Sat.Mar 14, 2020 - Fri.Mar 20, 2020

What is Media Mix Modeling – And Why Should You Care?


Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

Basics of Interactive Marketing Campaigns

Ronn Torossian

Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is because interactive marketing campaigns are a great way for brands to connect with the target audience in a new and creative manner.

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Best Practices for Brand Communications in Times of Uncertainty


We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices

Top Tips to Successfully Work From Home While Parenting During COVID-19 | Business Wire

Business Wire

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

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COVID-19: Stop Marketing and Start Communicating


What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry. Best Practices

What is Media Mix Modeling – And Why Should You Care?


Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

How are comms execs handling the COVID-19 crisis—and which sources are most trusted?

Agility PR Solutions

More than three-quarters of communication executives (81 percent) said the communication function has been “important” or “very important” to their company’s COVID-19 response, according to new research from the Institute for Public Relations and Peppercomm.

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow. The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”.

Crisis 165

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Be Productive When Working From Home

ImPRessions - Crenshaw Communications

For many of us in public relations , the idea of working from home may sound like an ideal situation — until we realize its drawbacks. If you’re not used to the WFH life, it can be tougher than expected.

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Personal resilience in a time of crisis

Stephen Waddington

It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation.

Crisis 156

Attribution in a PR Context – What All the Confusing Terms Mean

The Resolution Blog

If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone.

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Coronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators

Agility PR Solutions

As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T.

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Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

Garrett Public Relations

As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?

Avoiding Communication Fatigue as Coronavirus Separates Workforce


Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. And it’s everyone’s first experience with the new concept of social distancing.

Why good comms practices are more important than ever

PR Daily

How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics. When looking to address the coronavirus outbreak, communicators are well-served by best practices that have been in place for years.

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7 tips for prepping your PR firm for a coronavirus quarantine

Agility PR Solutions

Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home.

This month in bad PR pitches: Coronavirus edition

Muck Rack

This month in bad PR pitches: Coronavirus edition

How Communicators Can Help Inform the Public During the COVID-19 Crisis


Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy.

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How to identify the stages of grief in COVID-19 messages

PR Daily

As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model. It is definitely not business as usual in the U.S.,

How To 155

COVID communication—5 tips for handling internal dialogue during the coronavirus

Agility PR Solutions

The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during this tumultuous time.

Key takeaways from London’s Earned Media Rising Exchange


In partnership with PRWeek, we hosted a series of events in cities around the world to discuss 2020 trends in the media and PR. Earned Media

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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management


Businesses and institutions around the world will be responding and adapting to the human, operational and economic effects of the novel coronavirus (COVID-19) pandemic for months, if not years, to come.

Should you pitch non-coronavirus stories to the press?

PR Daily

COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?

Amid Covid-19, we’re relying on news media and government—but do we trust them?

Agility PR Solutions

We have experienced a virtual whirlwind of news, advice and trends related to Covid-19 in the last several days, and the reports are shifting by the day. The media and government are supposed to be keeping us informed and encouraging us to take responsible precautions.

Newsjacking best practices in the wake of a tragedy: how soon is too soon?

Muck Rack

Newsjacking best practices in the wake of a tragedy: how soon is too soon


Tips for Professional Video Chat Interviews and Meetings


Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services.

6 steps to streamline your writing process

PR Daily

Define your objective, craft a rough outline, and let the words flow. There’s no secret formula for great writing. However, there’s plenty you can do to streamline your process and boost your productivity.

The negative network effect—stopping the spread of coronavirus anxiety

Agility PR Solutions

The weight of the world is heavy right now—from stressful headlines to apocalyptic entertainment, stress and anxiety are defining our experience around the globe. According to the APA’s latest survey, nearly 75 percent of Americans reported feeling a symptom of stress in the past month.

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How Social Media Has Changed PR

Meltwater - PR

There’s one truth that anyone working in public relations can relate to. Our profession is constantly evolving—and so are PR skills and PR tools. The advent of social media has… Read More >>>. Marketing PR & Comms Planning & Strategy Social Media