Sat.Aug 10, 2019 - Fri.Aug 16, 2019

Why empathy is a crucial skill for marketers and PR pros

PR Daily

When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes. It may sound odd, but empathy is one of the more valuable skills that a digital marketing expert should possess.

Earning media coverage is harder than ever

Axia PR

Rethink media relations’ role in your communication strategy. Earning media coverage for your company is more difficult than ever. Newsrooms are smaller and journalists cover multiple beats and report for multiple platforms. Additionally, there are more opportunities for advertising.

Want to Start Your Own Agency? A How To Guide

Culpwrit

By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible.

How Today's Leading Biotech PR Teams are Turning Innovation into Headlines

Business Wire

Today’s biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique challenges very few other industries face. investor relations public relations media relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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More Trending

Don’t Hang Up! PR Phone Pitching Isn’t Dead

ImPRessions - Crenshaw Communications

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone.

How PR pros can tap Google Analytics for measurement

PR Daily

Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process. . Debate has long swirled around the measurability of public relations.

Story Sharing in 2019

Ronn Torossian

It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram.

Skype 195

The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

This post is by David H. Lasker, Founder and CEO of News Exposure. . Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust.

Crisis 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key.

Agency 177

A lesson in PR ethics, courtesy of ‘The Great Hack’

PR Daily

The Netflix documentary explores the depth of the Cambridge Analytica scandal and its long-term repercussions. The author extracts key takeaways for industry professionals. .

Ethics 170

Social media is having a bigger impact on bottom lines

Agility PR Solutions

Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel.

Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Meltwater - PR

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>. Enterprise Executives Marketing PR & Comms

How viral publishers like UNILAD and LADbible engage audiences on Facebook

NewsWhip

[…]. The post How viral publishers like UNILAD and LADbible engage audiences on Facebook appeared first on NewsWhip. Audience Digital Journalism

Viral 131

Infographic: Have you checked all your SEO boxes?

PR Daily

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps. . PR pros have to be concerned about where their clients show up in Google search results.

SEO 165

5 tips to design highly effective corporate social responsibility campaigns

Agility PR Solutions

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities.

6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

Garrett Public Relations

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […]. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

How do you define public relations?

Muck Rack

How do you define public relations

Survey: 8 terrible PR practices that will doom your pitch

PR Daily

Fractl polled 500+ journalists about their top peeves. Here’s what you need to know. Ah, the good ol’ relationship between journalists and PR professionals. Calling it “complicated” just skims the surface, but we do need each other.

Survey 165

Strength outside the spotlight—7 must-have qualities for PR leaders

Agility PR Solutions

Since our society tends to turn strong leaders into celebrities, many leaders are well-known outside of their industry. For example, Richard Branson is one of the most well-known and respected leaders in the airline industry and is celebrated as perhaps the greatest entrepreneur of all time.

The Sanders and Warren effect: 2020 and corporate critiques

NewsWhip

[…]. The post The Sanders and Warren effect: 2020 and corporate critiques appeared first on NewsWhip. Brands Communications & PR Digital Journalism

Downing Street’s communications revolutionary

Stephen Waddington

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. It spotlights the need for urgent legislation to govern political campaigning.

How an inspirational content series became a PR powerhouse

PR Daily

Not every great idea ends up having a life of its own. Here’s how one PR pro turned her dream of connecting inspiring business figures into a digital content machine. I’ve had a lot of dreams in my lifetime. Some I’ve kept to myself. Many I’ve shared with the universe.

With Echo’s growing popularity, Amazon moves into voice dominance

Agility PR Solutions

Alex, are you listening? Yes, voice is becoming a serious marketing strategy—but that voice is most likely to be Amazon’s.

B2B 123

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Are thought leadership media opportunities in the business media drying up?

Communications Conversations

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance.

How Aflac overcame changes in Facebook’s algorithm

PR Daily

Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac’s Chris Ehrhart has these tips. Facebook’s new algorithm is a major headache for communicators trying to reach big audiences on its platform.

Time for holiday marketing prep—consumers are shopping earlier

Agility PR Solutions

Top publications and articles for July, according to journalists

Muck Rack

Top publications and articles for July, according to journalists

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix.

Infographic: How much time we spend on social media

PR Daily

Which platforms get the heaviest use? What topics drive the conversation? This infographic offers vital insights. How much time do you spend on social media? If you’re about average, you probably devote a couple of hours a day to your favorite platforms.

Brand marketing with voice apps to reach 34% adoption in 2020

Agility PR Solutions

Marketers can hear the impact of voice technology coming a mile away.