Sat.Mar 28, 2020 - Fri.Apr 03, 2020

Making it Personal

Ronn Torossian

The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels.

PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.

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What’s on the mind of PR pros right now

Cision

Our PR Manager's takeaways from a recent webinar hosted by PR Couture, a resource and blog for PR and marketing professionals. Best Practices

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

[Webinar] Using Data to Grow Your PR Budget & Your Team

Onclusive

Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive.

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More Trending

A Guide to Narrative Driven PR

Ronn Torossian

Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.

State of PR Around the Globe | Business Wire Blog

Business Wire

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.

Why longform content no longer performs

PR Daily

In a rapidly changing media environment, and amid the constant disruption of the COIVD-19 crisis, it’s more important than ever to be brief. Brevity is true genius. This simple and powerful concept was introduced to me by advertising vet Lynette Xanders of Wild Alchemy during a recent webinar.

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Starting A New Job, But On Zoom

ImPRessions - Crenshaw Communications

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Digital PR Metrics That Determine Campaign Success

Ronn Torossian

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content.

Five Data Points Busy PR Pros Should Be Watching | Business Wire Blog

Business Wire

You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?

How Influencer Marketing is helping the public fight COVID-19

PR Daily

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns.

Starting A New Job, But On Zoom!

ImPRessions - Crenshaw Communications

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The fight against COVID-19 is a war—how companies are adopting military skills

Agility PR Solutions

War and conflict have been a ceaseless part of human history. The battle against the COVID-19 virus is an enemy no nation has ever met. COVID-19 never tires, COVID-19 ceaselessly attacks, and COVID-19 is a survivor.

Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Sword and the Script

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been on for sales in most businesses to close deals.

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust. During this unprecedented time, people are eager for assurance.

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Mail Order Brides In Philipina

ReimaginePR

Mail Order Brides In Philipina. Philipina email order brides are gaining popularity. Many of these do not understand their background, personal interests, although this is a result of the fact that you’re able to get an assortment of Filipinas on the web. You can also discover you will have the ability to function as their marriage host personally and that most are eager to meet with you.

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Could Corona Beer be looking at an insurmountable brand problem?

Agility PR Solutions

About 10 years ago a woman I met at a business grand opening handed me her business card. She was an event planner, and her company name included the word Isis. Clearly, the name alluded to the Egyptian goddess of life, but more recently had taken on dark connotations.

Brand 122

Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope.

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During COVID-19, some business owners are their own worst enemy

PR Daily

Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic. So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons.

How to Be a Great Writer

ReimaginePR

How to Be a Great Writer. The important point to keep in mind when composing college admission essays is that all these are equally as with some other type of composition. Composing about what you believe the entry personnel would love to hear isn’t a fantastic notion possibly. College creating is a striving course for several new students. Now you’re prepared to start creating a school essay.

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How PR and influencer marketing strategies converge

Agility PR Solutions

Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs.

Now what? Down-to-earth advice for startups when the world is upside down.

Barokas

How the hell did this happen? How did it happen so fast? When will it end? I’ve asked and been. asked these questions dozens of times over the last month. Even before the pandemic, this year was already off to a difficult start.

How you take care of employees today crucial to future success

PR Daily

Companies will be judged tomorrow on how they treat their workforce during the pandemic. As we all adjust to the new normal of social distancing and organizations grapple with shutting their doors or working remotely, we should keep an eye on the future. How you respond today will matter tomorrow.

Sales for Outdated Inventory

ReimaginePR

The costs on such items are low, so it is the principal cause for many the buyers to purchase these products from your middlemen. Not every one of these corporations are actual organizations and pupils should identify the legitimacy of the internet company before proceeding to get documents from them. In other little business industries, some market second-rate merchandises to costumers to generate high earnings.

4 ways technology is transforming PR in 2020

Agility PR Solutions

Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption.

How to Ensure your COVID-19 Press Release Gets Published

Cision

Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first. press release

What PR pros are sharing with stakeholders during COVID-19

PR Daily

How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful. How are communications strategies shifting in response to the COVID-19 crisis? “We

Fast and Convenient Paydayloans on the Web

ReimaginePR

Fast and Convenient Paydayloans on the Web. Payday loans would be the perfect solution for money needs. A lot of people want fast and convenient method to receive cash without being forced to wait before they could pay back it To day. That is why companies have gone online, offering online payday loans. This is a fantastic solution for people with bad credit. It may be useful for urgent money requirements and so they can do this right.

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Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty

Agility PR Solutions

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

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How to Maintain Relationships With Journalists During the Pandemic

PRSay

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century.

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