Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Simple and effective PR strategies for startups

Agility PR Solutions

At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited resources.

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips. How can PR pros break the ice and start a conversation?

The secret to generating PR metrics that matter

Muck Rack

The secret to generating PR metrics that matter

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Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Does Customer Service Have to Do with Marketing?

Ronn Torossian

Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an important part of marketing.

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3 things to ponder as you grow into your PR career

PR Daily

Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.

7 ways influencers have changed marketing strategies

Agility PR Solutions

Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method.

Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

Garrett Public Relations

The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.

What ‘The Lion King’ Can Teach PR Pros About Making Old Content Roar Again

PRSay

You know what they say: If it ain’t broke, don’t fix it. On July 19, Disney’s classic “ The Lion King ” hits theatres again for its 25th anniversary — this time in live-action. Featuring stars like Beyonce, John Oliver and Donald Glover, the movie is predicted to be one of the summer’s biggest movies. This is a clever move on Disney’s part. Not only did they secure a star-studded cast; they also already have proof that the storyline can win the hearts of moviegoers.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: How color changes the perception of your message

PR Daily

What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette. The colors you use send a specific message to your audience.

New survey of biz execs finds companies may be data rich—but insight poor

Agility PR Solutions

Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with the customer takeaways they’re looking for?

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How Parenting Has Taught Me to Be a Better Communications Professional

Barokas

Raising two little humans has provided me with a great deal of insight. At times — like every day — it has tried my patience, tested my boundaries and been utterly frustrating. On the flip side, it’s also been rewarding, fulfilling and the absolute best “job” I have ever had.

These were the top publishers on Facebook in June 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in June 2019 appeared first on NewsWhip. Digital Journalism

3 places to find fresh ideas

PR Daily

Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box. Most PR pros classify meetings as a waste of time. Teams go off-track (or in circles), and don’t identify next steps.

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As influencer marketing matures, are influencers’ own motivations changing?

Agility PR Solutions

As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice.

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11 ways to squeeze more value from your audio and video content

Muck Rack

11 ways to squeeze more value from your audio and video content

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The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place.

How colors can shape and shade perceptions about your business

PR Daily

Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette. Savvy marketers know that color can influence emotions, actions and perceptions.

Facebook, we have a problem: Tacky Apollo 11 ads are running amok

Agility PR Solutions

As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines.

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Five tips for social media crisis management

Stuart Bruce

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce. CIPR Crisis Communications public relations Training

Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

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Expert guidance to maximize your LinkedIn presence

PR Daily

Share trending posts, analyze analytics and add hashtags. Above all, be consistent and helpful. Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform.

Missing males—why do household marketers still ignore men?

Agility PR Solutions

Traditional advertising has focused a great deal on the purchasing power of women in the home. Women continue to be considered responsible for some 80 percent of all household-related purchasing decisions.

PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

If you want to get your client on TV in the Minneapolis/St. Paul area, and you’ve worked in PR for more than five minutes, you know there’s only one person to call: Peg Roessler. Peg has more than 35 years experience in the PR industry–including 28 working for herself!

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Why The Rise of Femvertising is Good PR

PR News

Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach lacks the essential “why” that makes any story worth hearing.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

See how leading publishers are winning fans and gaining traction on these rising digital platforms. Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling.

Crisis-plan crisis—nearly one in four companies don’t have an up-to-date plan

Agility PR Solutions

With harmful content and other crises potentially around every (social media) corner these days, brands and businesses need to be proactive when it comes to protecting their reputation and their customers. Seems like a no-brainer, but new research reveals this is not the case for many.

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Letter from Darlington: In praise of editors

Stephen Waddington

Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you. My wife edits almost every word published on my blog. It's all the better for it.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself.

Is it time to refresh the Barcelona Principles?

PR Daily

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider? Measurement has never been more important for PR practitioners.

It’s time to change digital marketing from data-driven to choice-first

Agility PR Solutions

New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations’ long-term prosperity. The new report, The Reality Report, asserts that it’s time for a […].

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How Traveling Can Teach You To Be A Better Business Leader

Maine PR Maven

Recent news of the Notre Dame fire reminded me of studying in Paris during the fall of my junior year in college. I grew up in a small, rural town in Connecticut and attended Colby College in the small Maine city of Waterville.