Sat.Jul 11, 2020 - Fri.Jul 17, 2020

If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

PR Embargo: What are PR Embargo’s and What does it Entail?

Ronn Torossian

Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject.

Report 247

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How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. As the COVID-19 pandemic drags on, we’re all concerned about protecting health. But the shutdown also threatens brand health, and not only due to lost business.

10 crisis communications steps when you don’t have a plan

PR Daily

Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns. In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others.

More Trending

Tech Tools Every PR Professional Needs To Succeed

ImPRessions - Crenshaw Communications

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand.

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PR Podcasts we Recommend

Cision

Listening to more podcasts lately? We've got some recommendations to check out and add to your queue! Comms Best Practices

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5 tips for making stellar iPhone videos

PR Daily

With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone. The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions.

Video 166

CIPR State of the Profession survey is a miss on COVID-19

Stephen Waddington

The CIPR of State of the Profession survey was concluded before lockdown. It’s a useful historical record but of limited help to a profession that is trying to figure out its future. The 2020 CIPR State of the Profession survey is a time capsule.

Survey 164

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Storytelling With Data

The Resolution Blog

Public Relations professionals excel in storytelling. PR has a reputation for not using data as well as other marketing disciplines.

Take 5 Live with Joseph Cephas

Cision

Diversity and inclusion initiatives have been brought to the forefront for brands in recent weeks. Here are key takeaways from an expert perspective on how to craft, implement and sustain them. Comms Best Practices

How To 226

Simple communications are crucial now—and always

PR Daily

To succeed, communicators must prioritize clarity, honesty and meaningful content. There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. It’s a painful lesson when it plays out on the national stage.

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Five underrated digital marketing channels in today’s market

Agility PR Solutions

The world has been turning digital for years, and the pace of change has only accelerated with the ongoing coronavirus epidemic.

How to Hire and Retain Tech Talent

ReimaginePR

When looking to hire tech talent, you must take a different approach than when hiring regular workers. Most importantly, you’ll need to get some help to make the best choices if you’re not a techie yourself. Recruiting talent for Tech Jobs can be very competitive, so you need to play your cards well. Here we’ll show you a complete guide of things you need to know to hire and retain tech talent. Best Ways to Attract Tech Talent.

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5 tips for taking care of yourself as a PR pro during COVID-19

PR Daily

The disruption of the COVID-19 pandemic has made a stressful profession even more tough. Here’s how to protect your sanity. Even without a pandemic, the role of a PR professional is stressful enough.

Report 166

The Top PR Challenges and Tips for Overcoming Them

Sword and the Script

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process 7.

Survey 126

How PR teams are carrying business through the COVID storm

Agility PR Solutions

Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had some massive worldwide effects.

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Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

How to get crucial data from your media list

PR Daily

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age. When I began my career in public relations in 2004, the act of building a media list was an isolated one.

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8 Subject Ideas Photographers Can Find Around the House

Cision

If you're finding it more comfortable to stay at home but have run out of photo ideas, we've got you covered. Media Blog

A hard job made easy: 5 tips for delivering bad news to your boss

Agility PR Solutions

No one likes to get bad news and, more importantly, no one likes to give bad news, especially to their boss. In the military, like business, no one likes to be surprised by bad news and no one like to deliver bad news. In the COVID-19 business world, bad news comes too often.

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Reputation management for individuals: how to monitor your personal brand

Awario

We're in the information age that brought back the importance of reputation. No matter how much time passes, it's still important what you've posted on Twitter and what has been written about you. Let's see how you can manage personal online reputation

Why project-based work could be the answer in tight economic times

PR Daily

With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives. During these challenging times, many businesses must make the most out of dwindling resources.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

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3 tips for keeping up with trends and growing your business

Agility PR Solutions

Technology moves quickly in the business world, and customers expect businesses to keep up. From the increased prominence of social media to changes in the ways companies communicate with their customers, there are numerous trends to stay on top of that could have an impact on your bottom line.

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How 2020 Has Changed PR

Axia PR

The year 2020 started with a focus on the latest public relations trends. Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so.

Survey: Hiring managers offer guidance for nailing virtual interviews

PR Daily

New data shows that evaluating candidates via video could become the new norm for businesses. Dress appropriately, minimize distractions, and test your technology before a big call.

Survey 150

Media Moves at The Wall Street Journal & Gizmodo, TechCrunch Names Managing Editor

Cision

John Gibbs returns to Gizmodo, Chastity Pratt joins The Journal, and more. Media Blog

How good crisis communications has proved essential for productivity during the COVID crisis

Agility PR Solutions

COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees create some semblance of work/life balance. What lessons can we […].

Bay Area CEO’s racism causes PR angst for unrelated UK firm

The Stalwart Blog

Did you see last week’s melee featuring the now-former CEO of Solid Eight Cloud Computing Firm, Michael Lofthouse ?