Sat.Feb 25, 2017 - Fri.Mar 03, 2017

article thumbnail

Invest in Your Professional Development or Lose Your Job

Deirdre Breakenridge

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January? It’s so easy to get wrapped up in our day-to-day busyness. It’s so easy to put aside your learning goals because you are too busy or too tired to even think about it.

article thumbnail

Solving the Challenge of Targeting the Right Media and Influencers


With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. However, with an ever-growing sphere of influence, it’s never been more complicated for these communicators and PR professionals to understand who impacts the opinions of their audience most. In fact, 75 percent of brands say that identifying the right influencers is their number one challenge to successfully executing earned media campaigns.

Media 202

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PRTech Will Make You Love Math


Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s now available to us via the PRTech ecosystem may seem daunting to those who are […].

Data 195
article thumbnail

Montana officials anger local landowners

Ronn Torossian

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards? In a recent story by the Associated Press, several people were quoted about their fears related to a state park preserve that is so contaminated no one can go there.

Local 174
article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

article thumbnail

How PR Can Make The Most Of Analyst Relations

ImPRessions - Crenshaw Communications

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers.

More Trending

article thumbnail

Was The Best Picture Snafu A Crisis For The Oscars?

Melissa Agnes

The Oscars suffered through a very public, very embarrassing snafu this year, when the wrong winner was announced for the Best Picture award. But did this embarrassing moment amount to a crisis for the Academy Awards – or anyone else involved? I answer this question in this week’s #crisisready video. Take a look! What was your reaction when this snafu occurred?

Crisis 106
article thumbnail

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

Shift Communications

There is nothing more exhilarating than to watch your favorite team year over year. Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the opposing team – sports is a place of learning.

Sports 100
article thumbnail

Tell Better PR Stories With Snapchat

ImPRessions - Crenshaw Communications

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service. It’s an established social media entity valued at over $16 billion and with over 100 million users.

B2B 133
article thumbnail

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore PR motivations in a co-written commentary : “over time, we noticed that the pipeline for the network had gotten a bit overrun with pieces that we strongly suspected were ghost-written by PR or r

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

An Exemplary Life: The PR Lessons Anne Glauber Left us

PR News

This was supposed to be a blog about another topic entirely. Yet the news we received late last night from a PR contact has prompted a different blog. To set the scene: your blogger had just returned from visiting a friend, hospitalized early Monday with an asthma attack that turned out to be heart trouble,… Continued. The post An Exemplary Life: The PR Lessons Anne Glauber Left us appeared first on PR News Blog.

article thumbnail

Tackling the many misperceptions of the impact of influencer marketing

Communications Conversations

Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here). Among other ideas, you suggest influencer marketing as a potential tactic, given: 1) Most influencers ARE the younger demographic and definitely attract it, and 2) Trust levels are high in “a person like me” at the

article thumbnail

Send the elevator back down

Steve Barrett on PR

It's time to do something about the dearth of women in senior creative positions in advertising and marketing and the continued production of sexist ads and campaigns by some brands.

article thumbnail

Putting PR on the Table for Minority Students


PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity. Part of the solution is getting minority college students to consider PR as a career. As the Diversity Chair and Co-Chair for the PRSA Dallas chapter, Cambria Jones and Thomas Bennett will share about their journeys into PR, the importance

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing


Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 81
article thumbnail

PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for some time, my man crush has elevated over the past few weeks. It came about because of their willingness to work on a story that most companies -- and PR people for that matter -- would have avoided. Here's the background. The San Diego NBC Station was producing a news segment centered around issues that a viewer raised to the consumer watchdog team about recent purchases at one of my clie

Report 75
article thumbnail

3 Lessons Elise Perkins Didn’t Know She Gave Me (and You)

Waxing UnLyrical

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. I think it’s compelling because it reinforces three fundamental truths of business, and life.

article thumbnail

Celebrating & Sustaining the History of African-American Media


It’s no secret that our country is becoming increasingly diverse. By the year 2055, experts predict the United States will no longer have a single racial or ethnic majority , and this growth is leading many public relations practitioners to rethink the way we approach multi-cultural audiences. As we work to ensure the voices, stories and perspectives of people of color are represented appropriately, it is imperative that PR professionals make African-American media — whether broadcast, print or

Media 69
article thumbnail

Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

article thumbnail

In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. Given the velocity of change in today’s world regardless of industry, predicting what will happen one year from now — much less eight years out — is fraught with peril (and.more.

article thumbnail

PR is Key 2017


With PR and marketing being redefined while technology is changing faster than ever, it’s essential for communication professionals to keep learning. At PressPage, we are continuously keeping a close eye on the (new) developments and trends in the PR industry. What we have learned is that most people in public relations are not yet satisfied with their real-time PR efforts, and feel that they can do a much better job.

article thumbnail

Best Picture mix-up is the best PR stunt Oscar’s ever pulled

Mark My Words

In a night of surprises the greatest revelation of the 89th Academy Awards was that Pricewaterhousecoopers plays a leading role in counting voting. If anyone ever queried the involvement of accountants in Hollywood the Best Picture mix-up has provided sufficient ammo. The knee-jerk statement of regret from PwC, coupled with the obligatory promise to investigate how the wrong envelop came into the hands of Warren Beatty, comes as no surprise.

Film 60
article thumbnail

Announcing The Social PR Apprentice™ Training Program

Waxing UnLyrical

You’re probably gearing up to watch the Oscars tonight, or do your laundry (don’t do laundry on Sundays, that’s no fun!), or whatever it is you do on a Sunday. And so you should. But one thing you should DEFINITELY do today is check out my NEW training program, which you are hearing of before anyone else. And which, if you act today, you can get for an incredibly low, ONE-TIME fee.

article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

article thumbnail

CliffsNotes on the Silicon Valley Index

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Silicon Valley Index from Joint Venture Silicon Valley leaves no byte unturned. For those who don’t have the time to wade through 100 action-packed pages, I offer the CliffsNotes, filtered by 25+ years of living of in Silicon Valley.

article thumbnail

Fact or Fiction? Truth in Media and the Rise of Fake News

Stern + Associates

It’s time to debunk fake news. Whether you are a marketing or communications professional, reporter, writer, media relations expert or simply someone who cares about the quality of journalism and. The post Fact or Fiction? Truth in Media and the Rise of Fake News appeared first on Stern Strategy Group.

Media 55
article thumbnail

Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. By now we all know that accounting and consulting firm PwC, the firm hired to tabulate and manage the results of the Academy Awards, gave the wrong envelope to actor Warren Beatty, who was responsible for reading the winner of the Best Picture Oscar. The accountant in charge was distracted during the process (allegedly tweeting) and Beatty and Faye Dunaway read the wrong winner – and then chaos ensued.

article thumbnail

5 things to think about when starting a blog

Public Relations Sydney

Have your thought about starting a blog? As a business leader and entrepreneur, a blog can be a powerful tool to profile you as a thought leader and expert in a particular area. A blog can help to establish credibility and also communicate your personal brand to readers. A blog can be a platform for […]. The post 5 things to think about when starting a blog appeared first on Public Relations Sydney.

article thumbnail

War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

article thumbnail

The Value of Time for Solo PR Pros

Solo PR Pro

We believe we understand time until we have to assign a value to it. As we consider how much our time is worth we also have to decide how to spend it. Your time is a critical business resource and as a business owner, you will have to be judicious in how you invest it. Those decisions are both personal and professional as there is a fixed budget of hours that have to be allocated across your life.

article thumbnail

Practical ways to increase diversity in PR

Sarah Stimson

This week The McGregor-Smith Review on race in the workplace was unveiled. The headline of the report is ‘The time for talking is over. Now is the time to act’ and I couldn’t agree more. The Taylor Bennett Foundation … Continue reading → The post Practical ways to increase diversity in PR appeared first on SARAH STIMSON.

Report 41
article thumbnail

The Social Media Timeline for PR People in 2017

Norton's Notes

As social media continues to grow and become increasingly critical to our day to day lives, the number of niche platforms available for us to express our likes, dislikes, hopes and dreams is at an all-time high. No matter what you need to talk about – be it a new TV programme or a new girlfriend/boyfriend – there is always an app to help you get chatting and connecting.