Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Simple and effective PR strategies for startups

Agility PR Solutions

At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited resources. These are all potential reasons why implementing PR strategies is often […].

Strategy 131
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The secret to generating PR metrics that matter

Muck Rack

The secret to generating PR metrics that matter

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PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. From major corporations, to airlines and hospitals, data protection is paramount.

Company 213
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What Does Customer Service Have to Do with Marketing?

Ronn Torossian

Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an important part of marketing. After all, a customer who has a poor experience with a business […]. The post What Does Customer Service Have to Do with Marketing?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 Slick Design Tools to Manage Your Small Business’s Social Media

Prowly

Content creation doesn’t have to be tricky or expensive. Here are four excellent design tools to kickstart your social media without breaking the bank. The post 4 Slick Design Tools to Manage Your Small Business’s Social Media appeared first on Prowly Magazine.

More Trending

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Five tips for social media crisis management

Stuart Bruce

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce.

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Female agency leaders are breaking through the glass ceiling

Steve Barrett on PR

The world's second-largest PR firm is following an increasing trend in appointing a woman to its most senior executive position - ethnic diversity must now be a priority.

Agency 117
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How Parenting Has Taught Me to Be a Better Communications Professional

Barokas

Raising two little humans has provided me with a great deal of insight. At times — like every day — it has tried my patience, tested my boundaries and been utterly frustrating. On the flip side, it’s also been rewarding, fulfilling and the absolute best “job” I have ever had. With experience comes wisdom, and through it all, parenting’s lessons have not only helped me to become a better mother, but also taught me new ways to thrive in my career.

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It’s time to change digital marketing from data-driven to choice-first

Agility PR Solutions

New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations’ long-term prosperity. The new report, The Reality Report, asserts that it’s time for a […].

Data 119
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

Garrett Public Relations

The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that skilled public relations practitioners generally […]. The post Caution Ahead: How a Good PR Pro Helps You Avoid Trouble appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Get Famous Friday: Newsjacking

PR for Anyone

Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about newsjacking.

Trends 100
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Back to school: student engagement as a means of professional development

Stephen Waddington

I went back to school this week and learnt some important lessons. I joined a class from the University of Oregon London summer school this week led by Damian Radcliffe. Oregon is one of the largest faculties for journalism and PR in the world. If you ever get the opportunity to participate in a workshop or guest lecture I cannot recommend it enough.

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New survey of biz execs finds companies may be data rich—but insight poor

Agility PR Solutions

Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with the customer takeaways they’re looking for? New research from predictive analytics software firm Prevedere, in partnership with Microsoft, illustrates a disconnect between the plethora of data a company maintains and the forward-looking, […].

Survey 115
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why The Rise of Femvertising is Good PR

PR News

Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach lacks the essential “why” that makes any story worth hearing. For the better part of the century, women have been… Continued.

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The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such machinations, the bolder parts of these statements – the stuff that makes a brand different amid a sea of sameness – tends to get stripped out.

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Letter from Darlington: In praise of editors

Stephen Waddington

Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you. My wife edits almost every word published on my blog. It's all the better for it. Sarah removes typos, sharpens grammar and tightens up sentences. She also calls out nonsense and suggests when I need to strengthen arguments or add detail.

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As influencer marketing matures, are influencers’ own motivations changing?

Agility PR Solutions

As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice. But with this newfound sense of ongoing importance, are influencers themselves seeing things differently regarding their motivations and preferences for working with brands? A new survey from influencer marketing platform […].

Marketing 107
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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These were the top publishers on Facebook in June 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in June 2019 appeared first on NewsWhip.

Facebook 111
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Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.

Media 76
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11 ways to squeeze more value from your audio and video content

Muck Rack

11 ways to squeeze more value from your audio and video content

Video 124
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Facebook, we have a problem: Tacky Apollo 11 ads are running amok

Agility PR Solutions

As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant doesn’t seem interested in doing anything about it These […]. The post Facebook, we have a problem: Tacky Apollo 11 ads are running amok appeared first on Agility PR Solutions.

Facebook 103
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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P&G’s Contribution to Women’s Soccer – Potential Crisis PR

The Stalwart Blog

I just saw a news announcement that Proctor and Gamble has contributed in excess of $520,000 to the world champion US Women’s Soccer team to cover the pay equity that has been very much in the news of late. That’s outstanding on multiple levels. First off, it’s a great report to their core audience, it’s terrific PR, and could really go a long way to goodwill for their brand.

Crisis 74
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Designing a Multi-Channel Marketing Strategy

5W PR

Marketing is only as effective as the effort put into it. Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. But the mistake Dave has made with his marketing strategy is that he has focused all of his budgets on Google Ads. In his mind, Google Ads have a high potential reach, are easy to manage, and he’s seen good results from utilizing this service.

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Crisis-plan crisis—nearly one in four companies don’t have an up-to-date plan

Agility PR Solutions

With harmful content and other crises potentially around every (social media) corner these days, brands and businesses need to be proactive when it comes to protecting their reputation and their customers. Seems like a no-brainer, but new research reveals this is not the case for many. New data from UK-based social media safety firm Crisp […].

Crisis 94
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Ice cream truck’s bold claim: We’re charging influencers DOUBLE (and why it might signify a tipping point in influencer marketing)

Communications Conversations

In case you missed it, a soft-serve ice cream entrepreneur in California made news recently. Yeah, instead of catering incessantly to influencers, he’s basically thumbing his nose at them. In fact, he’s going well beyond that. His recent Instagram post sums his approach up best: “We’ve decided to make this thing official with signage. We truly don’t care if you’re an Influencer, or how many followers you have.

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Nigel Farage: Ad industry has ‘no idea what’s going on in people’s lives’

Mark My Words

Mark Borkowski, founder and head of PR agency Borkowski, is not a fan of Farage but thinks Brexit is a salutary reminder of how inward-looking advertising and marketing have become. “All those people who were running around at Cannes recently, slapping themselves on the back and giving awards to campaigns that, as good as many of them are, play to hipsters in Shoreditch, Glasgow and Manchester, should give Farage a communications award,” he said.

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M&A Strategy: Communications and Safeguarding Reputations

Reputation Us

Clear, concise and consistent communications are fundamental elements of a successful merger. “To merge, or not to merge.” That is the question that companies often discreetly ask. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine, seem to be happening at a steady rate. In our firm’s experience supporting merging companies, the overarching theme we’ve encountered is that clear, concise and consistent communications are at the epicenter