Sat.May 23, 2020 - Fri.May 29, 2020

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How PR and Marketing can Work Better Together

Cision

Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization.

Marketing 367
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. .

Strategy 287
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How to pitch in 2020, backed by statistics

Muck Rack

How to pitch in 2020, backed by statistics

Pitching 165
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Build Tighter Emotional Bonds Now So You Emerge Stronger from the Crisis | Business Wire Blog

Business Wire

One of the striking reactions to the crisis from many organisations has been to do nothing. Even for the most challenged of organisations this is not a viable option. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. The need for progressive action is perhaps best summed up by a quote from Helen Keller, who understood isolation better than most.

Crisis 238
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Take 5 with Matthew Della Croce

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Industry 260

More Trending

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Publicity Plan

PR for Anyone

“Be newsworthy.” Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic? In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? Part One of ‘Publicity Plan’ If you've seen my marketing materials, you'll know that I have a proprietary system that I call the “Get PR Famous Formula.

Publicity 264
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Multicultural PR: Five Tips for Connecting Authentically with Multicultural Audiences | Business Wire Blog

Business Wire

As customers and news consumers grow more and more diverse, organizations are learning how to authentically connect with multicultural audiences.

Blogging 242
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Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other. However, there’s one platform where this doesn’t seem to […]. The post Digital Marketing During the Pandemic appeared first on.

Marketing 195
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Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centred on doing exactly that, we’ve seen a quick shift.more.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Cold Outreach Tips for Digital PR

Prowly

The inbound vs outbound dichotomy is overrated. As it turns out, to build an inbound organic traffic engine that actually works, you need to build links. How do you do that? Typically, unless you’ve already got a massive audience, that’s going to involve some cold outreach. On a broader level, beyond backlinks, it’s valuable to […]. The post 8 Cold Outreach Tips for Digital PR appeared first on Prowly Magazine.

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We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19.

Blogging 319
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The Next Normal

Ronn Torossian

As the world transitions back to normality, many leaders wonder what the new normal will look like. According to Mattie Stepanek, “Even though the future seems far away, it is actually beginning right now.” The self-described poet, peacemaker and philosopher wrote seven best sellers before dying at the age of 13 from a rare disorder. […]. The post The Next Normal appeared first on.

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Résumés and Relationships: Advice for New Graduates Hoping to Enter Public Relations

PRSay

Even in the best of times, young people graduating from college might struggle to distinguish themselves from the competition and land coveted jobs in public relations. Now, as the coronavirus shutdown pummels the job market, barriers to employment seem higher than ever. But recent grads can still get noticed and hired, said a panel of Southern California-based PR professionals during the May 20 webinar, “Get Your Foot in the Door and Stand Out,” hosted by PRSSA and the Glen M.

Publicity 203
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Email Marketers Offer Deals, Discounts, And Empathy

ImPRessions - Crenshaw Communications

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation.

Marketing 156
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New Methods Emerge to Link Earned Media with Business Outcomes

Cision

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.

Media 156
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Employee trust is changing during the COVID crisis—how communications can help

Agility PR Solutions

New research shows that more than a third of U.S. employees say their level of trust in their organizations has changed during the COVID-19 pandemic, with equal levels reporting gains in trust (17 percent) as reductions in trust (17 percent) as the public health response to the novel coronavirus continues to impact organizations across the […].

Employee 171
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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds an

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will be honored at Adweek’s virtual NexTech event on July 30.

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PR Through Podcasts

PR for Anyone

Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer. It’s important to do your homework and find podcasts where your ideal customer is.

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3 ways the travel industry can navigate a shared global PR crisis

Agility PR Solutions

It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced everyone indoors. This is not, however, cause for businesses to “go dark” […].

Travel 162
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Cision UK In Conversation With. Ed Needham

Cision

Ed Needham, former Managing Editor at Rolling Stone, launched Strong Words magazine to write about books in an "interesting, entertaining and useful" way. He spoke to Cision about working in lockdown.

Writing 120
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Use Brand Apps as a Marketing Tool

Prowly

Brand marketing is a business scope where keeping up with the times is crucial. Using outdated and expensive marketing tools, such as TV ads, results in low efficiency of promotional campaigns. If you want to be effective in 2020, you need to go mobile. The share of mobile Internet users is consistently growing, so a […]. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine.

Tools 118
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Why can?t brands replicate the success of ?Some Good News??

Communications Conversations

In case you missed it, John Krasinksi’s popular “Some Good News” was sold to VIACOM-CBS last week. It’s not all that surprising. According to an AdAge article , SGN generated 55.3M views on Facebook alone since its inception–outranking Stephen Colbert and Seth Myers of late-night fame. It only trailed Noah, Fallon and Corden, but Krasinksi had only produced 15 videos on Facebook vs.

Brand 109
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COVID-19 reveals critical importance of succession planning to PR

Agility PR Solutions

Across the United States and around the globe, COVID-19 has revealed many businesses’ weaknesses, and not just in terms of economic stability or supply chain management. No, businesses are all living through a crash course in crisis management and communications, and they’re not all performing well. The crisis has also revealed the importance of succession […].

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UK Media Moves including the New Statesman, the FT, React News and more!

Cision

David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News.

Energy 120
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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PR will re-emerge from COVID-19 leaner, smarter and better connected

Stephen Waddington

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. By Koray Camgoz. You can watch something from far but it never prepares you for how it feels when it shows up on your doorstep. Nothing primed us for the seismic pressures COVID-19 has placed on our professional and personal lives.

Crisis 107
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If the building’s on fire: pick up the phone

Prakkypedia

When it comes to communication, choice of channel is one of the factors that determine whether your communication is a success or a failure. I don’t want to jump on any bandwagon and criticise South Australia’s official COVID-19 response, but a story that emerged in the media yesterday is the perfect example of choosing the wrong channel. SA’s COVID-19 response has been widely lauded, with a string of days where we’ve had no cases and no COVID patients in hospital.

Travel 104
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Now’s the time to stage a virtual intervention with your leaders

Agility PR Solutions

When your leaders and frontline communicators are doing media interviews or Zoom sessions from home, what do you see? Technical glitches? Wooden delivery? Content overload? Now might be the time to stage an intervention. Our expectations for a quality virtual experience have always been low, but with “Zoom fatigue” and the distractions and limitations of working […].