Sat.Jan 04, 2020 - Fri.Jan 10, 2020

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Business Wire

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.

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How Social Media Has Changed Travel Media

Maine PR Maven

On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated.

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Reinventing the Press Release for a New Decade

Cision

Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you. press release

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2020’s changing PR landscape: crisis management + healthcare communications

Agility PR Solutions

Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 actionable PR tips for communication success in 2020

Stuart Bruce

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

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Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].

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Five Essentials of Effective Earnings Releases: Lessons from the Experts

Business Wire

Every quarter, public companies around the world craft and distribute earnings releases. These releases are extremely valuable to both the issuing companies and their recipients as they have the power to impact not only one’s stock price, but an entire sector or even the entire market.

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

TOP OF (MARKETERS’) MIND

Ronn Torossian

Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations.

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. The question is pretty much settled: Diversity and inclusion are good for business.

Press release strategies for 2020—new study examines key factors that increase success

Agility PR Solutions

Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective if used optimally.

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion.

Trends 156

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

Will Facebook’s deepfake ban be enough?

PR Daily

With rising concerns about fake content on social media platforms and deep mistrust surrounding the upcoming 2020 elections, the tech company makes a bid for users’ trust. Deepfakes are a problem for social media companies.

The Headline Effect: Why your titles matter in public relations

Agility PR Solutions

Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read?

Our Favorite Office Moments of 2019

Cision

Our favorite office culture moments from offices around the globe, in 2019. Cision

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Bad business writing isn’t just annoying -- it’s expensive

Muck Rack

Bad business writing isn’t just annoying -- it’s expensive

Top opportunities and challenges for PR pros in 2020

PR Daily

Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change. What are PR leaders and executives thinking about for this year? .

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Coke fights back against allegations of dishonest marketing

Agility PR Solutions

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products?

What's Next for Comms? 2020 PR Trends

Cision

What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are! Best Practices

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Does your media pitch sound like a bad country song?

Muck Rack

Does your media pitch sound like a bad country song

To increase your influence, cultivate your credibility

PR Daily

Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues. It’s fascinating when I hold an influence class for a client, and ask, “What can you do to build influence?” Here are some of the answers I normally get: Do good work.

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform.

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Choosing Photos for Your Blog: 3 Copyright Rules to Know

Cision

How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights? Media Blog

Media outlets face challenges in sourcing a diverse range of experts—how can PR help?

Agility PR Solutions

It’s a challenging time for journalists, as media distrust remains a pressing problem thanks to the increasing prevalence of fake news, the uncompromising positions of news consumers, and the unreliable state of online and social “news” sites and sources.

7 can’t-miss tactics for reader-grabbing headlines

PR Daily

Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning. Dismiss. Dismiss. Click! That’s what your audience is doing today. That’s what we’re all doing today. In inboxes, on social media and on blogs, we scan headlines, dismissing most and clicking a scant few.

How I became my own Crisis PR client

The Stalwart Blog

On Day One of the New Year, I picked up a new client. Yeah – not kidding. I actually found myself as my own Crisis PR client to start 2020. Let me explain, I put this Facebook photo up on my page during the holiday season and, admittedly, got a lot of laughs from other veterans like myself.

PR 2020 vision – AI, professional development, measurement, purpose

Stuart Bruce

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce. CIPR corporate communications CSR Ethics Measurement and Evaluation PRCA public relations Technology

A Navy Leader on the Role of Accreditation in Developing Strategic Communicators

PRSay

Rear Admiral Charles “Charlie” Brown , the U.S. Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M).

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Also: Uber partners with mass transit providers, how digital media will be disrupted in the new decade, and whether in-person or virutal activations will prevail in 2020.