Sat.Apr 18, 2020 - Fri.Apr 24, 2020

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.

4 Steps for PR Pros to Evaluate Brand Launch Plans in Light of the Coronavirus

Cision

One of the most important roles as a PR professional is the ability to guide your organization or client through a crisis, and the uncharted waters of COVID-19 are no exception. Best Practices

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Investor Relations Communication in a Time of Crisis: 6 Areas to Focus On | Business Wire Blog

Business Wire

Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future. During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan.

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The Ultimate 2020 Investor Relations Communications Resource List | Business Wire Blog

Business Wire

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations

State of the Media 2020: Top Five Takeaways

Cision

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report. Best Practices

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How new PR grads are approaching the workforce amid COVID-19 disruption

PR Daily

As graduating seniors wind up their academic studies, a new beginning is in order in more ways than one. Editor’s Note: This piece is part of a collaboration with the Public Relations Student Society of America. Commencement means beginning, and in 2020, it honestly feels like an ironic word. Semesters are ending early. Graduation is postponed. unemployment is rapidly escalating.

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Food Brands Face Tough Decisions

Ronn Torossian

Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.” Local officials in Sioux Falls, as well as […]. The post Food Brands Face Tough Decisions appeared first on. Business Media Relations Insights MARKETING Strategy

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why FMCG (fast-moving consumer goods) PR should be Amazon-ready

The Resolution Blog

Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night! […]. The post Why FMCG (fast-moving consumer goods) PR should be Amazon-ready appeared first on PR Resolution — by CoverageBook. Podcast

COVID-19 Comms: Emerging from a Crisis with a Communications Plan

Cision

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience. Best Practices

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6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR pros share some of the tactics that are working to engage audiences during the global pandemic. PR strategies that worked for brands two months ago might not be effective today. The key to surviving and thriving through the crisis is flexibility and a willingness to adapt to new ways of doing business.

These were the top publishers on Facebook in March 2020

NewsWhip

March 2020 has seen huge engagement across the board for publishers on Facebook. We broke down the numbers in our latest ranking. The month of March has been unprecedented in terms of engagement to web content, mainly due to the COVID-19 outbreak and coverage around that. . Once again, we used our API to gather these rankings , which you can read about on our developer hub.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Amid COVID chaos, execs say employee engagement is up—but productivity is slipping

Agility PR Solutions

Some businesses and workforces have had a smoother transition to today’s shelter-at-home reality than others, but overall, new research from the Institute for Public Relations and comms giant Peppercomm suggests most employees are putting their best foot forward by engaging and collaborating with their companies, even if they’re not being as productive as usual. More […].

5 Steps to Building a Nonprofit Campaign: How to Raise Awareness and Inspire Action

Meltwater - PR

Launching a successful nonprofit marketing campaign is no easy task. Marketing teams within nonprofit organizations are often challenged to raise awareness, donor interest, and funds with limited time and resources.Sound… Read More >>>. Marketing PR & Comms Planning & Strategy Social Media

Why now is a great time to consider TikTok

PR Daily

Two executives who have staked their future on the short video platform share why they think it’s never been a better time to consider investing in TikTok content. Is now the time to get your brand involved on TikTok? Consumers in the U.S. are stuck in their homes to wait out the COVId-19 crisis, and brand managers are looking for ways to connect with new audiences. TikTok has had a meteoric rise in recent months, with some celebrities and brands finding success with the short video format.

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45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published a blog post with “20 places to look for a PR job.” Many of the sources and websites I listed then are gone today – and the links were broken. I started out trying to fix that post, but it required so much work, I decided it would be better to just start over.

While the world is on pause, it’s a good time to review your social media compliance policy

Agility PR Solutions

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising. While social media can be a useful forum for both sharing honest recommendations as well as paid advertising, the line between the two is often […].

Accreditation Inspires Sense of Pride in the Profession

PRSay

April is APR Month at PRSA. Learn more about the Accreditation in Public Relations process here. As a PR professional in an ever-changing world, we must continue to stay relevant and resourceful. Earning my Accreditation in Public Relations (APR) continues to help me do this each day. When I began the APR process, I was just shy of the five-year requirement but confident in all that I had been working on in my professional career.

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5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value.

What should PR do during and after the COVID-19 crisis?

Agility PR Solutions

Public relations is an industry that is thriving when all other industries are thriving. At the moment, the world is struggling to take control of the coronavirus outbreak and is not focusing on the economy, which means PR is not the main priority. This industry employs more than 270,000 people, and in 2018 the market […]. The post What should PR do during and after the COVID-19 crisis? appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations profession

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Media Moves at CNBC & Telemundo, Forbes Announces Additional Staff Updates

Cision

Katie Slaman promoted at CNBC, Kristina Puga joins Telemundo, and more. Media Blog

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4 things every marketing and PR pro can do during coronavirus

PR Daily

If part of your team who can’t do their normal tasks during the COVID-19 lockdown, here are some ways to still put these resources to use. Many of us remember the post-9/11 shutdown, particularly those of us who were living in Washington, D.C. or New York City. This is completely different. There is no set end date on our current shutdown. Numbers are scary, people are worried, and businesses are closing.

Why Do You Need a Blog For Your Business Website?

PReview: A Blog by NewsVoir

Deciding to start a blog for your website can be a dilemma for you as a business owner. In this article, we are going to discuss the pros of having a blog on your website. There are most of the chances that you will search your competitor’s website to check whether they have a […].

The most successful brands in activating buzz among nation’s ‘everyday’ influencers

Agility PR Solutions

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. New research from social intelligence analytics from Engagement Labs examines the brands that […]. The post The most successful brands in activating buzz among nation’s ‘everyday’ influencers appeared first on Agility PR Solutions.

Tips for Journalists and Bloggers to Cope With, Reduce, and Prevent Stress

Cision

Stress management has perhaps never been more important for those working in the media. Media Blog

How you can keep your organization relevant in the midst of a global crisis

PR Daily

Brand managers that can help connect audiences with their community, provide comfort and share crucial messages about safety and solidarity can keep their names on the tips of consumers’ tongues. As the COVID-19 crisis has forced brand managers to abandon planned campaigns and find new ways to reach audiences, experts have looked into the past for guidance. Research that was done on marketing messages in the aftermath of Sept.

4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. Even in our industry. Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. More layoffs and furloughs are imminent.

10 tactical ways to evaluate an influencer for your brand

Agility PR Solutions

In the early days, the influencer marketing arena was restricted to celebrities and famous personalities, along with a few dedicated bloggers. Actors, sports figures, supermodels and the like were considered influencers. But now, marketers are able to choose from a wide variety of influencers who work in their niche who have the ability to lure […]. The post 10 tactical ways to evaluate an influencer for your brand appeared first on Agility PR Solutions.

UK Media Moves including Investment Week, Metro.co.uk, PoliticsHome and more!

Cision

Mike Sheen is now Acting News Editor at Investment Week; Sophie Murray-Morris is appointed as an Assistant Editor at Metro.co.uk; Matt Honeycombe-Foster to be Acting Editor at PoliticsHome. Media Blog

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