Sat.Mar 27, 2021 - Fri.Apr 02, 2021

Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth.

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PR, Clubhouse, And The Coming Social Audio Wave

ImPRessions - Crenshaw Communications

People in PR and media circles have been excited about Clubhouse for at least six months. In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity.

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Crisis Communications: Preparation and Management Essentials

Onclusive

Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming.

AR is Ready to Take a Bigger Role

Ronn Torossian

When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle without having to venture outdoors, especially in the winter.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 5 Most Impressive Press Releases from March

Cision

See why these press releases impressed us the most in March. US Blog

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3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits.

6 tips for integrating PR and sales to increase ROI

PR Daily

Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider. With the one-year anniversary of the COVID-19 pandemic behind us, many things have changed forever.

How to run your own ‘Clubhouse’ on Twitter Spaces for business

Awario

What are Twitter Spaces, how to use the feature, why should you master it, and how to measure the result of your Spaces campaigns? Read the article for answers

Wise up: How to build and run a well-oiled marketing team

Agility PR Solutions

My marketing advice today is for CEOs and business owners. I’d like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#14: What happens when influence outshines advertising?

NewsWhip

MARCH 26, 2021. What happens when influence outshines advertising? Watch webinar. Read transcript. GUESTS. Bryan Pedersen, Chief Information Officer, MSL USA. Paul Quigley, CEO & Co-founder, NewsWhip. Topics.

6 wordings that are red flags to potential candidates in new hire postings

PR Daily

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

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April Event Calendar for Journalists and Bloggers

Cision

As we head into the second quarter, check out these upcoming events for journalists and bloggers. Media Blog

6 types of videos that enhance your landing page’s effectiveness

Agility PR Solutions

Creating a landing page for your brand allows you to communicate with your audience in your own terms. However, you want your website to have just the right amount of relevant information, addressing your clients in a captivating way.

Video 119

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

Sword and the Script

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Post-pandemic, communicators must integrate the online and offline experiences

PR Daily

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service. Consumer confidence is on the rebound as the COVID-19 pandemic recedes and workers begin to return to the office.

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises.

7 techniques you can apply to improve your public relations

Agility PR Solutions

Good public relations is an essential part of business operational strategies. If you have good public relations, you’re far more likely to have a strong and wide-reaching customer base. Here are seven techniques you can apply to improve public relations: 1.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

PR industry future with Gideon Fidelzeid | On Top of PR podcast

Axia PR

Learn why the future of public relations continues to shine bright with our guest Gideon Fidelzeid of PRWeek. Guest: Our episode guest is Gideon Fidelzeid, managing editor at PRWeek.

How Volkswagen’s name-change gambit played online

PR Daily

The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?

Marketing During a Pandemic: 3 Ways to Make It Multigenerational

Cision

How to market to multiple generations right now. US Blog

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Comms metrics: Product analytics is the number one measurement of digital success

Agility PR Solutions

5 unique ways communicators can use Clubhouse

Muck Rack

5 unique ways communicators can use Clubhouse

Volkswagen cops to name-change stunt—and reporters share their fury

PR Daily

The automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings. But when the effort was revealed as an April 1 prank, media pros said they had been fed lies. Is your organization considering a gag for April Fools’ Day this year?

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ReputationUs Ranked As Top PR Firm

Reputation Us

ReputationUs is honored to have been recently awarded a top public relations firm in Portland, OR by to three sources: UpCity – Top 15 Public Relations Firms in Portland.

3 tips for becoming a more effective PR practitioner

Agility PR Solutions

Working in public relations can be tricky, especially if you are just starting out in your career. It is important that you not only understand the needs of your clients but also your own needs. Never forget to advertise yourself.

Friday Roundup: Media Moves at Associated Press, The Daily Beast & MSNBC, Institutional Investor Hires a Reporter

Cision

Anna Jo Bratton promoted at the AP, Jesse Rodriguez promoted at MSNBC, and more. Media Blog

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3 essential lessons from health communicators to keep you going after COVID-19

PR Daily

PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead. The calls came in one after the other—first in Washington, then South Carolina, then Tennessee and then from around the country.

5 best Easter social media marketing campaigns: ideas for your brand

Awario

How do you boost your Easter sales? Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign

3 ways to navigate the content marketing landscape in the wake of COVID-19

Agility PR Solutions

The COVID-19 pandemic has placed both content marketers and PR professionals in an awkward position. Creating marketing or PR content that ignores the coronavirus is virtually impossible; the impact it’s had on humanity is simply too significant.

UK Media Moves including Future, Archant, The Sunday Times and more

Cision

Fiona McKim and Jess Beech have new roles at Future; Archant names Lorna Willis Chief Executive Officer; Oliver Grady named Acting Entertainment Editor at The Sunday Times Style. Media Blog

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