Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.

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Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality

Onclusive

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media.

Media 370
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5 Key Takeaways from the 2020 State of the Press Release Webinar

Cision

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.

Writing 398
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Virtual Interview Tips

PR for Anyone

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have another person’s body queues and realistically, if you are looking into your camera on your computer or tablet, you really aren’t looking into their eyes at all.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Better ROI with Social Testing

Ronn Torossian

Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those who argue that they’ve always done something that way, kind of a […]. The post Better ROI with Social Testing appeared first on.

Brand 195

More Trending

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What Cision Customers Really Think

Cision

What our customers had to say about the Cision Communications Cloud, according to G2 Crowd reviews.

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All the absolutely awesome PR tools for communications professionals

Stuart Bruce

All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more … © Stuart Bruce - All the absolutely awesome PR tools for communications professionals was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Tools 180
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How PR can help to change consumer behaviour during crisis

Agility PR Solutions

When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy continues to gradually reopen, opportunities have emerged for businesses to capitalise […].

Crisis 184
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Tourists: “We’re sorry. And we want you back.”

Steve Barrett on PR

Deserted streets and strangely muted cities and other destinations neutered by the coronavirus pandemic have reminded everyone how much visitors contribute to their DNA.

Blogging 166
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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9 Education News Sites to Follow for Back-to-School Updates

Cision

As we enter a back-to-school season during a global pandemic, these education news sites offer the latest data, trends, and advice for students, teachers, and parents.

Education 156
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How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape?

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With economic crisis on horizon, CEO confidence in corp. image and brand reputation dips

Agility PR Solutions

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. As predicted in the May report, CEO confidence in corporate image and brand reputation […].

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Be on TV

PR for Anyone

Want to be on tv? Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The authority it gives you is tremendous! The big question is, how do you get on TV? It’s as easy as taking a topic the media has already covered and modifying it a little bit. What is trending or seasonal NOW?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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10 best (free or cheap) PR tools for brands

Awario

This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need nine tools to do your job. All of them, however, are worth checking out to know which ones suit you best.

Tools 146
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Top 7 Communication Resources

Critical Mention

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

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Why now is not the time to cut back on communications

Agility PR Solutions

During a pandemic, so much of the news cycle is focused on what’s “breaking,” and many organizations will find it difficult to break through the noise and get traction in traditional media. As a result, some might think that slowing down communications efforts during this time is the way to go. But communications goes beyond media […]. The post Why now is not the time to cut back on communications appeared first on Agility PR Solutions.

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Five tips to hold a virtual press conference

Axia PR

Virtual press conferences are great ways to reach your audience safely. The way we communicate is ever-evolving and as technology improves, people are finding more ways to share messages on a broader scale to reach numerous audiences. One way is through virtual press conferences. Virtual press conferences are cost-effective and allow reporters and news outlets to attend safely from the comfort of their homes or offices.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Social listening glossary: 27 terms (and what they mean)

Awario

In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way.

Blogging 155
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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually could hear them, and some stopped to listen for a bit.

Travel 144
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No, your customers probably aren’t reading your emails—they’re getting way too many

Agility PR Solutions

In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. New research from business-texting software and API provider Zipwhip finds that nearly 4 in 10 (39 percent) consumers have more than 100 unread emails in their personal inbox, with 20 percent […]. The post No, your customers probably aren’t reading your emails—they’re getting way too many appeared first on Agility PR Solutions.

Software 157
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Media Moves at CNN & Times Union, WGN America ‘News Nation’ Taps a Nationally Known Broadcaster

Cision

Brendan J. Lyons promoted at the Times Union, Adrienne Broaddus heads to CNN in Chicago, and more.

Media 120
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it up in an email to users on a Saturday night. The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.

Ethics 100
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Teaching from the frontlines during COVID: Observations from a professor

Karen Freberg

I am one of the few professors at universities who are back on campus teaching hybrid (some face-to-face meetings and virtual class sessions). This was our first week back since we all went remote and online when COVID came and impacted everything. It has been five months since I was last in a physical classroom, and as we were leading up to the semester, I was thinking how things would go.

Education 110
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Black-owned businesses getting strong support, but greater advocacy needed

Agility PR Solutions

August is National Black Business Month, a time to recognize and celebrate the important contributions from Black-owned businesses. As more people look for ways to support Black communities, 75 percent of Black small businesses have seen an uptick in customers since the beginning of June, according to a new survey commissioned by Groupon and the National Black Chamber of […].

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. They cover everything from hospital trips, to symptoms to medication and products that make their lives easier.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 ways to amplify the PR value of your guest podcast appearance

Muck Rack

5 ways to amplify the PR value of your guest podcast appearance

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Media Moves at USA Today & Hearst, Associated Press Names Global Entertainment Director

Cision

Kevin Reynolds Joins CoinDesk, WJZY-TV Adds Casey Clark, and more.

Media 137
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5 PR tips for promoting your newly acquired business

Agility PR Solutions

Acquiring a new business is exciting, but like any venture, it comes with its own set of challenges. If you’ve taken on a business in a new niche, for example, being able to navigate the waters of that industry could prove difficult, especially if it requires additional learning on your part. Or, you may have […]. The post 5 PR tips for promoting your newly acquired business appeared first on Agility PR Solutions.

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