Sat.Apr 01, 2017 - Fri.Apr 07, 2017

3 Listening Lessons for Marketers

Cision

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not.

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Lululemon Struggling to Compete

Ron Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked.

Trending Sources

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly.

10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?

PRSay

The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

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7 Emerging Trends That Will Pump Up Your B2B Content Strategy

B2B PR Sense

The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer?

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Beyond PR

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company.

Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications.

4 tech trends that are transforming PR

PR Daily

Technology has become integral to public relations. Over 85 percent of PR professionals expect their focus on technology will increase significantly over the next five years, according to a research study conducted by Mynewsdesk and Berghs School of Communication.

Sometimes, any press IS good press

The Stalwart Blog

Did you know there is a professional ultimate frisbee team in San Diego ? Neither did I. Then this happened. I’m sorry, what? I’m not advocating that you go out of your way to purposely offend a portion or all of your audience.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Never Waste a Good Crisis

Prezly

Written by Bram Boriau. The difference between a great brand and an average brand is the mindset of trying to make the most out of it and approach everything as an opportunity. Including a crisis. There are a huge number of public relations benefits a crisis can offer to a brand, both during and after it occurs. The key to success? During the crisis, you should always keep an eye on what will happen after the crisis.

Customer Spotlight: Kiva’s Powerful Earned Media Strategy

AirPR

As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […]. Musings Customer Spotlight earned media Kiva public relations strategy

How PR pros can reach journalists

PR Daily

If you’ve been working in the PR industry for more than five years, you might have noticed that the way you interact with journalists today has changed considerably.

What Do Journalists Want? Agility PR Solutions and Business Wire Find Out

Business Wire

Business Wire and Agility PR Solutions want communications pros to find their perfect media match. After surveying over 600 journalists in more than 40 countries, the results were analyzed and compiled into the Media Matchmaker , a blueprint for how and when to best reach members of the media.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant.

Building Journalists’ Trust with Press Releases

Beyond PR

You may have heard the word “truth” discussed in current popular culture conversations. What are alternative facts anyway? A point of view, a news angle; the “truth” is often manipulated. In many cases truth is dependent on trust, which requires a relationship and is built upon over time.

Disappointing news about employee engagement from Gallup

PR Daily

Last month I wrote about the new Gallup report, State of the American Workplace , and discussed some of its broader findings. Now I'm digging in more specifically. Two of the chapters, "U.S.

Putting the pieces together: “synthesists” vs “analysts”

Media Bullseye

One of the most fundamentally valuable roles that a human analyst plays in the media intelligence world is that of synthesizing disparate bits of information into a cohesive whole.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

3 Ways to Revamp Your Media Relations Tactics

Stern + Associates

Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.” ” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Media Relations Public Relations/Communications Social Media data editing Journalism Video

What PR Pros Should Know About the 2017 State of the Media Report

Solo PR Pro

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media.

Branding 101: Mistakes communicators should void

PR Daily

When I started my etiquette business 20 years ago, I hired a college student named Ed to design my logo and website. It was a quick, easy and inexpensive way to get my name out into the world. However, when it came time to update my materials, Ed was nowhere to be found.

How PR Tech Will Transform the PESO Model (& Your Life)

TrendKite

A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. But Russ Somers, VP Marketing, TrendKite highlights that as the biggest untapped opportunity, PR is about to be disrupted with the same data-driven mindset as the rest of marketing. PR Strategy PR Reporting

New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility

Beyond PR

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice or management publishing forward guidance took a evident shift from quarterly to annual, with updates as materially needed.

The similarities between pixie dust and plastic bricks

The Hoffman Agency

By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. If there are two brands that my colleagues constantly associate me with, it has to be Disney and LEGO.

8 steps to take before your CEO goes on camera

PR Daily

In my near 20-year career in public relations I have done countless news TV interviews and helped to prepare many CEOs and directors for their own TV interview debuts. There is a clear difference on television between someone who has had a bit of media training and someone who hasn't.

Big Research Smarts for Small Budgets

Waxing UnLyrical

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while.

How To Use Previous Press To Find New Influencers on Instagram

NewsAI

Last week I wrote a piece on How To Use Previous Press To Find New Journalists. I thought I’d explore how to do the same for social media influencers. If your campaigns are build around social influencers, the question to ask is: how can I use influencers on my list already to find more. I’m going to limit this to three social networks: Instagram, Twitter, and Snapchat. Those are the ones which are incredibly popular right now.