Sat.Dec 04, 2021 - Fri.Dec 10, 2021

Straight From the Newsroom: Watch for These Common Mistakes in Your Press Release | Business Wire Blog

Business Wire

When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world. public relations

Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report.

Media 311
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PR Tips For Virtual Media Trainings

ImPRessions - Crenshaw Communications

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them.

eCommerce Website Ranking on Google

Ronn Torossian

Many digital shop owners tend to look for different ways to have their new online shopping websites show up and rank higher in Google’s search engine results pages (SERPs).

Google 195

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

There’s a common thread to media relations around the world today: reporters need relevancy.

Local 275

More Trending

3 ways to add creativity to your writing

PR Daily

A published poet shares secrets for how to breathe new life into writing projects. Has your copy lost its zing? Struggling to infuse some magic into your next writing project or post? Looking for a way to turn boring research into a riveting story? You’re not alone.

Grabbing the Attention of the Target Audience

Ronn Torossian

The digital space and pretty much all markets these days are incredibly crowded.

The 9 necessary SEO KPIs every business should be tracking

Agility PR Solutions

Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated exposure needed.

SEO 159

Should we be de-prioritizing engagements in 2022?

Communications Conversations

That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How entertainment-based marketing wins TikTok audiences

PR Daily

As interest in the short-video platform grows, here is how brand managers are finding success right now. Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers.

Public Relations Skills

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills.

A third of CMOs don’t trust their marketing data—or their analysts

Agility PR Solutions

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

Data 147

Meet the Muck Rack team: Get to know Susan Dack, people operations manager

Muck Rack

Meet the Muck Rack team: Get to know Susan Dack, people operations manager

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 tips for building a community around your brand

PR Daily

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.

5 Tips for Successful Hybrid Work

PRSay

Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better.

Brand purpose is driving purchase decisions, yet many struggle to put purpose into practice

Agility PR Solutions

Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences.

Brand 145

22 new features to help your PR team succeed in 2022

Muck Rack

22 new features to help your PR team succeed in 2022

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115

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 content creation lessons from the Beatles’ ‘Get Back’

PR Daily

The Fab Four are the subject of a new documentary from Peter Jackson on Disney+. Here are takeaways for content creators and PR pros, so they too can ‘let it be.’. If you’re in need of creative inspiration, you might consider spending some time with the Beatles.

Film 158

Global Communications Is a Mentality, Not a Function

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces.

How the wrong spokesperson can be detrimental to your client

Agility PR Solutions

Sports 136

6 PR Trends That Are Ready To Be a Big Deal in 2022

Prowly

It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve.

Trends 131

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

10 keys to unlock speechwriting success

PR Daily

Start with an attention grabber, lay out your statement of purpose, and close with a ‘clincher.’. Regardless of your role, industry or objectives, here are 10 tips to ensure speechwriting success: 1. Find your why. A speech about everything is a speech about nothing.

What should be included in your next social media audit?

Communications Conversations

When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most brands, I would argue, rarely or never perform these types of audits. They take time. They cost money. And, they take time and energy away from teams that are already stretched to the max. However, a good, in-depth social media audit is worth it’s weight in gold.

3 advanced tips for using SEO to increase sales

Agility PR Solutions

All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more than $4.88 trillion in global sales.

SEO 132

PR Rates: How to Determine (and Increase) PR Agency Retainer Fees

Prowly

Besides your team, monthly PR retainer fees are essential building blocks for your PR agency’s foundation and growth. Being strategic about setting them and increasing them over time can make or break your revenue goals and profitability.

Agency 124

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

How to make 2022 the year of mending relationships with reporters

PR Daily

In looking at the data, the current model of PR outreach isn’t working for either side of media relations equation. Here’s how to change that. As PR pros begin to reflect on 2021 and set goals for 2022, there is a lot to absorb: It was a year like no other in PR.

Report 145

Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

Sword and the Script

Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words.

Why customer-centricity is critical to digital business success

Agility PR Solutions

New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences.

Mobile 132