Sat.Apr 01, 2017 - Fri.Apr 07, 2017

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Why Brands Need to Get Emotional

Cision

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns.

Brand 252
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Customer Spotlight: Kiva’s Powerful Earned Media Strategy

Onclusive

As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […].

Strategy 218
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Lululemon Struggling to Compete

Ronn Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked. And it did work … for a while. These days, though, things are not looking so bright for Lululemon.

Blogging 191
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What Do Journalists Want? Agility PR Solutions and Business Wire Find Out

Business Wire

Business Wire and Agility PR Solutions want communications pros to find their perfect media match. After surveying over 600 journalists in more than 40 countries, the results were analyzed and compiled into the Media Matchmaker , a blueprint for how and when to best reach members of the media. Creating and distributing news is only part of the equation when it comes to amplifying a branded message.

Survey 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Listening Lessons for Marketers

Cision

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not. At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. Brands have thousands of touchpoints with audiences and George Sadler, Customer Marketing Insights Leaders at Adobe, has leverage points into many of them.

Marketing 237

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What Is A Crisis Preparedness Program?

Melissa Agnes

I’m always talking about developing a crisis preparedness program rather than simply developing a crisis management plan. But what’s the difference and why is a program so much more valuable than a plan? I answer this question in this week’s #crisisready video. Take a look! Looking To Hire A Crisis Management Keynote Speaker? Is crisis management a topic for your next event?

Crisis 134
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10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to do you take better pictures? Yes, by all means, hire a pro if you possibly can.

Video 137
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New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility

Cision

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice or management publishing forward guidance took a evident shift from quarterly to annual, with updates as materially needed. The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth and profitability expectations and the sour

Study 120
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Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly. Its response was so simple, sensible, and honest that it makes you wonder why more companies can’t seem to do the same.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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State of the Media 2017 | PR & Earned Media

The Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR?

Media 100
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5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

*By Robin Gelfenbien. Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know. He makes himself so available to people around the world to meet up, grab coffee or go for a run (as long as you’re willing to go at 3:00 a.m. ☺ ).

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How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Cision

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report.

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APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?

PRSay

The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university. My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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3 Ways to Revamp Your Media Relations Tactics

Stern + Associates

Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group.

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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media.

Hotels 74
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Big Research Smarts for Small Budgets

Waxing UnLyrical

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. It’s quite a long read, but well worth it. In particular, look at #1, and the example Andrew gives of how the U.S.

Survey 80
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Cross-cultural marketing is the key to targeting Gen Z

Steve Barrett on PR

Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Have we suddenly “over-storied” the social web?

Communications Conversations

First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the (previously) hot social app. Then, last August, Instagram introduced its own version of “Stories” to the world. And people flocked. According to Bloomberg, in the 25 weeks since launch, Instagram Stories has reached 150 million daily users.

Web 68
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Is Your Media Relations Strategy Rising Above the Noise?

Stern + Associates

You’re scrolling through your news feed and see this headline: “Man, 30, Sues New York City Restaurant for Scalding Spaghetti Incident.” Intrigued, you click and dive into the details. You. The post Is Your Media Relations Strategy Rising Above the Noise? appeared first on Stern Strategy Group.

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Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again.

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Sometimes, any press IS good press

The Stalwart Blog

Did you know there is a professional ultimate frisbee team in San Diego ? Neither did I. Then this happened. I’m sorry, what? I’m not advocating that you go out of your way to purposely offend a portion or all of your audience. But if a controversy comes about, sometimes the unintended consequence can be in your favor. In this case, the San Diego Growlers may have caught a break.

Local 60
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Be Prepared for the Unexpected PR Crisis

Critical Mention

By Andrew Blum. If you are in PR long enough, sooner or later you will have to deal with a crisis. Imagine if you were PricewaterhouseCoopers during the Oscars. Would you have been ready to respond to a colossal mistake seen by millions worldwide? Every crisis won’t be that big or play out on live TV and explode on Twitter. But all crises have a few things in common.

Crisis 60
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How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Beyond PR

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report.

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Social Media Influencers Panel to Spill Secrets in Chicago on 411

wiredPRworks

There’s nothing hotter in marketing than this: influencers. But, how do you find them? What can they do for you? How do you tell if YOU are influential? Get answers from the experts on April 11 as they share tips and tricks on what’s working and what’s not. Hosted by General Assembly, Next Level Social Media Influencers runs from 6:00-8:00pm and takes place at 444 N.

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Why we can’t rest on our laurels when it comes to PR?

Prohibition

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Think emails, building journo relationships, doubling the number of press outlets via online press.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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8 Questions with PR, Marketing & Social Media Powerhouse, Peter Shankman (Part 1 of 2)

Critical Mention

By: Robin Gelfenbien. When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. It’ll be smart, insightful, inspiring, potentially radical and endlessly entertaining and interesting. Oh, and fast. Like rapid fire. In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of prepar

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Why Brands Need to Get Emotional

Beyond PR

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make important decisions. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. .

Brand 49
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21 Social Media News Stories to Start April 2017 With

wiredPRworks

Every month, we meet with clients. Every month, we give them a report on results. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook.