Sat.Feb 29, 2020 - Fri.Mar 06, 2020

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How to Write a Great Feature Release that Reporters and Audiences Want to Read

Business Wire

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media.

Writing 298
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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. Today’s news cycle is ultra-fast, and the number of unfolding stories, like the presidential primaries or the spread of Covid-19 Coronavirus, is almost dizzyin

B2B 256
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Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. Amazon changed the way people bought and read books, and then pretty much […]. The post Airbnb: Transforming Travel Industry using Digital PR appeared first on.

Travel 195
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Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!

Media 291
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak

PRSay

As the number of confirmed cases of the novel coronavirus (COVID-19) increase across the country, businesses of all sizes face potential disruptions in the weeks ahead. Health officials are still gauging how widespread the virus might become in the United States. (As of March 6, the Centers for Disease Control and Prevention reported 12 virus-related deaths in the United States.

More Trending

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 Use Digital PR to Give Brands Identity

Ronn Torossian

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough to be “clever” or “original” or “helpful.” People need to actually respond – to react, comment […]. The post Use Digital PR to Give Brands Identity appeared first on.

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The Social Media Influencers you Love to Hate

Cision

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

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10 Great Ways To Show Employee Appreciation

ImPRessions - Crenshaw Communications

Image by S K from Pixabay. The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. At Crenshaw, we have a great group of people who constantly go above and beyond what is expected of them.

Employee 156
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6 networking tips

Prakkypedia

“Hello, have we met?”. It’s one of my favourite events of the year this Friday – the International Women’s Day breakfast at the Adelaide Convention Centre, which always attracts thousands of people and has my head spinning with how many I could say “hello” to. Many of the followers of this blog may be into the throes of networking in 2020 too, so I thought it timely to revisit my advice on networking.

Groups 186
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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These were the top publishers on Facebook in January 2020

NewsWhip

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. New year, new rankings. As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of January to determine the publishers with the most engaged content on Facebook. . Once again, we used our API to gather these rankings , which you can read about on our developer hub.

Facebook 166
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Takeaways from the 2020 PRNEWS Crisis and Measurement Summit

Cision

The Cision team's key takeaways from the 2020 PRNEWS Crisis and Measurement Summit.

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How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking. Today’s news cycle is ultra-fast, and the number of unfolding stories, like the presidential primaries or the spread of Covid-19 Coronavirus, is almost dizzying.

B2B 156
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How PR can fight misinformation about the coronavirus outbreak

Agility PR Solutions

On December 31, all eyes turned to Wuhan, China where the first case of a new Coronavirus was officially reported. One month later, the virus had seemingly spread to 18 countries where people began showing signs of infection, giving cause for the World Health Organization (WHO) to officially declare a Public Health Emergency of International […].

Internal 169
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Get Famous Friday PR Tip: Coronavirus and Media

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about what’s going on in the news right now, which is Coronavirus. This is encompassing all news, all categories, all everything. So what can you do that relates to your business to tie it back to […].

Media 130
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5 Key Takeaways from Earned Media Rising Exchange San Francisco

Cision

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!

Media 156
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Corona survey reinforced negative clichés about PR and journalism

Steve Barrett on PR

A PR firm’s survey with dubious methodology and scaremongering headline findings provided the backdrop for a depressing cautionary tale about how quick clicks and not robust journalism are driving modern media.

Survey 134
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5 reasons why word choice matters in content marketing

Agility PR Solutions

It’s easy for business owners and digital marketers to get so caught up in the big picture that they fail to pay attention to the small details that weave into the larger fabric. Perhaps this is most evident in the way in which brand leaders treat individual words. Though any successful marketer will assure you […]. The post 5 reasons why word choice matters in content marketing appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Secret Sauce Behind Our Global Offering

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every global communications consultancy touts collaboration. Of course they do. If a prospective client is going to engage with a PR firm for support across multiple markets, it expects the account team members to play nice with each other regardless of location.

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How to Celebrate Women and Empower Your #EachforEqual Initiatives

Cision

This year’s theme for International Women’s Day, March 8, is #EachforEqual and we have some ideas for how you can celebrate, promote your initiatives, and be an ally.

How To 175
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How to Prepare Executives for Public Speaking

Critical Mention

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. While PR, communications and marketing professionals may be comfortable speaking in public, the same is not always true of executives. Indeed, while some members of the C-suite are fantastic public speakers, others are far less comfortable.

Publicity 112
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Why AB5 and PROAct legislation pose dangers for solo PR pros

Agility PR Solutions

If they pass, two pending pieces of legislation will have a profound impact on the PR industry: California Assembly Bill 5 (AB5), which extends employee classification status to gig workers, and the federal H.R. 2474 (PROAct), which amends the National Labor Relations Act and related labor laws to extend protections to union workers. These bills, […].

Employee 152
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Video interview – Turning technicians into leaders who communicate well.

The Stalwart Blog

Interview with Joanie Connell, Ph.D., Flexible Work Solutions. Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. We’re talking with experts who deal with all sorts of different crises and conflict situations, both in and out of the workplace. And I got to meet Joanie Connell just about, I would say, a couple of months ago.

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UK Media Moves including Business Chief ANZ, ITV's Loose Women, Tesco Real Food and more!

Cision

William Girling is the new Editor-in-Chief at Business Chief ANZ, ITV appointed Laura Hills as Deputy Head of Showbiz at Loose Women, and changes in the Digital Team at Tesco Real Food.

Media 137
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A real day in the life of a female entrepreneur

PR in High Definition

In the run up to International Women’s Day, it was only too fitting that a few of us Fireflies attended an event hosted by Women of Wearables , a leading global organisation supporting women and diversity, to find out what it’s really like being a woman starting her own tech business. Four formidable female founders, all in the health- and wellbeing-tech space, took part in a very honest and open panel discussion to share their personal experiences: Kim from @Clementineappuk.

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Beverly Hills Boss—how PR pros benefit from learning on the job

Agility PR Solutions

The following is an excerpt from the new PR-industry book by NRPR Group owner and founder Nicole Rodrigues, “Beverly Hills Boss.” Get more information about the book here. Although they see me as an entrepreneur today, people don’t often realize that I spent 14-plus years working for other people at other companies before starting my […]. The post Beverly Hills Boss—how PR pros benefit from learning on the job appeared first on Agility PR Solutions.

Groups 142
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Content Marketing and the Customer Experience

5W PR

Singer and dancer Lindsey Sterling, who got her start on “America’s Got Talent,” once said, “We can always make a difference to someone, no matter what role we play.” Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies.

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Cision UK In Conversation With. Rachel Savage, LGBT+ Reporter

Cision

Rachel Savage covers LGBT+ issues for the Thomson Reuters Foundation and Openly, and as LGBT+ History Month ends, Cision UK spoke to her about the beat she covers year-round.

Report 137
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Q&A with MSL CIO Bryan Pedersen on data and tech in PR

NewsWhip

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Bryan Pedersen is the Chief Innovation Officer at MSL, and leads their digital center of excellence. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. .

Data 88