Sat.Apr 18, 2020 - Fri.Apr 24, 2020

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

4 Steps for PR Pros to Evaluate Brand Launch Plans in Light of the Coronavirus

Cision

One of the most important roles as a PR professional is the ability to guide your organization or client through a crisis, and the uncharted waters of COVID-19 are no exception. Best Practices

Crisis 195

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Investor Relations Communication in a Time of Crisis: 6 Areas to Focus On | Business Wire Blog

Business Wire

Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future.

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal.

Brand 237

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

More Trending

The Ultimate 2020 Investor Relations Communications Resource List | Business Wire Blog

Business Wire

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations

State of the Media 2020: Top Five Takeaways

Cision

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report. Best Practices

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How new PR grads are approaching the workforce amid COVID-19 disruption

PR Daily

As graduating seniors wind up their academic studies, a new beginning is in order in more ways than one. Editor’s Note: This piece is part of a collaboration with the Public Relations Student Society of America. Commencement means beginning, and in 2020, it honestly feels like an ironic word.

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Food Brands Face Tough Decisions

Ronn Torossian

Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.

Brand 195

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why FMCG (fast-moving consumer goods) PR should be Amazon-ready

The Resolution Blog

Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.

COVID-19 Comms: Emerging from a Crisis with a Communications Plan

Cision

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience. Best Practices

Crisis 253

6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR pros share some of the tactics that are working to engage audiences during the global pandemic. PR strategies that worked for brands two months ago might not be effective today.

These were the top publishers on Facebook in March 2020

NewsWhip

March 2020 has seen huge engagement across the board for publishers on Facebook. We broke down the numbers in our latest ranking. The month of March has been unprecedented in terms of engagement to web content, mainly due to the COVID-19 outbreak and coverage around that. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Amid COVID chaos, execs say employee engagement is up—but productivity is slipping

Agility PR Solutions

The journey from lockdown

Stephen Waddington

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Only then can we look at what comes next. There are currently 4.5 billion people whose movement is restricted by some form of lockdown. It’s likely this situation will continue through to the summer.

Why now is a great time to consider TikTok

PR Daily

Two executives who have staked their future on the short video platform share why they think it’s never been a better time to consider investing in TikTok content. Is now the time to get your brand involved on TikTok? Consumers in the U.S.

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45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published a blog post with “20 places to look for a PR job.”

While the world is on pause, it’s a good time to review your social media compliance policy

Agility PR Solutions

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising.

Accreditation Inspires Sense of Pride in the Profession

PRSay

April is APR Month at PRSA. Learn more about the Accreditation in Public Relations process here. As a PR professional in an ever-changing world, we must continue to stay relevant and resourceful. Earning my Accreditation in Public Relations (APR) continues to help me do this each day.

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4 things every marketing and PR pro can do during coronavirus

PR Daily

If part of your team who can’t do their normal tasks during the COVID-19 lockdown, here are some ways to still put these resources to use. Many of us remember the post-9/11 shutdown, particularly those of us who were living in Washington, D.C. or New York City. This is completely different.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

The most successful brands in activating buzz among nation’s ‘everyday’ influencers

Agility PR Solutions

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t.

4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. Even in our industry.

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience.

5 Steps to Building a Nonprofit Campaign: How to Raise Awareness and Inspire Action

Meltwater - PR

Launching a successful nonprofit marketing campaign is no easy task. Marketing teams within nonprofit organizations are often challenged to raise awareness, donor interest, and funds with limited time and resources.Sound… Read More >>>.

How a virtual PR firm owner turns WFH challenges into opportunity

Agility PR Solutions

In March, a majority of the country made a transition as they moved from their offices and started working from home. Remote work isn’t a new concept—in fact, a study by Owl Labs says 16 percent of global companies, or 3.5 billion people, are entirely remote.

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Lockdown letter: humanising business and media

Stephen Waddington

In celebration of the humanising effect that the crisis is having on business and media. And thank you to the influencers and journalists that are helping us along the way. This is my fourth lockdown letter.

How you can keep your organization relevant in the midst of a global crisis

PR Daily

Brand managers that can help connect audiences with their community, provide comfort and share crucial messages about safety and solidarity can keep their names on the tips of consumers’ tongues.

Crisis 160

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

10 tactical ways to evaluate an influencer for your brand

Agility PR Solutions

In the early days, the influencer marketing arena was restricted to celebrities and famous personalities, along with a few dedicated bloggers. Actors, sports figures, supermodels and the like were considered influencers.

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You’re Spring Cleaning, I’m Spring Cleaning, Everyone’s Spring Cleaning.

Barokas

Spring is in the air. Farmers markets are bustling, baseball is in full swing and the parks are filled with crowds of people happy to see the sun for the first time in months. Wait…hold that thought. Never mind.