Ronn Torossian
MAY 21, 2025
Learn how to monitor competitor PR with essential tools and strategies for tracking media coverage, benchmarking performance and identifying market opportunities in PR The post Monitoring Competitor PR Activity: Tools And Strategies appeared first on.
Prowly
MAY 20, 2025
Measuring communication is like measuring how beautiful the contestants are in a beauty pageant. As much as you try, much of it boils down to subjective opinions rather than objective measurement. But just like beauty pageants have talent shows, interviews, and on-stage introductions, communication can be measured too. All it takes is the right tool for the job.
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Ronn Torossian
MAY 22, 2025
Learn how publicity stunts shape modern marketing, from Red Bull's space jump to IHOP's IHOb campaign. Tips and examples for creating memorable brand moments. The post The Strategic Art of Disruption: How to Create Publicity Stunts That Build Brands Instead of Burning Them appeared first on.
Agility PR Solutions
MAY 19, 2025
Public relations is often misunderstood as a branding tool thats hard to quantify. But in todays data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: Whats the real return on investment (ROI) of our PR efforts? Measuring PR ROI doesnt have to […] The post Tips and insights for measuring the real ROI of your PR campaigns first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Buzzstream
MAY 22, 2025
What’s one thing that will keep your campaigns successful? Relevance. In this podcast, I speak with Olivia Bence , Head of Digital PR with Bring Digital. I met during a panel at BrightonSEO in 2024 where she dropped some tips on the subject. Since then, relevance continues to be a buzzword in the industry. So I wanted to get back in touch with her and discuss the growing need for relevance in digital PR given everything that’s been happening in the industry in the past few years.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
MAY 23, 2025
Learn how to develop a consistent brand voice across platforms. Tips for creating guidelines, training teams & measuring success in PR communications. The post Crafting A Consistent Brand Voice For Pr Success appeared first on.
Notified
MAY 21, 2025
Notified is a one-stop shop for all our press release needs. From sending releases to reporting and media monitoring, we know Notified has us covered.
Prowly
MAY 21, 2025
Ever had one of those days when things suddenly blow up online and your notifications wont stop pinging? Thats what a social media crisis can feel likefast-moving, a bit overwhelming, and often unexpected. But heres the thing: youre not just watching from the sidelines. Youve got the tools, the access, and the voice to step in and handle it. Whether its a negative comment gaining traction or a bigger issue bubbling up, there is a way to take control.
Agility PR Solutions
MAY 20, 2025
A single tweet can make or break your brand reputation. Thats why its so important to stay ahead of online conversations around your brand. Speed, insight, and precision matter more than ever. However, many businesses still rely on outdated metrics to measure PR success. The problem is that those numbers only tell part of the […] The post From metrics to meaning: Why modern PR needs real-time monitoring and insight tools first appeared on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MAY 17, 2025
Learn how to effectively monitor competitor PR activities using modern tools and strategies, from media monitoring platforms to benchmarking and identifying market opportunities. The post Monitoring Competitor PR Activity: A Complete Guide appeared first on.
OnePitch
MAY 22, 2025
At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th
PRSay
MAY 22, 2025
Editor’s note: Hailey Fuller graduated from the University of Wisconsin-Stevens Point on May 17. I was raised with the mentality that I should work for what I want in life. As early as elementary school, I sold Girl Scout cookies to win the prize of a red panda stuffed animal. I did not like Girl Scout cookies, let alone selling them, but I had to sell enough boxes to earn the prize.
Agility PR Solutions
MAY 19, 2025
In the globalized world of public relations, local businesses often serve as the unsung architects of a city’s image. While multinational corporations and government initiatives frequently dominate headlines, it’s the local enterprises that infuse authenticity, cultural relevance, and grassroots engagement into a city’s narrative. Dubai, with its unique blend of tradition and modernity, offers a […] The post How local businesses shape the PR landscape of major cities: A g
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
MAY 20, 2025
Learn proven strategies for handling negative publicity in this guide to crisis communication, including crafting effective statements and managing your organization's reputation. The post Managing Negative Press Effectively: A Complete Guide to Crisis Communication appeared first on.
5W PR
MAY 17, 2025
Cybersecurity breaches now rank among the most significant threats to business continuity and reputation. A 2023 IBM report reveals that the average cost of a data breach reached $4.45 million, marking a 15% increase over three years. When organizations face these incidents, technical response alone isn’t enough – strategic public relations becomes a critical component of crisis management.
Stuart Bruce
MAY 18, 2025
The most alarming finding from the new Global Alliance report on AI and communications is the failure of communications to provide leadership around AI. Six … Stuart Bruce - Comms failing to provide leadership for AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Agility PR Solutions
MAY 21, 2025
In todays competitive job market, companies must go beyond traditional recruitment strategies to attract and retain top talent. Public relations, once primarily associated with external brand perception and media relations, has become a powerful tool in shaping a company’s hiring strategy. The synergy between PR and hiring can help build a compelling employer brand, engage […] The post The intersection of PR and hiring: How to build a strong employer brand first appeared on Agility P
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
MAY 19, 2025
Learn how to create successful PR campaigns on LinkedIn with executive branding, content strategy, and lead generation tips to reach 950M+ business professionals The post How to Use LinkedIn for PR Campaigns: A Complete Guide appeared first on.
5W PR
MAY 21, 2025
In today’s digital landscape, children are spending more time than ever on mobile devices. For game developers and marketers, this presents both an opportunity and a responsibility. While the children’s mobile game market continues to grow exponentially, promoting these games requires a delicate balance between effective marketing and ethical practices that prioritize child safety.
HMA Public Relations
MAY 22, 2025
What does it really mean to keep learning throughout your career? In this episode of Copper State of Mind, Abbie Fink discusses the value of both formal and informal learning, shares her own experiences with continuing education, and talks how curiosity, practical skills, and critical thinking can support professional growth. Tune in!
Agility PR Solutions
MAY 21, 2025
With growing concerns around data privacy and shifting consumer expectations, brands are exploring smarter, more ethical ways to build deeper connections with their audiences. At the core of this shift is zero-party data, which is information that customers intentionally and proactively share. Unlike first-, second-, or third-party data, zero-party data is fully consented to and […] The post Building brand loyalty with zero-party data strategieswhy it works and how to gather it first appea
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
MAY 17, 2025
Learn proven strategies for managing negative publicity and crafting effective crisis statements. A complete guide to protecting organizational reputation and media response. The post Managing Negative Press Effectively: A Complete Guide to Crisis Communication appeared first on.
5W PR
MAY 23, 2025
The gambling industry operates under intense scrutiny, where a single misstep can trigger widespread public backlash and regulatory intervention. From online casinos to traditional betting establishments, gambling companies face unique challenges that demand sophisticated crisis public relations strategies. Recent data shows that 74% of adults view gambling companies with skepticism, making effective crisis management essential for long-term survival.
Prowly
MAY 20, 2025
Where I am from, there is a superstition that every time you hiccup, someone, somewhere, just mentioned your name. Imagine you did the same every time someone talks about you online. The truth is that you don't have to imagine it, because there are keyword tracking apps that do exactly this: alert you every time someone mentions you. Today, were covering ten of the very best keyword monitoring tools in the industry, along with their pros, cons, and pricing.
Agility PR Solutions
MAY 21, 2025
Online communities are powerful tools for managing public perception and reputation. They provide a direct and instant line of communication to target audiences, enabling businesses to build trust and loyalty. A community centered around your brand also allows you to monitor brand sentiment and manage PR crises. However, its not enough to provide a dedicated […] The post 6 steps for creating a smart online community management strategy first appeared on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
MAY 19, 2025
Todays #MediaMonday features Elenee Dao, a reporter at ABC15 who shares her journey from high school TV class to joining broadcast media. Elenee talks about the types of stories shes looking for, her favorite local spots, advice for PR pros, and more. Check it out!
5W PR
MAY 19, 2025
Public relations serves as a cornerstone for health tech startups looking to make their mark in an increasingly competitive healthcare landscape. As digital health funding reached $29.1 billion across 729 deals in 2021, according to Rock Health, the need for effective PR strategies has never been more pressing. Health tech companies must navigate complex regulatory environments while building trust with healthcare providers, patients, and investors.
Buzzstream
MAY 22, 2025
BuzzStream email data tells us that follow-ups are effective, but only a point. Email follow-ups are almost universally used in PR campaigns. When we polled PRs about their use of follow-up emails in our 2025 State of Digital PR Report , only 2 out of 100 said they dont use follow-ups. Muck Racks State of Journalism found that 51% say one follow-up is ideal (and 48% say it should come within 37 days).
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