Onclusive

DECEMBER 23, 2020

How can you use industry performance metrics to benefit your news releases? What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries. In a recent webinar , Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and share how

Healthcare 370

Healthcare Data Industry Communications 370

Ronn Torossian

DECEMBER 24, 2020

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public. That’s what’s made influencer marketing an especially popular […].

Marketing 363

Marketing Publicity Agency Brand 363

Agility PR Solutions

DECEMBER 20, 2020

As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or “definitely” get a vaccine to prevent COVID-19, a 12-percentage point decrease […].

Communications 214

Communications Survey Publicity 214

Prowly

DECEMBER 22, 2020

One of the harsh realities of public relations is that great PR can sometimes go unnoticed, while a blunder can haunt you forever. For instance, United Airlines faced a severe backlash to rebuild consumer trust after a passenger was forcefully dragged off a plane and Domino’s product quality perception took a nosedive after a video […]. The post Are You Committing These PR Mistakes on a Daily Basis?

Airlines 197

Airlines Video Consumer Publicity 197

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

DECEMBER 21, 2020

Many of us view our PR careers in four phases: entry-level, practitioner, manager and then leader. Some seem to think we don’t need to lead — or can’t, or won’t be given the opportunity — until we reach that ultimate title. But it’s never too soon to develop leadership skills. The earlier we start, the better prepared we are to lead when the time comes.

Leadership 187

Leadership Conference Training Data 187

Agility PR Solutions

DECEMBER 22, 2020

Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many advantages of this famous platform! You see, getting your business on […]. The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions.

YouTube 170

YouTube How To Video Brand 170

Axia PR

DECEMBER 22, 2020

Learn how sales is like developing a romantic relationship with our guest, Jack Vincent. Guest: Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Topic: The one with Jack Vincent on the phases you must pull a buyer through to build trust and secure the sale.

Company 164

Company 164

Awario

DECEMBER 23, 2020

IGTV (Instagram TV) is a long-form vertical video channel that is created by Instagram and accessible only from Instagram. Let's see how we can use it for brand promotion.

Brand 139

Brand Branding Instagram Video 139

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. With a global pandemic shutting literally everything down, “life as we know it” changed forever in what has been quite an extraordinary confluence of circumstances.

Data 106

Data Analytics Privacy Ethics 106

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

DECEMBER 20, 2020

Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them are blurry. Influencers can now help brands get more visibility, reach, engagement, and revenue.

Marketing 170

Marketing Advertising Advertising Social Media 170

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Culpwrit

DECEMBER 21, 2020

By Ron Culp As 2020 winds down, I spent the weekend scanning through many of the 1,400 posts that have appeared here since I started blogging 12 years ago. I especially enjoyed reading posts about the many young PR pros who were just launching their careers and now feeling a sense of pride that they, […]. The post Reflecting on 12 Years of Culpwrit; Top Posts of 2020 appeared first on culpwrit.

Blogging 97

Blogging 97

Muck Rack

DECEMBER 23, 2020

This month in bad PR pitches: December 2020

Pitching 152

Pitching 152

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

DECEMBER 21, 2020

We have all heard too many times from people that they can’t wait for 2020 to be over! But it’s not over yet: 2020 will be leaving a lasting impact on the public relations industry as we know it for a long time to come. Though many parts of our industry suffered, the reality is […]. The post Stop mourning over 2020 and focus on the opportunities for the new year appeared first on Agility PR Solutions.

Industry 142

Industry Publicity Analysis 142

5W PR

DECEMBER 22, 2020

Craftsmen with weak magnets know that to remagnetize them, they need to connect them to a strong magnet. Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. The question they faced was similar – do we remagnetize and, if so, how? Many marketers still rely on three major lead magnets.

eBook 88

eBook Consumer Blogging Measurement 88

NewsWhip

DECEMBER 24, 2020

It’s one day before Christmas, and everywhere across the world it’s time for reviewing the year. With more exciting reviews to come from us soon, we’re taking this opportunity to look at our product and what has changed in 2020. In the last 5 months of 2020, NewsWhip has shipped some amazing new features. But while we were building those features we were also updating our existing features, improving smaller details, making our product easier to use, and fixing minor bugs.

Reddit 78

Reddit Data Crisis Trends 78

Mindful Marketing

DECEMBER 21, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ It’s a parent’s classic Christmas morning fail: After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries! By not including a charger with its newest ‘toy,’ has the world’s most valuable brand set up its customers for gift-giving/getting failure?

Wireless 84

Wireless Policies Consumer Transportation 84

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

DECEMBER 22, 2020

Every year, there’s one must-watch holiday movie in my family—Disney’s The Muppet Christmas Carol. Something about the familiar, enduring story of Dicken’s holiday tale reimagined by Kermit, Miss Piggy and Fozzie Bear just works. Much like the combination of Sir Michael Caine, Victorian England and the Muppets, a partnership between a company and the right […].

Agency 122

Agency Company Trends Publicity 122

Inbound PR

DECEMBER 23, 2020

One more year has flown by. And what a year it has been for all of us with COVID-19 completely changing our personal and professional lives. To me, the crisis has had both positive and negative implications. I've been able to spend so much time with my now husband but we were restricted and couldn't travel and be with family and friends as much as we would normally do.

Travel 83

Travel Crisis 83

Muck Rack

DECEMBER 22, 2020

The year of the 'Flash News Cycle'

140

140

Karen Freberg

DECEMBER 23, 2020

We have all heard about the growing pains and wishes that 2020 would end quickly. This has been a tough year for many people I know – and I completely understand. It’s been a year full of challenges, obstacles, and events you would have never expected to see (I mean, murder hornets?!!). What 2020 has taught me is if you think you have seen it all – wait, anything can happen!

Social Media 78

Social Media Media Community Conference 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

DECEMBER 20, 2020

Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin? There are a multitude of reasons to ensure your team […]. The post 4 ways to bring your team together for a united PR front appeared first on Agility PR Solutions.

Brand 111

Brand Branding Marketing Publicity 111

Axia PR

DECEMBER 22, 2020

Move your brand away from exaggerations. I’m warning you now, this is the greatest blog post you may ever read. Maybe. This is a hyperbole. How often is your company and your PR team boasting — to the extreme — how amazing your company, its thought leaders, and its products are? Your company may be pretty amazing, but not everyone is going to think your company is the greatest thing since sliced bread.

Blogging 62

Blogging Company Brand Branding 62

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. Yes, we know. Professional development isn’t as easy as it may have been before you went solo. There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you.

Conference 58

Conference Content Marketing Community Education 58

PR Fuel

DECEMBER 22, 2020

If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors. Use this 7-item checklist to help rid your press release of easy-to-miss problems before distribution. 1.

Writing 52

Writing Government Journalism Interviews 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

DECEMBER 21, 2020

For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with any other business, people taking a look at the company will often […]. The post 6 effective PR strategies for multi-level marketing companies appeared first on Agility PR Solutions.

Company 86

Company Strategy Marketing Publicity 86

Axia PR

DECEMBER 21, 2020

A necessary tool to successful PR campaigns. Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. Social media is also known as shared media , which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services.

Social Media 62

Social Media Media Tools Community 62

Practical Law Construction

DECEMBER 22, 2020

It is now unusual for any case to raise a truly novel point in the context of adjudication enforcement. Aqua Leisure International Ltd v Benchmark Leisure Ltd – a case about a waterpark in Scarborough – raises two. Aqua Leisure International Ltd v Benchmark Leisure Ltd. Benchmark engaged Aqua in 2015 to design, supply and install water rides and attractions at The Sands, North Bay, Scarborough.

Construction 52

Construction Analysis Internal International 52