Sat.Nov 07, 2020 - Fri.Nov 13, 2020

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Media Monitoring Comparison Report

Onclusive

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media.

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Trending Sources

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. They’re a big digital agency that builds and maintains websites you know and use frequently. But they’re behind the scenes, mostly handling site mechanics.

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How to Grow Your Agency During Tough Times

Cision

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty.

Agency 388
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Achieve Customer Happiness by Creating a Positive Buying Experience

Ronn Torossian

Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process of purchasing something from a certain business is called the buying experience. The buying experience is a subset of the customer experience, and it’s influenced by different elements through a period […].

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More Trending

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses. But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor.

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Fredrik Wass: ”2014 kunde företag fortfarande nå ut organiskt med sitt innehåll”

Cision

Fredrik Wass tog emot Cision PR Influencer Award 2014 och var nominerad även året därpå innan han gick vidare och lämnade PR-branschen.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up.

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Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. As financial technology moves forward, it affects all other sectors. Consequently, the consumers’ growing […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, an

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Här är de 5 mest inflytelserika PR-konsulterna 2020

Cision

Idag presenterar Cision de fem PR-konsulter som har chansen att vinna Cision PR Influencer Award 2020, året då priset firar 10 år.

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The age-old question: Do you need to be active on social media to be successful in social media?

Communications Conversations

It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it has been a controversial issue. Some folks say “no, you don’t need to be active on social media to be good at this job.” And, I respect that opinion.

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Why you need a well-defined content marketing process—and how to create one

Agility PR Solutions

Do you have a well-documented and defined content marketing process that you and your team diligently follow? For most of you, the answer is probably no. You may have a loosely-defined system in place, but not a well-defined content marketing process. But, why does it matter? This is a question that many of you might […]. The post Why you need a well-defined content marketing process—and how to create one appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Michelle Egan, APR, Fellow, PRSA. Location : Anchorage, Alaska. Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. Board nominee position : Treasurer. Alma mater : Boston College, B.A., Seton Hall University, M.A.

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Take 5 Live with Gideon Fidelzeid: The 2020 Comms Report

Cision

In our latest Take 5 Live we sat down with Gideon Fidelzeid, Managing Editor of PRWeek, for a sneak peek at the 2020 Comms Report.

Report 156
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Be the CEO of Your Career

Culpwrit

By Emma Gresser Hi, friends! My name is Emma Gresser. I am going to give you a glimpse into a conversation between my good friend, PR rookie, and member of my personal board of directors, Andrew Cook. Andrew and I met when we moved to Chicago after graduating from undergrad. I was pursuing a MA […]. The post Be the CEO of Your Career appeared first on culpwrit.

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3 tips to improve product value and visibility—and profit margins

Agility PR Solutions

Your business’s profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately. However, you must note, your profit margin is not just something […]. The post 3 tips to improve product value and visibility—and profit margins appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. Job specifications typically set out the skills needed for a role and are the start point for a performance review.

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10 News Sites to Keep You Informed About Native American Communities

Cision

November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar.

Community 156
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Why is PR important in building brands?

Axia PR

Why you need a PR expert on your team. Having someone on your team that knows PR can make the difference in your brand’s success. Brand awareness, crisis management, social media, and audience analytics are all areas that a PR professional should be knowledgeable in.

Brand 114
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The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)

Agility PR Solutions

Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free tools for a total DIY approach, while others invest heavily in full-service media […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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10 best social media tools for 2021

Awario

This is a list of best social media tools for 2021. Whether you're in for some social listening, need a hand with scheduling, or look for a nice design tool - you will find something suitable on our list.

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UK Media Moves including The Sun, North East Times, gal-dem and more

Cision

James Manning has been promoted to Head of Audience at The Sun; Steven Hugill is now Editor at North East Times; Moya Lothian-Mclean to rejoin gal-dem as their Politics Editor.

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32% of employees don’t believe their company’s communication is authentic on BLM

Stuart Bruce

Global research has revealed just under a third of employees (32%) don’t believe their company was being authentic when it communicated about the Black Lives … © Stuart Bruce - 32% of employees don’t believe their company’s communication is authentic on BLM was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Why do electoral polls fail? 4 takeaways for political pollsters from a customer insights researcher

Agility PR Solutions

The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance. By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared on the morning after the 2020 elections. However, it is already fairly certain that pollsters […]. The post Why do electoral polls fail?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Coulson LJ’s seven golden rules for adjudicators revisited

Practical Law Construction

The past couple of months have been somewhat lean for TCC judgments on adjudication and arbitration matters, so when our (brilliant!) editor at Thomson Reuters asked me what I wanted to write about this week the answer was not immediately obvious to me. There’s certainly been a lot on the news over the past week and, for once in 2020, there has been some good news.

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UK Media Moves including Investment Week, Vogue, Future Plc and more

Cision

Lauren Mason is the new Editor of Investment Week; Julia Sarr-Jamois and Poppy Kain are now Fashion Directors at British Vogue; multiple changes across the women’s lifestyle portfolio at Future Plc.

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Engage employees and create a positive workplace culture with Richard Hadden | On Top of PR podcast

Axia PR

Learn how you can keep employees engaged and create a positive workplace culture with our guest Richard Hadden.

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