Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Why Brands Need to Get Emotional

Cision

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

Brand 212

Lululemon Struggling to Compete

Ron Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked.

Boosting PR Campaigns With Targeted Video

ImPRessions - Crenshaw Communications

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms.

Video 148

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Customer Spotlight: Kiva’s Powerful Earned Media Strategy

AirPR

As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […]. Musings Customer Spotlight earned media Kiva public relations strategy

3 Listening Lessons for Marketers

Cision

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not.

What Is A Crisis Preparedness Program?

Melissa Agnes

I’m always talking about developing a crisis preparedness program rather than simply developing a crisis management plan. But what’s the difference and why is a program so much more valuable than a plan? I answer this question in this week’s #crisisready video. Take a look!

Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company.

Trends 148

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What Do Journalists Want? Agility PR Solutions and Business Wire Find Out

Business Wire

Business Wire and Agility PR Solutions want communications pros to find their perfect media match. After surveying over 600 journalists in more than 40 countries, the results were analyzed and compiled into the Media Matchmaker , a blueprint for how and when to best reach members of the media.

Survey 134

Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications.

Agency 159

10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

Video 91

Putting the pieces together: “synthesists” vs “analysts”

Media Bullseye

One of the most fundamentally valuable roles that a human analyst plays in the media intelligence world is that of synthesizing disparate bits of information into a cohesive whole.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Big Research Smarts for Small Budgets

Waxing UnLyrical

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while.

New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility

Cision

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice or management publishing forward guidance took a evident shift from quarterly to annual, with updates as materially needed.

Study 130

5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

*By Robin Gelfenbien. Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know.

73 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Public Information Specialist , City of Miami Beach, Miami Beach, FL – apply by Apr.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Podcasts for PR Peeps

Flatiron Communications

It’s no secret that podcasting, once left for dead, has a new lease on life now that our mobile devices serve as the primary vehicles through which we acquire news and information. One NYU student writer recently extolled the podcast as “the future of journalism.”

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Cision

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?

PRSay

The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. Now what?

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Submission

Greenbanana PR

When we talk about submitting an assignment or other piece of work, this verb is often viewed as a process, the action of uploading or physically presenting something for assessment. That’s what I’ve done this week with my PhD thesis. But in doing so, I started thinking about the concept of submission. We’ve come to … Continue reading Submission. Thinking Public Relations Education PhD

Chicken nuggets craving + retweet mania = big win for Wendy’s

PR Daily

Could social media monitoring mixed with a contest and sprinkled with sass be the new recipe for viral success? Twitter user Carter Wilkerson is attempting to break Ellen DeGeneres’ Twitter record of garnering more than 3.27

Viral 91

Social Media Influencers Panel to Spill Secrets in Chicago on 411

wiredPRworks

There’s nothing hotter in marketing than this: influencers. But, how do you find them? What can they do for you? How do you tell if YOU are influential? Get answers from the experts on April 11 as they share tips and tricks on what’s working and what’s not.

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

B2B PR Sense

The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer?

B2B 63

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

B2B 62

LinkedIn introduces lead generation forms

PR Daily

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads.

What PR Pros Should Know About the 2017 State of the Media Report

Solo PR Pro

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media.

What the Hell Does the PR Guy Know About Journalism (Take 3)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling.

21 Social Media News Stories to Start April 2017 With

wiredPRworks

Every month, we meet with clients. Every month, we give them a report on results. And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017.