Sat.Oct 24, 2020 - Fri.Oct 30, 2020

Ready for the Holiday Season?

Ronn Torossian

Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic.

Tools 312

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however.


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Measuring Earned Media Quality to Prove the Value of PR – Edmunds


Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

The 7 Deadly Sins of Blogging and How to Avoid Them


Being a serial writer is a demanding and mysterious craft. Have you committed one of these 7 blog killers? Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Marketing in a Recession

Ronn Torossian

On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19.

More Trending

10 word pairs with slightly different meanings

PR Daily

Follow this guidance to achieve more clarity and precision in your copy. Erosion of distinctions between senses for words with similar or related meanings is a natural process, but careful writers resist becoming accessories to acceleration of that process.

How to Make Your Press Release Less Spooky


This Halloween is the perfect time to ask yourself if your press release might be scaring off potential readers & start making adjustments. Here are a few tricks to turn your release into a treat. Best Practices

How To 203

Crisis Communication Plan Components

Ronn Torossian

Crisis public relations can make or break a brand during a crisis. When nightmare scenarios befall well-meaning and prestigious businesses, a diverse range of threats can severely damage a brand’s reputation.

5 ways to help ensure your company culture matches your mission

Agility PR Solutions

Walk the talk! No one likes hypocrites, including companies that proudly state what they stand for, yet don’t seem to demonstrate that in their behaviors or workplace culture. It’s even more difficult if you happen to work at a place where this mission-culture dissonance exists.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 tactics that will grab reporters’ attention

PR Daily

Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.

Report 165

Understanding public feeling part 2: Crisis Communications

The Resolution Blog

The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews author and crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years’ experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for […].

Black History Month Employee Spotlight: Jermaine Haughton


This #BlackHistoryMonth, we're celebrating our employees from the BAME community. UK Blog

Pandemic party planning: How I pulled off my daughter’s wedding during COVID

Agility PR Solutions

Planning an event during a pandemic takes creativity, flexibility, and a can-do attitude. And I should know; I planned and *safely* hosted my daughter’s wedding this fall!

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How the PR industry can—and must—do more on DE&I

PR Daily

PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead. Let’s say it up front: The public relations profession needs to do much better in improving its D&I representation.

Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

Sword and the Script

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ).

System 108

Staffan Bruzaeus, Narva: Så påverkar ESEF svenska noterade bolag


Vi tog kontakt med Staffan Bruzaeus, partner på Narva och chef för byråns erbjudande inom finansiell kommunikation, kring hur byrån ser på vilken inverkan ESEF kommer att få på svenska noterade bolag. Sverige Blogg


Where’s digital marketing trending? Here are 4 directions.

Agility PR Solutions

COVID-19 may not have delivered a business boost to most industries, but it’s caused many more consumers to rely on digital shopping. The trend had been steadily growing but accelerated after the pandemic was declared.

Trends 114

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

It’s never been more important to show that your organization stands for more than the bottom line. These days employees, customers and clients demand that brands have a narrative with a central purpose around contributing to societal good.

Crisis 159

Top 3 Instagram Growth Services of 2020


Currently, there are loads of Instagram growth services available, so anyone can easily get overwhelmed and end up choosing the wrong app for their Instagram growth. To stop you from making that mistake, we’ve decided to gather the best of the best in one place

Joe Coveney om OTC Markets och cross border-trading


OTC-handel (Over the Counter) i USA är en marknad som nordiska börsbolag kan använda sig av även om man inte är noterad på de amerikanska börserna. Sverige Blogg

Becoming agile: Adapting to new COVID changes in consumers’ communications preferences

Agility PR Solutions

As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate.

How PR agencies can initiate a culture of DE&I change

PR Daily

When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort. Never has the term “growing pains” been more apt than in 2020.

Agency 153

ICON Recap: Jon Meacham on How the Past Prepares Us for the Present


Jon Meacham started his opening General Session keynote at PRSA’s ICON 2020 virtual conference today with an apology. “I’m I’m sorry there’s nothing going on in the world to talk about.

Deeped Strandh: "För mig handlar PR om att bygga relationer på lång sikt"


Deeped Strandh har varit nominerad till Cision PR Influencer Award år efter år och tog emot priset 2015. 2020 blir det ingen nominering för Deeped, då han lämnat PR-branschen bakom sig för att arbeta inhouse på SEB. Sverige Blogg


PR pulse: Who’s shaping our kids’ political views? Teachers & TikTok

Agility PR Solutions

The future of the electorate is watching, and it’s teachers and social media that are influencing young peoples’ political views, according to a new survey on election knowledge from online education platform

Survey 102

Is remote work hurting or helping work/life balance?

PR Daily

New data from Blind reveals raw takes on the pros and cons of our WFH lifestyles. You should always be careful what you wish for. For years, workers have increasingly bemoaned the strictures of 9-5 office life.

Data 153

3 DOs and 3 DON'Ts of social listening


Everyone who works with social listening at some point has questions about the process. We at Awario get them from our users as well (and we LOVE them, keep 'em coming!). Should you use Boolean every time you set up a search? Should you use negative keywords?

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The 2020 State of the Election Part IX


With less than a week to the U.S. presidential election, we wanted to see how the media narratives have evolved since our last analysis of top voter issues with a focus on the last 90 days. US Blog

4 ways to help your PR team work better from home

Agility PR Solutions

The requirement for teams to work from home has been something that businesses across the world have been getting used to since the beginning of 2020. Now your team will be slick operators—using conference calling on their laptops like pros, and using the cloud to save and share work.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

Survey 151