Sat.Dec 01, 2018 - Fri.Dec 07, 2018

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept. 24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change.

The Problem With Influencers

ImPRessions - Crenshaw Communications

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer programs, essentially outsourcing their relationships with their own customers to third parties. That’s a mistake.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. And it’s not just about Facebook or even social media. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile.

Identify Your Target Audience and Use Influencers to Boost your Reach

Ronn Torossian

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product? What do they have to gain from purchasing […]. The post Identify Your Target Audience and Use Influencers to Boost your Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? And what makes it such a powerful tool? Let's start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you're likely to dismiss the product as a sensationalized gimmick -- and you wouldn't be alone in thinking that. Let's push pause and go back. Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic.

Five Tips on Managing a Diverse Workforce

Ronn Torossian

Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that you might not think about when you think about workplace diversity, such as different education, socio-economic […]. The post Five Tips on Managing a Diverse Workforce appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns. In this post, we will discuss: A reliable lead generation marketing definition. What comprises a good lead generation and PR campaign. Specific tactics that will boost your marketing and lead generation efforts.

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PR-themed movies and TV shows to fill your idle hours

PR Daily

This article originally appeared on PR Daily in December of 2017. Being both a movie junkie and a PR junkie, I absolutely love movies and TV shows that focus on my industry. With that in mind and as people start queuing up their Netflix for holiday vacations, here is a list of what to watch for PR pros: The West Wing (1999 - 2006). Watching the entire series of “The West Wing” is like getting a master's degree in PR.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Content Marketing Trends for 2019

The Proactive Report

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Why is this important? Isn’t it enough to discuss goals and have an unwritten strategy?

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

PR News

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is. Will it be called PR 10 years from… Continued. The post Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action) appeared first on PR News Blog.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

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10 essential PR blogs to read

PR Daily

Public relations professionals likely know about major PR publications such as PR Daily , PRNews and O’Dwyer’s , as well PRSA publications like PRsay. However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Some of these PR veterans are independent consultants. Some have built their own agencies. Some focus on specific topics like technology or PR measurement.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Weber study finds Americans don’t really trust social media for health info

Agility PR Solutions

A new survey from comms giant Weber Shandwick profiling how U.S. adults access, use and feel about health-related information finds that most American social media users who regularly seek health information are concerned about incorrect or misleading medical information on social media—and few have found health information on social media to be accurate. The Weber […].

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Business Video Marketing Trends Shifting to Animated Video Stories in 2019

The Proactive Report

Image credit. In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach.

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28 PR conferences and events you don’t want to miss in 2019

Muck Rack

28 PR conferences and events you don’t want to miss in 2019

Improve your crisis PR management with a triage approach

PR Daily

Social media monitoring can alert brands of customer service problems and potential reputation-damaging issues. Just remember that not every problem or negative exchange is a crisis. Some organizations may feel compelled to react to every problem with a public statement or social media post. Ironically, that can draw more attention to the initial issue and inadvertently increase reputational damage.

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Burger King pranks McDonald’s in savvy new geolocation campaign

Agility PR Solutions

Burger King has been rocking some very effective campaigns lately—and honing some pretty effective trolling skills over the last couple of years, especially for picking on (and profiting from) fast food big brother McDonald’s. With memories of past stunts like 2017’s ghoulish “never trust a clown” smear campaign still fresh in mind, the King’s zany […]. The post Burger King pranks McDonald’s in savvy new geolocation campaign appeared first on Agility PR Solutions. Public Relations brandin

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2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. Take advantage of Google My Business. Google My Business is a great marketing tool for small businesses that focus on niche markets.

Building Brand Invincibility Requires Intentional Attention

Melissa Agnes

How to systemize the process of giving attention to the right things. In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention in a way that helps you prioritize the things that matter most to your business, your team, your stakeholders, and your career.

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How to use corporate social responsibility efforts for PR wins

PR Daily

As brands struggle to find ways to keep their names out in front of their audiences, PR pros are on the lookout for stories that can capture the attention of journalists. With more companies engaging in corporate social responsibility (CSR) efforts, there are opportunities to talk about the social good taking place. While public relations teams want to get the word out, care must be taken to strike the right tone. PR around CSR can be tricky.

Why you should thoroughly audit your social media presence

Agility PR Solutions

The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across. There is no other marketing and public relations battleground more prominent, and industry leaders are still often […]. The post Why you should thoroughly audit your social media presence appeared first on Agility PR Solutions.

10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content.

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6 Twitter Metrics to Follow to Boost Your Online Presence

Brand24

Twitter metrics to track to boost your engagement rates, increase brand awareness, and build a robust online presence! Social Listening Social Media Marketing Twitter measure twitter measure twitter metrics track twitter track twitter metrics twitter metrics twitter performance

4 LinkedIn changes that affect your social media strategy

PR Daily

LinkedIn has announced a few significant changes. to Company Pages on its platform. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Now, with big changes afoot, here’s how the latest features that will be rolling out over the next few months might alter your organization’s social strategy. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.].

The World’s Simplest Brands—who they are and why they prosper

Agility PR Solutions

In the fast-paced, multi-channel world of today’s brand imagery, “simple” seems like an unusual commodity for success—but the fact is, simplicity is an experiential component that consumers crave the most. These new rankings of the World’s Simplest Brands—those that consistently deliver on their brand promise with simple, clear, intuitive experiences—from brand strategy firm Siegel+Gale reveal just […].

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The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” ” “Well,” I said, “Yes, you do. And that’s part of the point.” ” When readers encounter wordplay, they first evaluate the literal meaning of the words. When that doesn’t work, they seek alternative meanings.

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PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

Shift Communications

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared.

7 inspirational quotes from George H.W. Bush

PR Daily

As the only president to serve just one term in the last thirty years, it’s remarkable how well George H.W. Bush was liked by all who knew him. The 41 st president was known for his sense of humor, friendships with unlikely acquaintances, deft hand at foreign policy and a sporting spirit whether playing baseball or horseshoes. The 94-year-old died Friday. The president and former vice president had a long and distinguished career, serving in the armed forces, as a senator and as head of the CIA.

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6 tips to increase your PR outreach this holiday season

Agility PR Solutions

It’s that time of year again! Christmas music is besieging mainstream radio, people are setting up their decorations—and most importantly, holiday shoppers are flooding malls and online stores alike to find gifts and treats to give their loved ones during the joyous season. Hopefully, your holiday PR and marketing strategies are underway. After all, the […]. The post 6 tips to increase your PR outreach this holiday season appeared first on Agility PR Solutions. Analysis Public Relations

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.