Sat.Nov 07, 2020 - Fri.Nov 13, 2020

PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move.

Media Monitoring Comparison Report

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Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further!

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Achieve Customer Happiness by Creating a Positive Buying Experience

Ronn Torossian

Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process of purchasing something from a certain business is called the buying experience.

The FuturePRoof book series & diversity in PR

The Resolution Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling.

B2B 170

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How to Grow Your Agency During Tough Times

Cision

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty. Best Practices

Agency 218

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid. If you do a quick search on Twitter for #PRFail or cruise the dead account of @DearPR, you’ll get a glimpse into a deep well of journalist frustration.

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses.

6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”.

B2B 114

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Fredrik Wass: ”2014 kunde företag fortfarande nå ut organiskt med sitt innehåll”

Cision

Fredrik Wass tog emot Cision PR Influencer Award 2014 och var nominerad även året därpå innan han gick vidare och lämnade PR-branschen. Sverige Blogg

190
190

How can communicators expand diversity in their thought leadership efforts?

PR Daily

Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization. Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources.

Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs.

6 questions with Beau Yarbrough from Southern California News Group

Muck Rack

6 questions with Beau Yarbrough from Southern California News Group

Groups 130

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Här är de 5 mest inflytelserika PR-konsulterna 2020

Cision

Idag presenterar Cision de fem PR-konsulter som har chansen att vinna Cision PR Influencer Award 2020, året då priset firar 10 år. Sverige Blogg

168
168

How transparent leaders empower employees

PR Daily

By allowing all stakeholders a view into the decision-making process, leaders can offer a stronger sense of purpose and belonging to their workforce. The key ingredient? Communication.

5 ways public relations improves your business’s visibility

Agility PR Solutions

Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for your business.

This month in good PR pitches

Muck Rack

This month in good PR pitches

10 News Sites to Keep You Informed About Native American Communities

Cision

November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar. Media Blog

11 fantastic tips to improve your virtual presentation slides

PR Daily

With audiences viewing your PowerPoint on smaller screens during WFH, it’s important to reimagine your visual format. Creating clean and aesthetically pleasing slides should be your mantra when designing for any presentation.

Mobile 145

Building content that matters—for whom it matters most

Agility PR Solutions

Perhaps the most strategically valuable aspect of content marketing is context. When executed effectively, it reframes the everyday experiences, challenges and opportunities of audiences in deeply personal terms.

Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Michelle Egan, APR, Fellow, PRSA. Location : Anchorage, Alaska. Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. Board nominee position : Treasurer.

Take 5 Live with Gideon Fidelzeid: The 2020 Comms Report

Cision

In our latest Take 5 Live we sat down with Gideon Fidelzeid, Managing Editor of PRWeek, for a sneak peek at the 2020 Comms Report. Best Practices

Report 156

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days.

Why consumers expect better customer service during COVID

Agility PR Solutions

As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. expect customer support to get more empathetic or more responsive—and in some cases, both, according to new research from customer service solution Hiver. The firm surveyed 1000 respondents in the U.S.

PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! And, I feel kinda badly about that because I really should have highlighted Holly a long time ago.

Media Moves at The Washington Post & The New York Times, Bloomberg Adds Two in Hong Kong

Cision

Isabella Steger Catherine Ngai join Bloomberg in Hong Kong, Autumn Brewington back at The Post, and more. Media Blog

Media 131

Why and how to infuse more empathy in your health care marketing

PR Daily

Caring for your fellow human beings is also what happens when you put the consumer first. Lately, everywhere I look—research studies, articles and books—the word “empathy” keeps popping up.

The role of earned media in lead generation

Agility PR Solutions

Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?”

SEO 95

Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021.

Tools 120

Media Moves at New York Magazine & Law360, Crunchbase News Announces New Reporters, Beat Changes

Cision

Chris Metinko joins Crunchbase News, Steven Lerner new at Law360, and more. Media Blog

Report 120

Why we should stop pretending virtual meetings are working—and how to fix them

PR Daily

The novelty of the Zoom meeting has long-since evaporated. Here’s how communicators should adapt to improve morale and productivity. As 2020 draws to a close, it is abundantly clear that the way we work has changed.