Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Trending Sources

Five Easy Ways to Put the Social Back in Social Media

Spin Sucks

Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media. The post Five Easy Ways to Put the Social Back in Social Media appeared first on Spin Sucks.

Why Brands Need to Get Emotional

Cision

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

Brand 90

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly.

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

B2B 40

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

Video 31

The Four Pitfalls (and Fixes) of Your PR Content Strategy

Spin Sucks

There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. But there are easy fixes for each of them, which Gini Dietrich shares here. The post The Four Pitfalls (and Fixes) of Your PR Content Strategy appeared first on Spin Sucks.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

B2G 65

Lululemon Struggling to Compete

Ron Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?

PRSay

The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university.

Content Marketing Success: Three Ways to Think Like a Publisher

Spin Sucks

It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? Dan Curran explains. The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks.

Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications.

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Beyond PR

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Disappointing news about employee engagement from Gallup

PR Daily

Last month I wrote about the new Gallup report, State of the American Workplace , and discussed some of its broader findings. Now I'm digging in more specifically. Two of the chapters, "U.S.

Is a PR Firm Really Worth the Money?

Spin Sucks

Executives want to know, if they hire a PR firm to coordinate media relationships and write news releases, is it worth the money. The answer is: It depends. Gini Dietrich describes when a PR firm is worth the money, when it isn't, and what the hiring organization needs to do to secure effectiveness.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant.

Sometimes, any press IS good press

The Stalwart Blog

Did you know there is a professional ultimate frisbee team in San Diego ? Neither did I. Then this happened. I’m sorry, what? I’m not advocating that you go out of your way to purposely offend a portion or all of your audience.

Local 17

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How PR pros can reach journalists

PR Daily

If you’ve been working in the PR industry for more than five years, you might have noticed that the way you interact with journalists today has changed considerably.

Gin and Topics: Sean Spicer is Having a Rough Week

Spin Sucks

On this week's Gin and Topics, we have two Sean Spicer videos that range from disdainful kindergarten teacher to a collaboration with The Muppets. That and lots more family fun! The post Gin and Topics: Sean Spicer is Having a Rough Week appeared first on Spin Sucks.

Video 38

Never Waste a Good Crisis

Prezly

Written by Bram Boriau. The difference between a great brand and an average brand is the mindset of trying to make the most out of it and approach everything as an opportunity. Including a crisis. There are a huge number of public relations benefits a crisis can offer to a brand, both during and after it occurs. The key to success? During the crisis, you should always keep an eye on what will happen after the crisis.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. Now what?

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

8 steps to take before your CEO goes on camera

PR Daily

In my near 20-year career in public relations I have done countless news TV interviews and helped to prepare many CEOs and directors for their own TV interview debuts. There is a clear difference on television between someone who has had a bit of media training and someone who hasn't.

Business Spring Cleaning: Communications Strategy Success

Spin Sucks

How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts. The post Business Spring Cleaning: Communications Strategy Success appeared first on Spin Sucks.

How To Be A Thought Leader (And Other Stories)

The Influential Marketing Blog

The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it.

FIR Podcast #81: The Socially Investible Company

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Francine Hardaway and Kami Huyse join Shel Holtz for this week’s episode, digging into these stories…. More and more brands are producing web video series. The latest to join the trend: Chipotle, Marriott Rewards, and Dove.

Branding 101: Mistakes communicators should void

PR Daily

When I started my etiquette business 20 years ago, I hired a college student named Ed to design my logo and website. It was a quick, easy and inexpensive way to get my name out into the world. However, when it came time to update my materials, Ed was nowhere to be found.

How to Use PR to Build Backlinks to Your E-Commerce Store

Spin Sucks

Promoting an e-commerce store means adopting digital marketing practices like SEO, social media, and building site reputation. While there are many ways, building relationships is a great low-cost way to build links that benefit your exposure and conversions when done well. Chad Rubin has more.

Hispanicize

6 A.M.

Richard Edelman

11
11

Building Journalists’ Trust with Press Releases

Beyond PR

You may have heard the word “truth” discussed in current popular culture conversations. What are alternative facts anyway? A point of view, a news angle; the “truth” is often manipulated. In many cases truth is dependent on trust, which requires a relationship and is built upon over time.

5 podcasts for PR pros

PR Daily

As a busy professional and mom, I find it nearly impossible to carve out time to read for pleasure, let alone for personal growth. Thankfully, I’ve discovered that there are other ways to continue learning that don’t require me to magically invent the 30-hour day. According to.