Sat.Feb 25, 2017 - Fri.Mar 03, 2017

Invest in Your Professional Development or Lose Your Job

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January?

PRTech Will Make You Love Math

Onclusive

Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success.

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully.

Media 237

Montana officials anger local landowners

Ronn Torossian

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?

Local 227

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. It can be used to…. Engage prospects. Generate more B2B leads. Establish thought leadership. Engage current customers. Promote your products or services.

B2B 194

More Trending

Digital marketers’ guide to social media listening

PR Daily

Never in the history of marketing and public relations have we known so much about the customers we’re trying to reach. They tell the world every day what they think of our products and services—including their likes and dislikes (especially their dislikes).

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

Shift Communications

There is nothing more exhilarating than to watch your favorite team year over year.

Sports 130

Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks over a multifaceted process the military calls a “relief in place” and a “transfer of authority.”

Tell Better PR Stories With Snapchat

ImPRessions - Crenshaw Communications

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service.

B2C 174

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Marketing higher education: How to make your story stick

PR Daily

College students and the marketing tactics that reach them effectively have changed considerably over the past decade. Aside from the obvious technology factor, today’s students demand instant gratification and access to information, presenting a unique set of communication challenges.

Are Millennials Equipped to be Ethical PR Leaders?

PRSay

Millennial PR pros are heading into higher levels of leadership. They are taking on more responsibility and managing the next generation of new professionals.

Ethics 166

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change?

38 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Public Information Officer , Circuit Court of St.

15 tips for improving your photos and videos

PR Daily

Communicators tend to think of themselves as wordsmiths, whether it's writing press releases or cranking out stories for the intranet. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

Video 131

When There’s a Gap in Big News, Surveys Can Fill the Void – But, Are You Asking the Right Questions?

Shift Communications

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness.

Survey 100

An Exemplary Life: The PR Lessons Anne Glauber Left us

PR News

This was supposed to be a blog about another topic entirely. Yet the news we received late last night from a PR contact has prompted a different blog.

PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for some time, my man crush has elevated over the past few weeks.

6 sources for unique stock photos

PR Daily

It's no secret that for today's bloggers, many websites are offering free, high-quality stock photography. While lots of these websites are wonderful, the sheer volume of images available on them can be overwhelming to sift through.

Was The Best Picture Snafu A Crisis For The Oscars?

Melissa Agnes

The Oscars suffered through a very public, very embarrassing snafu this year, when the wrong winner was announced for the Best Picture award. But did this embarrassing moment amount to a crisis for the Academy Awards – or anyone else involved?

Celebrity or expertise – which is more important for an influencer campaign?

Media Bullseye

Influencer identification is one of the more important aspects of a public relations, marketing, or communications program.

Putting PR on the Table for Minority Students

PRSay

PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity.

5 ways to increase executives’ authenticity on social media

PR Daily

When it comes to executive presences on Facebook and other social media platforms, any number of questions can arise. How to find an authentic voice when a gaggle of people reviews every post by the chief executive? How should you make best use of that brief meeting you’re allotted with the top dog?

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Podcasts and PR: Create content to stand out

Media Bullseye

Finding effective ways to produce and promote content are common topics of discussion within the PR industry. Employing strategies to highlight your content among the abundance of media shared every day allows your organization to build its reach and engage with an expanded audience.

3 Lessons Elise Perkins Didn’t Know She Gave Me (and You)

Waxing UnLyrical

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. I think it’s compelling because it reinforces three fundamental truths of business, and life.

Uber’s chief: ‘I need leadership help’

PR Daily

Has Uber’s PR nightmare reached its apex? The organization’s chief executive, Travis Kalanick, recently apologized after a video of him arguing with an Uber driver was shared online. Bloomberg.

Best Picture mix-up is the best PR stunt Oscar’s ever pulled

Mark My Words

In a night of surprises the greatest revelation of the 89th Academy Awards was that Pricewaterhousecoopers plays a leading role in counting voting. If anyone ever queried the involvement of accountants in Hollywood the Best Picture mix-up has provided sufficient ammo.

Film 78

Tackling the many misperceptions of the impact of influencer marketing

Communications Conversations

Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” ” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here).

Announcing The Social PR Apprentice™ Training Program

Waxing UnLyrical

You’re probably gearing up to watch the Oscars tonight, or do your laundry (don’t do laundry on Sundays, that’s no fun!), or whatever it is you do on a Sunday. And so you should.

3 ways to increase your Snapchat reach and ROI

PR Daily

Snapchat is now the fastest-growing social media network ever, yet it’s one of the more puzzling platforms for communicators. Here are three simple ways to expand your audience and boost ROI on this booming app: 1. Find Snapchat influencers.

5 things to think about when starting a blog

Public Relations Sydney

Have your thought about starting a blog? As a business leader and entrepreneur, a blog can be a powerful tool to profile you as a thought leader and expert in a particular area. A blog can help to establish credibility and also communicate your personal brand to readers.

In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. Given the velocity of change in today’s world regardless of industry, predicting what will happen one year from now — much less eight years out — is fraught with peril (and.more.