Sat.Apr 25, 2020 - Fri.May 01, 2020

Influencing business decisions to grow your PR budget & your team

Onclusive

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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Maximizing the Digital Investment

Ronn Torossian

With more people isolated at home and using digital media, getting the most out of a brand’s digital investment is more important than ever. How do brands maximize their investment? Now is the ideal time to reassess marketing goals and make adjustments where necessary. Is the current plan getting consumers to buy more products more […]. The post Maximizing the Digital Investment appeared first on. Business PR Inspiration 5WPR CEO Insights MARKETING

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4 tips for training your PR team to represent your brand

Agility PR Solutions

How you are perceived by the public will have an enormous impact on the success of your business. You will want to build your credibility and your reputation so that you can attract your target customer, compete with the more prominent brands in your industry, and create an essential connection with the public. This takes […]. The post 4 tips for training your PR team to represent your brand appeared first on Agility PR Solutions. Public Relations profession

How to sell in to news desks during a pandemic

The Resolution Blog

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this. In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. The post How to sell in to news desks during a pandemic appeared first on PR Resolution — by CoverageBook. Podcast

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Advising, Guiding & Tips for Listening as You Navigate the “New” Normal

PR Expanded

Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives. Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part). Details are in the video below on how to contact me.

More Trending

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Podcasts are mainstream.

How to monitor & report on PR coverage for free (or with a very small budget)

The Resolution Blog

Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! However times are uncertain and budgets need […]. The post How to monitor & report on PR coverage for free (or with a very small budget) appeared first on PR Resolution — by CoverageBook.

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Corporate Marketing in 2020

Ronn Torossian

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. Interactive Content that Educates The modern […]. The post Corporate Marketing in 2020 appeared first on. Business PR Agency 5WPR CEO Insights MARKETING Ronn Torossian Strategy

How to Inspire Your Teams During the COVID-19 Crisis

Cision

For business leaders in the time of COVID-19, the question now becomes: Are we prepared to manage this crisis? We have a responsibility to do so appropriately. Best Practices

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Podcasts are mainstream.

From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic

The Resolution Blog

Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help. We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook.

4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more. Most social media managers know they must incorporate visual content into their plans. Dynamic videos and video clips are increasingly becoming part of this strategy, too. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to HubSpot.

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Comms execs still in the early stages of preparation for employees to return to work

Agility PR Solutions

A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide. In fact, only 10 percent have done extensive planning, according to the new co-branded study conducted by the Institute for Public Relations and […]. The post Comms execs still in the early stages of preparation for employees to return to work appeared first on Agility PR Solutions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Take 5 with Bill Zucker

Cision

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices

10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

Social PR Chat

10 Instagram Highlights Every Brand Must Know to Grow. Reinvention is the key to brand survival, even on Instagram during Covid-19. The beauty of the Facebook -owned social network boosting more than 1 Billion users is it’s all about being real, raw, and in the moment. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19.

4 messaging keys for communicators navigating the coronavirus

PR Daily

Reaching out to internal and external audiences amid any crisis can be fraught with potential hazards—and especially now, with the stakes sky high. Prioritize these elements for success. The spread of the novel coronavirus has thrust us into unprecedented times. FREE REPORT: COVID-19's Impact on Communications ]. Many communicators are cautious, and rightly so. In this environment, we must make sound choices to drive impact and minimize risk.

Four consumer behavior segments that have emerged during the COVID-19 pandemic

Agility PR Solutions

As consumer behaviors continue to evolve during the COVID-19 crisis, new research from tax and advisory services firm EY defines four distinct consumer behavior segments, with key insights for marketers and communicators. According to the first edition of the EY Future Consumer Index, these are “Cut deep,” “Stay calm, carry on,” “Save and stockpile” and “Hibernate and […].

Cision UK In Conversation With. Alex Hudson, Editor Newsweek International

Cision

Alex Hudson has moved on from Metro.co.uk to be Newsweek International’s new editor. He spoke to us about the role of an editor, building audiences, and working for a global brand. Media Blog

15 PR Professionals Share Their Tips for Successfully Working From Home

PRSay

We asked professionals the following question via LinkedIn: What are some best practices that are helpful when working from home? Some of the responses appeared in the May issue of Strategies & Tactics , but we weren’t able to print them all, due to space constraints. There were so many great responses, we wanted to share them here. Here’s what PRSA’s LinkedIn community had to say: —-. Learning! Cinthia Flores.

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Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. Isaac Newton purportedly invented calculus and solved the riddle of gravity in the mid-1600s as he left Trinity College for his family’s estate in the country to escape the bubonic plague. The tale implies that in the COVID-19 world, the rest of us should achieve great things in isolation.

How influencers can bring cancelled live events back to life

Agility PR Solutions

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging productive events online will be crucial for at least the near future. Consider the options Brands that had to […]. The post How influencers can bring cancelled live events back to life appeared first on Agility PR Solutions.

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15 Excellent Journalism & Media Newsletters for Being In-The-Know

Cision

There are tons of fantastic media and journalism newsletters out there. These are a few standouts. Media Blog

2020 PR Salary Survey: How Much Money do Public Relations Pros Make?

Sword and the Script

The median PR salary in 2020 is $100,000; it’s higher for in-house roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the up and up. That’s according to the latest annual PR salary survey for 2020 published by PRWeek. The survey was conducted before the Coronavirus hit the pause button on economic activity. The results were published in early March before many realized how disruptive the pandemic would become.

6 tips for better media relations during COVID-19

PR Daily

Here’s how you can turn yourself into a crucial resource for reporters during this global crisis. Media relations has become a pivotal part of communications during COVID-19. How PR professionals represent their clients is perhaps more important now than ever. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Here are some suggestions: Provide genuine value and information.

COVID-19 Friendly Alternatives to Summer Internships

Culpwrit

By Carly Rogers During what should have been a celebratory time for the class of 2020, we have instead been struggling to come to terms with the current situation surrounding COVID-19. In addition to the fear and anxiety surrounding the novel coronavirus, students must also handle their emotions regarding postponed graduations, rushed goodbyes with friends […]. The post COVID-19 Friendly Alternatives to Summer Internships appeared first on culpwrit.

Media Moves at The New York Times & The Wire China, WDJT-TV Milwaukee Hires Morning Anchor

Cision

Aproova Mandavilli joins The New York Times, The Wire announces two new hires and a promotion, and more. Media Blog

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How the coronavirus crisis is affecting digital marketing

Agility PR Solutions

The recent coronavirus outbreak has strongly affected all life spheres and brought significant changes in people’s lifestyles. As one might expect, this has had a very powerful impact on the global economy as well. While a lot of businesses are closing down and losing their clients and profits due to the current situation, there are those […]. The post How the coronavirus crisis is affecting digital marketing appeared first on Agility PR Solutions.

Why brand managers must embrace nostalgia during this crisis

PR Daily

When you can’t make new content, it’s time to revisit the creations of yesteryear. Here are some ways to make what was old new again. As people continue to social distance and remain confined to their homes, two things are becoming apparent: What should we watch? Entertainment becomes an increasingly important way to disconnect from COVID-19. And while people have been able to binge on shows, the well is running dry on new productions.

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Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’

Culpwrit

Like college seniors today, I graduated into a recession where jobs in my chosen field were hard to find. It took three months, but I eventually landed a job. The job market is far more unpredictable this spring. In search of some optimism and tips for the Class of 2020, I talked with several PR […]. The post Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’ appeared first on culpwrit.

UK Media Moves including Your Home, My Weekly, The Sun on Sunday and more!

Cision

Mel Sherwood is appointed Editor at Your Home, Mitya Underwood is now Celebrity Editor at My Weekly, and Hannah Hope has become Biz on Sunday Editor at The Sun on Sunday. Media Blog

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New Gould+Partners survey measures the damage COVID-19 is causing PR agencies

Agility PR Solutions

Like other professional service businesses, the coronavirus surprised public relations agencies of all sizes and has dealt a devastating short-term blow. PR M&A advisory firm Gould+Partners released new survey results that gather a temperature read on how the North American PR industry is coping with the trauma of the coronavirus pandemic. Over the long-term the industry […].