Sat.Dec 29, 2018 - Fri.Jan 04, 2019

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've gathered these trends from across the industry.

Social media trust in 2019—do Americans trust specialized forums over Facebook?

Agility PR Solutions

New research from mobile forum app Tapatalk suggests consumers are growing frustrated with the inability to find trusted information on mainstream social media—and 4 in 5 survey respondents (80 percent) stated that they would trust responses on a specialized forum more than those on Facebook, while nearly as many (72 percent) said forums are more […]. The post Social media trust in 2019—do Americans trust specialized forums over Facebook? appeared first on Agility PR Solutions.

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The Future of Media: Key Trends for 2019 and Beyond

Business Wire

education events

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Winning Strategies for Social Media PR

Ronn Torossian

Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […]. The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in at the top . If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start.

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More Trending

The British army’s campaign to attract ‘snowflake millennials’ is genius

Mark My Words

The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army.

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Direct mail still works in 2019—how it fits in with integrated marketing

Agility PR Solutions

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis revealed fresh consumer insights about the importance of incorporating activation-driving media into marketing strategies. […].

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.

Use these 41 words to go beyond just ‘good’

PR Daily

To keep your readers engaged, use more precise, descriptive terms such as ‘breathtaking,’ ‘dazzling’ and ‘magnificent.’. The soul of writing is specificity, yet all too often we lean on general purpose words instead of choosing more precise ones. Most of our daily communication probably depends on fewer than 1,000 words. Of course, that includes words such as “you,” “I,” “is,” “are,” “of” and “for,” which are already the best words for the job.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Help support foodbanks and food poverty by starting in your local community

Stephen Waddington

Here are ways that you can help tackle food poverty and the issues raised by the film I, Daniel Blake. The story of the rise of foodbanks is told in Ken Loach and Paul Laverty’s film. I, Daniel Blake. It's a powerful comment on austerity and modern Britain. The film shot in Newcastle in 2016 premiers on UK TV on Saturday evening on BBC2 at 9.45pm. If you’ve not seen the film before mark-up your diary.

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PR for a new year—public relations do’s and don’ts for 2019

Agility PR Solutions

As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels like there’s so many deadlines and demanding clients that take up all our […]. The post PR for a new year—public relations do’s and don’ts for 2019 appeared first on Agility PR Solutions.

7 of the Best – and Worst – PR Plays in 2018

Garrett Public Relations

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these […]. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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9 steps to a better LinkedIn profile in 2019

PR Daily

Post a professional headshot, write a snappy headline, include relevant work information and ask for recommendations. As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. Here are nine steps to ensure your profile is polished for 2019: 1. Mind your profile picture and background picture.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 industry secrets PR professionals never share

Axia PR

How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers. Inbound Marketing Public Relations PR Tips ESO

2019 reading list—10 books to check out before entering media relations

Agility PR Solutions

Thousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world. The critical factor to success is lifelong learning, and now is as good of a […]. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. Analysis Public Relations media relations

PR and Marketing: The Skills Experts Wish to Succeed in 2019

Prowly

Trends 2019—is there anything to worry about? I’m pretty sure you’ve all read a bunch of texts on this topic already. Better focus on growing your skills—the ones XY are sharing with us will help you get ready to face the pace of change in PR and strut your stuff not only professionally, but also in the private area. The post PR and Marketing: The Skills Experts Wish to Succeed in 2019 appeared first on Prowly Magazine. Magazine Public Relations 2019 marketing PR

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10 essential career lessons to embrace before it’s too late

PR Daily

Hunkering down into a job that doesn’t stir you, always working solo and resisting the accrual of new skills and viewpoints can make you brittle and stagnant—personally and professionally. Keep your head down and your nose to the grindstone—or so we’ve been taught. Is that really the best career guidance? People often take this sort of advice to heart and then learn too late that there’s more to life (and success) than keeping busy.

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Writing a speech for the CEO? Here's where to begin

Muck Rack

Writing a speech for the CEO? Here's where to begin

Ketchum report finds Americans showing fatigue in charitable giving and volunteering

Agility PR Solutions

After a strong commitment to giving in 2017, the American public was less inclined to give back with their time and money this holiday season, according to Ketchum‘s second annual Disaster Relief Holiday Giving Study. The number of Americans planning to donate has decreased 18 percent, and those specifically planning to donate to disaster relief has decreased […].

Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018

Prowly

Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up! The post Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 appeared first on Prowly Magazine. Magazine Public Relations marketing public relations

To write better, edit out these filler phrases

PR Daily

Many online articles are bloated with needless words and qualifiers. Here’s what to strip out as you review and refine your first and subsequent drafts. The biggest improvement in my writing skills happened when I became an editor. Writers are often too familiar with their own ideas to spot mistakes and poor phrasing in their work. When you’re reading someone else’s writing, though, you see points that need clarity and sentences that can be worded better.

Top 10 TrendKite Product Updates in 2018

TrendKite

A quick recap of TrendKite's top 10 product releases, announcements, and features for 2018

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Comms in 2019—how content marketing can grow your business

Agility PR Solutions

Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business. Why content matters When the internet became popular, new media […]. The post Comms in 2019—how content marketing can grow your business appeared first on Agility PR Solutions. Analysis Public Relations content

6 Really Bad Press Release Examples That You Should Be Ashamed For

Prowly

Looking for some bad press release example? Here are some real press release fails that should have never reached the people they did. The post 6 Really Bad Press Release Examples That You Should Be Ashamed For appeared first on Prowly Magazine. Magazine Public Relations press release public relations

The lay of the marketing landscape in 2019

PR Daily

Shopping experiences continue to move online, and opportunities such as influencer marketing offer fresh challenges for communicators. Here’s what to keep in mind as the year unfolds. Developing your brand and highlighting your organization have never been cheaper, yet never more difficult. The rise in online marketing has been a boon for startups looking to make a splash amongst young consumers.

What Working in Healthcare has Prepared me for in Public Relations

Shift Communications

From a young age, I knew I wanted a career where I could provide help, support and guidance to others. What that career would be I was unsure of until after graduating college. However, I knew I wanted it to be in the healthcare industry in one form or another. My first job out of college was at an ear, nose and throat doctor’s office where I learned my fair share about hearing aids, patients, health issues and basic career skills.

Modern retail PR—how Millennials & Gen Z are driving shifts in customer expectations

Agility PR Solutions

New research from customer experiences firm Zendesk reveals generational differences in customer support channel preferences, with lots of channels other than email and phone continuing to gain popularity—especially among Millennials and Gen Z, who have distinct preferences and expectations compared to Gen X and Baby Boomers. According to this study, 67 percent of U.S. respondents […].

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

Sword and the Script

This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up every week – consistently – though some posts do better (thank you for reading) than others. As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. I also look at those that weren’t so successful and some wonder why I do it.

Common words that came from the Vikings

PR Daily

‘Give,’ ‘take,’ ‘get’ and ‘both’ all come from the ‘Danish Tongue.’ Check out this list of old Norse words. Probably you’ve never studied Conversational Viking, let alone claimed to speak it. However, the language of the Vikings, Old Norse, has influenced the development of English more than any other language besides French and Latin. In olden times the Swedes, Norwegians, Icelanders and Danes all spoke Old Norse, usually called the “Danish tongue.”

Laser sighted B2B marketing – how to use LinkedIn for real campaign ROI

Prohibition

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? LinkedIn reports to have 500 million members, 61 million senior-level influencers, and 40 million decision-makers using the platform.

Unconventional email themes drive engagement beyond the holiday season

Agility PR Solutions

Unconventional email themes like National Dog Day and Tax Day in July drove significant engagement outside of the Q4 holiday season, according to new research from Yes Marketing. In its new report, Email Benchmark Report: Competing in the Age of Amazon, Yes analyzed over 6 billion emails sent in Q3 2018, revealing trends in subscriber […]. The post Unconventional email themes drive engagement beyond the holiday season appeared first on Agility PR Solutions.