Business Wire
OCTOBER 6, 2020
Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S. and account for roughly 18% of the nation’s total population.
Cision
OCTOBER 8, 2020
The sixth in our blog series on media analysis of the 2020 U.S. Presidential Election, this week looks at the vice-presidential debates— yes, including that fly.
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Ronn Torossian
OCTOBER 5, 2020
The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type is changing, there’s one thing that remains constant: social media is staying and the public is […]. The post The Importance of Platform-Specific Content appeared first on.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2020
Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . In honor of Cybersecurity Awareness Month here are six ways to help providers stand out in the cybersecurity space.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Business Wire
OCTOBER 8, 2020
Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of a global pandemic, they continue to happen and impact organizations, introducing risk, uncertainty and, at times, even brand ambiguity.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 8, 2020
In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice.
The Resolution Blog
OCTOBER 6, 2020
‘Share of voice’ is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we’re allowed […]. The post Share of voice or share of search?
Business Wire
OCTOBER 9, 2020
Attracting investor attention has been a long-standing dilemma for small-cap issuers, especially due to their lower IR resources. While small-cap companies deal with inherent headwinds of liquidity constraints, lack of sell-side coverage exacerbated by MiFID II, and trading volatility, they are also inherently nimble due to their smaller size. Operating with agility and an entrepreneurial approach, many smaller companies can pivot and profit from a crisis, such as the global coronavirus pandemic
ImPRessions - Crenshaw Communications
OCTOBER 5, 2020
Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Campaign for leading event success platform Bizzabo is honored. New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sword and the Script
OCTOBER 6, 2020
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31 st. As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community.
Agility PR Solutions
OCTOBER 7, 2020
Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging. Most companies make mistakes that harm the benefit of the hours they […].
PRSay
OCTOBER 5, 2020
With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. Many employees enjoy remote work, but they also want to maintain a healthy work-life balance and to feel connected and informed , according to a survey by the software platform Smarts
Cision
OCTOBER 7, 2020
Top takeaways from our State of the Press Release report published this summer.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional. Business travel won’t end – but travel budgets might be harder to justify in the age of Zoom.
Agility PR Solutions
OCTOBER 8, 2020
To become a successful PR professional, there are certain skills you must possess. With the rise of technology and many other digital channels, having a degree isn’t enough for a successful career. To keep up with the competition, you need to develop yourself also. In this article, we will see the top skills PR professionals […]. The post 6 essential skills PR pros should possess in 2020 appeared first on Agility PR Solutions.
Stuart Bruce
OCTOBER 4, 2020
Instagram’s 10th birthday is a good time to look at its impact on society. Instagram launched on 6 October 2010. Lots of social media platforms … © Stuart Bruce - Instagram’s 10th birthday – does it really share love? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
PRSay
OCTOBER 6, 2020
Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Ray Day. Location : Detroit. Current title : Vice Chair, The Stagwell Group. Board nominee position : Director-at-Large. Alma mater : Wayne State University. Number of years as a PRSA member : 3. What do you see as PRSA’s biggest opportunities moving forward?
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Cision
OCTOBER 8, 2020
Alice Ross changes roles at the FT; Clemmie Fieldsend made Fashion Editor for The Sun & Fabulous magazine; Rupert Hawksley joins Independent as Senior Commissioning Editor, Voices.
Agility PR Solutions
OCTOBER 4, 2020
As trust issues rose to the forefront for brands and businesses during the ongoing COVID crisis, influencers were found to be among the most authentic sources for brand marketing and promotion—and as a result, influencer marketing became a critical comms strategy in 2020, and the momentum continues to grow. But the industry is not without […].
Muck Rack
OCTOBER 5, 2020
Politifact’s Katie Sanders shares tips for responsible fact-checking through collaboration
Sword and the Script
OCTOBER 8, 2020
Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? Some of the answers are found on page four of the newest B2B Content Marketing Benchmarks, Budgets, and Trends (opens in PDF) report by Content Marketing Institute (CMI) and MarketingProfs.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Cision
OCTOBER 5, 2020
Brittany Hite promoted at the LA Times, Eleanor Dunn, Lara Takenaga, Priya Arora have new positions at the NY Times, and more.
Agility PR Solutions
OCTOBER 7, 2020
As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election. According to new research from veteran comms agency MediaSource, 80 percent of journalists predicted that COVID-19 will be the […].
Solo PR Pro
OCTOBER 6, 2020
Written by Jessica Lawlor. Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros manage their time. This month, we asked our panel of solo PR pros to tell us how they manage their time.
Prowly
OCTOBER 5, 2020
The world of science is continually changing, and every month scientists are unlocking more secrets of the world and developing incredible inventions to aid everyday life. However, sometimes no matter how innovative the discovery, getting that news out can be a challenge. Ask any PR professional, and they will tell you that securing the coverage […].
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
PR for Anyone
OCTOBER 8, 2020
When putting together your Public Relations Plan, preparing for the interview should be on your list. Do your homework. For television segments, see how that host does an interview. Listen and pay attention to the types of questions they ask. How do they ask questions. Do they let the guest give long answers? Do they cut the guest short? If it’s a print interview, read what they write.
Agility PR Solutions
OCTOBER 6, 2020
As communicators, Tier One takes great delight in finding new ways to craft our clients’ stories. As writers, we’re massive word nerds who strive to be clear, concise, and up to date on the latest grammar and punctuation guidelines. Translation: We have the AP Stylebook bookmarked on every single one of our browsers (doesn’t everyone?). […]. The post Five 2020 AP Stylebook updates content marketers need to know appeared first on Agility PR Solutions.
Cision
OCTOBER 9, 2020
Stella Bugbee steps down from The Cut, Elena Cherney promoted at The Journal, and more.
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