Onclusive
MAY 4, 2020
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable.
Agility PR Solutions
MAY 4, 2020
It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the companies selling them, customer testimonials are the best tool for […]. The post 5 ways to turn customers into brand ambassadors appeared first on Agility PR Solutions.
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Cision
MAY 6, 2020
Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.
ImPRessions - Crenshaw Communications
MAY 7, 2020
Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Ronn Torossian
MAY 6, 2020
As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success. Hitting these three goals are key The first is to ensure that the company makes it clear to clients about the challenge and/or problem it will solve. […]. The post How to Create a Successful B2B Landing Pages appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MAY 5, 2020
Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you.
ImPRessions - Crenshaw Communications
MAY 7, 2020
After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it? Seriously, our new look has been a little longer in the planning than that, but we couldn’t be happier about the outcome. We feel the website is more suited to our role as content creators, and the sleeker look offers an updated feel and navigation.
Ronn Torossian
MAY 4, 2020
Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. The post How Are Retailers Communicating Through This Crisis?
PRSay
MAY 4, 2020
Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. As a follow-up, we had the pleasure of speaking with an expert panel of journalists to see how the media landscape has changed from their point of view.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
MAY 7, 2020
Three key takeaways from our State of the Media LIVE panel.
PR for Anyone
MAY 7, 2020
Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. In fact, on the last one I did, the reporter said “Wow! This looks great.
Communications Conversations
MAY 5, 2020
With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” I put that term in quotes because, personally, I despise it. I’ve never called myself a “freelancer” I think it cheapens the work I do.
PRSay
MAY 5, 2020
Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
MAY 4, 2020
If you’re looking for a job, or think you might be on the job market soon, new research suggests you better watch what you’re saying on social media. The vast majority (90 percent) of employers look at potential employees’ social media profiles, and 79 percent have rejected a candidate based on what they found, according […]. The post 4 in 5 businesses have rejected a job candidate based on social media content appeared first on Agility PR Solutions.
NewsWhip
MAY 8, 2020
May is mental health month, and it is a particularly pertinent time for it given the potential disruption to our mental health by the COVID-19 pandemic. We looked back at some of the top mental health and coronavirus narratives of the year so far. . These included mental health broadly, how COVID-19 has impacted mental health conversations, and who has been stepping up to help people with their mental wellbeing in a time of crisis. .
Cision
MAY 5, 2020
Stephen Morris is now Banking Editor for the FT and David Thorpe is Special Projects Editor; Travel Bulletin has two new Online Editors; Joe Evans is made Acting Digital News Editor for The Week.
PRSay
MAY 8, 2020
The COVID-19 pandemic continues to dominate the national conversation every day, proving that it’s not going anywhere and that the world will simply have to adapt. However, those adaptations aren’t just coming from health-care workers, elected officials and business owners. With work-from-home setups and adjustments along the way, many communicators have likely found a way to continue working through the pandemic.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
MAY 3, 2020
The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has become the new normal. As a result, brands are struggling to communicate during […].
Contently - Strategy
MAY 7, 2020
Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content mark
Cision
MAY 7, 2020
Owen Walker is appointed European Banking Correspondent for the FT; AltFi has been acquired by ETF Stream; Dominic Preston is promoted to Deputy Editor at Tech Advisor.
Critical Mention
MAY 7, 2020
Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. . Some people are working from home and others are waiting to hear when they can return to work.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Agility PR Solutions
MAY 4, 2020
Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the location of their home. Then why bother putting money into advertising, […]. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions.
Muck Rack
MAY 5, 2020
Helping clients navigate the COVID-19 crisis with empathy and education
Cision
MAY 7, 2020
Looking for learning opportunities in May? Here are several options for bloggers and content creators.
Steve Barrett on PR
MAY 8, 2020
The fifth Brand Film Awards celebration was a perfect way to while away an hour or two under lockdown and a tribute to the evolution of brand filmmaking.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Agility PR Solutions
MAY 5, 2020
Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens’ views on cause marketing and the role it plays in communicating. In its initial 2015 study, teens were found to be concerned with more close and personal things like the quality of education and their own career forecasts, but […]. The post Social activism and teens—and why it’s more important than ever that brands listen appeared first on Agility PR Solutions.
Muck Rack
MAY 4, 2020
Should your organization send out communication about COVID-19?
Cision
MAY 4, 2020
Declan Walsh takes on a new role at The Times, Brett Pulley re-joins Bloomberg News, and more.
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