Sat.May 02, 2020 - Fri.May 08, 2020

Why Public Relations Is King During A Crisis

Onclusive

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. Consumers have reacted by shifting their focus more toward information than commercialism.

How to measure your crisis messaging

PR Daily

If you want to know if your messages are having an impact, it’s important to make sure you are collecting good data. Here’s how one PR pro sees the challenge. What parts of your message are changing hearts and minds? You’ll never know if you aren’t measuring your campaigns. That’s just as true of a crisis communications effort as any other media strategy.

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5 ways to turn customers into brand ambassadors

Agility PR Solutions

It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the companies selling them, customer testimonials are the best tool for […]. The post 5 ways to turn customers into brand ambassadors appeared first on Agility PR Solutions. Analysis Public Relations branding

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Take 5 with Scott Peacock

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know.

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More Trending

From the experts: Advice on video creation during COVID-19

PR Daily

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. The CEO video message has become a crucial tool during this crisis. Whether you are Marriott’s Arne Sorenson or Southwest’s Gary C. Kelly, sharing business updates and addressing employee concerns on video have become essential.

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Three Key Takeaways from State of the Media LIVE!

Cision

Three key takeaways from our State of the Media LIVE panel. Best Practices

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Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it? Seriously, our new look has been a little longer in the planning than that, but we couldn’t be happier about the outcome. We feel the website is more suited to our role as content creators, and the sleeker look offers an updated feel and navigation.

How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. The post How Are Retailers Communicating Through This Crisis? appeared first on. Communications Agency Crisis PR Crisis PR Agency Insights Public Relations Strategy

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to perfect your pitch for any media environment

PR Daily

This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips. It seems like a good time to go over what makes a good PR pitch. Oh, no reason. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now. Folks, I know we’re all just trying to do our jobs.

40 Newsworthy Reasons to Write a Press Release

Cision

Not sure where to start with an idea for a press release? Consider these 40 ideas— the possibilities that exist within your own organization may surprise you. Best Practices

Mental health and coronavirus: Media coverage and brand initiatives

NewsWhip

May is mental health month, and it is a particularly pertinent time for it given the potential disruption to our mental health by the COVID-19 pandemic. We looked back at some of the top mental health and coronavirus narratives of the year so far. . These included mental health broadly, how COVID-19 has impacted mental health conversations, and who has been stepping up to help people with their mental wellbeing in a time of crisis. . Let’s begin with the broad narratives. .

3 essential insights for creative PR campaigns during the COVID crisis

Agility PR Solutions

The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has become the new normal. As a result, brands are struggling to communicate during […]. The post 3 essential insights for creative PR campaigns during the COVID crisis appeared first on Agility PR Solutions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How workplaces will be transformed in the wake of COVID-19

PR Daily

Workplace expert shares nearly 20 ways to create a safe space in your office right now for employees, as well as issues to address in the coming months. Much of what the next few months will bring is still unknown, but employers are beginning to consider what the return to the workplace will look like during the ongoing COVID-19 pandemic.

Blogger Conferences: Digital-Only Events to Attend in May

Cision

Looking for learning opportunities in May? Here are several options for bloggers and content creators. Media Blog

How These Reporters See the Media Landscape Changing

PRSay

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. As a follow-up, we had the pleasure of speaking with an expert panel of journalists to see how the media landscape has changed from their point of view.

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4 in 5 businesses have rejected a job candidate based on social media content

Agility PR Solutions

If you’re looking for a job, or think you might be on the job market soon, new research suggests you better watch what you’re saying on social media. The vast majority (90 percent) of employers look at potential employees’ social media profiles, and 79 percent have rejected a candidate based on what they found, according […]. The post 4 in 5 businesses have rejected a job candidate based on social media content appeared first on Agility PR Solutions. Public Relations social media

4 lessons from a mismanaged crisis response

PR Daily

The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate. This column is called “How We Did It,” but because we learn more from mistakes than successes, I wanted to share my failure handling a crisis when I was the chief communications officer at GE. Okay, deep breath. It’s tough for me to relive this story, but it will be worth it for you because the lessons are clear.

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Why You Should Put Internal Communications First During a Crisis

Meltwater - PR

As brands navigate their way through a crisis, communications teams take center stage. When organizations have to figure out what to say—and fast—they call upon their communicators to help them… Read More >>>. Executives PR & Comms Corporate Comms Crisis Management

5 Tips for Producing Video Content During Social Distancing

PRSay

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging.

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Media Moves at NPR & Crain’s Cleveland Business, Chicago’s WGN-TV Debuts First Female Co-Anchor Duo

Cision

Neela Banerjee joins NPR, Michelle Jarboe to start at Crain’s Cleveland Business, and more. Media Blog

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How COVID-19 is the ultimate test of ‘purpose’

PR Daily

Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come. Brands, companies and organizations are operating at a time of unprecedented stress and challenges.

How the power of perception helps energy companies market their brands

Agility PR Solutions

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the location of their home. Then why bother putting money into advertising, […]. The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions.

Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

The COVID-19 pandemic continues to dominate the national conversation every day, proving that it’s not going anywhere and that the world will simply have to adapt. However, those adaptations aren’t just coming from health-care workers, elected officials and business owners. With work-from-home setups and adjustments along the way, many communicators have likely found a way to continue working through the pandemic.

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UK Media Moves including the FT, AltFi, Tech Advisor and more!

Cision

Owen Walker is appointed European Banking Correspondent for the FT; AltFi has been acquired by ETF Stream; Dominic Preston is promoted to Deputy Editor at Tech Advisor. Media Blog

How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. For restaurants and other companies severely affected by the coronavirus pandemic, keeping marketing messages flexible is crucial. Even if you can’t fulfill your traditional role in your community, there are other ways to fill consumers’ needs, to provide excellent customer service and to distinguish yourself in a crowded marketplace.

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell.

Social activism and teens—and why it’s more important than ever that brands listen

Agility PR Solutions

Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens’ views on cause marketing and the role it plays in communicating. In its initial 2015 study, teens were found to be concerned with more close and personal things like the quality of education and their own career forecasts, but […]. The post Social activism and teens—and why it’s more important than ever that brands listen appeared first on Agility PR Solutions.

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Media Moves at Tampa Bay Times & BuzzFeed News, Hanford Sentinel Promotes One

Cision

Mark Schoofs tapped to join BuzzFeed News, Kendra Douglas in at WESH-TV and much more. Media Blog

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How to quickly pivot communication priorities—without losing your way

PR Daily

Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs. As communicators, we have much to contend with right now as the COVID-19 crisis continues to upend the business world. Our well-laid plans have been utterly disrupted, and we are scrambling to adjust to this new (and hopefully temporary) reality.

How to start “freelancing” during a pandemic

Communications Conversations

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” ” I put that term in quotes because, personally, I despise it. I’ve never called myself a “freelancer” I think it cheapens the work I do. I think it makes me look like a tactician. That term takes 15 years off my work experience.

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