Sat.Nov 07, 2020 - Fri.Nov 13, 2020

PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move.

Media Monitoring Comparison Report


Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further!


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Achieve Customer Happiness by Creating a Positive Buying Experience

Ronn Torossian

Whether consciously or unconsciously, customers are always evaluating the experiences that they have with different brands. Everything they think and feel during the process of purchasing something from a certain business is called the buying experience.

The FuturePRoof book series & diversity in PR

The Resolution Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

B2B Brand Storytelling – Using Stories to Engage


Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling.

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More Trending

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid. If you do a quick search on Twitter for #PRFail or cruise the dead account of @DearPR, you’ll get a glimpse into a deep well of journalist frustration.

How to Grow Your Agency During Tough Times


3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty. Best Practices

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6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”.

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter


It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why and how to infuse more empathy in your health care marketing

PR Daily

Caring for your fellow human beings is also what happens when you put the consumer first. Lately, everywhere I look—research studies, articles and books—the word “empathy” keeps popping up.

Fredrik Wass: ”2014 kunde företag fortfarande nå ut organiskt med sitt innehåll”


Fredrik Wass tog emot Cision PR Influencer Award 2014 och var nominerad även året därpå innan han gick vidare och lämnade PR-branschen. Sverige Blogg


3 tips to improve product value and visibility—and profit margins

Agility PR Solutions

Your business’s profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately.

10 best social media tools for 2021


This is a list of best social media tools for 2021. Whether you're in for some social listening, need a hand with scheduling, or look for a nice design tool - you will find something suitable on our list

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How can communicators expand diversity in their thought leadership efforts?

PR Daily

Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization. Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources.

Här är de 5 mest inflytelserika PR-konsulterna 2020


Idag presenterar Cision de fem PR-konsulter som har chansen att vinna Cision PR Influencer Award 2020, året då priset firar 10 år. Sverige Blogg


Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs.

Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Why we should stop pretending virtual meetings are working—and how to fix them

PR Daily

The novelty of the Zoom meeting has long-since evaporated. Here’s how communicators should adapt to improve morale and productivity. As 2020 draws to a close, it is abundantly clear that the way we work has changed.

10 News Sites to Keep You Informed About Native American Communities


November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar. Media Blog

The 5 Most Common Problems with Media Databases (and How to Solve Them)

Agility PR Solutions

Media databases are powerful tools. They quickly provide PR practitioners access to journalists from across a wide breadth of industries and outlets, and within a variety of roles (reporters, editors, and producers to name a few).

6 questions with Beau Yarbrough from Southern California News Group

Muck Rack

6 questions with Beau Yarbrough from Southern California News Group

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How transparent leaders empower employees

PR Daily

By allowing all stakeholders a view into the decision-making process, leaders can offer a stronger sense of purpose and belonging to their workforce. The key ingredient? Communication.

Take 5 Live with Gideon Fidelzeid: The 2020 Comms Report


In our latest Take 5 Live we sat down with Gideon Fidelzeid, Managing Editor of PRWeek, for a sneak peek at the 2020 Comms Report. Best Practices

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5 ways public relations improves your business’s visibility

Agility PR Solutions

Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for your business.

This month in good PR pitches

Muck Rack

This month in good PR pitches

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days.

Media Moves at The Washington Post & The New York Times, Bloomberg Adds Two in Hong Kong


Isabella Steger Catherine Ngai join Bloomberg in Hong Kong, Autumn Brewington back at The Post, and more. Media Blog

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Building content that matters—for whom it matters most

Agility PR Solutions

Perhaps the most strategically valuable aspect of content marketing is context. When executed effectively, it reframes the everyday experiences, challenges and opportunities of audiences in deeply personal terms.

7 Tips for Virtual Press Conference Presenters

Bianchi Biz Blog

It’s no secret that the COVID-19 pandemic is causing many companies and organizations to shift from holding in-person news conferences to conducting online virtual press conferences on platforms such as GoToWebinar, Webex, Zoom or Microsoft Teams.

Beyond the buzzword: Make agile marketing hum with these 4 crucial shifts

PR Daily

Focus on outcomes instead of outputs, and move from campaigns to continuous improvement. Above all, home in on what your customer wants—not what your team thinks is snazzy.