Sat.Dec 15, 2018 - Fri.Dec 21, 2018

CEOs and live social video will be a top brand-boosting trend for PR in 2019

Agility PR Solutions

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media. The firm’s research reveals that 57 […]. The post CEOs and live social video will be a top brand-boosting trend for PR in 2019 appeared first on Agility PR Solutions. Public Relations social media

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There is such a thing as bad PR, but who cares?

Mark My Words

The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work. The adage is now echoed as ‘there is no such thing as bad publicity’, and instead of Édouard Manet and Oscar Wilde it’s now Primark and Pret.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. As you will see below, Deborah offers great insight. She leads Toronto-based Strategic Objectives with co-founder and sister, Judy Lewis.

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside track on what those are. Because our job is to stay up-to-date on what media cover and care about.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How eScooters can Earn Respect?

Ronn Torossian

There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options are popping up all over cities and college campuses, offering people a faster way to get from A to B, while saving their shoe […]. The post How eScooters can Earn Respect? appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You. You, our readers, have handpicked these posts and have shown us what topics are most important to you.

The UPS Store deletes tweet promising to shred kids’ letters to Santa

PR Daily

Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke. One good shredding deserves another. On Sunday, The UPS Store tweeted a holiday-themed joke: “If your child addresses a letter to the North Pole, you can leave it with us. We do the shredding.”. As it turns out, the shipping service was less taking a jab at the rival U.S. Postal Service and more touting an in-store service.

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Many Camps Using Meng Wanzhou Arrest to Promote Their Message?

Ronn Torossian

One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s home country, China. There are many social, economic, and political factors in the mix right now, and many different operators are jostling for […]. The post Many Camps Using Meng Wanzhou Arrest to Promote Their Message? appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian

Social media trends overview—what’s hot and what’s not in 2019

Agility PR Solutions

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale. The study offers detailed information about the state of social media engagement and advertising, […]. The post Social media trends overview—what’s hot and what’s not in 2019 appeared first on Agility PR Solutions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. His presentation guide on agency management is a must read for anyone in the business. This A to Z has been inspired by his wisdom.

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9 PR blunders of 2018

PR Daily

Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook. No year is complete without its public relations blunders—the campaigns gone awry, the social media goofs, the burger promos featuring tragic imagery. Anno Domini 2018 is no exception, and, without schadenfreude , we present some of the year’s worst gaffes. Some lessons of 2018 are mere goofs.

How to pitch TV: 5 tips for success

Muck Rack

How to pitch TV: 5 tips for success

Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control. Those variables can lead to some […]. The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions. Analysis Public Relations media relations

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Best of Holiday Ad Campaigns

Barokas

December is usually a hectic time in PR. From juggling performance reviews, to maximizing end of year news cycles, to finding yourself knee deep in mapping out 2019 plans, there’s a lot to prioritize around the holidays. As we’re all drumming up the best and brightest to get our clients noticed in the year ahead, I wanted to share some inspiration in a few of the merriest viral holiday ad campaigns the Internet could find.

17 illuminating PR and marketing lessons from 2018

PR Daily

A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019. Regardless of your niche or expertise, it’s always wise to revisit the trends and tactics that dominated your industry in the past year. Let’s revisit and reflect on a handful of 2018 marketing and PR statistics that help to quantify—and clarify—the current state of play.

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How to create a compelling media pitch with video

Muck Rack

How to create a compelling media pitch with video

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Businesses make a difference by committing to societal impact—how yours can too

Agility PR Solutions

In case you missed it, company stakeholders have great expectations of brands and businesses these days—from implementing more diversity and inclusion in the workforce to speaking out on cultural and societal issues that concern them, consumers and employees have raised the bar for doing business with a company and working for them. A growing number […]. The post Businesses make a difference by committing to societal impact—how yours can too appeared first on Agility PR Solutions.

What We Can Learn from the Gen Z Generation

Critical Mention

For the past few years, marketers and PR pros have attempted to target Millennials as they became a driving force for purchasing decisions. More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well. Those at the younger end of the spectrum are just graduating college and entering the workforce, making them a new target audience.

Redefining your marketing strategy in 2019

PR Daily

What are the tactics that will produce results in the new year? Here are four that should be the basis of your 2019 strategy. It’s almost the end of the year, and as with every year’s end, it’s time for both reflection and looking ahead. To succeed in 2019, you need to learn from your mistakes in 2018 as well as start setting new goals for the new year. FREE GUIDE: Not benchmarking in PR? Here's why it's essential. ].

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

6 key components you need in your PR strategy for 2019

Agility PR Solutions

As 2018 comes to an end and a new year looms on the horizon, PR expert Denise Blackburn-Gay, APR, president and CEO of Marketing Strategies., offers the following public relations strategies for a successful 2019: The need for strategic planning While many organizations understand the need for a strategic plan, many still view it as an […]. The post 6 key components you need in your PR strategy for 2019 appeared first on Agility PR Solutions. Analysis Public Relations profession

Do we need PR in 2019?

Prakkypedia

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes. As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. Related reading A Snapshot of Public Relations , which explains the difference between PR and marketing].

16 common mistakes bloggers make about SEO

PR Daily

Your content strategy is predicated on driving large amounts of traffic from search engines like Google. Make sure your blog posts don’t miss the mark. Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent. In addition, companies that use blogs as part of their content marketing strategy receive 67 percent more leads than those who don’t. However, simply having a blog on your site isn’t enough.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy. As A.A.

Americans prefer to buy from socially conscious companies this holiday season

Agility PR Solutions

More than half (54 percent) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63 percent) of respondents prefer to purchase holiday gifts from brands that support specific social causes, according to new research from application software firm SAP SE. In the firm’s survey, 1,000 consumers in the United States were asked about […].

SHIFT Archives: The Best of Q4 Content 2018

Shift Communications

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA.

Why your content should be written by your experts

PR Daily

Good content requires a personal touch, and making sure your strategy includes your knowledgeable subject matter experts is essential for success. Consider these insights. Subject matter experts are probably some of the busiest people in any organization. They are worried about big-picture stuff like growing their business, predicting where their industry is heading, finding ways to make their team more productive and so much more.

Muck Rack's list of journalists not going to CES 2019

Muck Rack

Muck Rack's list of journalists not going to CES 2019

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Apples to apples, dust to dust—is PR’s use of the AVE finally coming to an end?

Agility PR Solutions

The specter of the AVE has been casting gloom over PR-measurement effectiveness for… well, as long as there’s been PR measurement. The approach, which a battery of industry experts has been decrying for years, was at one time considered the most tangibly trackable way to assign a value to earned media coverage—but over time measurement […]. The post Apples to apples, dust to dust—is PR’s use of the AVE finally coming to an end? appeared first on Agility PR Solutions.

A Handy Guide to Working With B2B Influencers

TrendKite

When most people think of influencer marketing, they think of B2C. How do things work differently with B2B influencers? Our VP of Corporate Communications explores the similarities and differences

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The ultimate resource for senior communications leaders

PR Daily

The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training. Being a communications leader is tough, but it doesn’t have to be lonely at the top. If you’ve ever wished you could: Connect with other communication directors, vice presidents or chiefs about how their organizations solved a pesky communications issue. Secure more training opportunities for your team without stretching your travel budget.