Sat.Feb 25, 2017 - Fri.Mar 03, 2017

PRTech Will Make You Love Math


Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success.

Montana officials anger local landowners

Ronn Torossian

Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?

Local 227

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Solving the Challenge of Targeting the Right Media and Influencers


With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully.

Media 262

Invest in Your Professional Development or Lose Your Job

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR Can Make The Most Of Analyst Relations

ImPRessions - Crenshaw Communications

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program.

B2B 177

More Trending

15 tips for improving your photos and videos

PR Daily

Communicators tend to think of themselves as wordsmiths, whether it's writing press releases or cranking out stories for the intranet. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

Video 129

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. It can be used to…. Engage prospects. Generate more B2B leads. Establish thought leadership. Engage current customers. Promote your products or services.

B2B 210

Tell Better PR Stories With Snapchat

ImPRessions - Crenshaw Communications

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service.

B2C 167

An Exemplary Life: The PR Lessons Anne Glauber Left us

PR News

This was supposed to be a blog about another topic entirely. Yet the news we received late last night from a PR contact has prompted a different blog.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 sources for unique stock photos

PR Daily

It's no secret that for today's bloggers, many websites are offering free, high-quality stock photography. While lots of these websites are wonderful, the sheer volume of images available on them can be overwhelming to sift through.

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change?

38 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government. Public Information Officer , Circuit Court of St.

PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

Let me gush over one of my clients for a minute. I'm a big fan of Jerome's Furniture. While I have been for some time, my man crush has elevated over the past few weeks.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 ways to increase your Snapchat reach and ROI

PR Daily

Snapchat is now the fastest-growing social media network ever, yet it’s one of the more puzzling platforms for communicators. Here are three simple ways to expand your audience and boost ROI on this booming app: 1. Find Snapchat influencers.

Was The Best Picture Snafu A Crisis For The Oscars?

Melissa Agnes

The Oscars suffered through a very public, very embarrassing snafu this year, when the wrong winner was announced for the Best Picture award. But did this embarrassing moment amount to a crisis for the Academy Awards – or anyone else involved?

Celebrity or expertise – which is more important for an influencer campaign?

Media Bullseye

Influencer identification is one of the more important aspects of a public relations, marketing, or communications program.

Are Millennials Equipped to be Ethical PR Leaders?


Millennial PR pros are heading into higher levels of leadership. They are taking on more responsibility and managing the next generation of new professionals.

Ethics 127

Uber’s chief: ‘I need leadership help’

PR Daily

Has Uber’s PR nightmare reached its apex? The organization’s chief executive, Travis Kalanick, recently apologized after a video of him arguing with an Uber driver was shared online. Bloomberg.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing


Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Podcasts and PR: Create content to stand out

Media Bullseye

Finding effective ways to produce and promote content are common topics of discussion within the PR industry. Employing strategies to highlight your content among the abundance of media shared every day allows your organization to build its reach and engage with an expanded audience.

Best Picture mix-up is the best PR stunt Oscar’s ever pulled

Mark My Words

In a night of surprises the greatest revelation of the 89th Academy Awards was that Pricewaterhousecoopers plays a leading role in counting voting. If anyone ever queried the involvement of accountants in Hollywood the Best Picture mix-up has provided sufficient ammo.

Film 78

Is your organization overdue for a social media overhaul?

PR Daily

Tackling the many misperceptions of the impact of influencer marketing

Communications Conversations

Hypothetical situation I’m sure is playing out with clients/companies every day: Client says they want to reach a “younger audience.” ” Client says they need to engage these folks, raise awareness for their brand and sell more (insert widget/service here).

3 Lessons Elise Perkins Didn’t Know She Gave Me (and You)

Waxing UnLyrical

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. I think it’s compelling because it reinforces three fundamental truths of business, and life.

Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks over a multifaceted process the military calls a “relief in place” and a “transfer of authority.”

Uber executive resigns after sexual harassment allegations come to light

PR Daily

Ride-hailing company Uber, which has recently been fielding recent criticism for accusations of sexual harassment and sexism toward its female employees, has made headlines again.

Google 103

In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. Given the velocity of change in today’s world regardless of industry, predicting what will happen one year from now — much less eight years out — is fraught with peril (and.more.

Announcing The Social PR Apprentice™ Training Program

Waxing UnLyrical

You’re probably gearing up to watch the Oscars tonight, or do your laundry (don’t do laundry on Sundays, that’s no fun!), or whatever it is you do on a Sunday. And so you should.

5 things to think about when starting a blog

Public Relations Sydney

Have your thought about starting a blog? As a business leader and entrepreneur, a blog can be a powerful tool to profile you as a thought leader and expert in a particular area. A blog can help to establish credibility and also communicate your personal brand to readers.

How do you define collaboration?

PR Daily

It sounds like a silly question—one you might be asked during an employee training session. It could be a question in a job interview or something your teenager Google searches at the last minute before debate class. What does collaboration mean to you? As corporate communicators, we all know what collaboration is. We also know—after years of painstaking experience—that collaboration is often more effective in theory than in practice.

Putting PR on the Table for Minority Students


PR is a great career field. Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As great as the profession is though, there’s no secret about the lack of diversity.