Sat.Dec 01, 2018 - Fri.Dec 07, 2018

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept.

The Problem With Influencers

ImPRessions - Crenshaw Communications

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged.

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

3 Content Marketing Trends for 2019

The Proactive Report

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Identify Your Target Audience and Use Influencers to Boost your Reach

Ronn Torossian

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product?

More Trending

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. As it has grown, PR has become more specialized, which has affected recruiting.

Business Video Marketing Trends Shifting to Animated Video Stories in 2019

The Proactive Report

Image credit. In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation.

Video 255

Five Tips on Managing a Diverse Workforce

Ronn Torossian

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? And what makes it such a powerful tool? Let's start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business.

How To 183

Building Brand Invincibility Requires Intentional Attention

Melissa Agnes

How to systemize the process of giving attention to the right things.

Brand 235

PR-themed movies and TV shows to fill your idle hours

PR Daily

This article originally appeared on PR Daily in December of 2017. Being both a movie junkie and a PR junkie, I absolutely love movies and TV shows that focus on my industry.

Film 164

Burger King pranks McDonald’s in savvy new geolocation campaign

Agility PR Solutions

Burger King has been rocking some very effective campaigns lately—and honing some pretty effective trolling skills over the last couple of years, especially for picking on (and profiting from) fast food big brother McDonald’s.

Brand 125

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

PR News

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is.

Trends 126

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate.

Survey 112

How to use corporate social responsibility efforts for PR wins

PR Daily

As brands struggle to find ways to keep their names out in front of their audiences, PR pros are on the lookout for stories that can capture the attention of journalists.

Weber study finds Americans don’t really trust social media for health info

Agility PR Solutions

A new survey from comms giant Weber Shandwick profiling how U.S.

Study 123

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers.

Study 101

Infographic: The future of marketing in 2019

PR Daily

What should brand managers be focusing on in the coming year? The marketing landscape is constantly changing, and what worked in the past might not result in repeat success.

Why you should thoroughly audit your social media presence

Agility PR Solutions

The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

People with Messy Offices Perceived Negatively, Research Finds

PRSay

If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says. Psychologists explored how messy workspaces affect perceptions of the owner’s personality.

10 essential PR blogs to read

PR Daily

Public relations professionals likely know about major PR publications such as PR Daily , PRNews and O’Dwyer’s , as well PRSA publications like PRsay. However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs.

Purpose is a key driver of overall reputation—which brands have found theirs?

Agility PR Solutions

Consumers are increasingly demanding that the brands they do business with take stands on societal and cultural issues and get more involved in improving their communities—and this new sense of involvement and opinion has become a major factor in brand reputation.

4 Social Media Trends That Aren't Going Anywhere in 2019

PR 20/20

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year.

10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing.

SEO 96

4 LinkedIn changes that affect your social media strategy

PR Daily

LinkedIn has announced a few significant changes. to Company Pages on its platform. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010.

6 tips to increase your PR outreach this holiday season

Agility PR Solutions

It’s that time of year again! Christmas music is besieging mainstream radio, people are setting up their decorations—and most importantly, holiday shoppers are flooding malls and online stores alike to find gifts and treats to give their loved ones during the joyous season.

Radio 108

The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” ” “Well,” I said, “Yes, you do. And that’s part of the point.”

Tools 95

6 Twitter Metrics to Follow to Boost Your Online Presence

Brand24

Twitter metrics to track to boost your engagement rates, increase brand awareness, and build a robust online presence! Social Listening Social Media Marketing Twitter measure twitter measure twitter metrics track twitter track twitter metrics twitter metrics twitter performance

7 inspirational quotes from George H.W. Bush

PR Daily

As the only president to serve just one term in the last thirty years, it’s remarkable how well George H.W. Bush was liked by all who knew him.

Sports 152