Sat.Feb 25, 2017 - Fri.Mar 03, 2017

Invest in Your Professional Development or Lose Your Job

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January?

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully.

Trending Sources

Montana officials anger local landowners

Ron Torossian

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?

Local 43

Why I’ve decided to break one of my golden social media rules

Communications Conversations

When it comes to personal and professional social media use (and those are the same for me), up until about two weeks ago, I had to big rules. #1: 1: Never discuss religion. #2: 2: Never discuss politics. As a consultant, I saw no upside to discussing either in a public forum.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Tackling the many misperceptions of the impact of influencer marketing

Communications Conversations

Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” ” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here).

Celebrating & Sustaining the History of African-American Media

PRSay

It’s no secret that our country is becoming increasingly diverse. By the year 2055, experts predict the United States will no longer have a single racial or ethnic majority , and this growth is leading many public relations practitioners to rethink the way we approach multi-cultural audiences.

How to expand your reach on LinkedIn—for free

PR Daily

Before you can even attempt to become a power user on LinkedIn, you must understand who spends the most time on the site. If your content is going to catch fire, you must know who most of your second-degree connections are, as they are the gatekeepers to the rest of the LinkedIn network.

Celebrity or expertise – which is more important for an influencer campaign?

Media Bullseye

Influencer identification is one of the more important aspects of a public relations, marketing, or communications program.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PRTech Will Make You Love Math

AirPR

Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success.

Putting PR on the Table for Minority Students

PRSay

PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity.

Infographic: The Oxford comma debate

PR Daily

Communicators are passionate about many things— jargon and linguistic mistake s rank high on any list—but few things rile communicators like the Oxford comma. Also known as the serial comma, the Oxford comma sparks a clear divide between communicators. You're either for or against it.

How PR Can Make The Most Of Analyst Relations

ImPRessions - Crenshaw Communications

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for some time, my man crush has elevated over the past few weeks.

16 ways to prove your design expertise

PR Daily

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? The most effective way to convert website visitors into leads, loyal customers and sales revenue? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? (We’re We’re talking about you, PewDiePie!)

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks over a multifaceted process the military calls a “relief in place” and a “transfer of authority.”

Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management.

Digital marketers’ guide to social media listening

PR Daily

Never in the history of marketing and public relations have we known so much about the customers we’re trying to reach. They tell the world every day what they think of our products and services—including their likes and dislikes (especially their dislikes).

The Value of Time for Solo PR Pros

Solo PR Pro

We believe we understand time until we have to assign a value to it. As we consider how much our time is worth we also have to decide how to spend it. Your time is a critical business resource and as a business owner, you will have to be judicious in how you invest it.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change?

In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. Given the velocity of change in today’s world regardless of industry, predicting what will happen one year from now — much less eight years out — is fraught with peril (and.more.

5 ways to increase executives’ authenticity on social media

PR Daily

When it comes to executive presences on Facebook and other social media platforms, any number of questions can arise. How to find an authentic voice when a gaggle of people reviews every post by the chief executive? How should you make best use of that brief meeting you’re allotted with the top dog?

When There’s a Gap in Big News, Surveys Can Fill the Void – But, Are You Asking the Right Questions?

Shift Communications

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness.

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. It can be used to…. Engage prospects. Generate more B2B leads. Establish thought leadership. Engage current customers. Promote your products or services.

CliffsNotes on the Silicon Valley Index

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Silicon Valley Index from Joint Venture Silicon Valley leaves no byte unturned. For those who don’t have the time to wade through 100 action-packed pages, I offer the CliffsNotes, filtered by 25+ years of living of in Silicon Valley. Silicon Valley is Larger Than Rhode Island Taking in Santa Clara and San Mateo counties,more.

Is your organization overdue for a social media overhaul?

PR Daily

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

Shift Communications

There is nothing more exhilarating than to watch your favorite team year over year.

Tell Better PR Stories With Snapchat

ImPRessions - Crenshaw Communications

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service.