Sat.Aug 15, 2020 - Fri.Aug 21, 2020

Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality

Onclusive

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 294

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

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5 Key Takeaways from the 2020 State of the Press Release Webinar

Cision

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar. Comms Best Practices

Better ROI with Social Testing

Ronn Torossian

Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those who argue that they’ve always done something that way, kind of a […].

Brand 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 consumer behavior trends PR pros should know for 2021

PR Daily

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year. The pandemic made two things very clear for PR professionals.

More Trending

What Cision Customers Really Think

Cision

What our customers had to say about the Cision Communications Cloud, according to G2 Crowd reviews. Cision Product News

How PR can help to change consumer behaviour during crisis

Agility PR Solutions

When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive.

How transparent communication can bolster communal trust and credibility

PR Daily

Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility. Changing behavior is hard.

10 best (free or cheap) PR tools for brands

Awario

This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need nine tools to do your job. All of them, however, are worth checking out to know which ones suit you best

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 Education News Sites to Follow for Back-to-School Updates

Cision

As we enter a back-to-school season during a global pandemic, these education news sites offer the latest data, trends, and advice for students, teachers, and parents. Media Blog

Why now is not the time to cut back on communications

Agility PR Solutions

During a pandemic, so much of the news cycle is focused on what’s “breaking,” and many organizations will find it difficult to break through the noise and get traction in traditional media. As a result, some might think that slowing down communications efforts during this time is the way to go.

How student-run firms are adapting to—and learning from—COVID-19

PR Daily

PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.

Social listening glossary: 27 terms (and what they mean)

Awario

In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The single toughest job in marketing/communications: The community manager

Communications Conversations

I saw this tweet last week and it made me chuckle (the second tweet made me chuckle even harder!). Not so much because it was funny (it is)–but because it’s true. Man, is it true.

No, your customers probably aren’t reading your emails—they’re getting way too many

Agility PR Solutions

In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them.

How ‘WFH’ has brought clients and colleagues closer together

PR Daily

The shift to remote work has actually deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.

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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” ” “We’re excited to announce that SlideShare is joining Scribd.”

Top 7 Communication Resources

Critical Mention

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources.

With economic crisis on horizon, CEO confidence in corp. image and brand reputation dips

Agility PR Solutions

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020.

50 ways communicators can navigate the ‘new normal’

PR Daily

How you can chart the way forward in all aspects of your job in this comprehensive guide. We’re moving ever cautiously into the “new normal,” or what Edelman more aptly dubbed the “next normal.” Communicators stepped up big to keep the stay-at-home workforce connected.

Five tips to hold a virtual press conference

Axia PR

Virtual press conferences are great ways to reach your audience safely. The way we communicate is ever-evolving and as technology improves, people are finding more ways to share messages on a broader scale to reach numerous audiences. One way is through virtual press conferences.

Media Moves at USA Today & Hearst, Associated Press Names Global Entertainment Director

Cision

Kevin Reynolds Joins CoinDesk, WJZY-TV Adds Casey Clark, and more. Media Blog

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Gender pay gap persists in content marketing—men are earning 5 figures more than women

Agility PR Solutions

PR is a gender-unbalanced industry, as we know, when it comes to sheer numbers in the workforce compared to pay equity and leadership presence—but it’s not the only comms space with such issues.

The tools Michael Coston has adopted during WFH

PR Daily

This comms pro says the virtual environment has been particularly interesting for his work, which entails studying interpersonal connections and rapport in a room. Here’s how he sees the future of communication. What’s your new favorite tool for remote work?

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5 ways to amplify the PR value of your guest podcast appearance

Muck Rack

5 ways to amplify the PR value of your guest podcast appearance

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Media Moves at CNN & Times Union, WGN America ‘News Nation’ Taps a Nationally Known Broadcaster

Cision

Brendan J. Lyons promoted at the Times Union, Adrienne Broaddus heads to CNN in Chicago, and more. Media Blog

Media 120

Black-owned businesses getting strong support, but greater advocacy needed

Agility PR Solutions

August is National Black Business Month, a time to recognize and celebrate the important contributions from Black-owned businesses.

No Fixed Address, Children’s Health, Megaworld Foundation among the winners at Nonprofit PR Awards

PR Daily

Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.

In defence of argument and debate

Stephen Waddington

Healthy, constructive debate results in better creative and organisational performance. People that are prepared to challenge the status quo should be celebrated. I had some feedback on a document this week that was brutal. As burns go it set my screen on fire.

Media Moves at USA Today & Hearst, Associated Press Names Global Entertainment Director

Cision

Kevin Reynolds Joins CoinDesk, WJZY-TV Adds Casey Clark, and more. Media Blog

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As news media become more important, which networks do we trust?

Agility PR Solutions

With so many hot-button issues in society and the world these days, news reporting has gotten more valuable than ever—as long as that coverage is trustworthy. Which outlets are delivering on that “trust” factor?