INDUSTRY INSIGHTS YOUR PEERS ARE READING
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. MORE
Despite reports that the beleaguered retail giant has asked a bankruptcy court to let it liquidate, its Twitter handle is still soldiering on. Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches. MORE
Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create? MORE
Four years ago, my friend Kevin Hunt (General Mills) and I had a crazy idea: Why don’t we start a podcast focused on social media and communications? Actually, not so crazy, right? The market is full of podcasts covering these topics. BUT, there are very few (any?) based in the Minneapolis/St. MORE
If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an annual tradition. And, truthfully, it’s more of a way to hold myself accountable than anything else. MORE
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. MORE
The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt. MORE
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out. MORE
Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. MORE
Making sure you pop up at the top of list in online searches is a top priority for many PR and marketing pros in 2019. Here are some fundamentals you shouldn’t overlook. Is your product or service on the tip of consumers’ tongues? MORE
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. MORE
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”. MORE
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. MORE
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). MORE
The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand. MORE
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. MORE
Technology advances are poised to be exponential in 2019, with some cutting-edge applications gaining steam and utility, like AI and blockchain—along with other initiatives that have us a little more on edge. MORE
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. MORE
Expect more pops of vivid color, hand-drawn illustrations and authentic stock photos. If you favor muted, staid or conservative colors, 2019 might not be your year. The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year. MORE
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman. MORE
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great. MORE
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. MORE
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. MORE
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. MORE
On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. MORE
Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor. MORE
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy. MORE
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring. MORE
Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. MORE
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. MORE
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. MORE
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. MORE
Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more. MORE
PR News
JANUARY 10, 2019
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple.
Flack's Revenge
JANUARY 10, 2019
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.
PR Daily
JANUARY 9, 2019
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.
PR Expanded
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Daily
JANUARY 10, 2019
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”.
B2B PR Sense
JANUARY 7, 2019
Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise.
ImPRessions - Crenshaw Communications
JANUARY 11, 2019
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable.
PRSay
JANUARY 8, 2019
On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
JANUARY 8, 2019
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy.
Buzzstream
JANUARY 9, 2019
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).
Agility PR Solutions
JANUARY 6, 2019
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public.
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.
PR Daily
JANUARY 7, 2019
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.
Critical Mention
JANUARY 9, 2019
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year.
Agility PR Solutions
JANUARY 8, 2019
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local.
TrendKite
JANUARY 10, 2019
The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand.
PR Daily
JANUARY 10, 2019
Making sure you pop up at the top of list in online searches is a top priority for many PR and marketing pros in 2019. Here are some fundamentals you shouldn’t overlook. Is your product or service on the tip of consumers’ tongues?
HMA Public Relations
JANUARY 7, 2019
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great.
Agility PR Solutions
JANUARY 9, 2019
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.
Communications Conversations
JANUARY 9, 2019
If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an annual tradition. And, truthfully, it’s more of a way to hold myself accountable than anything else.
PR Daily
JANUARY 8, 2019
Despite reports that the beleaguered retail giant has asked a bankruptcy court to let it liquidate, its Twitter handle is still soldiering on. Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches.
Stephen Waddington
JANUARY 10, 2019
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.
Agility PR Solutions
JANUARY 7, 2019
Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create?
Critical Mention
JANUARY 8, 2019
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think.
PR Daily
JANUARY 8, 2019
The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt.
Communications Conversations
JANUARY 11, 2019
Four years ago, my friend Kevin Hunt (General Mills) and I had a crazy idea: Why don’t we start a podcast focused on social media and communications? Actually, not so crazy, right? The market is full of podcasts covering these topics. BUT, there are very few (any?) based in the Minneapolis/St.
Agility PR Solutions
JANUARY 10, 2019
Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor.
Contently - Strategy
JANUARY 9, 2019
Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines , power plants in Iraq , immortal machines , and more.
PR Daily
JANUARY 11, 2019
Expect more pops of vivid color, hand-drawn illustrations and authentic stock photos. If you favor muted, staid or conservative colors, 2019 might not be your year. The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year.
Barokas
JANUARY 9, 2019
Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019.
Agility PR Solutions
JANUARY 6, 2019
Technology advances are poised to be exponential in 2019, with some cutting-edge applications gaining steam and utility, like AI and blockchain—along with other initiatives that have us a little more on edge.
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