Business Wire
JANUARY 6, 2020
Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible.
Cision
JANUARY 7, 2020
Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.
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Agility PR Solutions
JANUARY 9, 2020
Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. Crisis and reputation management continues to evolve as the media battle for online click and social media […].
Stuart Bruce
JANUARY 9, 2020
These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. 1. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Deirdre Breakenridge
JANUARY 6, 2020
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester. The question quickly became, “should it be another blog post contest?” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they lear
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JANUARY 6, 2020
As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […]. The post Notable Sports PR Misfires in 2019 appeared first on.
Onclusive
JANUARY 6, 2020
This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants.
ImPRessions - Crenshaw Communications
JANUARY 9, 2020
As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever.
Cision
JANUARY 8, 2020
What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
JANUARY 9, 2020
Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. Learning and understanding how customers think, feel and behave are still key things marketers want to know in their all-important research. SO, WHAT’S THE PROBLEM? In its second annual survey of 168 […].
PR for Anyone
JANUARY 10, 2020
Hey everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Hollywood! From January to March, it’s Award Season. What can you do to tie your business into all these amazing movies and actors and actresses and the awards programs themselves? Maybe you are a nutritionist […].
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook , to the AMCA, Georgia Tech and more — each shows that no sector is off-limits to attack by bad actors. A varied threat landscape has driven extensive cybersec media coverage.
Cision
JANUARY 9, 2020
How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
JANUARY 4, 2020
Rebranding is a challenging and exciting point in a brand’s lifetime. It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.
Agility PR Solutions
JANUARY 6, 2020
Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective if used optimally. “These new benchmarks reveal some interesting things. First, reports […].
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion. From Capital One and Facebook , to the AMCA, Georgia Tech and more — each shows that no sector is off-limits to attack by bad actors. A varied threat landscape has driven extensive cybersec media coverage.
Steve Barrett on PR
JANUARY 10, 2020
Harold Burson's contribution to the PR industry was immeasurable in so many ways, but most of all he was a genuinely nice person and a great mentor who inspired thousands of PR pros around the world.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
JANUARY 9, 2020
In 2017 Katy Lee co-created politics and culture podcast The Europeans while working at AFP. She spoke to us about getting into journalism, growing an independent podcast, and offers a tip to PRs!
PRSay
JANUARY 9, 2020
As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. At the risk of sounding old, 2010 seemed like just yesterday. Yet, in reflection, so much has changed. Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today.
Agility PR Solutions
JANUARY 5, 2020
Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read? It’s a pressing question and one that any journalist can tell you significantly shapes how they structure their writing. The […]. The post The Headline Effect: Why your titles matter in public relations appeared first on Agility PR Solutions.
Muck Rack
JANUARY 10, 2020
Bad business writing isn’t just annoying -- it’s expensive
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
JANUARY 9, 2020
Clive Davis is now Chief Theatre Critic at The Times, Hearst UK appoints Group Luxury Travel Director, & Time Out has made two new hires - plus many more B2B and consumer moves, awards, & events!
Stuart Bruce
JANUARY 6, 2020
As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.
Agility PR Solutions
JANUARY 7, 2020
Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].
The Stalwart Blog
JANUARY 5, 2020
On Day One of the New Year, I picked up a new client. Me! Yeah – not kidding. I actually found myself as my own Crisis PR client to start 2020. Let me explain, I put this Facebook photo up on my page during the holiday season and, admittedly, got a lot of laughs from other veterans like myself. It depicts the internal service chiding that many of us veterans engage with one another.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
JANUARY 7, 2020
COSMOPOLITAN announces beauty team changes, Ed Walker assumes new role at Reach PLC and Rachel Shields now has overall responsibility for the Fabulous brand at The Sun.
Axia PR
JANUARY 10, 2020
Measuring your social media pages based on reach, reactions, and clicks is a must when evaluating your ROI. Building a company social media page isn’t something you do for fun; it’s to connect with your customers. Your ROI from social media comes from generating new customers based on your social pages. These measurements reveal the initial steps followers take as they interact with your brand.
Agility PR Solutions
JANUARY 7, 2020
New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered applications […].
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