Onclusive
JANUARY 11, 2016
Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past. With social sharing capabilities baked in and curious communities at their core, these new publishing platforms are built […].
Deirdre Breakenridge
JANUARY 12, 2016
It’s time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
JANUARY 11, 2016
What a night! Leo took home the award for best actor, Rocky got a standing ovation, Taraji P. Henson celebrated her win with cookies and social personalities tweeted with a fury. We created the Top 50 #GoldenGlobes Social Influencers list using Cision’s Influencer Search. Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter.
ImPRessions - Crenshaw Communications
JANUARY 14, 2016
Whether you’re a seasoned PR pro or fresh-faced intern, you can read more into the annual Oscar nominations than just pop culture effluvia. The nominations often reflect deeper societal themes with relevance to PR and communications. Here are some examples. “Hijacking” social issues is always a plus. Two of the top contenders for best picture, “Spotlight” and “The Big Short,” elucidate real life incidents of cultural importance: the Catholic Church mole
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
JANUARY 14, 2016
My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important).
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JANUARY 14, 2016
On January 10 the world lost David Bowie, a music visionary and an art genius, whose talent spanned over decades and affected music of all genres. Here we look at some of the music journalists who have responded on Twitter with shock and disbelief of Bowie’s death, but most importantly want to remember and tribute David Bowie for who he was, thank him for his genius that will continue to live on and try to put in words what he meant to everyone.
ImPRessions - Crenshaw Communications
JANUARY 12, 2016
If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed. To be successful, there are some key things to keep in mind from the start of a PR agency relationship.
The Proactive Report
JANUARY 13, 2016
Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.
Shift Communications
JANUARY 11, 2016
Over the past 5 years, I was asked on a monthly basis whether I was aware of what a great, promising market Austin, Texas would be for SHIFT. “Austin is growing like crazy!” “SXSW!” “Breakfast tacos!” “When are we gonna do this?” My reply until a year ago? “Show me a sustainable business plan and we’ll do it.” I didn’t believe.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
JANUARY 13, 2016
Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done. The process of building an audience and driving sales takes time, and many organizations quickly lose patience.
Reputation Us
JANUARY 13, 2016
It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. This month’s PR Week, a nationally recognized public relations magazine highlighted the efforts that police communications from departments across the country are making to connect with communities and address what it calls a “public perception crisis.
The Proactive Report
JANUARY 13, 2016
Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.
Shift Communications
JANUARY 14, 2016
Before I wrote this blog post, I Googled my topic, as one does, to see if it had been covered before: does an aspiring public relations professional have to study public relations or communications in college to be successful? In my search, I came across a blog post written by a senior PR executive. In no uncertain terms, he prophesied that one must study PR in school to be successful – in fact, he wouldn’t even hire an intern without previous experience gained from a PR degree.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
JANUARY 12, 2016
We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. When asked about their careers, most people want to advance. But then they ’ re not quite sure where to start. Plus, life gets in the way. In 2016, make yourself the focus. Do the things that will push your career forward. It’s not as hard as you think.
Ishmael's Corner
JANUARY 13, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. Pick out a story in media properties such as The Atlantic or The New Yorker.
The Proactive Report
JANUARY 13, 2016
Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.
Shift Communications
JANUARY 13, 2016
Twitter is toying with the idea of increasing the character limit of tweets to 10,000, more than 72 times the existing limit. Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? One word: MONEY. Over the past 10 years, Twitter’s popularity (and stock price) has fluctuated; for a long time, the little blue bird held its own amidst social networks and blogging platforms, and then more recently fell behind the pack.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
JANUARY 15, 2016
Buyers no longer pay attention to traditional advertisements. A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. So where do consumers place their trust? Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play.
Ishmael's Corner
JANUARY 11, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been wanting to use this data for some time. But I needed to allow the statute of limitations to run its course since the data comes from a specific client engagement. The client was Novellus, a player in the semiconductor capital equipment space.
The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” That’s great news for PR. It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content.
Shift Communications
JANUARY 15, 2016
So you’ve scored a PR agency internship and you’re ready to put your nose to the grindstone for the next three to six months. Before you jump right into media list building, influencer vetting, and coffee getting (that doesn’t happen too often, I swear!), take the time to build a game plan for how you’ll use this internship to get to the next step – getting a job offer.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
JANUARY 14, 2016
If your brand relies heavily on paid media to reach your audiences, you may need to readjust your 2016 strategy. According to PageFair, over 198 million people run ad blockers, meaning the money you put behind those banner ads is going straight down the drain. . So how can you connect with an audience that ignores your messages? . Earned media. Win placements with our latest tip sheet. “71 Ways to Get Media Coverage” will show you how to build long-term relationships with journalists, establish
Solo PR Pro
JANUARY 12, 2016
Today, we’re happy to share news of a transition that has been underway for many weeks. Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of the company. As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consulta
The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” That’s great news for PR. It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content.
Shift Communications
JANUARY 12, 2016
Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? A while back we explained the PEST framework for understanding competitive threats. With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. Political. What political changes could threaten your business?
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
JANUARY 15, 2016
I see a lot of social media streams with the same types of content over and over, usually self-promotional shares of content. The truth is: people get bored with monotony, especially if it’s self-serving for you. A better strategy — and one that will attract more social media followers — is to include a mix of shares and updates. Make sure these make your must-post list.
Communications Conversations
JANUARY 14, 2016
MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. One reason: We get grade-A speakers like Amy Webb. Amy was our closing keynote this year, and one nugget she dropped on everyone in attendance was the emergence of a new tool named “Crystal Knows.” PR friends: This tool will change your life.
The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” That’s great news for PR. It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content.
Expert insights. Personalized for you.
207 
Let's personalize your content