Sat.Jul 25, 2020 - Fri.Jul 31, 2020

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How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. “You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

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The AI tool chasm in PR

Stephen Waddington

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

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Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

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Cision's 2020 State of the Press Release

Cision

We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Onclusive

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance.

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TCB: Taking Care of Business

Ronn Torossian

After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback. Once on the road again, Elvis sported a ring and necklace with the […]. The post TCB: Taking Care of Business appeared first on.

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Take 5 Live with Sarah Paynter

Cision

For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases.

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Top Finance Journalists to Cover Your Story – The 2020 List

Prowly

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year-on-year. A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters. Whether you run a big financial organization or a fintech startup, you will need a solid finance press list to get your […]. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

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Verizon Media Wins Big at Adweek Readers’ Choice: Best of Tech Awards

ImPRessions - Crenshaw Communications

Exciting news for our client Verizon Media ! Earlier this year , it was nominated for the second annual Adweek Readers’ Choice: Best of Tech Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side platform, ad network: video and ad network: mobile.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Compassion is a Lifetime Business

Ronn Torossian

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more acute after the pandemic was declared as more consumers not only searched online but also tried […].

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Dear College Graduates: Creating a Personal Brand Starts Now

PRSay

We can all empathize with the many different ways that COVID-19 has impacted our lives these last several months. This is especially true for students around the country who were hit with a particularly hard curveball — the sudden end to the joys and celebrations from graduation and senior years. They were abruptly sent home, transitioned to all virtual classes, and not able to say goodbye to their friends.

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9 Unique Finance News Sites That Are Worth Investing Your Time In

Cision

You may already be familiar with some finance news sites, but we have a few more that we think you should bookmark.

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Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Do You Check Out When the Media Checks You Out?

PR for Anyone

Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you Google you? Do you check out? I encourage you to open a private tab in your browser and put your name in and see what comes up.

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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic.

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UK Media Moves including The Times, Business Matters, Daily Express and more

Cision

Nicola Jeal appointed Features and Lifestyle Director for The Times and The Sunday Times; editorial changes at Business Matters magazine; Steph Spyro now a News Reporter at the Daily Express.

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Why innovation in PR tech is so slow

Stephen Waddington

A market gets the tools that it deserves. There is a long-standing joke in the PR industry that the most popular tool is Excel. It isn’t very funny. Excel isn’t used to track the value that the PR industry creates but instead as a crude relationship management tool. It’s the wrong tool for the wrong job. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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M&A as a Shortcut to Content Marketing Results

Sword and the Script

Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience to accelerate growth. Speed, quality, or cost – pick two. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. You can build a quality product quickly – but it will cost more.

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9 PR facts that might surprise you from The Museum of Public Relations

Muck Rack

9 PR facts that might surprise you from The Museum of Public Relations

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UK Media Moves including Cogora, BBC World Service, Newsquest and more

Cision

Rachel Carter has joined Cogora as Deputy Editor; Al Riddell is now Senior Journalist for BBC World Service podcasts; role change for Hannah Chapman at Newsquest.

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The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Even if a vaccine is rolled out at scale in the first half of the year, it’ll be some time before we can safely pack convention centers again.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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It’s OK to not be OK

Steve Barrett on PR

Michael Phelps’ comments as he accepted the 2020 Communicator of the Year title during a virtual gala ceremony summed up the spirit of an extraordinary year for the PRWeek Awards.

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Crisis Communications in an Era of Media Distrust

Prowly

In a lot of ways, ours truly is a golden age of communication. Perhaps never before have public relations been so dynamic or so interconnected. Nowadays, it’s not just the PR pros who are talking. The customer is talking, too, and not just with their wallets, anymore. They’re talking with their tweets and texts, their […]. The post Crisis Communications in an Era of Media Distrust appeared first on Prowly Magazine.

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Media Moves at Bloomberg News & Oregonian, Seattle’s Daily Journal of Commerce Names Managing Editor

Cision

Maria Eloisa Capurro joins Bloomberg News, Jamie Goldberg hired full-time by Oregonian, and more.

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The 3 Traits Public Relations Professionals Need to Succeed

Buzzstream

We’ve all read the statistics. There are now six PR professionals for every journalist. For every campaign, project, or announcement you send to a journalist, six others have done the same that day. At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma.

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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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7 things to look for in a social listening tool

Awario

If you feel worried, I can reassure you: choosing a social listening tool won’t be the daunting task you imagine it to be. To make it as easy as possible, I’ll tell you what to look for in a social listening tool. This will leave you with enough options to choose from, as the social listening market is alive and booming, but you'll know what to focus on among the ads and vague benefits the marketers are throwing at you, and your search will become easier.

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How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It

Culpwrit

By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience. This is a challenge that doesn’t discriminate by profession. Yet there is only one […].

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Media Moves at Business Insider & Chicago Sun-Times, CBS News Launches Race and Culture Unit

Cision

Tina Sfondeles, Emily Canal join Business Insider, Mary Mitchell heads back to the Sun-Times, and more.

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