Sat.Mar 02, 2019 - Fri.Mar 08, 2019

New report ranks top brand leaders in activating influencer conversations

Agility PR Solutions

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].

Skype 105

3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even though the impact may be indirect.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

I’m still confused why so many brands continue to use gated content

Communications Conversations

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. I see this in our own profession all the time. You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog.

eBook 88

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation. Simply content without a strategy it isn't a solid part of B2B marketing strategies. And yet.done right it works.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

PR Expanded

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? In this month’s #PRStudChat, featuring Spin Sucks CMO and social media Professor Martin Waxman ( @MartinWaxman ), we examine the current PR and communications curriculum, ask what’s relevant, what’s a bit outdated, and what needs to be added to or changed. Martin Waxman, MCM, AP R. Martin will lead a discussion on Thursday, March 21st at 12:00 p.m.

More Trending

Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish

Ronn Torossian

Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image. Taking on a client who needs some image polishing can be challenging […]. The post Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business Ronn Torossian

7 ‘soft skills’ all PR pros should master

PR Daily

Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class? This article originally appeared on PR Daily in March of 2018. To be successful in PR, you must have certain skills. Abilities like writing, research and communications are essential—and now, proficiency in areas like visual storytelling, analytics and measurement are becoming just as crucial.

4 proven tips for recovering from a PR disaster

Agility PR Solutions

Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a PR disaster. The sooner and more proactively you can […]. The post 4 proven tips for recovering from a PR disaster appeared first on Agility PR Solutions. Public Relations crisis

How To 123

AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also helped get bigger budgets signed off.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Five things we learned about crisis management at the PR News 2019 Crisis Summit

NewsWhip

[…]. The post Five things we learned about crisis management at the PR News 2019 Crisis Summit appeared first on NewsWhip. Communications & PR Crisis management social media social media analytics

6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent.

Half of B2B decision makers say they’re “bored” by B2B marketing

Agility PR Solutions

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts. The survey, commissioned by WHM in September […]. The post Half of B2B decision makers say they’re “bored” by B2B marketing appeared first on Agility PR Solutions.

B2B 107

30 podcasts PR pros should listen to

Muck Rack

30 podcasts PR pros should listen to

131
131

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Boost Social Media Engagements Using Video

Critical Mention

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring.

10 truths about social media learned from a decade of campaigns

PR Daily

Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error. This article originally appeared on PR Daily in March of 2018. Ten years can seem like 30 in the fast-changing world of social media. Much has changed since the early days of Facebook—and some platforms have vanished altogether from the online ecosystem—yet some things have stayed the same.

5 key trends to watch in data-driven marketing this year

Agility PR Solutions

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions. “In 2019, brands will continue to need both the macro picture and a robust personal economics […].

Data 105

3 key takeaways from the PR News Crisis Management Summit

Muck Rack

3 key takeaways from the PR News Crisis Management Summit

The Selfie Generation Must Grow Up

Doctor Spin

What does it mean to be a grownup in social media? Lately, I’ve been wondering about what it means to be a grownup in a wired world. Don’t get me wrong: It’s not a moral line of thought; nor is it a question of good versus bad behaviours in the online space.

5 PR lessons from ‘Game of Thrones’

PR Daily

As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros. Winter is not coming; winter is almost over, and with spring, the last season premiere of “Game of Thrones” is just around the corner. Based on the best-selling novels by George R.

Travel 131

Americans want another commercial holiday, an “All About Me Day”

Agility PR Solutions

Believe it or not, American consumers are in search of a new commercial holiday—one that unlike Valentine’s Day, Mother’s Day, and Father’s Day lets them celebrate and reward themselves. The only problem is, so far, retailers have failed to create one for them. New research from management consulting firm A.T. Kearney examines U.S. consumers’ attitudes toward […].

How legal and PR can work more effectively together

Muck Rack

How legal and PR can work more effectively together

112
112

House of Lords Select Committee calls for Digital Authority and principle-led approach to internet regulation

Stephen Waddington

A new House of Lords Select Committee report recommends streamlining regulation and governance of the internet for citizens in the UK. Its single minded, forward thinking approach is welcomed but is unlikely to be actioned anytime soon because of Brexit. Bad stuff happens on the internet that would not be tolerated in any other area of life. The digital world is dominated by a small number of very large organisations that have become incredibly powerful.

8 ways to improve your Instagram presence

PR Daily

Are you looking to make a splash with images on the popular social media platform? Here are tips for driving users to your account. It can be challenging to manage your business and still have time to be active on Instagram. Consider these tips to stay relevant on the popular photo-sharing platform: 1. Optimize your photos. Be sure to use interesting, attention-grabbing, and clear photos.

Five tips for working with your PR writer

Agility PR Solutions

As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the executive’s or physician’s voice and learning about their goals […]. The post Five tips for working with your PR writer appeared first on Agility PR Solutions. Analysis Public Relations content

How PR software can help in-house PR pros and agencies work better together

Muck Rack

How PR software can help in-house PR pros and agencies work better together

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus.

9 signs you should update your branding

PR Daily

When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? This seemingly simple question is fraught with peril. Changing your organization’s identity when it’s not necessary is a waste of time and money, yet waiting too long can be disastrous. When should your brand get a refresh or even a complete overhaul?

Brand 124

How Gen Z and young millennials challenge traditional concepts of brand loyalty

Agility PR Solutions

This new survey of young adults 18-to-29 years old from payments platformSwift Prepaid Solutions found that as Generation Z and young millennials exhibit much greater price sensitivity and much lower brand loyalty than prior generations—there is a challenge for name brands looking to grow loyalty with this group. Brands are at a crossroad with the […]. The post How Gen Z and young millennials challenge traditional concepts of brand loyalty appeared first on Agility PR Solutions.

5 Tips for Successfully Launching an Employee Communications App

PRSay

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. You did it! You convinced your executive team to purchase an app and go mobile with communications. Go ahead; pop the bubbly and celebrate — you deserve it. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it. Your app will only be as effective as the information you put there and the strategy you put in place to drive adoption and maintain it.

Letter from Tarset: Management isn't for everyone, but foreplay is

Stephen Waddington

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Sarah and I spent the weekend in a yurt in Tarset, Northumberland. We headed north on Friday with big ambitions and a long to-do list. We spent Friday night in a cracking pub and Saturday walking the border fells. In the event we managed to order the booze for our upcoming wedding and not a lot else. Sometimes idleness is a good thing. ??

B2B 68

Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. Here’s how everyone can contribute. All too often, clients struggle to initiate and maintain an ongoing content marketing program. It’s not that they don’t recognize the value of such a program. Rather, they doubt how they will find the time to implement what is likely a time-consuming strategy.