Sat.Oct 03, 2020 - Fri.Oct 09, 2020

Hispanic, Latino/a, Latinx: Celebrating a Growing Cultural Heritage | Business Wire Blog

Business Wire

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

The Importance of Platform-Specific Content

Ronn Torossian

The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out.

What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The electric car company may have closed its press shop, but the communications function remains vital. Tesla, the electric car company founded by billionaire Elon Musk and ranks 124th on the Fortune 500 list, has shut down its PR department.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Navigating Deal Communications

Business Wire

Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face.

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Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Campaign for leading event success platform Bizzabo is honored.

How PR Can help shape marketing messages

PR Daily

With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results. PR and marketing continue to be in a relationship that works closely together, but oftentimes departments struggle to stay connected.

Addressing the Small-Cap Dilemma to Capture Investor Mindshare with Four Alternative Strategies | Business Wire Blog

Business Wire

Attracting investor attention has been a long-standing dilemma for small-cap issuers, especially due to their lower IR resources.

The 2020 State of the Election Part VI

Cision

The sixth in our blog series on media analysis of the 2020 U.S. Presidential Election, this week looks at the vice-presidential debates— yes, including that fly. US Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 essential skills PR pros should possess in 2020

Agility PR Solutions

To become a successful PR professional, there are certain skills you must possess. With the rise of technology and many other digital channels, having a degree isn’t enough for a successful career. To keep up with the competition, you need to develop yourself also.

How PR pros can harness the power of podcasts during COVID-19

PR Daily

The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. After months of being quarantined at home during the pandemic, professionals have taken to podcasting in droves.

Radio 170

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31 st.

5 Apps to Help Boost Creativity for Writers

Cision

If you're feeling unfocused and could use a boost of motivation and inspiration, check out these smartphone apps to get you back on a creative track. Media Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Journalists speak out on 2020’s impact on media—and how PR can build coverage inroads

Agility PR Solutions

As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election.

Crisis 130

How COVID-19 made concise messaging even more crucial

PR Daily

There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences. How has COVID-19 affected the trend toward shorter, “snackable” content?

Video 167

Using Our Voices to Advocate for Diversity and Inclusion

PRSay

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.”

10 Takeaways from Cision’s State of the Press Release

Cision

Top takeaways from our State of the Press Release report published this summer. Comms Best Practices

Report 181

7 tools for a healthcare marketing strategy that builds patient trust

Agility PR Solutions

It’s clear that the way people approach healthcare providers is changing, but the stakes are higher than you might think. When it comes to health, growing distrust means consumers no longer take your brand at its word on reliability and safety.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities.

The Enduring Characteristics of Winning B2B Content Marketing Programs

Sword and the Script

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform?

B2B 104

5 Solo PR Pros Share How They Manage Their Time

Solo PR Pro

Written by Jessica Lawlor. Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

10 social media blunders you’re probably making

Agility PR Solutions

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging.

Saxum’s Jeff Risley on using this crisis to your advantage

PR Daily

Whether that’s revisiting your organization’s goals or innovating to find new strategies, the businesses that come out stronger after the pandemic will be the ones that sought to challenge the status quo. Success in the COVID-19 era means having the ability to adapt.

Crisis 149

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

Media Moves at New York Magazine & The Wall Street Journal, The Cut in Search of a New Editor in Chief

Cision

Stella Bugbee steps down from The Cut, Elena Cherney promoted at The Journal, and more. Media Blog

Why your website is one of the most powerful PR weapons you have

Agility PR Solutions

As a business, or even as a professional individual, your public relations is an integral part of your brand that you need to manage correctly.

6 ways to make workplace venting productive

PR Daily

Write a ‘hot letter,’ take a walk before responding, and balance out the negative with some positives. Venting at work is natural and certainly understandable. But you must be smart about how, when and where you blow off steam.

Study 136

McDonald's vs. Burger King: The Great American Brand Off

Awario

McDonald's vs. Burger King is a battle of the legends. We looked at the brand rivalry through the lens of our social listening tool Awario to determine the winner as seen by social media

Tools 89

Media Moves at InStyle, Protocol & CNBC, Axios Has a New Managing Editor

Cision

Maya Alena Allen joins InStyle, Anna Kramer new at Protocol, and more. Media Blog

Media 131

5 strategies to monetize your video podcast

Agility PR Solutions

Video podcasts can be an effective way to build a strong connection with an audience, facilitate business growth, and reinforce your perceived authority in a specific niche. They can also generate a constant stream of income, especially if you put the right podcast monetization strategies in place.

Video 106

How a data-driven storytelling can take you around the world

PR Daily

A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We We should go to the Maldives together.”.