Sat.Dec 29, 2018 - Fri.Jan 04, 2019

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

Social media trust in 2019—do Americans trust specialized forums over Facebook?

Agility PR Solutions

The Future of Media: Key Trends for 2019 and Beyond

Business Wire

education events

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Winning Strategies for Social Media PR

Ronn Torossian

Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.

More Trending

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.

10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance.

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The British army’s campaign to attract ‘snowflake millennials’ is genius

Mark My Words

The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army.

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9 steps to a better LinkedIn profile in 2019

PR Daily

Post a professional headshot, write a snappy headline, include relevant work information and ask for recommendations. As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Ketchum report finds Americans showing fatigue in charitable giving and volunteering

Agility PR Solutions

After a strong commitment to giving in 2017, the American public was less inclined to give back with their time and money this holiday season, according to Ketchum‘s second annual Disaster Relief Holiday Giving Study.

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Big News!: Becoming an Adobe Education Leader

Karen Freberg

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. New year’s resolutions (still working on some of mine for the new year!),

3 industry secrets PR professionals never share

Axia PR

How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers. Inbound Marketing Public Relations PR Tips ESO

Use these 41 words to go beyond just ‘good’

PR Daily

To keep your readers engaged, use more precise, descriptive terms such as ‘breathtaking,’ ‘dazzling’ and ‘magnificent.’. The soul of writing is specificity, yet all too often we lean on general purpose words instead of choosing more precise ones.

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2019 reading list—10 books to check out before entering media relations

Agility PR Solutions

Thousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world.

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

Sword and the Script

This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up every week – consistently – though some posts do better (thank you for reading) than others.

What building a “personal brand” means in 2019

Communications Conversations

I’ve never really liked the term “personal brand.” ” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one.

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7 signs your audience hates your engagement strategy

PR Daily

Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged? Your online marketing efforts should be focused on engaging your reader.

Comms in 2019—how content marketing can grow your business

Agility PR Solutions

Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business.

Giving Thanks with a Note

Maine PR Maven

I believe in handwritten thank you notes. Emails are okay for the little things, but when a big thanks is in order a personal note sent the old fashioned way — through the mail — is much more memorable and appropriate. I learned about the power of a thank you note from Warren Cook, who […].

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

January is the month for reflection and self-assessment. We encourage one another to look back on the year and set new goals for the year ahead. Best of all: it’s a fresh, 365-day start. Since you’ve probably already set your personal goals, what about your professional ones?

Responding to ‘Bird Box’ challenge, Netflix calls for safety and common sense

PR Daily

The streaming service saw thousands log in to watch its new horror film—but with popularity comes internet absurdity. Can the company deter recklessness without getting preachy? How much responsibility should an organization take for the unsafe activities people undertake?

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PR for a new year—public relations do’s and don’ts for 2019

Agility PR Solutions

As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels like there’s so many deadlines and demanding clients that take up all our […]. The post PR for a new year—public relations do’s and don’ts for 2019 appeared first on Agility PR Solutions.

New Year, New Adventures: Welcome to 2019!

Karen Freberg

Happy New Year and welcome to 2019! WOW – I can’t believe it is already 2019 – it seems like yesterday we were just here welcoming 2018. Time has certainly moved fast (this seems to be the case each year I get older!),

Help support foodbanks and food poverty by starting in your local community

Stephen Waddington

Here are ways that you can help tackle food poverty and the issues raised by the film I, Daniel Blake. The story of the rise of foodbanks is told in Ken Loach and Paul Laverty’s film. I, Daniel Blake. It's a powerful comment on austerity and modern Britain.

Local 105

The lay of the marketing landscape in 2019

PR Daily

Shopping experiences continue to move online, and opportunities such as influencer marketing offer fresh challenges for communicators. Here’s what to keep in mind as the year unfolds. Developing your brand and highlighting your organization have never been cheaper, yet never more difficult.

Direct mail still works in 2019—how it fits in with integrated marketing

Agility PR Solutions

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail.

Top 10 TrendKite Product Updates in 2018

TrendKite

A quick recap of TrendKite's top 10 product releases, announcements, and features for 2018

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7 of the Best – and Worst – PR Plays in 2018

Garrett Public Relations

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these […]. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

4 tips for reaching the elusive millennial demographic

PR Daily

With brand managers fervently hoping to tap into this diverse segment of the population, what are the best tactics for winning these younger fans?

Unconventional email themes drive engagement beyond the holiday season

Agility PR Solutions

Unconventional email themes like National Dog Day and Tax Day in July drove significant engagement outside of the Q4 holiday season, according to new research from Yes Marketing.

Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018

Prowly

Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up!

3 reasons inbound marketing is the best way to grow your company

Axia PR

Why your company should utilize inbound marketing. The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing. Inbound Marketing Owned media