Sat.Mar 02, 2019 - Fri.Mar 08, 2019

New report ranks top brand leaders in activating influencer conversations

Agility PR Solutions

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations.

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3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool.

I’m still confused why so many brands continue to use gated content

Communications Conversations

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. I see this in our own profession all the time.

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How a Blind Marketing Student Sees a Smart Cane

Mindful Marketing

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.

Travel 240

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.

More Trending

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

AirPR

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.

5 PR lessons from ‘Game of Thrones’

PR Daily

As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.

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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

PR Expanded

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn?

4 proven tips for recovering from a PR disaster

Agility PR Solutions

Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a PR disaster.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent).

6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives?

5 Tips for Successfully Launching an Employee Communications App

PRSay

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. You did it! You convinced your executive team to purchase an app and go mobile with communications. Go ahead; pop the bubbly and celebrate — you deserve it.

5 key trends to watch in data-driven marketing this year

Agility PR Solutions

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions.

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House of Lords Select Committee calls for Digital Authority and principle-led approach to internet regulation

Stephen Waddington

A new House of Lords Select Committee report recommends streamlining regulation and governance of the internet for citizens in the UK. Its single minded, forward thinking approach is welcomed but is unlikely to be actioned anytime soon because of Brexit. Bad stuff happens on the internet that would not be tolerated in any other area of life. The digital world is dominated by a small number of very large organisations that have become incredibly powerful.

7 ‘soft skills’ all PR pros should master

PR Daily

Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class? This article originally appeared on PR Daily in March of 2018. To be successful in PR, you must have certain skills.

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter.

Amazing Women in eCommerce—the most influential female-led brands

Agility PR Solutions

In recognition of International Women’s Day today, new research from integrated commerce marketing firm Yotpo reveals that half (49.4 percent) of female eCommerce shoppers in the U.S.

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Letter from Tarset: Management isn't for everyone, but foreplay is

Stephen Waddington

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Sarah and I spent the weekend in a yurt in Tarset, Northumberland. We headed north on Friday with big ambitions and a long to-do list. We spent Friday night in a cracking pub and Saturday walking the border fells. In the event we managed to order the booze for our upcoming wedding and not a lot else. Sometimes idleness is a good thing. ??

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Infographic: The power of print media

PR Daily

Many think the rise of digital platforms have brought about the death of printed publications, but this guide argues you shouldn’t ignore traditional outlets. Consider these insights. Print media plays an important role in Americans’ daily lives.

Print 164

Is it time to call quits on International Women’s Day?

PR in High Definition

As a former pupil at a single sex school, I remember all too well the buzz around International Women’s Day. We would all be sitting in the assembly hall and representatives from the school would be telling us how this day was ‘for us’ and how amazing we are as individuals.

Five tips for working with your PR writer

Agility PR Solutions

As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft.

It’s not about the numbers

HMA Public Relations

When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the […]. The post It’s not about the numbers appeared first on HMA Public Relations. PR and HMA PR

9 signs you should update your branding

PR Daily

When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? This seemingly simple question is fraught with peril.

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The Caffè Latte Content Strategy

Doctor Spin

Okay, this is going to be a weird blog post. I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself.

Why live video makes sense for a brand’s crisis response

Agility PR Solutions

Ask any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies. No matter how prominent or successful a company becomes, public crisis still remains a threat.

Crisis 101

30 podcasts PR pros should listen to

Muck Rack

30 podcasts PR pros should listen to

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8 ways to improve your Instagram presence

PR Daily

Are you looking to make a splash with images on the popular social media platform? Here are tips for driving users to your account. It can be challenging to manage your business and still have time to be active on Instagram.

New BuzzStream Dashboard & Inbox: A Single Place to Review and Act on Your Outreach

Buzzstream

We’re extremely excited to announce the completion of a new Dashboard and Inbox in BuzzStream. The Dashboard gives you a single place to act on all of your emails and tasks, across all of your team’s projects and email accounts. Dashboard Inbox.

CX crisis alert—customer experience falling short across multiple channels

Agility PR Solutions

As we’ve been reporting for a while now, brands and businesses are not delivering the seamless customer experience their customers want and need—and for inexplicable reasons, the problem only seems to be exacerbating.

How to “manage up”: 5 tips I’ve learned over 20+ years

Communications Conversations

If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything.

10 marketing lessons from Dr. Seuss

PR Daily

The iconic author has valuable takeaways, regardless of whether you’re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…. (We’re We’re republishing this post in observance of Dr. Seuss’ birthday, which is March 2.).

Public Speaking Tips for PR Pros

Shift Communications

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world.