Sat.Mar 02, 2019 - Fri.Mar 08, 2019

New report ranks top brand leaders in activating influencer conversations

Agility PR Solutions

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations.

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3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool.

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I’m still confused why so many brands continue to use gated content

Communications Conversations

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. I see this in our own profession all the time.

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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West


We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.

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Fighting an Uphill Battle: Taking On Clients Who Need an Image Polish

Ronn Torossian

Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image.

5 PR lessons from ‘Game of Thrones’

PR Daily

As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.

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4 proven tips for recovering from a PR disaster

Agility PR Solutions

Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a PR disaster.

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AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent).

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Five things we learned about crisis management at the PR News 2019 Crisis Summit


[…]. The post Five things we learned about crisis management at the PR News 2019 Crisis Summit appeared first on NewsWhip. Communications & PR Crisis management social media social media analytics

10 truths about social media learned from a decade of campaigns

PR Daily

Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error. This article originally appeared on PR Daily in March of 2018. Ten years can seem like 30 in the fast-changing world of social media.

Half of B2B decision makers say they’re “bored” by B2B marketing

Agility PR Solutions

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging.

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Public Speaking Tips for PR Pros

Shift Communications

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Selfie Generation Must Grow Up

Doctor Spin

What does it mean to be a grownup in social media? Lately, I’ve been wondering about what it means to be a grownup in a wired world. Don’t get me wrong: It’s not a moral line of thought; nor is it a question of good versus bad behaviours in the online space.

6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives?

5 key trends to watch in data-driven marketing this year

Agility PR Solutions

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions.

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5 Tips for Successfully Launching an Employee Communications App


This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. You did it! You convinced your executive team to purchase an app and go mobile with communications. Go ahead; pop the bubbly and celebrate — you deserve it.

30 podcasts PR pros should listen to

Muck Rack

30 podcasts PR pros should listen to


7 ‘soft skills’ all PR pros should master

PR Daily

Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class? This article originally appeared on PR Daily in March of 2018. To be successful in PR, you must have certain skills.

Five tips for working with your PR writer

Agility PR Solutions

As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft.

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important.

The Caffè Latte Content Strategy

Doctor Spin

Okay, this is going to be a weird blog post. I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself.

8 ways to improve your Instagram presence

PR Daily

Are you looking to make a splash with images on the popular social media platform? Here are tips for driving users to your account. It can be challenging to manage your business and still have time to be active on Instagram.

How beauty brands can cut through trade show noise

Agility PR Solutions

“Beauty’s voice speaks gently.” Despite Nietzsche’s soft prose, you don’t have to listen too closely to know that there is no single voice speaking for the beauty industry. Natural hair and pink hair, skin tone and 90’s glitter, ingestible beauty and high tech devices are all trending.

How a Blind Marketing Student Sees a Smart Cane

Mindful Marketing

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.

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3 key takeaways from the PR News Crisis Management Summit

Muck Rack

3 key takeaways from the PR News Crisis Management Summit

9 signs you should update your branding

PR Daily

When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? This seemingly simple question is fraught with peril.

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Amazing Women in eCommerce—the most influential female-led brands

Agility PR Solutions

In recognition of International Women’s Day today, new research from integrated commerce marketing firm Yotpo reveals that half (49.4 percent) of female eCommerce shoppers in the U.S.

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The Happy Life / The Quiet Mind

Doctor Spin

Late one night, I shared some vodka tonics with a friend. We talked about matters of great importance; life, meaning, and happiness — as one might do while getting moderately intoxicated after a hard day’s work in the propaganda industry.

How legal and PR can work more effectively together

Muck Rack

How legal and PR can work more effectively together


Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. Here’s how everyone can contribute. All too often, clients struggle to initiate and maintain an ongoing content marketing program.