Sat.Jan 16, 2021 - Fri.Jan 22, 2021

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

Setting up your communications team for success using goals and metrics aligned with business impact

Onclusive

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”.

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Omnichannel: Here for the Long Haul

Ronn Torossian

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

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PR without borders (and offices!)

The Resolution Blog

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

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One PR pro shares her optimism for the future of the industry and how she builds her day with a planner, podcasts and more. What is powering your sense of the possible in a new year?

Media relations in the post-COVID world: 8 best practices

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The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past.

14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021

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Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats.

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In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The words of MLK serve as inspiration for communicators

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Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.

Upgrading your content marketing strategy—a step-by-step guide

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Creating and producing high-quality content on a regular basis without the desired effect may leave you feeling hopeless. However, there are steps you can take to ensure a better result. Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing.

8 Innovations in Public Relations Technology to Watch

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Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution.

Inauguration 2021: A Look at Key Themes and Coverage

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As a follow up to our State of the Election series, Cision analyzed media coverage from Inauguration Day 2021. Get the findings and takeaways. US Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Who did this? How the passive voice hides the subject of your sentence

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Consider these problems the passive voice can create in PR writing. Listed among George Orwell’s “swindles and perversions” of writing , it’s important to recognize when you use passive voice and consider if it’s the best choice for your sentence.

In today’s explosive political environment, when should businesses risk taking a stance?

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In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with increasing vehemence.

No Going Back After COVID — Communications Trends for 2021

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Last year marked one of the most tumultuous times in history. A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact.

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Get Your Daily Dose of News From These 10 Trusted Health & Wellness Sites

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Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for health and wellness. Media Blog

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Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

5 PR takeaways from Inauguration Day

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Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term. As people throughout the country and across the world tuned in to the 59 th U.S.

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After the most unique year in our lifetime, forecasting the year ahead in communications calls for equally unique insights and expertise.

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Linda Blakley’s Journey as a Black Woman in PR

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Cision CMO Makes the Latest ‘OUTstanding 100 LGBT+ Executives List’

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Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements? When other people talk about a brand, it can be a stronger indicator of its authority than when brands just talk about themselves.

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The start of the year can often be slower for businesses, and this may discourage you from wanting to put much effort into your PR strategy. However, it is important not to let your efforts slow even though business may be down slightly.

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UK Media Moves including The Yorkshire Post, New Scientist, STYLIST and more

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Caroline Howley is now Engagement Editor for The Yorkshire Post; Anna Demming appointed Features Editor, Physics & Technology at the New Scientist; STYLIST announces multiple changes. Media Blog

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