Sat.May 23, 2020 - Fri.May 29, 2020

How PR and Marketing can Work Better Together


Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization. Comms Best Practices

How To 286

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy.

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How to pitch in 2020, backed by statistics

Muck Rack

How to pitch in 2020, backed by statistics

We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19. public relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other.

More Trending

Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option.

The Next Normal

Ronn Torossian

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.”


Take 5 with Matthew Della Croce


Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Comms Best Practices

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Email Marketers Offer Deals, Discounts, And Empathy

ImPRessions - Crenshaw Communications

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example.

B2C 156

Multicultural PR: Five Tips for Connecting Authentically with Multicultural Audiences | Business Wire Blog

Business Wire

As customers and news consumers grow more and more diverse, organizations are learning how to authentically connect with multicultural audiences. public relations

How brand managers can build lasting relationships during COVID-19

PR Daily

What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say. The true value of PR might be its ability to respond fittingly during a global crisis.

Brand 136

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses.

Survey 136

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers.

COVID-19 reveals critical importance of succession planning to PR

Agility PR Solutions

Across the United States and around the globe, COVID-19 has revealed many businesses’ weaknesses, and not just in terms of economic stability or supply chain management. No, businesses are all living through a crash course in crisis management and communications, and they’re not all performing well.

Why influencer agencies must be more than talent agents

PR Daily

As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals.

Agency 133

Interviewing for a PR job? Be ready to answer these 10 questions

Muck Rack

Interviewing for a PR job? Be ready to answer these 10 questions

PR will re-emerge from COVID-19 leaner, smarter and better connected

Stephen Waddington

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. By Koray Camgoz. You can watch something from far but it never prepares you for how it feels when it shows up on your doorstep.

Crisis 112

Now’s the time to stage a virtual intervention with your leaders

Agility PR Solutions

When your leaders and frontline communicators are doing media interviews or Zoom sessions from home, what do you see? Technical glitches? Wooden delivery? Content overload? Now might be the time to stage an intervention.

How to boost SEO flow like a pro during COVID-19

PR Daily

Gain expert guidance on collaborating with experts in your niche, prioritizing authority and strategically promoting your content. When a crisis comes along, marketers are faced with burning questions about how best to respond. Should we keep doing what we’re doing?

SEO 132

New Methods Emerge to Link Earned Media with Business Outcomes


A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods. Executive Insights

4 post-pandemic shifts to watch in journalism

Muck Rack

4 post-pandemic shifts to watch in journalism

Employee trust is changing during the COVID crisis—how communications can help

Agility PR Solutions

New research shows that more than a third of U.S.

What COVID-19 taught us about team management and agility

PR Daily

Working remotely has revealed new truths about PR work and reinforced some lessons we were already starting to implement. Here’s what we plan to take with us post-pandemic. COVID-19 has impacted all facets of life, and as offices now work remotely, the pandemic has also impacted PR agency structures.

Agency 132

Résumés and Relationships: Advice for New Graduates Hoping to Enter Public Relations


Even in the best of times, young people graduating from college might struggle to distinguish themselves from the competition and land coveted jobs in public relations. Now, as the coronavirus shutdown pummels the job market, barriers to employment seem higher than ever.

If the building’s on fire: pick up the phone


When it comes to communication, choice of channel is one of the factors that determine whether your communication is a success or a failure.

3 ways the travel industry can navigate a shared global PR crisis

Agility PR Solutions

It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced everyone indoors.

Travel 103

If you create a crisis plan after a crisis hits, it’s going to suck

PR Daily

So says Carmen Collins, social media leader at Cisco. Look at @WeAreCisco on your social media channel of choice and you’ll quickly see how Cisco’s culture—and the employee-generated-content strategy that the social team uses—has stood the test of the pandemic.

Crisis 127

The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis


As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19.

Crisis 141

Five Tips to Prevent Zoom Fatigue PR Blunders 


Are you tired all the time? Taking more naps than seems healthy and normal? Confused about the cause of your uncharacteristic exhaustion—especially considering all of the extra downtime you’ve had over the last two months?

Video 90

The COVID crisis is rewriting the cultural rules of communications

Agility PR Solutions

Two months ago, any Millennial would have told you that nothing more anxiety provoking than an a real-time phone call. Of course, that was in the pre-COVID world.