PR News

JANUARY 10, 2019

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued. The post Authenticity is Key for Brands During the Government Shutdown appeared first on PR News Blog.

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Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. I also share my views (not necessarily the agency’s ) and pose additional questions. Finally, I include links to other stories I’ve seen on the topic. Please continue the conversation and chime with thoughts, comments, and questions.

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PR Daily

JANUARY 9, 2019

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.

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PR Expanded

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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ImPRessions - Crenshaw Communications

JANUARY 11, 2019

In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls.

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PR Daily

JANUARY 10, 2019

Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”. Reading can help you build your expertise, give you an escape from your current situation, and offer wisdom from other people’s experiences.

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B2B PR Sense

JANUARY 7, 2019

Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom line? This trend will rule 2019, so it would be smart to incorporate it into your strategy. In this post, we'll look into. What is voice search?

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ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.

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PR Daily

JANUARY 10, 2019

In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination. This article originally appeared on PR Daily in January of 2018. The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant.

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Agility PR Solutions

JANUARY 6, 2019

A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. From the White House to the coffee shop to the friendly skies, let’s take a look at three teaching examples of how to—and how not to—respond to a crisis that we learned in 2018. […]. The post 2019 lesson plans—what these three PR crises taught us last year appeared first on Agility PR Solutions. Analysis Public Relations crisis

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Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.

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PRSay

JANUARY 8, 2019

On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

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When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

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PR Daily

JANUARY 8, 2019

Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy. The “newness” of influencer marketing means there were mistakes made and important details overlooked, but 2018 has taught marketers and PR pros a lot about the do’s and don’ts.

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Agility PR Solutions

JANUARY 8, 2019

The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. This comprehensive list forecasts how geopolitical uncertainty, the […]. The post 2019 predictions and top 10 communications tips from Worldcom PR Group appeared first on Agility PR Solutions.

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Critical Mention

JANUARY 8, 2019

A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. So, how do you help your company stand out in a hyper-competitive environment?

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Muck Rack

JANUARY 8, 2019

Are press embargoes still relevant in today's news cycle

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PR Daily

JANUARY 7, 2019

Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out. Making a splash in a crowded media landscape of branded content—not to mention increasing customer loyalty and boosting your organization’s bottom line—is a tall order.

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Agility PR Solutions

JANUARY 9, 2019

ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways? New research from consumer insights firm Toluna and content analysis provider Unmetric reveals interesting insights into how consumers react when brands weigh in on social or political topics—and measures the […].

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Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons.

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Stephen Waddington

JANUARY 9, 2019

An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian. He founded the Electronic Frontier Foundation (EFF) in 1990, a non-profit group that defends civil liberties on the internet.

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PR Daily

JANUARY 8, 2019

Despite reports that the beleaguered retail giant has asked a bankruptcy court to let it liquidate, its Twitter handle is still soldiering on. Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches. The retailer is reportedly in the end game after closing hundreds of stories nationwide and filing for bankruptcy in October.

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Agility PR Solutions

JANUARY 9, 2019

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. But you do need to improve your site and digital marketing efforts for […]. The post Consumers are looking for authenticity—here’s how to get it appeared first on Agility PR Solutions. Public Relations branding

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Muck Rack

JANUARY 10, 2019

Day in the life: Get to know Grace Lynch, senior account executive, InkHouse

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Contently - Strategy

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite.

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PR Daily

JANUARY 8, 2019

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt. The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet.

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Agility PR Solutions

JANUARY 7, 2019

Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create? This is why audience […]. The post The beginner’s guide to segmenting audiences for better PR results appeared first on Agility PR Solutions. Analysis Public Relations branding

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Stephen Waddington

JANUARY 6, 2019

Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

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Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. By mentioning others in our articles, we now consistently get mentioned in theirs, resulting in more valuable backlinks to our content.

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PR Daily

JANUARY 9, 2019

Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year? This article originally appeared on PR Daily in January of 2018. Earning a leg up doesn’t have to cost an arm and a leg. While it’s a good practice to be vocal about your accomplishments in job interviews and cover letters, not every certificate, trophy or accolade is going impress to employers.

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Agility PR Solutions

JANUARY 8, 2019

Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on social media. Another viable option has been to reduce the human workforce […]. The post How AI is impacting social media—making it work for you appeared first on Agility PR Solutions. Analysis Public Relations social media

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