Sat.Feb 29, 2020 - Fri.Mar 06, 2020

How to Write a Great Feature Release that Reporters and Audiences Want to Read

Business Wire

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media. education public relations

5 ways to level up social media visuals for everyone

PR Daily

Want to create ‘thumb-stopping’ posts? In the spirit of inclusion, here are five ideas to enhance engagement for all in your potential audience. You don’t have to be a graphic designer to make your social media pop.

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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.

B2B 214

Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them.

Travel 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

B2B 217

More Trending

7 tips to make your email super effective

PR Daily

Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call. Press. Process. Repeat. Email is the modern work processor.

 Use Digital PR to Give Brands Identity

Ronn Torossian

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough to be “clever” or “original” or “helpful.”

10 Great Ways To Show Employee Appreciation

ImPRessions - Crenshaw Communications

Image by S K from Pixabay. The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going.

Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next! Best Practices

Media 245

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.

6 networking tips

Prakkypedia

“Hello, have we met?”. It’s one of my favourite events of the year this Friday – the International Women’s Day breakfast at the Adelaide Convention Centre, which always attracts thousands of people and has my head spinning with how many I could say “hello” to.

Groups 151

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.

B2B 156

The Social Media Influencers you Love to Hate

Cision

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach. influencer marketing

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why and how you should infuse personalization into your PR

PR Daily

Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape. If personalization isn’t driving your PR strategy, revisit your goals, metrics and customer data.

How PR can fight misinformation about the coronavirus outbreak

Agility PR Solutions

On December 31, all eyes turned to Wuhan, China where the first case of a new Coronavirus was officially reported.

These were the top publishers on Facebook in January 2020

NewsWhip

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. New year, new rankings.

PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

As the number of confirmed cases of the novel coronavirus (COVID-19) increase across the country, businesses of all sizes face potential disruptions in the weeks ahead. Health officials are still gauging how widespread the virus might become in the United States. (As

Why and how to break down the silos dividing PR and marketing

PR Daily

Turf battles stifle success, and ignorance of colleagues’ efforts and objectives will yield absolutely no rewards. It’s time to reassess how you’re managing your ‘integrated’ teams.

How To 159

5 reasons why word choice matters in content marketing

Agility PR Solutions

It’s easy for business owners and digital marketers to get so caught up in the big picture that they fail to pay attention to the small details that weave into the larger fabric. Perhaps this is most evident in the way in which brand leaders treat individual words.

How to Celebrate Women and Empower Your #EachforEqual Initiatives

Cision

This year’s theme for International Women’s Day, March 8, is #EachforEqual and we have some ideas for how you can celebrate, promote your initiatives, and be an ally. Media Blog

How to Prepare Executives for Public Speaking

Critical Mention

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach.

3 handy tips to harness search for top-ranking B2B content

PR Daily

There’s more to optimizing your webpages than choosing the right keywords. User experience is moving from online inquiries to journeys, and predictive intelligence is altering the playing field. An ascent to the top of organic search results can be punishing.

B2B 153

Why AB5 and PROAct legislation pose dangers for solo PR pros

Agility PR Solutions

If they pass, two pending pieces of legislation will have a profound impact on the PR industry: California Assembly Bill 5 (AB5), which extends employee classification status to gig workers, and the federal H.R.

5 Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next! Best Practices

Media 156

The Secret Sauce Behind Our Global Offering

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every global communications consultancy touts collaboration. Of course they do.

10 tips to establish a consistent, captivating corporate tone of voice

PR Daily

Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed. Every company is a unique community shaped by quirks, habits, preferences and pet peeves.

Beverly Hills Boss—how PR pros benefit from learning on the job

Agility PR Solutions

The following is an excerpt from the new PR-industry book by NRPR Group owner and founder Nicole Rodrigues, “Beverly Hills Boss.” Get more information about the book here.

Groups 120

Video interview – Turning technicians into leaders who communicate well.

The Stalwart Blog

Interview with Joanie Connell, Ph.D., Flexible Work Solutions. Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. We’re talking with experts who deal with all sorts of different crises and conflict situations, both in and out of the workplace.

COVID 19 and Crisis Communications

Solo PR Pro

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Coronavirus (now officially COVID19) has spread from China to dozens of countries on six continents, and the impact has rippled across the globe.

Canceling over coronavirus: Should your event go on?

PR Daily

Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it?

Travel 151

Social platforms to watch in 2020—which ones should today’s brands be on without fail?

Agility PR Solutions

In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., not Gen Z), while new ones emerge regularly with more youthful appeal.