Sat.May 16, 2020 - Fri.May 22, 2020

The secret to earned media coverage during COVID-19

PR Daily

The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story. Imagine, if you can, a time when most of humanity had never heard of coronavirus.

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When is a Brand Connecting or Pestering?

Ronn Torossian

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over.

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

Onclusive

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience.

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More Trending

Delivering Bad News

Ronn Torossian

Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees just because of COVID-19.

Communication in the Age of COVID-19: What Conditions the Efficiency of the Communications Strategy | Business Wire Blog

Business Wire

Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action.

Exploring Virtual Events: 6 Benefits of Going Virtual

Cision

Worried about taking your event virtual? 6 benefits that you might not have considered. Comms Best Practices

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5 tips for smart, strategic social media during COVID-19

PR Daily

Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing. Audiences are overwhelmed with COVID-19 messaging, updates and posts. Here’s how to stand out from the chaos and offer helpful, tasteful content: 1.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or even shallow.

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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.

Introducing Article-Level Data from Cision

Cision

We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media. Product News

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How short-term and long-term crisis responses require different mindsets

PR Daily

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management. Modern crisis management and mitigation have become exceedingly complex.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How COVID-19 will impact PR practice and skills

Stephen Waddington

COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future. Photo by domin_domin/iStock / Getty Images.

How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council.

What’s the new normal in public relations and marketing?

Agility PR Solutions

Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow. While it’s been said many times, the present experience is rather unprecedented.

SURVEY: COVID-19 highlights power of collaboration for PR pros

PR Daily

Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’. What will be the permanent impact of this health and economic crisis for the PR industry?

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

As lockdown is released it will create a wave of second order effects. We’ve an opportunity to create a better future. Week eight and my eighth lockdown letter recording life at this extraordinary time. Photo by sfe-co2/iStock / Getty Images. Our local fish and chip shop reopened on Wednesday.

Journalists share how COVID-19 has changed news media coverage at PR Daily Summit

Muck Rack

Journalists share how COVID-19 has changed news media coverage at PR Daily Summit

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DePaul Students Promote Census, Win Bateman Award

Culpwrit

For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students.

Tips for encouraging employees to share brand messages

PR Daily

Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online.

7 Standout Asian American Entertainment and Lifestyle News Sites

Cision

For Asian Pacific American Heritage Month, here are seven sites offering engaging coverage of Asian American entertainment, lifestyle, and culture. Media Blog

8 first sentences that are ruining your PR pitches

Muck Rack

8 first sentences that are ruining your PR pitches

What can today’s healthcare workers learn from combat veterans?

Agility PR Solutions

Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die. Wake up the next day, do your best, people die. Then repeat, repeat and repeat.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

Congratulations to this year’s impressive list of finalists. In a rapidly—and continually—changing digital landscape, it is those who innovate that rise above the noise and stand out. We called on these digital communications pros to share their creative work—and they delivered.

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Whether you’re a football, basketball, soccer or baseball fan, you’ve likely asked yourself the same question. Are we going to be able to watch our favorite teams this year? Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. These three studies polled 3,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post.

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Employees put the brakes on returning to offices—nearly half now want to WFH permanently

Agility PR Solutions

The “new normal” has taken a “new” twist. For decades, the privilege of working from home seems like it has been largely reserved for elite, white-collar workers.

How to balance PR and legal concerns in a crisis

PR Daily

These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis. Legal and public relations (PR) professionals often collaborate during times of crisis, making it crucial for the two to work in harmony when serving a client.

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What it takes to maintain a modern media database

Muck Rack

What it takes to maintain a modern media database

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Media Moves at The Wall Street Journal & Money, NYT?s ?The Argument? Pod Has a New Co-Host

Cision

Katie Deighton joins The Journal, Mallika Mitra news at Money, and more. Media Blog