Sat.Feb 23, 2019 - Fri.Mar 01, 2019

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Just Blew It

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands.

Sports 88
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Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While some seasoned professionals are hesitant to fully embrace this entity they don’t have much expertise on, others are heralding AI as the secret […].

Publicity 294
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Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. But does a startup business always need to hire a PR agency?

B2B 232
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Take the “FEEL” Test First, Before You Communicate

Deirdre Breakenridge

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Modern Communicators are navigating a new communications landscape.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. But what if I told you that it doesn’t have to catch you by surprise? That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time.

Viral 179

More Trending

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How To Get A Fast Start On Your PR Program

ImPRessions - Crenshaw Communications

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. For those of us who work with entrepreneurial businesses, or really any result-oriented company, the next pressure point is a strong start. We never want a client to be asking, “what’s next?” so we need to get a jump on their expectations, and that means moving fast.

How To 136
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Is The Press Release Still Relevant Today?

Prowly

When you ask whether the press release still matters in 2019, let me ask you instead—does your narration matter? The post Is The Press Release Still Relevant Today? appeared first on Prowly Magazine.

Publicity 151
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Inbound PR With Iliyana Stareva

The Resolution Blog

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Bus

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Mind the gap—how PR can move more women into leadership positions

Agility PR Solutions

It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced. Studies point to several factors impacting women’s rise to the C-suite, including work-life considerations […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Lessons PR Pros Can Learn from Game of Thrones

Shift Communications

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story of powerful families playing a deadly game in the hopes of taking control of the Seven Kingdoms of Westeros.

Crisis 140
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What to Do When Pitching Feels Like Following an Old Recipe

PRSay

When I question PR practitioners about their pitching habits, they often respond in the same way. It goes like this: After I ask “Why do you introduce yourself in the first sentence?” or “Why are you including everyone’s job title?” in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. This reminds me of an old story I once heard about a newly-married couple.

Pitching 145
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A Clinical Look at Huawei’s Reputation Management

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since.more.

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7 PR do’s and don’ts for the legalization of marijuana

Agility PR Solutions

It has been more than six years since November 2012, when Colorado and Washington became the first two states to make the first attempt for the legalization of marijuana. Both states became the first two states in the union to legalize recreational marijuana. We are thinking how cannabis went from Reefer Madnessto respectable Canada legalization. […].

Analysis 121
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to develop a process for onboarding and managing influencers

Communications Conversations

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer. And, there’s a lot to talk about there.

How To 99
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Overcoming the Terror of Impromptu Public Speaking

PRSay

If your boss asks you to deliver spontaneous remarks at a work event, will you be ready? As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. Being asked to speak extemporaneously terrifies one in four Americans, according to Chapman University’s annual fear survey. But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage.

Publicity 134
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18 a Day: RESET Sells 3,300 Copies in 1st Six Months

ZudePR

RESET, as it looks on Amazon UK today (insert “Early Retirement Plan” after “Unconventional” for the full book title). Was it really six months ago to th is day that I self-published my first book? My target was to become one of the just-one-per-cent of authors that sells more than 1,000 copies in their book’s lifetime.

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Personalize or perish—how your brand can improve its customer communications

Agility PR Solutions

ICYMI, personalization in communications is significantly impacting customer loyalty—and new research from fintech customer communications firm Broadridge Financial Solutions reveals the true extent of the damage when it’s not used properly. Over one-third (35 percent) of 3,004 consumers surveyed in the U.S. and Canada say that the companies they do business with need to improve communication experiences—and one […].

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to Successfully Manage a Global Newsroom

Presspage

The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before.

How To 90
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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them.

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GDPR in PR: A European Law That Impacts Everyone

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!

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Why multicultural audiences are key in a fragmented media landscape

Agility PR Solutions

Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. As a result, advertisers are finding it increasingly difficult to plan media buys that will engage target consumers in a fragmented media landscape. It’s time the market research community takes a new approach to measuring ad effectiveness, beyond […].

Media 95
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What to do when your CEO is arrested for prostitution

Axia PR

Prepare your company for every type of crisis. What were they thinking? Men (and women) behaving badly is a situation that causes more than incredulousness when it involves people in positions of power crossing moral and ethical lines.

Ethics 89
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Day in the life: Get to know Laura Markofsky, vice president, MSL

Muck Rack

Day in the life: Get to know Laura Markofsky, vice president, MSL

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Question of the Month: What Inspires Your Writing?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society.

Writing 75
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4 in 5 workers say diverse leadership increases company revenue

Agility PR Solutions

Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. employees from ages 25-80 how diverse their […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Case Studies Should Be a Part of Every Public Relations Strategy

5W PR

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work that was done for a specific client, and should be a part of any public relations professional’s repertoire. While they can be labor-intensive, case studies can do a lot to reach other prospective clients.

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Showpad hires Firefly Germany for communications campaign creating Sales Enablement category

PR in High Definition

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. The Munich team has been responsible for press and public relations in the three countries since 15th January. Showpad was founded in Belgium in 2011 and its platform supports sales and marketing teams in working together more efficiently and selling more successfully.

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#MediaMonday – Kim Quintero

HMA Public Relations

Today’s #MediaMonday comes to us from Arizona’s Family’s own Kim Quintero. So, Kim, time to share! Tell us how you got your start in journalism? Tell […]. The post #MediaMonday – Kim Quintero appeared first on HMA Public Relations.