Cision

SEPTEMBER 16, 2020

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election.

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Analysis Media Blogging 318

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms where marketing teams need to cover and make sure that all of the messages are unified. […]. The post Creating Unified Brand Strategies appeared first on.

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Brand Branding Strategy Marketing 248

Prowly

SEPTEMBER 13, 2020

There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. Why is it […]. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.

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Examples Publicity Brand Branding 248

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. They’re useful for relationship building and keep the dialogue going until the time when a company executive’s quotes or comments can be used for a relevant story. .

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Media Interviews Construction B2B 215

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

SEPTEMBER 17, 2020

These news sites offer diverse voices telling the stories of millions of Hispanics in the U.S. and throughout the continent. They provide coverage in English, Spanish, or both.

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Media Blogging 178

Flack's Revenge

SEPTEMBER 15, 2020

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . This has been happening for some time. E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one.

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B2B Social Media Case Study Pitching 177

Prowly

SEPTEMBER 14, 2020

A good agency can elevate your communications game to a level you might not otherwise achieve on your own. Top PR agencies combine contacts, relationships, and expertise to achieve your public relations goals quickly and effectively. As a world capital of finance, media, advertising, culture and just about anything else you can think of, London […].

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Agency Advertising Advertising Publicity 197

Cision

SEPTEMBER 15, 2020

In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.

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PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. When the word coronavirus first came on the scene at the Veterans Health Administration (VHA) earlier this year, we did what most hospitals do in a time of

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Ethics Public Affairs Crisis Management Crisis 203

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals.

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B2B Marketing Survey Creativity 200

Agility PR Solutions

SEPTEMBER 13, 2020

There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their businesses exist. The one item that every business group needs more of are new, innovative ideas. […].

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Corporate Employee Groups Publicity 189

Ishmael's Corner

SEPTEMBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The PR Council recently conducted a webinar with Thom Roose, a 20-year procurement veteran who has worked for some of the biggest names – and buyers – in business, IBM, Accenture and Proctor & Gamble. Roose made the point that Procurement wants to move away from the traditional time and materials (T&M) billing model.

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Storytelling Communications Publicity Agency 182

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. AT&T’s media relations director sat behind a mahogany desk the size of a small aircraft carrier.

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Publicity eBook Media Relations Journalism 187

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Sword and the Script

SEPTEMBER 15, 2020

Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. The purpose of messaging is to help a business speak with focus, cohesion and consistency. For example, a business identifies its key messages and then strives to incorporate those same messages across all their marketing and communications materials.

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Storytelling Communications Survey Marketing 182

Cision

SEPTEMBER 17, 2020

STYLIST announces multiple updates to editorial team; Emily Shackleton to join Metro.co.uk; Charlie Gowans-Eglinton has been appointed Acting Fashion Editor at The Times.

Media 160

Media Fashion Blogging 160

Agility PR Solutions

SEPTEMBER 17, 2020

How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. But what your culture consists of—goals, values, and practices—must be effectively transmitted according to best practices if employees are […].

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Internal International Communications Strategy 173

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va. Current title : Vice President, Agency Marketing and Promotion, Padilla. Board nominee position : Director, Mid-Atlantic District. Alma mater : University of South Carolina. Number of years as a PRSA member : 16.

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Meeting Leadership Agency Community 157

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Stephen Waddington

SEPTEMBER 16, 2020

I’ve joined the management team at Story Comms as a non executive. It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. Story is a corporate punk. The team has a great attitude, confidence and a fierce drive to grow out of the crisis. Founder Amanda Lowe arrived at our first meeting straight from a boxing workout. I knew we were going to get along.

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B2B Crisis Agency Corporate 151

Cision

SEPTEMBER 15, 2020

Dominic Murray is appointed Managing Director of the Radio Times; Ryan Smith to become Editor of Belfast Live; Alastair Reid will be Digital Editor at The Big Issue.

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Radio Media Blogging 120

Agility PR Solutions

SEPTEMBER 17, 2020

The world of PR is fast-paced and traffic-heavy. When you do manage to get coverage, there’s a chance that a huge amount of traffic will rush to your website, and your digital infrastructure must be prepared to handle that load before you engage in PR, releasing press briefs to journalists and talking to media heads […]. The post How to prepare your website for a PR scoop appeared first on Agility PR Solutions.

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How To Media Publicity Brand 167

Prowly

SEPTEMBER 16, 2020

It may be known as America’s Second City, but PR firms in Chicago are first-rate and handle some of the most familiar brands on the planet. From highly specialized and boutique firms to large agencies ready to deploy an army to promote your message, we are spoiled for choice when it comes to Chicago-based public […]. The post Top PR Firms in Chicago – The 2020 List appeared first on Prowly Magazine.

Agency 104

Agency Publicity Brand Branding 104

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. I caught up with some of the contributors to talk about the future of our profession. #FuturePRoof was founded by Sarah Waddington in 2015. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice.

Public Affairs 145

Public Affairs Publicity Pitching LinkedIn 145

PR for Anyone

SEPTEMBER 17, 2020

Video Block. Double-click here to add a video by URL or embed code. Learn more. This might seem like such a simple PR Expert Tip but giving a journalist your cell phone number could actually elevate you to the front of the line. Transcript Hi everybody. It's Christina Daves with this weeks Free Publicity Friday PR Tip. This week I want to share with you the biggest tip of all, which is always give a journalist your cell phone and make sure it says “cell phone.

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YouTube Media Video Publicity 100

Agility PR Solutions

SEPTEMBER 17, 2020

A good PR team is worth its weight in gold. By having an iron-clad PR strategy for any situation, your business will be able to overcome any adversity and come out of any situation with your reputation intact. There are many ways to improve your PR team, but the following tips are some of the […]. The post 5 tips to strengthen your PR team for maximum results appeared first on Agility PR Solutions.

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Reputation Strategy Publicity 158

Cision

SEPTEMBER 16, 2020

Angel Jennings promoted at the LA Times, Kurt Steeler picks an extra assignment at The New York Times, and more.

Media 120

Media Blogging 120

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Muck Rack

SEPTEMBER 17, 2020

7 tips for keeping effective media lists

Media 183

Media 183

Awario

SEPTEMBER 16, 2020

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article.

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Instagram How To 112

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. Blockchain-powered ethical data marketplace Measure Protocol explores this impact in an eye-opening new study on market research data quality, Is trust the solution to dirty data?

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Data Study Ethics Measurement 158