Sat.Sep 12, 2020 - Fri.Sep 18, 2020

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important.

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4 ways to network during COVID-19

PR Daily

In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually. What once involved meeting for coffee or chatting at an industry event has turned into Zoom calls and LinkedIn messages.

Breaking Down PR’s Fourth Wall with ABM

Flack's Revenge

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. .

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Wendy’s Winning With Breakfast Audacity

Ronn Torossian

When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out.

More Trending

Valuable content can strengthen your brand more than any promotion

PR Daily

Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19. REI’s camping guide, recently published in its Uncommon Path Summer 2020, provides an example of outstanding content.

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The ultimate guide to Instagram hashtags

Awario

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?

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The 2020 State of the Election Part III

Cision

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election. US Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ways brands can support consumers’ mental well-being

PR Daily

Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act. In a matter of months, the world and our behaviors have dramatically changed.

B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait.

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18 internal communications strategies for 2020

Agility PR Solutions

How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times.

10 Must-Read Hispanic News Sites Covering the U.S. and Latin America

Cision

These news sites offer diverse voices telling the stories of millions of Hispanics in the U.S. and throughout the continent. They provide coverage in English, Spanish, or both. Media Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 tough challenges PR pros are face amid COVID-19 uncertainty

PR Daily

Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic. A career in public relations isn’t for the faint of heart. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with additional pressure.

Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.”

Ethics 160

How ‘intrapreneurs’ create and launch new corporate biz solutions

Agility PR Solutions

There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their businesses exist.

The Tussle Between PR and Procurement

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.

The Meaning of Staying “On Message” – There are 1,000 Ways to Say Hello

Sword and the Script

Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. The purpose of messaging is to help a business speak with focus, cohesion and consistency.

Survey 109

How to prepare your website for a PR scoop

Agility PR Solutions

The world of PR is fast-paced and traffic-heavy.

How To 111

UK Media Moves including STYLIST, Metro.co.uk, The Times and more

Cision

STYLIST announces multiple updates to editorial team; Emily Shackleton to join Metro.co.uk; Charlie Gowans-Eglinton has been appointed Acting Fashion Editor at The Times. Media Blog

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.

Meet PRSA Board of Directors Nominee Jeff Wilson, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va. Current title : Vice President, Agency Marketing and Promotion, Padilla. Board nominee position : Director, Mid-Atlantic District.

Is trust the solution to ‘dirty data?’ New study explores quality metrics for data research

Agility PR Solutions

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers.

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Media Moves at The Sacramento Bee & NPR, Marie Claire Names New Editor in Chief

Cision

Jeong Park joins The Sacramento Bee, Priska Neely to lead NPR’s Gulf States Newsroom, and more. Media Blog

Media 120

How Edmunds measures the quality of earned media

PR Daily

A look at how the consumer car shopping website quantifies media coverage. As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.

A Woman in Charge: Inside the PR Life of AT&T Executive Marilyn Laurie

PRSay

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

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5 tips to strengthen your PR team for maximum results

Agility PR Solutions

A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact.

Media Moves at the Los Angeles Times & The Information, San Francisco Chronicle Appoints New Editor in Chief

Cision

Angel Jennings promoted at the LA Times, Kurt Steeler picks an extra assignment at The New York Times, and more. Media Blog

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4 changes in advertising that communicators should know

PR Daily

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.

New in Awario: Sentiment Analysis for every language

Awario

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan