Sat.Apr 25, 2020 - Fri.May 01, 2020

Influencing business decisions to grow your PR budget & your team

Onclusive

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

Data 253

Maximizing the Digital Investment

Ronn Torossian

With more people isolated at home and using digital media, getting the most out of a brand’s digital investment is more important than ever. How do brands maximize their investment? Now is the ideal time to reassess marketing goals and make adjustments where necessary.

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4 tips for training your PR team to represent your brand

Agility PR Solutions

How you are perceived by the public will have an enormous impact on the success of your business.

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic

The Resolution Blog

Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help.

More Trending

Corporate Marketing in 2020

Ronn Torossian

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.

How to Inspire Your Teams During the COVID-19 Crisis

Cision

For business leaders in the time of COVID-19, the question now becomes: Are we prepared to manage this crisis? We have a responsibility to do so appropriately. Best Practices

Crisis 268

How to monitor & report on PR coverage for free (or with a very small budget)

The Resolution Blog

Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news!

Report 248

Advising, Guiding & Tips for Listening as You Navigate the “New” Normal

PR Expanded

Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond.

4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more. Most social media managers know they must incorporate visual content into their plans.

Video 171

How to sell in to news desks during a pandemic

The Resolution Blog

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this.

How To 236

Comms execs still in the early stages of preparation for employees to return to work

Agility PR Solutions

A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Take 5 with Bill Zucker

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

6 tips for better media relations during COVID-19

PR Daily

Here’s how you can turn yourself into a crucial resource for reporters during this global crisis. Media relations has become a pivotal part of communications during COVID-19. How PR professionals represent their clients is perhaps more important now than ever.

?The COVID-19 road to reform

Stephen Waddington

In this guest post Catherine Arrow looks ahead at the road beyond COVID-19 and the journey from recovery to reform. I wrote last week about the journey from lockdown.

Four consumer behavior segments that have emerged during the COVID-19 pandemic

Agility PR Solutions

As consumer behaviors continue to evolve during the COVID-19 crisis, new research from tax and advisory services firm EY defines four distinct consumer behavior segments, with key insights for marketers and communicators.

10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

Social PR Chat

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. The beauty of the Facebook -owned social network boosting more than 1 Billion users is it’s all about being real, raw, and in the moment.

4 messaging keys for communicators navigating the coronavirus

PR Daily

Reaching out to internal and external audiences amid any crisis can be fraught with potential hazards—and especially now, with the stakes sky high. Prioritize these elements for success. The spread of the novel coronavirus has thrust us into unprecedented times.

2020 State of the Media Highlights

Cision

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the highlights before you download and dive into the full report. UK Blog

Report 156

How influencers can bring cancelled live events back to life

Agility PR Solutions

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand.

Survey 111

2020 PR Salary Survey: How Much Money do Public Relations Pros Make?

Sword and the Script

The median PR salary in 2020 is $100,000; it’s higher for in-house roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the up and up. That’s according to the latest annual PR salary survey for 2020 published by PRWeek.

Survey 104

Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes.

2020 State of the Media: Top Themes

Cision

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top takeaways from it before you download and dive into the full report. UK Blog

Report 156

15 PR Professionals Share Their Tips for Successfully Working From Home

PRSay

We asked professionals the following question via LinkedIn: What are some best practices that are helpful when working from home? Some of the responses appeared in the May issue of Strategies & Tactics , but we weren’t able to print them all, due to space constraints.

Skype 148

Five Tips to Make an Impression on Phone Interviews

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play.

Why brand managers must embrace nostalgia during this crisis

PR Daily

When you can’t make new content, it’s time to revisit the creations of yesteryear. Here are some ways to make what was old new again. As people continue to social distance and remain confined to their homes, two things are becoming apparent: What should we watch?

Brand 165

Cision UK In Conversation With. Alex Hudson, Editor Newsweek International

Cision

Alex Hudson has moved on from Metro.co.uk to be Newsweek International’s new editor. He spoke to us about the role of an editor, building audiences, and working for a global brand. Media Blog

New Gould+Partners survey measures the damage COVID-19 is causing PR agencies

Agility PR Solutions

Like other professional service businesses, the coronavirus surprised public relations agencies of all sizes and has dealt a devastating short-term blow.

Survey 101

COVID-19 Friendly Alternatives to Summer Internships

Culpwrit

By Carly Rogers During what should have been a celebratory time for the class of 2020, we have instead been struggling to come to terms with the current situation surrounding COVID-19.

Crisis communication takeaways from Andrew Cuomo

PR Daily

New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Mine these lessons for your own public speaking forays. Public relations experts and other commentators point to New York Gov.