Sat.Feb 09, 2019 - Fri.Feb 15, 2019

Unlocking content value—6 ways to engage with worldwide audiences

Agility PR Solutions

New research from content creation, translation and delivery firm SDL outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019—giving them the ability to engage with anyone, anywhere, in their own language and device of choice.

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5 tactics for cultivating media relationships

PR Daily

Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche. The story is the cornerstone of every good pitch. Journalists get hundreds of pitches each day.

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Why Sentence Fragments and Abbreviations in Your Pitches Are OK — Sometimes

PRSay

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations.

5 Tips for Maintaining Media Relationships Under Pressure

ImPRessions - Crenshaw Communications

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Small Business PR Campaign Pre-Launch Checklist

Ronn Torossian

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.

More Trending

What recent media layoffs mean for the future of public relations

Agility PR Solutions

More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country.

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks.

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Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so.

How Instagram offers unique marketing opportunities

PR Daily

As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Here’s how Instagram is leading the way. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Words, Phrases and Writing Mistakes to Banish in 2019

PRSay

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them.

Behind Amazon’s Magic PR Touch

ImPRessions - Crenshaw Communications

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation.

Comms School set to tackle practical communication skills to get ahead in your career

Stephen Waddington

Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work.

Infographic: How should you size images for social media platforms?

PR Daily

In a highly competitive digital ecosystem, visuals are crucial for earning audience attention and engagement. Consult this graph to ensure images are optimized for differing online channels. Few things bring the social media scroll screeching to a halt quicker than a compelling image.

Gucci’s sweater crisis perpetuates fashion PR embarrassments

Agility PR Solutions

It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image.

7 E-Newsletters All Communicators Should Subscribe to

PRSay

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says.

The most engaged publishers on Facebook in January 2019

NewsWhip

[…]. The post The most engaged publishers on Facebook in January 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Publisher Rankings social media analytics Social Media Data

5 common misconceptions about public relations

PR Daily

Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. PR remains shrouded in myth.

Marketing professionals to be the most romantic on Valentine’s Day

Agility PR Solutions

The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts.

How Talking TOO Much Can Create a Crisis Where There is None

Garrett Public Relations

Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public figures who would’ve benefitted from […]. The post How Talking TOO Much Can Create a Crisis Where There is None appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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The Domain Authority score will be updated on March 5th, 2019

The Resolution Blog

CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential.

9 expert tips for writing press release headlines

PR Daily

Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018.

How traditional PR has changed—and where we are today

Agility PR Solutions

Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. They always use analytics to measure performance. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.

5 Digital Marketing Solutions That Will Take Your Results to the Next Level

Brand24

Check out the 5 digital marketing solutions that will help you gain a competitive edge over your business rivals. Digital Marketing Social Media Marketing Tips & Tricks digital marketing digital marketing solutions digital marketing tools social media marketing social media strategy

4 tips to sustain your career growth as a young PR pro

PR Daily

Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry. Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills.

6 in 10 marketers will increase influencer marketing budgets in 2019

Agility PR Solutions

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#MediaMonday – Dr. Cacinda Maloney

HMA Public Relations

Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and […]. The post #MediaMonday – Dr. Cacinda Maloney appeared first on HMA Public Relations. Media Monday

Off on an adventure!: #FrebergSabbatical is finally here

Karen Freberg

Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here.

Infographic: Why mobile is essential for marketers

PR Daily

Smartphones and other devices are where your audiences spend a large chunk of their time. This guide shares why brand managers should be focusing their efforts on these gadgets. If your marketing efforts aren’t tailored for mobile devices, you’re missing out.

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Six tips for marketers on how to host a successful influencer relations event

Agility PR Solutions

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta.

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Interview with Davis Mallory

Critical Mention

Music is a notoriously tough business. There are so many talented musicians out that it’s difficult to stand out. Davis Mallory , a former cast member of Real World Denver and an artist on the rise, is making his mark.

NPR’s Terry Gross on the Art of Conversation

PRSay

Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Her advice for being a good conversationalist begins with the icebreaker, “Tell me about yourself,” according to a recent profile in The Dallas Morning News.

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