Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Why Brands Need to Get Emotional


Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

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Lululemon Struggling to Compete

Ron Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked.

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly.

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

B2B PR Sense

The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer?

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017


Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

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10 Tips for Improving Your Photos and Videos


Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

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4 tech trends that are transforming PR

PR Daily

Technology has become integral to public relations. Over 85 percent of PR professionals expect their focus on technology will increase significantly over the next five years, according to a research study conducted by Mynewsdesk and Berghs School of Communication.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant.

Behind the Headlines with Kristin Daher


Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications.

How PR Tech Will Transform the PESO Model (& Your Life)


A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. But Russ Somers, VP Marketing, TrendKite highlights that as the biggest untapped opportunity, PR is about to be disrupted with the same data-driven mindset as the rest of marketing. PR Strategy PR Reporting

How PR pros can reach journalists

PR Daily

If you’ve been working in the PR industry for more than five years, you might have noticed that the way you interact with journalists today has changed considerably.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Customer Spotlight: Kiva’s Powerful Earned Media Strategy


As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […]. Musings Customer Spotlight earned media Kiva public relations strategy

Never Waste a Good Crisis


Written by Bram Boriau. The difference between a great brand and an average brand is the mindset of trying to make the most out of it and approach everything as an opportunity. Including a crisis. There are a huge number of public relations benefits a crisis can offer to a brand, both during and after it occurs. The key to success? During the crisis, you should always keep an eye on what will happen after the crisis.

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Beyond PR

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Disappointing news about employee engagement from Gallup

PR Daily

Last month I wrote about the new Gallup report, State of the American Workplace , and discussed some of its broader findings. Now I'm digging in more specifically. Two of the chapters, "U.S.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Sometimes, any press IS good press

The Stalwart Blog

Did you know there is a professional ultimate frisbee team in San Diego ? Neither did I. Then this happened. I’m sorry, what? I’m not advocating that you go out of your way to purposely offend a portion or all of your audience.

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APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?


The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university.

Misconceptions About Media Monitoring


Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service. Someone read the relevant publications, mostly newspapers, and literally clipped out relevant mentions and returned them to the company or individual requesting the service. That worked great when there were only a few publications and news didn’t travel very far. Media Monitoring Social Monitoring Earned Media

Branding 101: Mistakes communicators should void

PR Daily

When I started my etiquette business 20 years ago, I hired a college student named Ed to design my logo and website. It was a quick, easy and inexpensive way to get my name out into the world. However, when it came time to update my materials, Ed was nowhere to be found.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Putting the pieces together: “synthesists” vs “analysts”

Media Bullseye

One of the most fundamentally valuable roles that a human analyst plays in the media intelligence world is that of synthesizing disparate bits of information into a cohesive whole.

State of the Media 2017 | PR & Earned Media

The Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media.

What PR Pros Should Know About the 2017 State of the Media Report

Solo PR Pro

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media.

8 steps to take before your CEO goes on camera

PR Daily

In my near 20-year career in public relations I have done countless news TV interviews and helped to prepare many CEOs and directors for their own TV interview debuts. There is a clear difference on television between someone who has had a bit of media training and someone who hasn't.

Building Journalists’ Trust with Press Releases

Beyond PR

You may have heard the word “truth” discussed in current popular culture conversations. What are alternative facts anyway? A point of view, a news angle; the “truth” is often manipulated. In many cases truth is dependent on trust, which requires a relationship and is built upon over time.

3 Ways to Revamp Your Media Relations Tactics

Stern + Associates

Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.” ” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Media Relations Public Relations/Communications Social Media data editing Journalism Video

The similarities between pixie dust and plastic bricks

The Hoffman Agency

By Adele Soh , Senior Account Executive, The Hoffman Agency Singapore. If there are two brands that my colleagues constantly associate me with, it has to be Disney and LEGO.

5 podcasts for PR pros

PR Daily

As a busy professional and mom, I find it nearly impossible to carve out time to read for pleasure, let alone for personal growth. Thankfully, I’ve discovered that there are other ways to continue learning that don’t require me to magically invent the 30-hour day. According to.

What Do Journalists Want? Agility PR Solutions and Business Wire Find Out

Business Wire

Business Wire and Agility PR Solutions want communications pros to find their perfect media match. After surveying over 600 journalists in more than 40 countries, the results were analyzed and compiled into the Media Matchmaker , a blueprint for how and when to best reach members of the media.