increasingly popular marketing strategy, podcasting seems to be having its moment in the sun in the world of social media. It’s more than likely that you’ve spent considerable time getting the sounds and feel just right, and now you’re ready to hit that “upload” button. Before you […]. The post 5 steps for successfully promoting a new podcast appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Steve Barrett on PR
OCTOBER 4, 2019
PRWeek and BU's latest landmark survey of the communications industry uncovers many essential themes that should inform modern practice.
NewsWhip
OCTOBER 4, 2019
The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out. As we move into a world where automation and smart tech continue to collide with the workforce, how are conversations about the automation of millions of jobs spreading?
Communications Conversations
OCTOBER 4, 2019
When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. “It’s not for me.” “I don’t have time for LinkedIn.” “I’m not looking for a job right now–why would I use LinkedIn?” “I don’t have anything to share–what would I do there?
Agility PR Solutions
SEPTEMBER 30, 2019
As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In fact, many comms pros are just starting to figure it all out—or feel they’re being altogether left behind. In its first-ever Marketing Technology Survey Report, marketing-focused lead generation and biz-dev firm RSW/US confirms […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
SEPTEMBER 30, 2019
Salaries have fallen in the past year but PR remains a well-paid career. Public relations is well-paid with lots of opportunity for progression for ambitious individuals. Data from the CIPR and the PRCA sets out average remuneration. It covers roles in agency and in-house and describes regional differences. The CIPR polls its members in its annual state of the profession survey.
Critical Mention
OCTOBER 2, 2019
If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. Encountering them is inevitable for those within the industry at some point in their careers. However, some of the pros make it look very easy to manage. We’ve observed some of their great tactics and have put together four ways to avoid them, or at least weave your way around such disasters, without leaving a mess behind. 1.
Reputation Us
OCTOBER 3, 2019
ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon. Complete details about the survey, including an analysis of the findings and a list of key insights are available at DHMresearch.com/CyberSurvey.
Agility PR Solutions
OCTOBER 2, 2019
Sustainability has become a mainstream concern for companies, with heightened expectations from investors, regulators, government, employees and the public—according to new research from UK-based quality assurance provider Intertek, 74 percent of C-suite level respondents agree that customers and other stakeholders are demanding that companies do more in relation to sustainability.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Communications Conversations
OCTOBER 2, 2019
Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer , the most trusted relationship people have right now is with their employer! Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.
Critical Mention
OCTOBER 3, 2019
Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Your campaigns should all be responsive and informative in order to catch the eye of today’s email recipients. Practice Email Segmentation. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails.
HMA Public Relations
SEPTEMBER 30, 2019
Today’s #MediaMonday comes from KTAR News reporter Ali Vetnar. Scott met Ali’s dad, Jeff, when they were kids and attended the same church. The post #MediaMonday – Ali Vetnar appeared first on HMA Public Relations.
Agility PR Solutions
SEPTEMBER 29, 2019
As influencer marketing (IM) continues to gain traction in comms strategy—and as authenticity continues to be a key challenge for influencer campaigns—new research from IM service Takumi explores the Instagram IM industry’s dynamics in a study of over 4,000 consumers, marketers and influencers across the UK, U.S., and Germany. The report, Trust, Transactions and Trendsetters: […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Prohibition
OCTOBER 2, 2019
When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated.
Konnect Agency
OCTOBER 2, 2019
Here at Konnect Agency , we win big for our clients every day. We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours.
Mark My Words
OCTOBER 4, 2019
Standard. Founder of Borkowski PR Starting as an in-house publicist at the Wyvern Theatre in Swindon, he founded Borkowski PR and went on to work with big names in consumer brands, celebrities and arts and entertainment — Graham Norton, Harrods, Led Zeppelin and many more. . Borkowski sold his celeb PR business years back, but now works behind the scenes on stories from Noel Edmonds vs Lloyds bank to Extinction Rebellion.
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