Sat.Mar 14, 2020 - Fri.Mar 20, 2020

What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

Basics of Interactive Marketing Campaigns

Ronn Torossian

Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. This is because interactive marketing campaigns are a great way for brands to connect with the target audience in a new and creative manner.

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Best Practices for Brand Communications in Times of Uncertainty

Cision

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices

Top Tips to Successfully Work From Home While Parenting During COVID-19 | Business Wire

Business Wire

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

More Trending

Attribution in a PR Context – What All the Confusing Terms Mean

The Resolution Blog

If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone.

COVID-19: Stop Marketing and Start Communicating

Cision

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry. Best Practices

Personal resilience in a time of crisis

Stephen Waddington

It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation.

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Don’t miss this Friday’s Corporate Social Responsibility Awards deadline

PR Daily

Enter your best CSR work by Friday, March 20, at 11:59 p.m. Central time. Don’t miss out! The post Don’t miss this Friday’s Corporate Social Responsibility Awards deadline appeared first on PR Daily. PR Daily Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

This month in bad PR pitches: Coronavirus edition

Muck Rack

This month in bad PR pitches: Coronavirus edition

Key takeaways from London’s Earned Media Rising Exchange

Cision

In partnership with PRWeek, we hosted a series of events in cities around the world to discuss 2020 trends in the media and PR. Earned Media

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Why happy employees are key for your business success

Agility PR Solutions

You put your all into your business and want it to succeed. You have an amazing product or service and you’ve put a lot into marketing.

Don’t miss this Friday’s Corporate Social Responsibility Awards deadline

PR Daily

Enter your best CSR work by Friday, March 20, at 11:59 p.m. Central time. Don’t miss out! The post Don’t miss this Friday’s Corporate Social Responsibility Awards deadline appeared first on PR Daily. PR Daily Awards

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

Garrett Public Relations

As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?

How Communicators Can Help Inform the Public During the COVID-19 Crisis

PRSay

Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy.

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SEO or PPC: Which digital marketing strategy is best for your business?

Agility PR Solutions

When you’re operating an online business, it’s vital to become relevant in the eyes of potential customers. Since there are a wide variety of digital marketing techniques available today, you need to choose one strategy that will suit the needs of your business.

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Share your life-changing nonprofit PR work

PR Daily

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24. The post Share your life-changing nonprofit PR work appeared first on PR Daily. PR Daily Awards

Media Moves at Protocol & The New York Times, Business Insider Names D.C. Bureau Chief

Cision

Emily Birnbaum, Hayden Field head to Protocol, Chris Stanford’s new role at The Times in London, and more. Media Blog

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Coronavirus and Communications: We’re Here to Help

Barokas

The current COVID-19 pandemic is an unprecedented disruption to modern life. Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended.

Coronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators

Agility PR Solutions

As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T.

Don’t miss this Friday’s Corporate Social Responsibility Awards deadline

PR Daily

Enter your best CSR work by Friday, March 20, at 11:59 p.m. Central time. Don’t miss out! The post Don’t miss this Friday’s Corporate Social Responsibility Awards deadline appeared first on PR Daily. PR Daily Awards

AP Style: COVID-19, Election Terminology, & More Rule Reminders

Cision

Which is correct: COVID-19 or coronavirus? We have AP Style reminders on this and other topics in our quarterly round-up. Media Blog

NewsWhip Coronavirus Response: Daily Briefing, Reports & Enhanced Client Support

NewsWhip

The coronavirus pandemic is upending lives around the world at an unfathomable scale. Our customers – the world’s journalists and communicators – have a critical role in the response.

COVID communication—5 tips for handling internal dialogue during the coronavirus

Agility PR Solutions

The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during this tumultuous time.

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20. The post Don’t miss next week’s Corporate Social Responsibility Awards entry deadline appeared first on PR Daily. PR Daily Awards

UK Media Moves including Financial News, Mirror Online, Campaign and more!

Cision

Shruti Tripathi Chopra is the new Editor of Financial News, Georgia Diebelius is now Deputy News Editor at Mirror Online, and Campaign makes changes to UK editorial team. Media Blog

Will the Communications Industry Change Because of President Trump?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message.

Gen Z gaining huge market share—is your brand engaging them?

Agility PR Solutions

Forty percent—that’s the market share Kelton Global, a consumer insight and consulting firm, says Gen Z will hold in 2020. One of the most publicized members of Gen Z, defined as those born in the late 1990s and early 2000s, is Greta Thunberg, who only turned 17 in January.

Share your life-changing nonprofit PR work

PR Daily

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24. The post Share your life-changing nonprofit PR work appeared first on PR Daily. PR Daily Awards

Media Moves at The New York Times & Chalkbeat, KTNV-TV in Las Vegas Promotes One

Cision

Indigo Silva is promoted at KTNV-TV, Chalkbeat announces two additions and much more. Media Blog

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MEASURE BY MEASURE

Mark My Words

This post is a very different musing on the news agenda. The Last thing anyone needs at the moment is another perspective or opinion. Instead, it’s a collection of this and that, hopefully, so we can glimpse views together and not just dissect the picture on the wall.