Sat.Dec 19, 2020 - Fri.Dec 25, 2020

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations.

PR Hits And Misses Of 2020

ImPRessions - Crenshaw Communications

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years.

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Biotech and Healthcare News: Five ways to inject impact into your press releases

Onclusive

How can you use industry performance metrics to benefit your news releases? What should you consider when preparing your news to have the desired impact?

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Most people do not listen with the intent to understand; they listen with the intent to reply.”. That’s from Stephen Covey’s best-selling 1989 book, “The 7 Habits of Highly Effective People.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Timeless Strategies for Increasing Conversions

Ronn Torossian

The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels.

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Vaccination PR: How communicators can help to end the COVID-19 pandemic

Agility PR Solutions

As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake.

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5 proven strategies for making better decisions in stressful moments

PR Daily

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. The tensions of 2020 have taken a toll on leaders and workers alike.

The ultimate guide to promoting your brand on IGTV

Awario

IGTV (Instagram TV) is a long-form vertical video channel that is created by Instagram and accessible only from Instagram. Let's see how we can use it for brand promotion

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 ways to amplify your PR campaign with influencer marketing

Agility PR Solutions

Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them are blurry.

5 best practices for thriving digital employee communities

PR Daily

Discover how Cargill and Ernst & Young are using Yammer networks to connect employees and drive business goals.

It’s Never Too Early in Your Career to Lead

PRSay

Many of us view our PR careers in four phases: entry-level, practitioner, manager and then leader. Some seem to think we don’t need to lead — or can’t, or won’t be given the opportunity — until we reach that ultimate title. But it’s never too soon to develop leadership skills.

A sale is a love affair with Jack Vincent | On Top of PR podcast

Axia PR

Learn how sales is like developing a romantic relationship with our guest, Jack Vincent. Guest: Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Stop mourning over 2020 and focus on the opportunities for the new year

Agility PR Solutions

We have all heard too many times from people that they can’t wait for 2020 to be over! But it’s not over yet: 2020 will be leaving a lasting impact on the public relations industry as we know it for a long time to come. Though many parts of our industry suffered, the reality is […].

What can data predict about employee engagement in 2021?

PR Daily

A recent report from Staffbase dives into some major trends that internal communicators should know as they plan for the year ahead. While 2020 posed plenty of challenges to internal communicators, it also presented a huge opportunity to earn a seat at the table with senior leadership.

The 2020 Review of NewsWhip Product Updates

NewsWhip

It’s one day before Christmas, and everywhere across the world it’s time for reviewing the year. With more exciting reviews to come from us soon, we’re taking this opportunity to look at our product and what has changed in 2020.

This month in bad PR pitches: December 2020

Muck Rack

This month in bad PR pitches: December 2020

How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many advantages of this famous platform!

How future pros see the emergence of virtual conferences

PR Daily

PRSSA leaders recap their experience with PRSA’s virtual national conference, ICON 2020, and what PR pros should keep in mind about future virtual events. The coronavirus pandemic has accelerated our dependence upon virtual spaces in order to be able to continue to work and connect.

12 Tips to Prepare Executives for Successful Media Interviews

Glean.info Blog

Image source: Wikimedia Commons. While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged.

Reflecting on 12 Years of Culpwrit; Top Posts of 2020

Culpwrit

By Ron Culp As 2020 winds down, I spent the weekend scanning through many of the 1,400 posts that have appeared here since I started blogging 12 years ago.

4 things to look for in a PR agency, as told by the Muppet Christmas Carol

Agility PR Solutions

Every year, there’s one must-watch holiday movie in my family—Disney’s The Muppet Christmas Carol. Something about the familiar, enduring story of Dicken’s holiday tale reimagined by Kermit, Miss Piggy and Fozzie Bear just works.

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Crafting snappy internal comms emails: if you want it to stick, make it quick

PR Daily

Comms expert Kristin Graham shares her tips for inbox messaging mastery. Would you say your internal emails spark rich conversation—or are they more of an aggravation? Email is often viewed as a perfunctory exercise of modern business communication. A necessary evil, even.

Nextdoor Opens a Door to New Marketing Opportunities

Glean.info Blog

Image source: Nextdoor. While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor offers a unique approach to social media networking. Really.

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2020: The Year Data Saved The World

Waxing UnLyrical

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0.

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4 ways to bring your team together for a united PR front

Agility PR Solutions

Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin?

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Expert guidance on responding to cyberattacks

PR Daily

Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable. What would you do if your company website and servers got hacked? Perhaps the better question is: What should you do to prepare for when your company gets hacked?

The year of the 'Flash News Cycle'

Muck Rack

The year of the 'Flash News Cycle

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The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Photo by Daniel Schludi on Unsplash. Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. In a herculean effort, pharmaceutical companies will soon distribute vaccines to the public.

6 effective PR strategies for multi-level marketing companies

Agility PR Solutions

For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself.

From Port Authority to pajamas: 3 tips for starting a PR career during COVID-19

PR Daily

One NYC-based pro shares her journey with a few lessons for others getting their start in the industry during this extraordinary time. I’ve always envisioned myself working in New York City.

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