Sat.Feb 29, 2020 - Fri.Mar 06, 2020

How to Write a Great Feature Release that Reporters and Audiences Want to Read

Business Wire

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media. education public relations

Report 227

5 ways to level up social media visuals for everyone

PR Daily

Want to create ‘thumb-stopping’ posts? In the spirit of inclusion, here are five ideas to enhance engagement for all in your potential audience. You don’t have to be a graphic designer to make your social media pop.

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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.

B2B 181

Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them.

Travel 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand.

B2B 184

More Trending

10 Great Ways To Show Employee Appreciation

ImPRessions - Crenshaw Communications

Image by S K from Pixabay. The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going.

 Use Digital PR to Give Brands Identity

Ronn Torossian

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough to be “clever” or “original” or “helpful.”

Share your comms work that’s making the world a better place

PR Daily

Don’t miss the March 20 entry deadline for PR Daily’s Corporate Social Responsibility Awards. Showcase your influential work. The post Share your comms work that’s making the world a better place appeared first on PR Daily. PR Daily Awards

Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

Cision

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit. Best Practices

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 networking tips

Prakkypedia

“Hello, have we met?”. It’s one of my favourite events of the year this Friday – the International Women’s Day breakfast at the Adelaide Convention Centre, which always attracts thousands of people and has my head spinning with how many I could say “hello” to.

Groups 126

5 reasons why word choice matters in content marketing

Agility PR Solutions

It’s easy for business owners and digital marketers to get so caught up in the big picture that they fail to pay attention to the small details that weave into the larger fabric. Perhaps this is most evident in the way in which brand leaders treat individual words.

Share your comms work that’s making the world a better place

PR Daily

Don’t miss the March 20 entry deadline for PR Daily’s Corporate Social Responsibility Awards. Showcase your influential work. The post Share your comms work that’s making the world a better place appeared first on PR Daily. PR Daily Awards

Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next! Best Practices

Media 170

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Communicating about the Coronavirus: useful fact based tools and links

Stephen Waddington

Professional communicators have a critical role in preventing disinformation about the Coronavirus. This article includes links to useful fact based tools. In the two months since the first case of Coronavirus, or COVID-19, was reported it has spread across the world.

Tools 91

How PR can fight misinformation about the coronavirus outbreak

Agility PR Solutions

On December 31, all eyes turned to Wuhan, China where the first case of a new Coronavirus was officially reported.

Share your comms work that’s making the world a better place

PR Daily

Don’t miss the March 20 entry deadline for PR Daily’s Corporate Social Responsibility Awards. Showcase your influential work. The post Share your comms work that’s making the world a better place appeared first on PR Daily. PR Daily Awards

5 Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next! Best Practices

Media 156

Skidz brainstorm as agency readies pitch

Stephen Waddington

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month.

3 fundamentals for boosting your brand’s reputation with customers

Agility PR Solutions

Your business will be a lot more successful when you have a solid reputation. Unfortunately, errors and mistakes happen, and your reputation may have taken a hit for your past transgressions.

3 handy tips to harness search for top-ranking B2B content

PR Daily

There’s more to optimizing your webpages than choosing the right keywords. User experience is moving from online inquiries to journeys, and predictive intelligence is altering the playing field. An ascent to the top of organic search results can be punishing.

B2B 117

How to Celebrate Women and Empower Your #EachforEqual Initiatives

Cision

This year’s theme for International Women’s Day, March 8, is #EachforEqual and we have some ideas for how you can celebrate, promote your initiatives, and be an ally. Media Blog

How to Prepare Executives for Public Speaking

Critical Mention

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach.

The Secret Sauce Behind Our Global Offering

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every global communications consultancy touts collaboration. Of course they do.

PR pros mark International Women’s Day

PR Daily

The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.

UK Media Moves including Business Chief ANZ, ITV's Loose Women, Tesco Real Food and more!

Cision

William Girling is the new Editor-in-Chief at Business Chief ANZ, ITV appointed Laura Hills as Deputy Head of Showbiz at Loose Women, and changes in the Digital Team at Tesco Real Food. Media Blog

Media 131

8 insightful tips for creating a strong PR team in 2020

Agility PR Solutions

PR agencies are responsible for creating and telling a brand’s story, as well as protecting its reputation. It’s therefore essential for firms to develop an exceptional team, so they can successfully execute strategies, grow a brand’s recognition, and ensure client satisfaction.

Video interview – Turning technicians into leaders who communicate well.

The Stalwart Blog

Interview with Joanie Connell, Ph.D., Flexible Work Solutions. Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. We’re talking with experts who deal with all sorts of different crises and conflict situations, both in and out of the workplace.

What strong women leaders mean to PR’s future pros

PR Daily

For the next generation of communicators, female initiative and mentorship has made all the difference. Editor’s Note: This piece is part of a collaboration with the Public Relations Student Society of America.

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Cision UK In Conversation With. Rachel Savage, LGBT+ Reporter

Cision

Rachel Savage covers LGBT+ issues for the Thomson Reuters Foundation and Openly, and as LGBT+ History Month ends, Cision UK spoke to her about the beat she covers year-round. Media Blog

Report 131

4 strategic ways companies keep their media relationships positive

Agility PR Solutions

We’ve all heard the adage, “There’s no such thing as bad publicity.” The thesis behind this statement is that if the media or public are talking about your business, they’re helping to raise your profile simply by mentioning you, regardless of the context.

Q&A with MSL CIO Bryan Pedersen on data and tech in PR

NewsWhip

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Bryan Pedersen is the Chief Innovation Officer at MSL, and leads their digital center of excellence.

Data 85