Sat.Dec 01, 2018 - Fri.Dec 07, 2018

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept. 24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change.

Nonprofit 240
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The Problem With Influencers

ImPRessions - Crenshaw Communications

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer programs, essentially outsourcing their relationships with their own customers to third parties.

Fashion 180
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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. And it’s not just about Facebook or even social media.

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Identify Your Target Audience and Use Influencers to Boost your Reach

Ronn Torossian

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product? What do they have to gain from purchasing […]. The post Identify Your Target Audience and Use Influencers to Boost your Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 170
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Content Marketing Trends for 2019

The Proactive Report

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy.

More Trending

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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Five Tips on Managing a Diverse Workforce

Ronn Torossian

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that you might not think about when you think about workplace diversity, such as different education, socio-economic […].

Education 150
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Business Video Marketing Trends Shifting to Animated Video Stories in 2019

The Proactive Report

Image credit. In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, B2B marketers used to shy away from deploying entertaining video content on social media, keeping their b

Video 145
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Building Brand Invincibility Requires Intentional Attention

Melissa Agnes

How to systemize the process of giving attention to the right things. In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention in a way that helps you prioritize the things that matter most to your business, your team, your stakeholders, and your career.

Brand 133
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” “Well,” I said, “Yes, you do. And that’s part of the point.” When readers encounter wordplay, they first evaluate the literal meaning of the words. When that doesn’t work, they seek alternative meanings.

Tools 138
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Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

PR News

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is. Will it be called PR 10 years from… Continued. The post Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action) appeared first on PR News Blog.

Trends 133
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Burger King pranks McDonald’s in savvy new geolocation campaign

Agility PR Solutions

Burger King has been rocking some very effective campaigns lately—and honing some pretty effective trolling skills over the last couple of years, especially for picking on (and profiting from) fast food big brother McDonald’s. With memories of past stunts like 2017’s ghoulish “never trust a clown” smear campaign still fresh in mind, the King’s zany […].

Brand 112
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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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People with Messy Offices Perceived Negatively, Research Finds

PRSay

If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says. Psychologists explored how messy workspaces affect perceptions of the owner’s personality. In three experiments, about 160 participants were randomly assigned to sit in a researcher’s office that was clean and uncluttered, or in other offices that were either “somewhat” or “very” messy.

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5W Spotlight: Nicholas Koulermos

5W PR

Nicholas Koulermos. In this week’s 5W Spotlight, we sat down with Nicholas Koulermos, Associate Vice President of Corporate, to discuss his journey into the PR industry. His advice for people looking to get into PR? “Live and breathe your clients…” Read the full interview below! . What inspired you to get into PR? Joe Biden…sort of. His dedication and passion for public service inspired me to get into Public Affairs, which eventually led to my work in PR.

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Weber study finds Americans don’t really trust social media for health info

Agility PR Solutions

A new survey from comms giant Weber Shandwick profiling how U.S. adults access, use and feel about health-related information finds that most American social media users who regularly seek health information are concerned about incorrect or misleading medical information on social media—and few have found health information on social media to be accurate.

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6 Twitter Metrics to Follow to Boost Your Online Presence

Brand24

Twitter metrics to track to boost your engagement rates, increase brand awareness, and build a robust online presence!

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Within the subset of news-watching respondents, 75 percent still favor television as their medium of choice.

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PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

Shift Communications

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared.

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Why you should thoroughly audit your social media presence

Agility PR Solutions

The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across. There is no other marketing and public relations battleground more prominent, and industry leaders are still often […].

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LinkedIn: The rise of B2B Social media Marketing

5W PR

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Around 84% of business decision makers say that they’re influenced by social media when making purchasing decisions.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. Take advantage of Google My Business.

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28 PR conferences and events you don’t want to miss in 2019

Muck Rack

28 PR conferences and events you don’t want to miss in 2019

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The World’s Simplest Brands—who they are and why they prosper

Agility PR Solutions

In the fast-paced, multi-channel world of today’s brand imagery, “simple” seems like an unusual commodity for success—but the fact is, simplicity is an experiential component that consumers crave the most. These new rankings of the World’s Simplest Brands—those that consistently deliver on their brand promise with simple, clear, intuitive experiences—from brand strategy firm Siegel+Gale reveal just […].

Brand 101
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Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. Why? According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. 1.

SEO 71
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Social media the real pantomime villain

Mark My Words

Well there is no doubt that it’s pantomime season, heroes, villains and the participation of the crowd. Take Noel Edmonds for example. A scroll through Twitter a week a ago would have left you in no doubt; Marmite isn’t just found in an iconic jar. But hang on, seven days in, he’s out of the jungle and it’s all change proving that chewing on a cockroach, taking your top off and most importantly, showing your authentic personality can change the mood of the crowd.

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6 tips to increase your PR outreach this holiday season

Agility PR Solutions

It’s that time of year again! Christmas music is besieging mainstream radio, people are setting up their decorations—and most importantly, holiday shoppers are flooding malls and online stores alike to find gifts and treats to give their loved ones during the joyous season. Hopefully, your holiday PR and marketing strategies are underway. After all, the […].

Radio 98