Sat.Dec 12, 2020 - Fri.Dec 18, 2020

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“What Exactly Do You Do?” Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet | Business Wire Blog

Business Wire

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?”. For most people that question is easy to answer. But for those of us in public relations, or worse yet digital marketing, when someone unfamiliar with the industry asks, it's a commonly asked question that bedevils even the mightiest of PR pros.

Blogging 346
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Three Questions A PR Person Should Never Ask A Reporter

ImPRessions - Crenshaw Communications

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR. But to maintain these valuable relationships, it’s vital to remember your role and not overstep boundaries. Here are several questions a PR professional should never ask a reporter. .

Report 310
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Benchmark your online coverage metrics.

The Resolution Blog

CoverageBook Benchmarks from CoverageBook.com Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a DA score of 88? Should I be happy with that? We hope this data will help. Of course, it’s never going to tell you whether the coverage […]. The post Benchmark your online coverage metrics. appeared first on PR Resolution — by CoverageBook.

Course 296
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Content-Centered Marketing Campaigns

Ronn Torossian

The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. Now, everyone is expecting marketing to find other ways to connect and convert leads and prospects. Before the pandemic, although most marketing campaigns centered […].

Marketing 248
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Multicultural Communications That Matter | Business Wire Blog

Business Wire

Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications. One of the things we discussed was that many people consider multicultural communications to be solely about race when, in fact, multiculturalism means many cultures.

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Use PR to Increase Sales Post-COVID-19: A Guide for SMBs

Prowly

The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]. The post Use PR to Increase Sales Post-COVID-19: A Guide for SMBs appeared first on Prowly Magazine.

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Creating Value Propositions

Ronn Torossian

There is one thing that makes customers make purchases from a certain business, something that motivates groups of people to continually shop from the same company, despite the hundreds of alternative products available on the market – something that makes that particular organization better than any of the rest, in the eyes of the consumers, […].

Groups 195
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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. All of these issues and more are being debated and taught among scholars and students in universities around the world.

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How hard is it to get coverage on high DA outlets?

The Resolution Blog

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common. Also see:Benchmark your online coverage […]. The post How hard is it to get coverage on high DA outlets?

Blogging 156
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Pica Pole or Digital Analytics? ROI and the Art of PR

Prowly

As PR professionals, we live and function in very uncertain times – politically, socially, and economically. Collectively, we are anxious as we round the bend into 2021. Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]. The post Pica Pole or Digital Analytics?

Analytics 196
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Survey Explores How the Pandemic Changed the Ways Americans Work

PRSay

As the novel coronavirus swept the country this past spring and many workplaces abruptly closed, an era of remote work began for millions of employed Americans that may extend far into the future. According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. More than half say that, given the choice, they would continue working from home even after the pandemic ends.

Survey 190
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How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them.

Analysis 176
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How many social shares of my coverage is normal?

The Resolution Blog

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks. 65% of all coverage was not shared publicly.In short. Getting 0 shares is normal. Only 13% of coverage was shared […]. The post How many social shares of my coverage is normal?

Pinterest 156
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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What is PR? Here’s a more applicable description for today

Agility PR Solutions

One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather talk about ‘audiences’ or ‘stakeholders’. However, what is meant by the use of the word ‘publics’ […].

Publicity 176
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2020 in Review: How COVID-19 Impacted the Media

Cision

COVID-19 was an "everything story" in 2020. Here are 5 big ways it's impacted the media and journalists.

Media 178
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5 secrets to drive conversions with Facebook retargeting ads

Awario

You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads. These ads allow you to target users who have taken specific actions — such as looking at your contact page or viewing a blog post.

Facebook 160
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The best from Firefly in 2020

PR in High Definition

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. It has been quite the turbulent year, to say the least, and I’m sure almost people are exhausted and ready for the Christmas break. With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Top 10 PR and marketing predictions for 2021 from Worldcom PR Group’s global partners

Agility PR Solutions

Every year, The Worldcom Public Relations Group draws on the knowledge of its 2000+ consultants to predict the environment that its clients will face in the year ahead. However, this year is special. The COVID-19 pandemic heightened uncertainty in all sectors of life. In these times of uncertainty, we only know one thing for certain—the impact of COVID-19 will […].

Marketing 170
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UK Media Moves including the Daily Mail, The Independent, the FT and more

Cision

Kirsty Tyler has been appointed Acting Editor of Femail Magazine; Natasha Preskey to join The Independent as a Senior Lifestyle Reporter; Justin Jacobs now Houston Correspondent at the FT.

Media 120
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Steve Barrett on PR: 10 snapshots from 2020

Steve Barrett on PR

The essential images that defined a year nobody anticipated.

Blogging 194
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21 new features and updates to help your PR team succeed in 2021

Muck Rack

21 new features and updates to help your PR team succeed in 2021

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Dunkin’s sweet rebrand: Here’s what they did right—and why some brands fall short

Agility PR Solutions

Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly. A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts. The firm’s research found that […].

Brand 157
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UK Media Moves including Harper's Bazaar, The Sun, The Spectator and more

Cision

Harper’s Bazaar UK and Town & Country UK announce team updates; Joel Cooper appointed Deputy Editor of Fabulous Daily; The Spectator appoints James Heale as Diary Editor.

Media 120
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Laying the Groundwork for a Successful Career in PR

Culpwrit

By Luke Smith The last two semesters of college have been unique, to say the least. But they are coming to end, and if your virtual commencement for Fall 2020/21 is looming, it’s time to jumpstart your PR job search. And it’s not a bad time for spring graduates to do the same. When preparing […]. The post Laying the Groundwork for a Successful Career in PR appeared first on culpwrit.

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Pet PR: Pet Public Relations Campaign

5W PR

With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and the countless similar products from other brands. That’s why their campaigns have to be developed with an authentic emotional connection that’s going to grab the target audience’s attention and break through the noise.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 reasons why product branding is vital for your PR

Agility PR Solutions

A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that will impress your customers while complementing your company’s reputable image. Before […].

Brand 155
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Investor Relations Leadership in the Age of Disruption

Cision

Staring Down Disruption: Bold Investor Relations Leadership Drives Results Amidst Chaos.

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How journalists can breathe life into their reporting with audiovisual archives

Muck Rack

How journalists can breathe life into their reporting with audiovisual archives

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