INDUSTRY INSIGHTS YOUR PEERS ARE READING
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. MORE
Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create? MORE
Despite reports that the beleaguered retail giant has asked a bankruptcy court to let it liquidate, its Twitter handle is still soldiering on. Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches. MORE
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. MORE
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. MORE
The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt. MORE
Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. MORE
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out. MORE
Making sure you pop up at the top of list in online searches is a top priority for many PR and marketing pros in 2019. Here are some fundamentals you shouldn’t overlook. Is your product or service on the tip of consumers’ tongues? MORE
Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success. MORE
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. MORE
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”. MORE
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. MORE
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). MORE
The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand. MORE
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. MORE
Technology advances are poised to be exponential in 2019, with some cutting-edge applications gaining steam and utility, like AI and blockchain—along with other initiatives that have us a little more on edge. MORE
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. MORE
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman. MORE
In 2018, we debuted “The Explainer,” a Strategies & Tactics column featuring advice for communicators on topics ranging from office party etiquette and GIF-making to working from home and interacting with new bosses. Here are six things to keep in mind as you start the new year, pulled from last year’s tips in “The Explainer”: 1. To get more Instagram followers , tag brands and related accounts in your photos to encourage reposting. MORE
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great. MORE
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. MORE
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. MORE
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. MORE
On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. MORE
Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor. MORE
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy. MORE
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring. MORE
Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. MORE
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. MORE
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. MORE
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. MORE
An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian. MORE
PR News
JANUARY 10, 2019
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple.
Flack's Revenge
JANUARY 10, 2019
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.
PR Daily
JANUARY 9, 2019
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.
PR Expanded
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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B2B PR Sense
JANUARY 7, 2019
Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise.
PRSay
JANUARY 8, 2019
On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members.
ImPRessions - Crenshaw Communications
JANUARY 11, 2019
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable.
Critical Mention
JANUARY 9, 2019
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
JANUARY 6, 2019
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public.
PR Daily
JANUARY 8, 2019
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy.
Stephen Waddington
JANUARY 10, 2019
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.
Buzzstream
JANUARY 9, 2019
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).
Agility PR Solutions
JANUARY 8, 2019
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local.
PR Daily
JANUARY 10, 2019
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”.
Stephen Waddington
JANUARY 9, 2019
An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian.
Critical Mention
JANUARY 8, 2019
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think.
Agility PR Solutions
JANUARY 9, 2019
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.
PR Daily
JANUARY 7, 2019
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences. The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.
HMA Public Relations
JANUARY 7, 2019
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great.
Agility PR Solutions
JANUARY 7, 2019
Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should we create?
PR Daily
JANUARY 10, 2019
Making sure you pop up at the top of list in online searches is a top priority for many PR and marketing pros in 2019. Here are some fundamentals you shouldn’t overlook. Is your product or service on the tip of consumers’ tongues?
Stephen Waddington
JANUARY 6, 2019
Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.
TrendKite
JANUARY 10, 2019
The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand.
Agility PR Solutions
JANUARY 10, 2019
Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor.
PR Daily
JANUARY 8, 2019
Despite reports that the beleaguered retail giant has asked a bankruptcy court to let it liquidate, its Twitter handle is still soldiering on. Is this the right strategy at this difficult juncture? Sears might be down for the count, but its social media team is still throwing punches.
PRSay
JANUARY 9, 2019
In 2018, we debuted “The Explainer,” a Strategies & Tactics column featuring advice for communicators on topics ranging from office party etiquette and GIF-making to working from home and interacting with new bosses. Here are six things to keep in mind as you start the new year, pulled from last year’s tips in “The Explainer”: 1. To get more Instagram followers , tag brands and related accounts in your photos to encourage reposting.
PR 20/20
JANUARY 10, 2019
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence.
Agility PR Solutions
JANUARY 6, 2019
Technology advances are poised to be exponential in 2019, with some cutting-edge applications gaining steam and utility, like AI and blockchain—along with other initiatives that have us a little more on edge.
PR Daily
JANUARY 8, 2019
The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt.
Waxing UnLyrical
JANUARY 11, 2019
Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success.
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