Sat.Apr 24, 2021 - Fri.Apr 30, 2021

Journalist Pet Peeves in 2021 – Similar to the Past, but Amplified – Insights From Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey. media relations

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What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy.

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A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it.

Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

You’re out of your Bleeping PR Head – or Should be

Flack's Revenge

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” ” Groucho Marx. The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience.

More Trending

Why ‘going viral’ is overrated

PR Daily

Views are nice. Engagement is better. Establishing genuine, authentic and meaningful connections is best. In case you’re wondering, the most popular video on YouTube is the toxic brain worm Baby Shark Dance. It has over 8.2 billion views.

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The State of Press Freedom and 7 Ways to Support Journalists

Cision

We’re highlighting recent press freedom stories and ideas for supporting journalists on World Press Freedom Day (and beyond). Media Blog

5 critical skills every PR specialist needs in today’s world

Agility PR Solutions

Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades.

Why Educating Employees on Inclusive Language Matters

PRSay

When you’re in the business of communicating, what you say matters. A lot. And the language you use can say much more about who you are and what you care about than the actual message itself. Words and phrases have nuances; they have histories. And they can suggest a subtext that you may not intend.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

For PR pros in a crowded news environment, focus on the ‘why’

PR Daily

Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings. At the top of the list for PR challenges in 2021 is the ability to break through the noise.

UK Media Moves including GlobalData Plc, Aspire, ES Magazine and more

Cision

Francesco Guerrera appointed Editor-in-Chief of GlobalData Plc; Team changes at Travel Weekly’s?luxury luxury travel trade title,?Aspire; Aspire; Emily Phillips appointed Acting Assistant Editor at?ES ES Magazine. Media Blog

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7 tips for a stronger public relations strategy in 2021

Agility PR Solutions

Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy.

How soccer’s European Super League crisis unfolded in the media

NewsWhip

Fans of soccer across the world were left dumbfounded when on Sunday, April 18th, 12 of the biggest European soccer teams joined together to form the “European Super League.” The “Founding Clubs” that attempted to band together included AC Milan, Arsenal, Atletico Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Franco’s Tina Kozak: ‘Celebrate your wins’

PR Daily

The chief executive officer for the Detriot-based agency argues that finding moments of triumph and celebration are essential during these difficult times. How are you lifting spirits for tired and emotionally-drained employees this year?

7 Surefire Ways to Get Yourself on a Reporter's "Block/Don't Call" List

Cision

Lessons from Cision's 2021 State of the Media report. US Blog

Report 156

Breaking the language barrier in today’s international influencer marketing industry

Agility PR Solutions

Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers.

Encouragement to Start the Rewarding APR Journey

PRSay

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Communications tech changes coming faster than ever

PR Daily

Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions. The global pandemic and the widespread move to remote work brought with it technological changes that might not have become common for years.

UK Media Moves including WalesOnline, GRAZIA, the FT and more

Cision

Steffan Rhys appointed Editor at WalesOnline; Rhiannon Evans promoted to new role of Senior Editor at GRAZIA; Valentina Pop made Editor of Europe Express newsletter at the FT. Media Blog

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4 types of software that are critical for public relations teams

Agility PR Solutions

Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality.

Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. The order of words is exactly backward.

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How business and finance skills make communicators unstoppable

PR Daily

Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles.

Friday Roundup: Media Moves at TIME, Politico & CNN, The Strategist Announces Promotions

Cision

Ayesha Jayed joins TIME in London, Katy Schneider, Liza Corsillo, promoted at The Strategist, and more. Media Blog

Media 131

4 ways to maximize the value of your online content and multimedia

Agility PR Solutions

More than any other factor, good content is the driving force behind being successful online. Offering engaging, interesting content gives visitors a reason to come to your website—and, perhaps more importantly, will more than likely also give them sufficient reason to return.

Get to know Anthony Noto, co-founder of the 'Who's Saving The Planet?' podcast

Muck Rack

Get to know Anthony Noto, co-founder of the 'Who's Saving The Planet?' podcast

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Report: Digital content accessibility has big impact on brand reputation

PR Daily

A lack of inclusivity might be leaving large groups of consumers out of the conversation. Is your online content truly inclusive of the wide range of experiences and needs of consumers?

Is That Client Worth Pursuing? How to Pre-Qualify Prospects

Solo PR Pro

When a prospective client requests a proposal, do you excitedly hop right on it? Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first.

Employees as brand evangelists—how to tap this huge resource

Agility PR Solutions

Next to customers who rave about a brand to their friends and family and influencers with loyal followers, employees who are evangelists for a brand they work for can be most effective and credible.

6 questions with Lauren Anderson from Showbiz Cheat Sheet

Muck Rack

6 questions with Lauren Anderson from Showbiz Cheat Sheet

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Do you work with a top woman in wellness or HR—or are you one?

PR Daily

Ragan’s Top Women in Wellness and HR Awards will honor the female leaders in employee well-being and Human Resources. Nominate yourself—or your clients or colleagues—by Friday, May 14. The post Do you work with a top woman in wellness or HR—or are you one? appeared first on PR Daily. Ragan Awards