Sat.Jul 25, 2020 - Fri.Jul 31, 2020

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

The AI tool chasm in PR

Stephen Waddington

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

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Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. education public relations

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Onclusive

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and dominance of the news. In fact, if you agree with one of maybe all of the following statements, you might just work in tech PR… .

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TCB: Taking Care of Business

Ronn Torossian

After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback. Once on the road again, Elvis sported a ring and necklace with the […]. The post TCB: Taking Care of Business appeared first on. Business PR Agency PR Inspiration Ronn Torossian Insights MARKETING Strategy

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How to move from communications firefighting to futuring

PR Daily

Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity. It was Thanksgiving weekend 2008, a time when business needs eclipsed family time. For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The world was in an economic tailspin following the collapse of the banking institutions.

Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding.

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Verizon Media Wins Big at Adweek Readers’ Choice: Best of Tech Awards

ImPRessions - Crenshaw Communications

Exciting news for our client Verizon Media ! Earlier this year , it was nominated for the second annual Adweek Readers’ Choice: Best of Tech Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side platform, ad network: video and ad network: mobile. Congrats! Read more about the winners here in Adweek: [link].

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Compassion is a Lifetime Business

Ronn Torossian

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more acute after the pandemic was declared as more consumers not only searched online but also tried […]. The post Compassion is a Lifetime Business appeared first on.

Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life. It’s OK if you’re feeling fed-up, sluggish, worried or just plain lousy these days. It’s understandable. Chances are your employees and colleagues are struggling mightily, too. We are, still, firmly in the grip of a global catastrophe, with no happy or tidy ending in sight.

Take 5 Live with Sarah Paynter

Cision

For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases. Comms Best Practices

New in Awario: Understand why your mentions are growing with Insights

Awario

If you're no stranger to social listening, you know first-hand how hard it can be to understand why the volume of mentions around your brand (or a competitor, or whatever else you're monitoring) suddenly changes. Oftentimes, you'll have to spend hours manually digging through hundreds or thousands of mentions to try and figure out what caused the change. Insights, just out in Awario, are designed to change that

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

9 PR facts that might surprise you from The Museum of Public Relations

Muck Rack

9 PR facts that might surprise you from The Museum of Public Relations

Remote workplace culture requires a strong, healthy foundation

PR Daily

With workers forced to telecommute, here’s how organizations and comms groups can make sure employees feel connected and engaged. It’s no secret that a positive culture contributes to a business’s success. It is linked to higher rates of employee engagement , improved productivity and profitability. But, COVID has upended the workplace and now 70% of the global workforce regularly works remotely.

9 Unique Finance News Sites That Are Worth Investing Your Time In

Cision

You may already be familiar with some finance news sites, but we have a few more that we think you should bookmark. Media Blog

M&A as a Shortcut to Content Marketing Results

Sword and the Script

Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience to accelerate growth. Speed, quality, or cost – pick two. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. You can build a quality product quickly – but it will cost more. Quality, cost but not speed.

7 things to look for in a social listening tool

Awario

If you feel worried, I can reassure you: choosing a social listening tool won’t be the daunting task you imagine it to be. To make it as easy as possible, I’ll tell you what to look for in a social listening tool. This will leave you with enough options to choose from, as the social listening market is alive and booming, but you'll know what to focus on among the ads and vague benefits the marketers are throwing at you, and your search will become easier

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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Consider these insights from a rookie player as he invites fans to look at life inside of the isolation zone at Walt Disney World and the ESPN Wide World of Sports complex. As the National Basketball Association prepares to continue its 2020 season during COVID-19, many fans have wondered what life is like inside of the “NBA Bubble,” the name given to the area within Walt Disney World Resorts and ESPN’s Wide World of Sports Complex in Orlando, Florida.

Media Moves at Bloomberg News & Oregonian, Seattle’s Daily Journal of Commerce Names Managing Editor

Cision

Maria Eloisa Capurro joins Bloomberg News, Jamie Goldberg hired full-time by Oregonian, and more. Media Blog

How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It

Culpwrit

By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience. This is a challenge that doesn’t discriminate by profession. Yet there is only one […].

Dear College Graduates: Creating a Personal Brand Starts Now

PRSay

We can all empathize with the many different ways that COVID-19 has impacted our lives these last several months. This is especially true for students around the country who were hit with a particularly hard curveball — the sudden end to the joys and celebrations from graduation and senior years. They were abruptly sent home, transitioned to all virtual classes, and not able to say goodbye to their friends.

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Heron Agency’s leader: Social media will lead post-COVID-19

PR Daily

Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past. How are top agency executives helping their teams and clients through the COVID-19 crisis? Noreen Heron, president of Heron Agency in Chicago, says her days have been filled with Zoom calls and strategy sessions, but her most important people to talk to are her children. What’s her best piece of advice during this unprecedented time? Patience.

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Media Moves at The New York Times & The Wall Street Journal, CNN Announces Several Staff Moves

Cision

Jan Ransom joins The Times’s Metro desk, Bob Costas now also contributes to CNN, and more. Media Blog

Why innovation in PR tech is so slow

Stephen Waddington

A market gets the tools that it deserves. There is a long-standing joke in the PR industry that the most popular tool is Excel. It isn’t very funny. Excel isn’t used to track the value that the PR industry creates but instead as a crude relationship management tool. It’s the wrong tool for the wrong job. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. The promise of these organisations has long been cloud-based integrated workflow.

Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic.

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Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

In the wake of George Floyd’s death and a renewed conversation around racial justice in the U.S., the business community has tried to come to terms with its role in fighting systemic racism. What have been the best responses to the Black Lives Matter movement from the business community?

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UK Media Moves including Cogora, BBC World Service, Newsquest and more

Cision

Rachel Carter has joined Cogora as Deputy Editor; Al Riddell is now Senior Journalist for BBC World Service podcasts; role change for Hannah Chapman at Newsquest. Media Blog

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The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. Even if a vaccine is rolled out at scale in the first half of the year, it’ll be some time before we can safely pack convention centers again.

These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. So we decided to analyze the local stories and publishers that are getting the most public interest. Let’s dive in. .

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What makes a perfect product video?

PR Daily

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? Shoppers want to do their research, see a product or service in action and be able to get a sense of what the product could do for them. Without being able to window shop, the online video is an important surrogate for the in-store experience.

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