Sat.Jul 04, 2020 - Fri.Jul 10, 2020

7 PR lessons from ‘Hamilton’

PR Daily

The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set. As many stayed indoors over the Fourth of July weekend, Disney+ took center stage with its debut of “Hamilton.”.

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6 social media metrics you should invariably track

Brand24

Not sure how to keep track of your marketing activities? We might have something for you. Here are 6 social media marketing metrics you should track.

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Ethics and ghostwriting

Axia PR

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism.

Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

SEO 306

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities.

Sports 250

More Trending

Display or Search Network?

Ronn Torossian

Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.

Study 195

The world has changed. It’s time to update how we measure effective communications

The Resolution Blog

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.

How To Craft A Winning Award Submission

ImPRessions - Crenshaw Communications

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product.

How To 223

10 ways to get media attention during this pandemic

PR Daily

Here’s how reporters say you can get their attention during these turbulent times. One of the biggest challenges for PR professionals now is conveying stories and trends that resonate with journalists. Since the pandemic, news cycles and media consumption have shifted dramatically.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Mis- or Dis-Information?

Ronn Torossian

Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both.

We are Proud to be Gold Winners at 2020 AMEC Awards

Cision

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more. Comms Best Practices

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Tracking Ad Spend Throughout COVID-19

ImPRessions - Crenshaw Communications

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. .

Sports 156

A first look at the Barcelona Principles 3.0

PR Daily

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. The Barcelona Principles have gotten a facelift for 2020, five years after the last update in 2015 and 10 years after the principles were first introduced in 2010.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

KFC vs. Popeyes: Which brand wins on social media?

Awario

KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them

Barcelona Principles 3.0 for the measurement and evaluation of communications

Stuart Bruce

The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0

The digital future we’ve been predicting is here—and brands better take notice

Agility PR Solutions

Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce.

Why a fair and just future requires ‘divestment’ from the status quo

PR Daily

One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.

System 166

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Tesla on social media: the chaotic force of Elon Musk

Awario

Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back

Agility PR Solutions

Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty.

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4 steps for adopting a ‘diversity first’ practice in PR

PR Daily

Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots. PR pros, it’s time to put your money where your black square box on Instagram was “standing in solidarity with #BlackLivesMatter.”

COVID has changed the marketing and PR game, not eliminated it

Axia PR

During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. This could wind up being a big mistake. crisis communications

Course 113

Cut Through the Clutter: 7 Steps to Receive Targeted News Releases

Cision

How to cut through the clutter and customize a newsfeed that’s tailored to your needs with PR Newswire for Journalists. Media Blog

How To 156

CEOs are bracing for COVID’s ultimate impact—what are the biggest threats to recovery?

Agility PR Solutions

The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst.

What future PR pros want brands to know about DE&I

PR Daily

Young consumers and employees are leading a revolution around equity and inclusion in the workplace. Here’s what they have to teach their future employers and clients.

Brand 160

Good comms: a COVID-era asset

Prakkypedia

Organisations which already had PR assets in place would have been in a better position to communicate during COVID-19. These PR assets could include: A good understanding of their key stakeholders and publics (customers/audiences).

Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April.

Three digital marketing strategies for attracting customers

Agility PR Solutions

The world is changing, and fast. Most businesses are now turning to digital marketing and digital PR as their primary form of outreach, and those that haven’t yet made the shift are sure to do so soon.

3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. We are living through this together.

Business thriving during COVID? Promote with caution

The Stalwart Blog

Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own Crisis PR situation.