Sat.Dec 12, 2020 - Fri.Dec 18, 2020

Multicultural Communications That Matter | Business Wire Blog

Business Wire

Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications.

Benchmark your online coverage metrics.

The Resolution Blog

CoverageBook Benchmarks from CoverageBook.com Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a DA score of 88? Should I be happy with that? We hope this data will help. Of course, it’s never going to tell you whether the coverage […].

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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

In 2020, we have all experienced a year like no other. The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. So, what does next year look like from this vantage point?

Creating Value Propositions

Ronn Torossian

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

“What Exactly Do You Do?” Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet | Business Wire Blog

Business Wire

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?”. For most people that question is easy to answer.

More Trending

11 predictions for 2021 from PR insiders

PR Daily

Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions. It might be a fool’s errand to try and surmise the trends that will shape the industry in the year ahead.

Content-Centered Marketing Campaigns

Ronn Torossian

The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most.

PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations.

How hard is it to get coverage on high DA outlets?

The Resolution Blog

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

2021 trends CMOs are watching

PR Daily

Here’s what our colleagues in the marketing world are paying close attention to for the months ahead. Covid-19 changed all of our lives, even as it changed the digital landscape for brands.

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What is PR? Here’s a more applicable description for today

Agility PR Solutions

One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.”

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

How many social shares of my coverage is normal?

The Resolution Blog

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks. 65% of all coverage was not shared publicly.In short. Getting 0 shares is normal.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.

2020 in Review: How COVID-19 Impacted the Media

Cision

COVID-19 was an "everything story" in 2020. Here are 5 big ways it's impacted the media and journalists. Media Blog

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Dunkin’s sweet rebrand: Here’s what they did right—and why some brands fall short

Agility PR Solutions

Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly.

Survey 116

5 secrets to drive conversions with Facebook retargeting ads

Awario

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post

How internal communicators can manage and mitigate bad company reviews

PR Daily

How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation. All employers will have terrible reviews on sites like Glassdoor and Indeed. It’s just a fact.

Investor Relations Leadership in the Age of Disruption

Cision

Staring Down Disruption: Bold Investor Relations Leadership Drives Results Amidst Chaos. Best Practices

Top 10 PR and marketing predictions for 2021 from Worldcom PR Group’s global partners

Agility PR Solutions

Every year, The Worldcom Public Relations Group draws on the knowledge of its 2000+ consultants to predict the environment that its clients will face in the year ahead. However, this year is special. The COVID-19 pandemic heightened uncertainty in all sectors of life.

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21 new features and updates to help your PR team succeed in 2021

Muck Rack

21 new features and updates to help your PR team succeed in 2021

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The office is still important for professional communicators

PR Daily

Here’s one pro’s argument on why we should all consider a return to the office. Video calls, fully remote teams and the end of business travel—is this the new standard for the professional business world?

Media Moves at Bloomberg, The Lily & INSIDER, Condé Nast Announces Significant Editorial Overhaul

Cision

Lena Felton promoted at Washington Post’s The Lily, Eric Bates joins INSIDER in January, Anna Wintour’s new title at Condé Nast, and more. Media Blog

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2021 campaigns will need empathy, creativity and connectivity

Agility PR Solutions

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience.

Survey Explores How the Pandemic Changed the Ways Americans Work

PRSay

As the novel coronavirus swept the country this past spring and many workplaces abruptly closed, an era of remote work began for millions of employed Americans that may extend far into the future.

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4 crucial tips for making your podcast connect with audiences

PR Daily

Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.

UK Media Moves including the Daily Mail, The Independent, the FT and more

Cision

Kirsty Tyler has been appointed Acting Editor of Femail Magazine; Natasha Preskey to join The Independent as a Senior Lifestyle Reporter; Justin Jacobs now Houston Correspondent at the FT. Media Blog

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9 ways good PR can improve your business

Agility PR Solutions

Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1.

10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them

Glean.info Blog

Image by Tumisu from Pixabay. Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits.

Report: 72% of communicators had a crisis plan before COVID—but was it enough?

PR Daily

Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried. Most organizations had some form of a crisis communications plan in place before the COVID-19 crisis upended the world economy.

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Media Moves at Quartz, PR News & TSNN, PAPER Magazine Promotes One

Cision

Nicole Schuman promoted at PR News, Matt Swenson joins TSNN, and more. Media Blog

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