Sat.Dec 04, 2021 - Fri.Dec 10, 2021

Straight From the Newsroom: Watch for These Common Mistakes in Your Press Release | Business Wire Blog

Business Wire

When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world. public relations

Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report.

Media 300
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PR Tips For Virtual Media Trainings

ImPRessions - Crenshaw Communications

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them.

eCommerce Website Ranking on Google

Ronn Torossian

Many digital shop owners tend to look for different ways to have their new online shopping websites show up and rank higher in Google’s search engine results pages (SERPs).

Google 195

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

There’s a common thread to media relations around the world today: reporters need relevancy.

Local 240

More Trending

How entertainment-based marketing wins TikTok audiences

PR Daily

As interest in the short-video platform grows, here is how brand managers are finding success right now. Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers.

Grabbing the Attention of the Target Audience

Ronn Torossian

The digital space and pretty much all markets these days are incredibly crowded.

The 9 necessary SEO KPIs every business should be tracking

Agility PR Solutions

Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated exposure needed.

SEO 147

Should we be de-prioritizing engagements in 2022?

Communications Conversations

That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 ways to add creativity to your writing

PR Daily

A published poet shares secrets for how to breathe new life into writing projects. Has your copy lost its zing? Struggling to infuse some magic into your next writing project or post? Looking for a way to turn boring research into a riveting story? You’re not alone.

Public Relations Skills

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills.

Brand purpose is driving purchase decisions, yet many struggle to put purpose into practice

Agility PR Solutions

Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences.

Brand 137

Critical Mention 2021 Recap

Critical Mention

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite.

Print 103

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 tips for building a community around your brand

PR Daily

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.

Global Communications Is a Mentality, Not a Function

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces.

Why customer-centricity is critical to digital business success

Agility PR Solutions

New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences.

Mobile 129

Meet the Muck Rack team: Get to know Susan Dack, people operations manager

Muck Rack

Meet the Muck Rack team: Get to know Susan Dack, people operations manager

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

5 content creation lessons from the Beatles’ ‘Get Back’

PR Daily

The Fab Four are the subject of a new documentary from Peter Jackson on Disney+. Here are takeaways for content creators and PR pros, so they too can ‘let it be.’. If you’re in need of creative inspiration, you might consider spending some time with the Beatles.

Film 152

What should be included in your next social media audit?

Communications Conversations

When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most brands, I would argue, rarely or never perform these types of audits. They take time. They cost money. And, they take time and energy away from teams that are already stretched to the max. However, a good, in-depth social media audit is worth it’s weight in gold.

A third of CMOs don’t trust their marketing data—or their analysts

Agility PR Solutions

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

Data 129

5 Tips for Successful Hybrid Work

PRSay

Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How to make 2022 the year of mending relationships with reporters

PR Daily

In looking at the data, the current model of PR outreach isn’t working for either side of media relations equation. Here’s how to change that. As PR pros begin to reflect on 2021 and set goals for 2022, there is a lot to absorb: It was a year like no other in PR.

Report 144

Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

Sword and the Script

Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words.

3 advanced tips for using SEO to increase sales

Agility PR Solutions

All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more than $4.88 trillion in global sales.

SEO 125

6 PR Trends That Are Ready To Be a Big Deal in 2022

Prowly

It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve.

Trends 121

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

3 strategies PR pros can use with the rise of the metaverse

PR Daily

Brands like Meta (formerly Facebook), Gucci, Warner Bros. and more have expanded their physical reach into virtual experiences by using NFT’s, gaming—or even rebranding. . According to Reuters, NFTs (non-fungible tokens) made $2.5 billion in sales so far this year, increasing from $13.7

#MediaMonday – Kelly Mixer

HMA Public Relations

It's time for another #MediaMonday! Today's feature comes from Kelly Mixer, a former HMA staffer and current editor and senior reporter at Queen Creek Sun Times. Learn more about her! Media Monday kelly mixer

Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic.