Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Why Brands Need to Get Emotional

Cision

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

Brand 255

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE.

Lululemon Struggling to Compete

Ronn Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked.

What Do Journalists Want? Agility PR Solutions and Business Wire Find Out

Business Wire

Business Wire and Agility PR Solutions want communications pros to find their perfect media match. After surveying over 600 journalists in more than 40 countries, the results were analyzed and compiled into the Media Matchmaker , a blueprint for how and when to best reach members of the media.

Survey 213

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

Report 243

More Trending

7 Emerging Trends That Will Pump Up Your B2B Content Strategy

B2B PR Sense

The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. So how can you update your strategy to fit the needs of the modern buyer?

B2B 184

Boosting PR Campaigns With Targeted Video

ImPRessions - Crenshaw Communications

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms.

Video 181

3 Listening Lessons for Marketers

Cision

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not.

Chicken nuggets craving + retweet mania = big win for Wendy’s

PR Daily

Could social media monitoring mixed with a contest and sprinkled with sass be the new recipe for viral success? Twitter user Carter Wilkerson is attempting to break Ellen DeGeneres’ Twitter record of garnering more than 3.27

Viral 137

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What Are the Best Practices in B2B Public Relations That Will Drive Success?

B2B PR Sense

Sometimes changes in business are so profound that you don’t recognize the old ways. That’s the case with B2B PR, which on some level is a new profession. Yet, viewed from another lens, certain basic truths remain. As we look across the B2B PR landscape, what are the best practices that will ensure success? Let’s look at 7 definitive best practices that are guaranteed to help: Goal Setting. Education. Content Optimization. Social Media Amplification. Influencer Marketing. Storytelling.

B2B 174

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly.

Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications.

Agency 191

LinkedIn introduces lead generation forms

PR Daily

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads.

Putting the pieces together: “synthesists” vs “analysts”

Media Bullseye

One of the most fundamentally valuable roles that a human analyst plays in the media intelligence world is that of synthesizing disparate bits of information into a cohesive whole.

Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company.

Trends 181

New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility

Cision

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice or management publishing forward guidance took a evident shift from quarterly to annual, with updates as materially needed.

Study 156

Branding 101: Mistakes communicators should void

PR Daily

When I started my etiquette business 20 years ago, I hired a college student named Ed to design my logo and website. It was a quick, easy and inexpensive way to get my name out into the world. However, when it came time to update my materials, Ed was nowhere to be found.

5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

*By Robin Gelfenbien. Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know.

Hotels 110

What Is A Crisis Preparedness Program?

Melissa Agnes

I’m always talking about developing a crisis preparedness program rather than simply developing a crisis management plan. But what’s the difference and why is a program so much more valuable than a plan? I answer this question in this week’s #crisisready video. Take a look!

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

Cision

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

8 steps to take before your CEO goes on camera

PR Daily

In my near 20-year career in public relations I have done countless news TV interviews and helped to prepare many CEOs and directors for their own TV interview debuts. There is a clear difference on television between someone who has had a bit of media training and someone who hasn't.

73 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Public Information Specialist , City of Miami Beach, Miami Beach, FL – apply by Apr.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. Now what?

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

B2B 103

Pepsi pulls protest-themed video after online outrage

PR Daily

It’s rare that an issue can unite both left and right in equal levels of indignation, but Pepsi was forced to pull a new video campaign Wednesday after a major misfire.

Video 124

10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

Video 146

Big Research Smarts for Small Budgets

Waxing UnLyrical

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while.

Trust and the Unlikely Reinvention of Advertising [UML]

Sword and the Script

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant.

30 jobs in the PR and marketing world

PR Daily

There are tons of jobs in the technology field and at tech companies, but not a lot of women in working them. Uber’s recent (and disappointing) diversity report. highlighted the disparity of jobs not only in its own ranks, but at many tech companies. The New York Times.

State of the Media 2017 | PR & Earned Media

The Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media.

Media 130

APR, Ph.D. or Experience: Which Is Best for Teaching Undergrad?

PRSay

The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university.

Webinar Recap: Getting Started with Media Monitoring and Measurement

Media Bullseye

Recently, CARMA published “Getting Started with Media Monitoring and Measurement,” an eBook to guide readers on tracking and analyzing media. On April 5, CARMA hosted a webinar by the same name to provide supplementary information on these topics.