Sat.Dec 15, 2018 - Fri.Dec 21, 2018

CEOs and live social video will be a top brand-boosting trend for PR in 2019

Agility PR Solutions

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

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There is such a thing as bad PR, but who cares?

Mark My Words

The term Succès de scandale (French for “success from scandal”) originates from the Belle Époque (‘beautiful era’) in Paris, where artistic success began to be attributed to the public controversy surrounding their work.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage).

Building Internal & External Relationships [Infographic]

PR Expanded

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor.

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More Trending

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You.

5 video lessons from organizations’ holiday greetings

PR Daily

Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes. Forget the festive photo of your staff or that handwritten holiday card: This year’s trend is holiday video greetings.

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How Russia Used PR To Hack Our Election

ImPRessions - Crenshaw Communications

A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together.

Many Camps Using Meng Wanzhou Arrest to Promote Their Message?

Ronn Torossian

One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s home country, China.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social media trends overview—what’s hot and what’s not in 2019

Agility PR Solutions

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Infographic: How to achieve SEO success in 2019

PR Daily

A fresh approach is essential if you want to rank highly on important search engine results pages. This guide offers insight into trends that spell success for your website in the new year.

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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

AirPR

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis.

Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control.

The UPS Store deletes tweet promising to shred kids’ letters to Santa

PR Daily

Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke. One good shredding deserves another.

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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

Sword and the Script

A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.”

If It’s December, It’s Strategic Planning Time

Waxing UnLyrical

Guest Post by Ken Jacobs. If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. And if you’re not, you should be!).

Businesses make a difference by committing to societal impact—how yours can too

Agility PR Solutions

Infographic: How to use Snapchat to reach new audiences in 2019

PR Daily

Your organization can’t invest in every social media platform. However, depending on your target audience, Snapchat might be a perfect fit. Snapchat might be worth a significant investment for many brand managers.

Off on an Adventure!: The Freberg Sabbatical Journey

Karen Freberg

The fall semester has finished. Graduation has happened (so proud of all of my #FrebergAlums!). The holiday break has begun! This year, as I head to spend the holidays with my family, is a little different. I am going on a new adventure – something I have never done before.

The 5 Fundamentals of a Strong Marketing Core

PR 20/20

Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble. Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign.

Americans prefer to buy from socially conscious companies this holiday season

Agility PR Solutions

More than half (54 percent) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63 percent) of respondents prefer to purchase holiday gifts from brands that support specific social causes, according to new research from application software firm SAP SE.

9 PR blunders of 2018

PR Daily

Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook. No year is complete without its public relations blunders—the campaigns gone awry, the social media goofs, the burger promos featuring tragic imagery.

An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. His presentation guide on agency management is a must read for anyone in the business. This A to Z has been inspired by his wisdom.

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2018 in Review: Looking Back on a Year in Issues & Trends

PRSay

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. We also closely monitor I&T click- and engagement-stats to learn more about what you, as PR professionals, want to read about.

Step by step guide to holiday marketing [infographic]

Agility PR Solutions

The holidays have officially arrived, and with it, the inevitable last-minute push to get products and services in front of the millions of shoppers who will be finding their way to stores this final shopping weekend before Christmas.

10 PR hits of 2018

PR Daily

Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros. Every year, a few organizations break free from the din of online noise and distinguish themselves with public relations bonanzas.

How to create a compelling media pitch with video

Muck Rack

How to create a compelling media pitch with video

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Hashtag: A Comprehensive or Even TL;DR Guide

Brand24

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

6 key components you need in your PR strategy for 2019

Agility PR Solutions

As 2018 comes to an end and a new year looms on the horizon, PR expert Denise Blackburn-Gay, APR, president and CEO of Marketing Strategies.,

16 common mistakes bloggers make about SEO

PR Daily

Your content strategy is predicated on driving large amounts of traffic from search engines like Google. Make sure your blog posts don’t miss the mark. Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent.

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The Best of Holiday Ad Campaigns

Barokas

December is usually a hectic time in PR. From juggling performance reviews, to maximizing end of year news cycles, to finding yourself knee deep in mapping out 2019 plans, there’s a lot to prioritize around the holidays.