Sat.Oct 31, 2020 - Fri.Nov 06, 2020

Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations

How to Work Zoom

ReimaginePR

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth.

Who Holds the Future of Retail?

Ronn Torossian

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

So What’s Your Post-election Communications Strategy? | Business Wire Blog

Business Wire

For any organization, 2020 has been a messaging challenge. COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies.

More Trending

Spotting a toxic workplace before accepting an offer

PR Daily

Run, don’t walk, if you spot these red flags during the interview process. Landing a job can be a dream come true. And hopping into a new gig can also backfire spectacularly. To help avoid the latter scenario, Resume.io

The Human Side of New Media Communication

Ronn Torossian

New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before.

Really bad bosses: 6 hard-learned leadership lessons to remember

Agility PR Solutions

We have all had bad bosses—some of us really, really bad bosses. Mistakenly, when a bad boss departs, most of us feel relieved and then get back to work. The mistake is that we waste the leadership education that a bad boss brings.

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How future communicators are embracing DE&I in PRSSA chapters

PR Daily

Students at the University of Florida and Ohio University shares what DE&I means for their career journeys and how they are to educate themselves and their peers. The economy is shifting.

Jerry Silfwer: "Bygg relationer till publiker direkt, i kanaler du själv rår över"

Cision

Jerry Silfwer har varit nominerad under alla år Cision PR Influencer Award funnits, så även i år. 2016 tog han emot utmärkelsen på Berns i Stockholm. Sverige Blogg

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Navigating the media in 2020—what PR pros should know

Agility PR Solutions

Reading the news this year, it seems as though another major story breaks and upends the status quo every day. Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign, there’s no shortage of media fodder.

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What happened on Social Media in October: monthly round-up

Awario

Last month social media platforms focused on introducing useful features to strengthen communities, allow social media creators to monetize their work, and make the user experience on their platforms even better

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Vokol Group’s Katie Mudd: ‘The greatest gift we can give each other right now is grace’

PR Daily

This PR argues that empathy and compassion are a communicator’s greatest assets heading into the end of 2020. What lessons are you taking from the crises of 2020? Many communicators are talking about the importance of empathy—a skillset that can make all the difference for a PR career.

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Nadin Vernon om Cision Global Insights

Cision

En datadriven inställning underlättar när man vill påvisa effekten av sina kommunikationsinsatser. Förutom olika nivåer av automatiserad mediebevakning erbjuder Cision globala analystjänster, Sverige Blogg

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PR crisis playbook: Lessons learned from recent crises

Agility PR Solutions

Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises.

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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

Sword and the Script

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry. Everyone will have their story to tell about 2020.

PRSA ICON 2020: Navigating a World Disrupted

Cision

Highlights and key takeaways from this year's entirely virtual PRSA ICON conference. Comms Best Practices

9 of 10 leaders say data is more important in the COVID age

Agility PR Solutions

ICCO World PR Report is positive and negative

Stuart Bruce

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry.

Report 101

9 ways to bolster your daily productivity and efficiency

PR Daily

Focus on one goal at a time, cultivate “deep work,” and prioritize empathetic listening. Have you ever wondered why some people are more productive than others? It boils down to your habits. In fact, it’s been found that about 40 percent of people’s daily activities are performed each day in almost the same situations. Sometimes, that can be beneficial. Other times that can work against you. RELATED: Enter Ragan's Workplace Wellness Awards to earn recognition for your healthy workplace ].

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The 2020 State of the Election: Special Feature from Falcon.io

Cision

How the public is consuming and engaging with election information on social media, according to our friends at Falcon.io. US Blog

Election Day fuels workplace politics—is your company encouraging you to vote?

Agility PR Solutions

With Election Day upon us, conversations about politics are at an all-time high and, according to new data from employee insights platform Perceptyx, the workplace watercooler (or it’s virtual equivalent) is naturally abuzz with election talk—often in unsettling and disruptive ways.

How to Write a Media Pitch Email Subject Line to Get Noticed (w/ Examples)

Prowly

With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch.

8 trust indicators to look for in the media you pitch

PR Daily

A media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. No matter how it all unfolds in the weeks ahead, you’ve still got news to share. But don’t share it to pay-for-play sites,” warned Sally Lehrman in a recent Ragan webinar. An award-winning journalist, she founded the Trust Project to strengthen confidence in the news.

Media Moves at CBS News & CNBC, Bustle Hires Associate Entertainment Editor

Cision

Jon Carras promoted at CBS News, Shannon Barbour joins Bustle, and more. Media Blog

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Goodbye, Quibi, we hardly knew you—here’s how the brand failed

Agility PR Solutions

The funeral dirge has played for Quibi, the streaming video site intended for short attention spans (what TikTok?) and to fill little bits of downtime in people’s lives, like time spent waiting on line at the DMV. OK, maybe shorter moments, like waiting for your latte at Starbucks.

Brand 101

#MediaMonday – Angela Gonzales

HMA Public Relations

Happy #MediaMonday! Today's feature comes from Angela Gonzales who has been with the Phoenix Business Journal for more than 30 years! Click the link to learn more about her. The post #MediaMonday – Angela Gonzales appeared first on HMA Public Relations.

Report: Employees want to hear from leaders as election remains undecided

PR Daily

Though staffers find it inappropriate for employers to endorse a specific candidate, they think a message of empathy is crucial. What’s your message to employees while the election results hang in the balance?