Sat.May 10, 2025 - Fri.May 16, 2025

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How to Start Your Own PR Firm: A Step-by-Step Guide

Remote PR Jobs

Public relations is no longer just about press releases and media mentions. In todays fast-moving, content-driven world, a PR firm can help shape narratives, elevate voices, and build brands across digital, social, and traditional platforms. Whether youve spent years at a big agency or built a successful freelance career, the idea of starting your own PR company might feel like the next natural and exciting step.

How To 150
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How To Create An Effective Press Room For Your Website

Ronn Torossian

Learn how to build an effective website press room with essential elements, SEO tips, and best practices for media assets and contact info to increase media coverage and visibility The post How To Create An Effective Press Room For Your Website appeared first on.

How To 195
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The science of PR stunts: What separates genius from cringe?

Agility PR Solutions

What do the Ice Bucket Challenge and Kendall Jenners Pepsi ad have in common? Both were PR stunts. But one became a cultural phenomenon, while the other became a punchline. So, what makes the difference? Theres a fine line between a viral masterpiece and a disaster that gets brands roasted online. Some stunts captivate audiences, […] The post The science of PR stunts: What separates genius from cringe?

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Using Surveys and Polls to Create Powerful PR Campaigns

Ronn Torossian

Learn how to create impactful PR campaigns using surveys and polls. Expert tips on research design, media outreach, and content strategy to generate coverage and build authority. The post Using Surveys and Polls to Create Powerful PR Campaigns appeared first on.

Survey 195
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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8 common mistakes to avoid in a PR campaign, and what to do instead

Agility PR Solutions

A well-organized public relations campaign creates a strong brand reputation, attracts customers, and builds credibility. However, there are quite a few companies that make mistakes that reduce the effectiveness of their PR. Here are eight avoidable mistakes: 1. Lack of clear strategy The most common PR mistake is starting the campaign without any set plan […] The post 8 common mistakes to avoid in a PR campaign, and what to do instead first appeared on Agility PR Solutions.

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Cutting Through the Noise: Takeaways for Today’s Communicators

PRSay

Lets be honest grabbing attention these days feels like shouting in a crowded room. With AI, TikTok and a million other things competing for eyeballs, its no wonder communicators are looking for new ways to stand out. Thats exactly what the PRSA East Central Districts recent webinar, Cutting Through the Noise, tackled, with insights from Peter Evans, CEO of ExpertFile , and Rhea Wessel, founder of the Institute for Thought Leadership and author of Write Like a Thought Leader.

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How to Use LinkedIn for PR Campaigns: A Complete Guide

Ronn Torossian

Learn how to leverage LinkedIn for effective PR campaigns with tips on executive visibility, content strategy and lead generation for better business results The post How to Use LinkedIn for PR Campaigns: A Complete Guide appeared first on.

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Why is Brand Protection Important in PR? Useful Tips and Strategies

Prowly

PR thrives on trust. But in todays digital chaoswhere AI-generated fakes, brand impersonators, and viral backlash spread faster than press releases trust is fragile. Thats why brand protection has become a core PR function. Its not just about managing reputation after a crisis, but preventing one in the first place. With the right tools and strategies, PR teams can monitor threats, spot misinformation early, and keep their brand narrative under control.

Strategy 104
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Modern IR Starts Here: Learn About Our Latest Innovations

Notified

Investor relations has never been more visible - or more vital. With markets moving faster than ever, your IR website isnt just a regulatory checkbox - its the first-place investors go to understand your business, your strategy and your story. This belief has also driven our latest product innovation - IR Hub - which is a complimentary upgrade for all IR website customers.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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High Stakes for Clean Energy Communications

PRSay

For 16 years, U.S. environmental policies regulating greenhouse gases have been based on the principle that they endanger public health. However, what was once a policy guide star now looks like a supernova under the White House directive being implemented by the U.S. Environmental Protection Agency. For my PR colleagues who work on environmental and sustainability issues and related renewable energy projects, the lift just got much heavier.

Energy 106
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The Art of Gaining Facebook Followers: Strategies for Building a Meaningful Audience

Ronn Torossian

Learn effective strategies to build a meaningful Facebook following, from content creation and community building to leveraging groups and paid advertising The post The Art of Gaining Facebook Followers: Strategies for Building a Meaningful Audience appeared first on.

Facebook 195
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Enhancing PR workflows: The evolving role of technology in modern public relations

Agility PR Solutions

Public relations is changing more quickly than ever in the rapidly changing communications environment of today. Press releases, media lunches, and phone follow-ups are no longer the only methods used. Today’s PR pros work in a world where customers want precise, quantifiable impact, platforms are fragmented, and information is instantaneous. Technology has subtly but profoundly […] The post Enhancing PR workflows: The evolving role of technology in modern public relations first appe

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Best Twitter Monitoring Tools for PR Specialists in 2025 (Paid + Free Options)

Prowly

One mention is all it takes for your brands reputation to take a hit. In PR, Twitter is keynot just for connecting with journalists, but for monitoring trends, managing reputation, and staying ahead of the competition. The right tool offers more than metricsit brings real-time alerts, sentiment analysis, and competitor tracking to make Twitter monitoring smarter.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Embracing the PESO Model to Join PR and SEO with Gini Dietrich

Buzzstream

When I think about the people shaping the future of PR and marketing, Gini Dietrich is always at the top of the list. Shes the founder of Spin Sucks , creator of the PESO Model , and one of the most consistent voices advocating for an integrated, outcome-driven communication strategy within marketing. And yet, Ive noticed a gap that still exists across marketing teams today.

SEO 83
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How To Make A Boring Industry More Engaging And Appealing

Ronn Torossian

Learn how to make any boring industry more engaging using storytelling, data visualization, humor and community connections to build interest and appeal among employees and customers. The post How To Make A Boring Industry More Engaging And Appealing appeared first on.

Industry 195
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5 powerful reasons why social listening is crucial for PR success

Agility PR Solutions

Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums, and social media, and its critical for communicators to know what theyre saying. Tracking […] The post 5 powerful reasons why social listening is crucial for PR success first appeared on Agility PR Solutions.

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SEO Recovery Guide – Metrics to Track Recovery Progress

5W PR

Tracking SEO recovery requires a systematic approach and careful attention to key performance indicators that signal improvement or continued challenges. When websites experience significant drops in rankings or organic traffic, understanding which metrics matter most becomes essential for diagnosing issues and charting a path forward. According to a 2023 study by Ahrefs, 84% of pages that lose rankings can recover within 6 months when properly monitored and optimized.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Reputation SWOT. Top Signs Your Company NEEDS a Reputation SWOT.

Reputation Us

Prior to any meaningful work we perform for our clients, we start with what we call a “ Reputation S.W.OT. ” That is, any great forward-thinking strategy begins with understanding the past and status quo. Our team of experts thoroughly investigates your current online and offline presence, including how the public views your business or personal brand.

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The Rise, Fall, and Recovery of Forbes Advisor (Study)

Buzzstream

In September 2024, Google took manual action against Forbes Advisor for site reputation abuse, rocking the SEO world. This drop led to rampant theories and posts about their actions, why, and how. Unfortunately, around 25 great digital PRs on the Forbes Advisor team who were doing great work were also let go (as were many editors and SEOs). Fast forward to May 2025, and it looks as though they are beginning to recover.

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Lifestyle PR done right: How Bumble and Outdoor Voices are defining PR for the new generation

Agility PR Solutions

In a world where consumers are more discerning than ever, small lifestyle brands are increasingly relying on PR to set themselves apart and create lasting connections with their target audiences. Public relations is no longer just about securing media coverageits about shaping a narrative, building a community, and fostering authentic engagement. The rise of digitally […] The post Lifestyle PR done right: How Bumble and Outdoor Voices are defining PR for the new generation first appeared o

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The Importance of SEO in 2025: Voice and Local Strategies

5W PR

Search engine optimization stands at a turning point as we approach 2025, with voice search and local SEO taking center stage in digital marketing strategies. According to recent statistics, 55% of consumers now use voice search to find local businesses, marking a significant shift in how people interact with search engines. Mobile devices account for over 60% of all searches, while AI-powered search algorithms continue to reshape ranking factors.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Financial Empowerment and Security for Graduates with HerMoney CEO & Co-Founder Jean Chatzky

PR for Anyone

Jean Chatzky is the CEO and co-founder of HerMoney.com, longtime financial editor for NBC’s Today Show, and a New York Times and Wall Street Journal bestselling author. With decades of experience demystifying money for everyday Americans, Jean is one of the most trusted voices in personal finance. This week, Christina appeared on WZBJ 24 to talk all-things-finances and share insight from Jean’s presence on Living Ageless and Bold during the early beginnings of the podcast.

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4 Journalists to Watch For Back To School

OnePitch

Summer may be just beginning, but for savvy publicists and brands, its already time to think Back to School. Editorial calendars fill up fast, and the best placements go to those who pitch earlywell before backpacks hit shelves and lunchbox tips start trending. To help you stay ahead of the curve (and the deadlines), weve rounded up four journalists who are go-tos for Back to School coverage.

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How to automate PR insights from data to make smarter strategic decisions

Agility PR Solutions

Public relations strategies are changing quickly in the era of big data and artificial intelligence. PR professionals can now access audience, campaign, and result data in volumes. The difficulty is in analyzing such data to obtain strategic insights that enhance decision-making. Automated analytics solutions promise to reveal deep insights in PR data that were heretofore […] The post How to automate PR insights from data to make smarter strategic decisions first appeared on Agility PR Sol

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Creating Authentic DEI Public Relations Campaigns: A Comprehensive Guide

5W PR

Public relations professionals face mounting pressure to incorporate diversity, equity, and inclusion (DEI) into their campaigns while avoiding superficial or performative approaches. Research from McKinsey shows that companies with strong DEI practices outperform their competitors by 36% in profitability, making authentic DEI integration a business imperative.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why Sustainability Belongs at the Core of Your Business

Landis PR

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay As environmental awareness grows, todays consumers actively seek out sustainable products and choose to support businesses that reflect their values. This is where an environmental public relations (EPR) agency can help. An EPR agency ensures your company effectively communicates its green initiatives to a broader audience, bringing your commitment to the forefront of your brands impact on the planet.

Ethics 59
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How Can PR Pros Use AI in 2025? 5D Artificial Intelligence Public Relations Framework Guide

wiredPRworks

Why Is AI Essential for PR Pros in 2025? By Barbara Rozgonyi, Top 100 Keynote Speaker, Fractional CMO, Founder of CoryWest Media, Publisher of WiredPRWorks.com since 2006 Why Is AI Essential for PR Pros in 2025? At PRSA Charlotte, I presented “5D PR: Your Blueprint for AI-Powered Communications.” The room buzzed with a key question: […] The post How Can PR Pros Use AI in 2025?

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What you need to know to avoid legal issues in PR and branding

Agility PR Solutions

In the world of public relations and branding, a single misstep can lead to a number of legal repercussions, which could, in effect, badly tarnish a brands carefully built reputation. And with businesses increasingly relying on digital campaigns and social media visibility, the risk of legal challenges has become more prominent than ever. A well-executed […] The post What you need to know to avoid legal issues in PR and branding first appeared on Agility PR Solutions.