Sat.Mar 02, 2019 - Fri.Mar 08, 2019

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New report ranks top brand leaders in activating influencer conversations

Agility PR Solutions

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].

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3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even though the impact may be indirect.

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I’m still confused why so many brands continue to use gated content

Communications Conversations

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. I see this in our own profession all the time. You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog.

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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? In this month’s #PRStudChat, featuring Spin Sucks CMO and social media Professor Martin Waxman ( @MartinWaxman ), we examine the current PR and communications curriculum, ask what’s relevant, what’s a bit outdated, and what needs to be added to or changed.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t.

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More Trending

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4 proven tips for recovering from a PR disaster

Agility PR Solutions

Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a PR disaster. The sooner and more proactively you can […]. The post 4 proven tips for recovering from a PR disaster appeared first on Agility PR Solutions.

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AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also helped get bigger budgets signed off. Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurat

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Celebrating women in PR

Steve Barrett on PR

International Women's Day provides an excellent opportunity to pay tribute to the amazing female communicators who lead the way in the PR business.

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5 Tips for Successfully Launching an Employee Communications App

PRSay

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. You did it! You convinced your executive team to purchase an app and go mobile with communications. Go ahead; pop the bubbly and celebrate — you deserve it. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 key trends to watch in data-driven marketing this year

Agility PR Solutions

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions. “In 2019, brands will continue to need both the macro picture and a robust personal economics […].

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Five things we learned about crisis management at the PR News 2019 Crisis Summit

NewsWhip

[…]. The post Five things we learned about crisis management at the PR News 2019 Crisis Summit appeared first on NewsWhip.

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30 podcasts PR pros should listen to

Muck Rack

30 podcasts PR pros should listen to

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LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Half of B2B decision makers say they’re “bored” by B2B marketing

Agility PR Solutions

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts. The survey, commissioned by WHM in September […].

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How to “manage up”: 5 tips I’ve learned over 20+ years

Communications Conversations

If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. I’ve seen many people who are/were talented strategists and writers passed up for promotions because they didn’t understand how to “manage up.” Heck, I’ve been one of those people in the past!

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Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years. Today, in the era of oversupply of all sorts of content, which almost everyone creates now, we find it increasingly difficult to be distinct.

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Top 5 Beauty & Wellness Trends Seen at This Year’s American Academy of Dermatology Conference

5W PR

By Angie Castro, Account Supervisor Beauty & Wellness. The AAD annual meeting is the largest dermatology meeting in the world. This year’s event brought in over 19,000 guests packed in with 5 days’ worth of activities for attendees, including technical exhibitions, demonstrations, scientific sessions, and lectures. Here, 5W shares our top 5 beauty and wellness trends seen on the floor: The Year of the Body!

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Americans want another commercial holiday, an “All About Me Day”

Agility PR Solutions

Believe it or not, American consumers are in search of a new commercial holiday—one that unlike Valentine’s Day, Mother’s Day, and Father’s Day lets them celebrate and reward themselves. The only problem is, so far, retailers have failed to create one for them. New research from management consulting firm A.T. Kearney examines U.S. consumers’ attitudes toward […].

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Goodbye Texties and Biters, hello Archies

Steve Barrett on PR

As Text100 and Bite re-form as Archetype, former staffers have been reminiscing about the fundamental role the two tech firms played in their careers.

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How to Boost Social Media Engagements Using Video

Critical Mention

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring.

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Communicating a product or service shutdown gracefully?

5W PR

There could be many reasons why your business is shutting down a particular product or service – from monetary loss to product feasibility to changing business focus. However, even if you have solid reason, bidding adieu can be difficult. To make the process easier, here are some insights into the best way to handle internal and external communications in such circumstances: Plan ahead.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How Gen Z and young millennials challenge traditional concepts of brand loyalty

Agility PR Solutions

This new survey of young adults 18-to-29 years old from payments platformSwift Prepaid Solutions found that as Generation Z and young millennials exhibit much greater price sensitivity and much lower brand loyalty than prior generations—there is a challenge for name brands looking to grow loyalty with this group. “Brands are at a crossroad with the […].

Brand 101
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3 key takeaways from the PR News Crisis Management Summit

Muck Rack

3 key takeaways from the PR News Crisis Management Summit

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Letter from Tarset: Management isn't for everyone, but foreplay is

Stephen Waddington

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Sarah and I spent the weekend in a yurt in Tarset, Northumberland. We headed north on Friday with big ambitions and a long to-do list. We spent Friday night in a cracking pub and Saturday walking the border fells. In the event we managed to order the booze for our upcoming wedding and not a lot else.

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LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Five tips for working with your PR writer

Agility PR Solutions

As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the executive’s or physician’s voice and learning about their goals […]. The post Five tips for working with your PR writer appeared first on Agility PR Solutions.

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How legal and PR can work more effectively together

Muck Rack

How legal and PR can work more effectively together

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Jackson’s fall from grace is an allegory for the inherently corrupt nature of celebrity and fame

Mark My Words

I have found myself struggling to write something about Leaving Neverland. Channel 4 provided an advance preview which proved to be four hours of unsettling weekend viewing. This is a dark and uncomfortable documentary about the peculiar world of fame. It’s not only painful but heartrending TV which will go a long way towards realigning our future relationship with iconoclastic popular culture totems, even if it doesn’t quite destroy the Michael Jackson brand.

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