Sat.Jan 05, 2019 - Fri.Jan 11, 2019

Authenticity is Key for Brands During the Government Shutdown

PR News

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.

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Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable.

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More Trending

10 books every leader should read in 2019

PR Daily

Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”.

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise.

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership.

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Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What influencer marketing will look like in 2019

PR Daily

Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy.

How to Apply Reciprocity to 10x Your Content Marketing Results

Buzzstream

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).

2019 predictions and top 10 communications tips from Worldcom PR Group

Agility PR Solutions

The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local.

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Increasing Your Media Coverage Through Storytelling

PRSay

On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members.

Infographic: Do you know your SEO ABCs?

PR Daily

Making sure you pop up at the top of list in online searches is a top priority for many PR and marketing pros in 2019. Here are some fundamentals you shouldn’t overlook. Is your product or service on the tip of consumers’ tongues?

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8 headlines from the Reuters Institute future of news report

Stephen Waddington

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.

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2019 lesson plans—what these three PR crises taught us last year

Agility PR Solutions

A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.

3 hot marketing trends for 2019

PR Daily

Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.

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7 Ways to Create a Unique PR Strategy

Critical Mention

A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think.

“Brand stands” drive positive social engagement and purchase intent for brands

Agility PR Solutions

ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways?

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Video: John Perry Barlow on the potential of the internet 

Stephen Waddington

An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian.

Sears’ social media won’t go down without a fight

PR Daily

Despite reports that the beleaguered retail giant has asked a bankruptcy court to let it liquidate, its Twitter handle is still soldiering on. Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches.

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more.

Consumers are looking for authenticity—here’s how to get it

Agility PR Solutions

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.

#MediaMonday – Kelsey Myers

HMA Public Relations

Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great.

3 lessons from Fiji’s Golden Globes win

PR Daily

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt.

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How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

Some of my favorite content creators haven’t written a blog post in years. PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib.

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The beginner’s guide to segmenting audiences for better PR results

Agility PR Solutions

Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create?

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

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Infographic: 8 hot graphic design trends

PR Daily

Expect more pops of vivid color, hand-drawn illustrations and authentic stock photos. If you favor muted, staid or conservative colors, 2019 might not be your year. The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year.

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What You Should be Measuring and How Digital PR can Help

TrendKite

The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand.

3 practical ways to improve your brand awareness

Agility PR Solutions

Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor.

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