Sat.Apr 25, 2015 - Fri.May 01, 2015

Three Ways to Elevate your Game Now

Ronn Torossian

Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is [.].

The State of Digital Video: A PRStudChat Session Recap

PR Expanded

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session.

Video 298

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PR’s Past, Present and Future as told by Sally Falkow

Onclusive

When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow … Continued. Interviews interview measure PR PR PR education PR measurement PR Tech PRTech public relations Rebekah Iliff Sally Falkow

The 5 Basic Steps to Using Video for PR

Cision

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand.

Video 330

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Trick or Tweet? The Damage of TMI

Flack's Revenge

So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector.

More Trending

Canadians tech leaders speak out on Bill C-51

ReimaginePR

59 leaders of some of the most innovative tech companies in Canada today signed this lette r asking Prime Minister Harper to rethink Bill C-51. And me. There were 60 of us all together. Since it went out earlier this week, strangers and friends have reached out to tell me I was brave.

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might of been a pretty helpful post for some people, but it could have been very counterproductive for some as well.

Secrets to 'influencer relations' success

PR Daily

Who’s persuasive, engaging, digitally savvy, and has the ability to further your business goals and help you reach new audiences? That'd be someone with a large following on a blog or social media site(s), sometimes referred to as an "influencer." But let’s dig deeper. It’s not just any influencer.

5 Things that College Didn’t Teach Me about PR

Sword and the Script

A contributed post by Sydney Holmquist. College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that creeps closer by the day.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

State of Social Q1 2015: 40% of Facebook users are mobile-only

Shift Communications

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Let’s see what changed! Growth. Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44 billion people.

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3 Steps to Efficient Content Amplification

Cision

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity.

Film 285

How to write a perfect LinkedIn summary

PR Daily

You have 30 seconds to describe yourself. Can you do it? With a LinkedIn summary, that's all the time you have. No one wants to read your entire work history (a main reason why. short personal stories are a game-changer. on a cover letter). The summary section requires brevity and critical thinking.

Should We be Storytelling or Story Making?

The Proactive Report

Every PR practitioner has had it drummed into them that we should be telling our brand’s story.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Grow an Agency

Shift Communications

Earlier this month, SHIFT celebrated its 12 th Anniversary.

Agency 156

5 Ways to Improve Your Content Marketing

Cision

No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect.

An editor's advice for pitching via social media

PR Daily

A decade ago, media professionals couldn't have imagined the impact social media would have on the news cycle today.

Video: My Upcoming Book

Rock the Status Quo

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

Video 141

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Shift Communications

Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers.

What PR Can Communicate About Philanthropy

Cision

Giving back has been the gateway to several effective PR campaigns. Whether you are starting from scratch or seeking to grow an established gift-gifting initiative, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many organizations still overlook the most obvious path that is fully dedicated to supporting communities: philanthropy.

7 questions to ask before you embark on a PR program

PR Daily

Picture this: You’re in your marketing meeting discussing plans and tactics, when someone starts talking about PR. You discuss it and decide you should explore it as a way to get the word out about your company, product or service.

How To Prevent Crises In Your PR and Marketing Campaigns

Melissa Agnes

I’ve got a question for you. It’s an important question so I really want you to close all distractions and put a good 30 seconds of thought into contemplating it. My question is… how does something like this happen?

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State of Social 1Q15: Twitter Opens Up The Ad Spigot

Shift Communications

The 140 character social network released its Q1 2015 earnings. Let’s take a look at where the bird has landed. Growth. Twitter grew quarter over quarter by approximately 5% to 308 million monthly active users.

Dissecting Publicity’s Impact on Pharma Companies

Cision

Pharma falls into that unenviable category of, ‘we love to hate them.’ These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market.

Barbie quits SeaWorld

PR Daily

We’ve seen Mattel’s Barbie take on many professions over the course of her existence, but killer whale trainer will no longer be one of them. The company announced last week that its license with SeaWorld will not be renewed, and SeaWorld Barbie will need to find a new job.

Film 171

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel.

What’s the One Thing?

Cision

PR has always been in the business of writing, sharing and promoting messages. Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted. A case in point: two recent labor strikes at two New Hampshire-based companies.

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve.

Reverse-engineering the Storytelling in a New York Times Feature

Ishmael's Corner

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative?

10 Tips to Help You Excel in Your Marketing Internship

PR 20/20

So you’ve landed your dream internship— now what? Internships can be a great way to gain knowledge that only firsthand experience can give you, but being an intern can be a little overwhelming at times.

MediaPulse | A Weekly Media Round-Up

Cision

Breaking industry stories we’ve been following this week: The Big News: American Airlines suffers delays due to iPad software glitch ( Money ); The Huffington Post leads in digital news ( FishbowlNY ); Live Nation taking over Bonnaroo ( L.A. BIZ ); and Soundcloud making podcasting easier ( The Observer ). Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ).